The ePCCF product comprised of two files, the Unique ePCCF and the Rural Enhanced PCCF. The Unique Enhanced PCCF file contains 911,992 postal code points. The ePCCF is released twice per year to capture changes to the Canada Post postal code roster throughout the year.

While the basic PCCF may report a single postal code representing a half-dozen rural communities, our Enhanced PCCF uses a combination of place name and postal code data to assign to each record the characteristics (and location) of the DA. This Rural Enhanced PCCF refines rural postal code assignments by including the ability to match using a combination of postal code and community names commonly associated with that postal code.

This combination provides a greater degree of precision in locating rural records and results in more accurate assignment of data to customer records for rural areas.

The Enhanced PCCF can be used to geocode a company’s customer list and to append demographic and PRIZM® lifestyle segments to records for mapping and other analytical applications like data mining to uncover behavioural patterns for targeting campaigns.

MobileScapes is the most accurate, comprehensive and up-to-date mobile movement database available for marketing and business applications. It is developed from permission-based data collected by our trusted suppliers, using location-enabled apps. The data are de-identified by our suppliers before they are sent to Environics Analytics and then modelled using the best spatial data processing and analysis practices. Data is available at the ZIP+4 level and can be linked to EA’s 20,000 data points including demographic, lifestyle, social values and spending information from our PRIZM Premier segmentation system, which makes it possible to develop detailed profiles of consumers in any trade area or location whether you have customer data or not.

Use MobileScapes to learn about locations visited or competitor locations, how often, and where they live and work to inform decisions around products, program development, marketing, messaging, recovery planning and staffing levels.

https://environicsanalytics.com/data/mobile-analytics