The Report Covers Global Probiotics Market Research Trends, Opportunities and is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, Dietary Supplements, and Animal Feed), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This statistic shows the estimated value of the probiotics market worldwide from 2022 to 2027. The global market for probiotics reached a value of about 58 billion U.S. dollars in 2022, and was forecast to reach to over 85 billion dollars by 2027.

While growing at a CAGR of 5.34%, the market size would be USD 2,109.2 million by 2031. In 2025, women-centric probiotics showed 17.1% y-o-y growth in demand which made the global market to reach USD 1,835.0 million in 2025. Global sales are likely to showcase an 18.1% CAGR during the forecast period (2025 to 2035), and the sales value is expected to reach USD 9,667.5 million by 2035.

Attributes	Description
Estimated Global Women Probiotic Industry Size (2025E)	USD 1,835.0 million
Projected Global Women Probiotic Industry Value (2035F)	USD 9,667.5 million
Value-based CAGR (2025 to 2035)	18.1%

Semi-Annual Market Update

Particular	Value
H1 (2024 to 2034)	17.5%
H2 (2024 to 2034)	17.9%
H1 (2025 to 2035)	18.0%
H2 (2025 to 2035)	18.1%

Country-wise Insights

Country	CAGR, 2025 to 2035
USA	16.5%
Germany	15.7%
China	19.3%
Japan	17.6%
India	20.2%

Category-Wise Insights

Segment	Gummies (By Product)
Value Share (2025)	34.9%

Segment	Lactobacillus (By Strain Type)
Value Share( 2025)	41.7%

The report covers Probiotics Market Revenue in Asian Pacific and is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, and Dietary Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (India, China, Japan, South Korea, Australia, Rest of Asia-Pacific).

The global probiotics market was valued at USD 61.15 Billion in 2021 and is expected to grow at a CAGR of 7.7% during the forecast period.

The U.S. probiotics market is growing at 13.5% CAGR from 2025 to 2030, driven by increasing probiotic yogurt demand, led by supermarket and hypermarket sales. Key industry players include Yakult Honsha Co. Ltd, Danone, PepsiCo, NOW, and Lifeway Foods Inc.

Global probiotics market size is expected to grow from USD 70.9 billion in 2024 to USD 76.2 billion in 2025 and USD 165.1 billion by 2035, at a CAGR of 8.0%

The probiotic supplements market is projected to expand from USD 13.50 billion in 2025 to USD 34.08 billion by 2035, registering a robust CAGR of 9.7% during this period.

Metric	Value
Industry Size (2025E)	USD 13.50 billion
Industry Value (2035F)	USD 34.08 billion
CAGR (2025 to 2035)	9.7%

Analyzing Probiotic Supplements Market by Top Investment Segments

Customer Orientation & Functionality	Projected CAGR (2025 to 2035)
Baby/Infant Digestive Health	12.30%
Baby/Infant Metabolic Health	11.00%
Baby/Infant Immune Support	11.50%
Baby/Infant Others	9.00%
Women Digestive Health	9.70%
Women Gut-Brain Axis	11.50%
Women Metabolic Health	10.20%
Women Others	8.80%
Men Digestive Health	9.50%
Men Gut-Brain Axis	9.20%
Men Metabolic Health	10.80%
Men Others	8.50%
Unisex Digestive Health	9.00%

Bacteria Type	Projected CAGR (2025 to 2035)
Lactobacillus	10.60%
Bifidobacterium	9.80%
Bacillus coagulants	10.30%
Saccharomyces	9.10%
Streptococcus	7.60%
Lactococcus lactis	7.20%

CFU Count Segment	Projected CAGR (2025 to 2035)
Less than 1 Billion	6.20%
1 Billion to 5 Billion	8.70%
5 Billion to 10 Billion	9.90%
10 Billion to 20 Billion	10.40%
20 Billion to 30 Billion	10.00%
30 Billion to 50 Billion	10.20%

Form Segment	Projected CAGR (2025 to 2035)
Capsules	10.20%
Gummies/Chewable	10.60%
Powder	9.40%
Liquid	8.20%
Tablets/Pills	6.80%
Lozenges	8.90%

The markets for probiotic supplements in different regions across the world are forecast to grow at somewhat similar rates. North America, Europe, and Asia-Pacific are forecast to remain the three largest regions for probiotic supplements, with a significant gap in market share in comparison to Latin America, the Middle East, and Africa. Europe is forecast to grow its estimated market value of 365 million U.S. dollars in 2017 to approximately 920.6 million in 2027.

According to Cognitive Market Research, the global Probiotics Market size is USD 77581.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 31032.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 23274.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 17843.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.
The Latin American market will account for more than 5% of global revenue and have a market size of USD 3879.06 million in 2024. It will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 1551.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
The Probiotic Food & Beverages held the highest Probiotics Market revenue share in 2024

Market Dynamics of Probiotics Market

Key Drivers for Probiotics Market

Rising Health Consciousness among Consumers Globally is Propelling the Growth of the Probiotics Market

One key driver in the Probiotics Market Consumers are actively seeking out probiotic-rich foods and supplements as part of their daily regimen to maintain a healthy lifestyle. Additionally, factors such as changing dietary patterns, rising disposable incomes and a growing focus on preventive healthcare are further driving the adoption of probiotics. The expanding availability of probiotic products across various retail channels and the marketing efforts highlighting their health benefits also contribute to the market's growth. Overall, the rising health consciousness among consumers is driving increased consumption of probiotics worldwide, fueling market expansion.

Growing Prevalence of Digestive Disorders and Gastrointestinal Diseases is a Significant Driver for the Probiotics Market

Another key driver in the Probiotics Market is the growing prevalence of digestive disorders, and gastrointestinal diseases serve as a significant driver for the probiotics market. With an increasing number of individuals experiencing issues such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux, there is a heightened demand for effective solutions to alleviate symptoms and improve digestive health. Probiotics, containing beneficial live microorganisms, have gained popularity for their potential to restore the balance of gut bacteria, thereby supporting digestive function and reducing the severity of gastrointestinal symptoms.

Restraint Factor for the Probiotics Market

Limited Understanding of Probiotics' Mechanisms and Efficacy among Consumers Acts as a Barrier to Market Growth

One key restraint in the Probiotics Market is that limited understanding can lead to skepticism and hesitation in purchasing probiotic products, especially when consumers are uncertain about their efficacy or how they may address their health concerns. Furthermore, misconceptions or misinformation about probiotics' benefits and limitations may contribute to consumer reluctance. Overcoming this barrier requires concerted efforts from industry stakeholders to educate consumers, improve transparency in labeling and marketing, and provide credible scientific evidence supporting the efficacy of probiotic products. By addressing these knowledge gaps, the probiotics market can better capitalize on its growth potential and meet the evolving needs of consumers..

Impact of Covid-19 on the Probiotics Market

The movement and lockdown measures have led to logistical challenges, affecting the transportation and distribution of probiotic products. Additionally, the economic uncertainties caused by the pandemic have led to a decrease in consumer spending, impacting the demand for non-essential products like probiotics. Furthermore, the focus on essential goods during the pandemic has shifted consumer priorities away from discretionary purchases such as dietary supplements. Moreover, the closure of brick-and-mortar retail outlets and the shift towards online shopping have further complicated the distribution channels...

Research report on the Probiotics Market: Ingredients, Supplements, Foods. Includes forecasts through 2013

The market for probiotics in Europe reached a value of about 12.6 billion U.S. dollars in 2018. That year, the value of the probiotics market in North America amounted to 8.9 billion U.S. dollars.

The Probiotics Market Size Was Worth USD 46.20 Billion in 2019 and is expected to reach USD 75.90 Billion by 2026, with a CAGR of around 7.35%.

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Probiotics Market Size 2024-2028

The probiotics market size is forecast to increase by USD 32.06 billion, at a CAGR of 7.8% between 2023 and 2028.

The market is witnessing significant growth, driven by the rising prevalence of digestive disorders. With an increasing awareness of the benefits of gut health, the demand for probiotic supplements and functional foods fortified with these live bacteria is surging. Notably, new product innovations are entering the market, expanding the application scope of probiotics beyond traditional digestive health. For instance, probiotics are being explored for their potential in areas such as immune system support and skin health. However, market participants face challenges that necessitate strategic planning. company concerns over product recalls continue to pose a significant threat, as contamination incidents can severely damage brand reputation and consumer trust.
Additionally, stringent regulatory requirements and the need for consistent product quality add complexity to market operations. To navigate these challenges, companies must invest in robust quality control measures and maintain transparency in their supply chains. By addressing these obstacles and capitalizing on the growing demand for probiotics, market players can effectively capitalize on the opportunities presented by this dynamic market. Key entities shaping the market landscape include Danone, Chobani, and Yakult, with their diverse product offerings and strategic initiatives.

What will be the Size of the Probiotics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by the growing awareness of gut health and its connection to overall wellness. Probiotics, living microorganisms, are finding applications in various sectors, including alternative medicine, food safety standards, and natural remedies. Probiotic supplements, with their long shelf life, offer a convenient way to introduce beneficial bacteria into the body. Vaginal administration and topical application are emerging areas of exploration, while product labeling transparency is a key concern for consumers. The gut-brain axis and microbiome analysis have brought probiotics into the spotlight for Mental Health benefits. Probiotic research is ongoing, with clinical trials investigating strain viability under various storage conditions and probiotic therapy for specific health conditions.
Oral administration and infant formula are common applications, but probiotic delivery systems are being developed to optimize efficacy. Food fortification with probiotics and functional foods are gaining popularity, as is the trend towards personalized probiotics based on individual genetic makeup and immune system needs. Regulatory approval processes and quality control measures are crucial in ensuring the safety and efficacy of probiotic products. Probiotics are also making their way into Pet Food and fermented foods, reflecting the increasing health consciousness. Synthetic Biology and genetic engineering are being explored to enhance probiotic strains, while probiotic cocktails offer a diverse range of benefits.
The market is a dynamic and evolving landscape, with ongoing research and innovation shaping its future.

How is this Probiotics Industry segmented?

The probiotics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Dietary supplements
  Animal feed


Ingredient

  Bacteria
  Yeast


Function

  Regular
  Preventative healthcare
  Therapeutic


Distribution Channel

  Supermarkets and Hypermarkets
  Pharmacies and Health Stores
  Online Retail


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The human probiotics segment is estimated to witness significant growth during the forecast period.

The human the market is experiencing significant growth due to the increasing awareness of the importance of maintaining a balanced gut microbiota for overall health. Probiotic supplements and fermented foods are popular choices for enhancing digestive health, which is crucial for optimal nutrient absorption and immune system functionality. The gut-brain axis, the intricate connection between the gut and the brain, is a burgeoning area of research, leadi

The global probiotics market reached approximately USD 61.78 Billion in 2024. The market is assessed to grow at a CAGR of 8.20% between 2025 and 2034 to attain a value of around USD 135.87 Billion by 2034.

The South American probiotic market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 7.10% from 2025 to 2033. This expansion is fueled by several key factors. Increasing consumer awareness of gut health and its connection to overall wellness is driving demand for probiotic-rich foods and supplements. The rising prevalence of digestive disorders and the growing adoption of preventative healthcare measures further contribute to market growth. Furthermore, the expanding middle class in South America, coupled with increased disposable income, is enabling greater access to premium probiotic products. The market is segmented by product type (food and beverages—dairy, fermented foods, non-alcoholic beverages, and others; dietary supplements; and animal feed) and distribution channel (supermarkets/hypermarkets, pharmacies/health stores, convenience stores, and others). Brazil and Argentina represent significant market shares, with Brazil likely holding the largest due to its larger population and established food and beverage industry. Competitive landscape is shaped by major international players like Nestle SA, Groupe Danone, and PepsiCo, alongside regional and local companies catering to specific consumer preferences and distribution networks. While challenges such as fluctuating raw material prices and regulatory hurdles may exist, the overall market outlook remains positive, projecting continued expansion throughout the forecast period. The growth trajectory of the South American probiotic market is anticipated to be influenced by various trends. The increasing preference for natural and organic products is fostering innovation in the probiotic food and beverage segment. The rise of e-commerce platforms is expanding distribution channels, enhancing market accessibility. Furthermore, the growing interest in personalized nutrition and functional foods is leading to the development of targeted probiotic solutions addressing specific health needs. The strategic partnerships between probiotic manufacturers and healthcare professionals will continue to be a key driver of market penetration. Regulatory changes relating to food safety and labeling will also influence market dynamics, along with the ongoing research and development efforts focusing on novel probiotic strains and delivery systems. The potential for growth in the animal feed segment also presents a significant opportunity, particularly given the increasing focus on sustainable and healthy livestock farming practices. Thus, a confluence of factors indicates strong, continued growth in the South American probiotic market. Notable trends are: Functional Food and Beverage Serve the Largest Probiotic Market in the region.

In 2020, the worldwide market for probiotic supplements used for gastrointestinal health was worth 1.1 billion U.S. dollars. It is predicted to grow to 2.1 billion U.S. dollars. The markets for all types of applications are forecast to grow with the smallest growth predicted for the urinary tract health items.

Europe Probiotics Market size is USD 23274.36 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.

The report covers United Kingdom Probiotic Manufacturers and it is segmented by Type (Functional Food and Beverages, Dietary Supplements, and Animal Feed); and Distribution Channel (Supermarkets/Hypermarkets, Health Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels). The market size and values in (USD Million) during the forecasted years for the above segments.

Brazil Probiotics Market size was valued at USD 2.26 Billion in 2024 and is projected to reach USD 5.02 Billion by 2031, growing at a CAGR of 10.5% from 2024 to 2031.

The Brazil probiotics market is driven by increasing consumer awareness about gut health and the overall benefits of probiotics in enhancing immunity, digestion, and overall well-being. The rising prevalence of lifestyle-related diseases and digestive disorders has further boosted the demand for probiotics in dietary supplements, functional foods, and beverages. Growing health-consciousness among Brazilian consumers, coupled with the expansion of the middle-class population, has spurred demand for premium health products, including probiotics. Additionally, the market benefits from advancements in probiotic formulations, increasing penetration of international brands, and government initiatives promoting health and wellness. The growing trend of plant-based and vegan probiotics also contributes to the diversification and growth of the market.