The Report Covers Global Probiotics Market Research Trends, Opportunities and is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, Dietary Supplements, and Animal Feed), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This statistic shows the estimated value of the probiotics market worldwide from 2022 to 2027. The global market for probiotics reached a value of about ** billion U.S. dollars in 2022, and was forecast to reach to over ** billion dollars by 2027.

The global probiotics market was valued at USD 61.15 Billion in 2021 and is expected to grow at a CAGR of 7.7% during the forecast period.

The United States Probiotics Market is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, and Dietary Supplements), and Distribution Channels (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

The global probiotics market reached approximately USD 61.78 Billion in 2024. The market is assessed to grow at a CAGR of 8.20% between 2025 and 2034 to attain a value of around USD 135.87 Billion by 2034.

Global probiotics market worth at USD 58.56 Billion in 2024, is expected to surpass USD 110.97 Billion by 2034, with a CAGR of 6.6% from 2025 to 2034.

Global probiotics market size is expected to grow from USD 70.9 billion in 2024 to USD 76.2 billion in 2025 and USD 165.1 billion by 2035, at a CAGR of 8.0%

According to Cognitive Market Research, the global Probiotics Market size is USD 77581.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 31032.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 23274.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 17843.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.
The Latin American market will account for more than 5% of global revenue and have a market size of USD 3879.06 million in 2024. It will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 1551.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
The Probiotic Food & Beverages held the highest Probiotics Market revenue share in 2024

Market Dynamics of Probiotics Market

Key Drivers for Probiotics Market

Rising Health Consciousness among Consumers Globally is Propelling the Growth of the Probiotics Market

One key driver in the Probiotics Market Consumers are actively seeking out probiotic-rich foods and supplements as part of their daily regimen to maintain a healthy lifestyle. Additionally, factors such as changing dietary patterns, rising disposable incomes and a growing focus on preventive healthcare are further driving the adoption of probiotics. The expanding availability of probiotic products across various retail channels and the marketing efforts highlighting their health benefits also contribute to the market's growth. Overall, the rising health consciousness among consumers is driving increased consumption of probiotics worldwide, fueling market expansion.

Growing Prevalence of Digestive Disorders and Gastrointestinal Diseases is a Significant Driver for the Probiotics Market

Another key driver in the Probiotics Market is the growing prevalence of digestive disorders, and gastrointestinal diseases serve as a significant driver for the probiotics market. With an increasing number of individuals experiencing issues such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux, there is a heightened demand for effective solutions to alleviate symptoms and improve digestive health. Probiotics, containing beneficial live microorganisms, have gained popularity for their potential to restore the balance of gut bacteria, thereby supporting digestive function and reducing the severity of gastrointestinal symptoms.

Restraint Factor for the Probiotics Market

Limited Understanding of Probiotics' Mechanisms and Efficacy among Consumers Acts as a Barrier to Market Growth

One key restraint in the Probiotics Market is that limited understanding can lead to skepticism and hesitation in purchasing probiotic products, especially when consumers are uncertain about their efficacy or how they may address their health concerns. Furthermore, misconceptions or misinformation about probiotics' benefits and limitations may contribute to consumer reluctance. Overcoming this barrier requires concerted efforts from industry stakeholders to educate consumers, improve transparency in labeling and marketing, and provide credible scientific evidence supporting the efficacy of probiotic products. By addressing these knowledge gaps, the probiotics market can better capitalize on its growth potential and meet the evolving needs of consumers..

Impact of Covid-19 on the Probiotics Market

The movement and lockdown measures have led to logistical challenges, affecting the transportation and distribution of probiotic products. Additionally, the economic uncertainties caused by the pandemic have led to a decrease in consumer spending, impacting the demand for non-essential products like probiotics. Furthermore, the focus on essential goods during the pandemic has shifted consumer priorities away from discretionary purchases such as dietary supplements. Moreover, the closure of brick-and-mortar retail outlets and the shift towards online shopping have further complicated the distribution channels...

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Probiotics Market Size 2025-2029

The probiotics market size is forecast to increase by USD 38.19 billion at a CAGR of 8.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising prevalence of digestive disorders and the introduction of new product innovations. The increasing awareness and acceptance of probiotics as a health supplement, particularly for gut health, have fueled market expansion. However, companies face challenges in maintaining product quality and safety, as evidenced by the growing concern over product recalls. This underscores the importance of robust quality control measures and regulatory compliance to mitigate risks and protect brand reputation. With an increasing awareness of the benefits of gut health, the demand for probiotic supplements and functional foods fortified with these live bacteria is surging.
Navigating challenges, such as ensuring product safety and maintaining consumer trust, will require strategic partnerships, continuous research and development, and a strong commitment to transparency and communication. Companies seeking to capitalize on market opportunities should focus on developing innovative probiotic strains and delivering effective, science-backed health benefits to consumers. Irritable Bowel Syndrome (IBS) and other digestive disorders are major health concerns driving the demand for probiotics.

What will be the Size of the Probiotics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with ongoing research and development in various sectors. Applications of probiotics extend beyond gut health improvement to include drug delivery, metagenomics analysis, pathogen inhibition, and immune response enhancement. For instance, in the area of inflammatory bowel disease, a study published in the Journal of Clinical Gastroenterology reported a 70% reduction in disease activity in patients receiving probiotic therapy. The market's growth is expected to reach double-digit percentages in the coming years, driven by the increasing demand for functional food ingredients and personalized nutrition. Competitive exclusion, bacterial antagonism, and symbiotic relationship are among the probiotic interactions that are being explored for their potential benefits.

Additionally, the market is witnessing the emergence of targeted delivery systems, probiotic efficacy markers, and strain-specific effects. Food safety regulations and quality control testing are crucial aspects of the market, ensuring colonization resistance and preventing unwanted bacterial adherence mechanisms. Furthermore, the mental health effects of probiotics and their role in the gut-brain axis, irritable bowel syndrome, gut permeability, microbial genomics, digestive enzyme activity, and antimicrobial activity are areas of ongoing research. Biofilm formation and probiotic interactions are also being studied for their potential role in nutrient absorption rate and antimicrobial activity.

How is this Probiotics Industry segmented?

The probiotics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Dietary supplements
  Animal feed


Form Factor

  Powder
  Gel or capsule
  Liquid
  Stick packs or sachets
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The Human probiotics segment is estimated to witness significant growth during the forecast period. The human the market is experiencing significant growth due to the increasing consumer awareness of the role of gut microbiota in overall health. Probiotics, beneficial bacteria, help maintain gut microbiome stability by promoting the growth of good bacteria and inhibiting the growth of harmful ones. This balance is crucial for optimal nutrient absorption, immune system functionality, and even mental health. In vivo studies and clinical trials have demonstrated the efficacy of probiotics in treating digestive disorders such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), boosting their demand. Freeze-drying technology and capsule delivery systems ensure probiotic viability, making them convenient for consumers.

Probiotic characterization and strain identification are essential for ensuring product quality and consistency. Prebiotic fiber fermentation enhances probiotic efficacy by providing food for ben

The report covers United Kingdom Probiotic Manufacturers and it is segmented by Type (Functional Food and Beverages, Dietary Supplements, and Animal Feed); and Distribution Channel (Supermarkets/Hypermarkets, Health Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels). The market size and values in (USD Million) during the forecasted years for the above segments.

The global probiotics market size is expected to reach USD 123.32 Billion by 2030 according to a new study by Polaris Market Research.

The size of the Probiotics Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.60% during the forecast period. The probiotics market is focused on the production and distribution of dietary supplements and functional foods that contain live microorganisms, commonly known as probiotics. These beneficial bacteria are intended to provide health benefits when consumed in adequate amounts, primarily by enhancing or restoring the natural balance of the gut microbiota. The market encompasses a wide range of products, including capsules, tablets, powders, and fortified foods like yogurt, kefir, and fermented beverages. Probiotics are recognized for their potential to improve digestive health, boost the immune system, and contribute to overall well-being. As consumer awareness of gut health and its connection to various physiological functions grows, the demand for probiotic products has surged. This demand is driven by increasing health consciousness, rising incidences of digestive disorders, and a growing preference for natural and preventive healthcare solutions. The probiotics market is segmented based on product type, application, and geography. Product types include supplements and functional foods, with applications spanning digestive health, immune support, and mental health. Geographically, the market is divided into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each with distinct market dynamics influenced by local health trends and regulatory environments. Recent developments include: In June 2020, Yakult Japan launched its first shelf-stable probiotic supplement sachets to improve consumer convenience. The powder form of the sachets contains Lactic Acid Bacteria and Bifidobacteria probiotic strains., In 2021, TCI Japan'sScience of Probiotics announced the development of a new patented process where high-efficiency fermentation technology is used to infuse into each tiny glass bottle of drink 100 billion live probiotics, roughly equal to the total probiotic count in ten bottles of common lactic acid bacteria drinks. In addition, high counts of live bacteria can be maintained in the drinks using cutting-edge technology.. Key drivers for this market are: Wide Applications of Oils and Fats in Different End-Use Industries, Government Initiatives and Key Players Adopting Innovative Market Expansion Strategies. Potential restraints include: Volatility in Imports and Supply Chain of Oils. Notable trends are: High Consumption Rate of Probiotics in the Country.

The market for probiotics in Europe reached a value of about **** billion U.S. dollars in 2018. That year, the value of the probiotics market in North America amounted to *** billion U.S. dollars.

The global probiotics market size reached US$ 63.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 114.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032. Rising digestive issues, the growing consumption of functional food and beverages, and expansion of drug development is impacting the growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on ingredient, distribution channel, application, and form.

Medical Probiotics Market size is expected to reach USD 70.1 Bn by 2032, from USD 45.76 Bn in 2025, exhibiting a CAGR of 6.3% during the forecast period.

Europe Probiotics Market size is USD 23274.36 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.

The timeline presents the market value of probiotics in the United States from 2014 to 2024. U.S. value of probiotics amounted to **** billion U.S. dollars in 2017 and are projected to grow to over *** billion U.S. dollars by 2024.

Research report on the Probiotics Market: Ingredients, Supplements, Foods. Includes forecasts through 2013

The Europe Probiotics Market report segments the industry into Product Type (Functional Food and Beverage, Dietary Supplements, Animal Feed), Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Other Distribution Channels), and Country (Germany, United Kingdom, France, Russia, Italy, Spain, Rest of Europe). Get five years of historical data alongside five-year market forecasts.

The global Probiotics Market size is expected to reach USD 125.55 Billion in 2032 registering a CAGR of 8.1%. Our report provides a comprehensive overview of the industry, including key players, market share, growth opportunities and more.