Global probiotics market size is expected to grow from USD 70.9 billion in 2024 to USD 76.2 billion in 2025 and USD 165.1 billion by 2035, at a CAGR of 8.0%

The Probiotics Market Report is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, and More), Function (Digestive and Gut Health, Immunity Enhancement, Mental Health and Mood, Sports and Metabolic Performance, Others), Distribution Channels (Supermarket/Hypermarkets, Pharmacies and Drug Stores, Convenience/Grocery Stores, Online Stores, Others), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

This statistic shows the estimated value of the probiotics market worldwide from 2022 to 2027. The global market for probiotics reached a value of about ** billion U.S. dollars in 2022, and was forecast to reach to over ** billion dollars by 2027.

The United States Probiotics Market is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, and Dietary Supplements), and Distribution Channels (Supermarkets/Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

Probiotics market SURGING to $388 Bn by 2034! Discover why functional foods are dominating. Expert analysis on bacteria vs yeast, Asia Pacific boom & R&D innovations.

According to Cognitive Market Research, the global Probiotics Market size is USD 77581.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 31032.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 23274.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 17843.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.
The Latin American market will account for more than 5% of global revenue and have a market size of USD 3879.06 million in 2024. It will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 1551.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
The Probiotic Food & Beverages held the highest Probiotics Market revenue share in 2024

Market Dynamics of Probiotics Market

Key Drivers for Probiotics Market

Rising Health Consciousness among Consumers Globally is Propelling the Growth of the Probiotics Market

One key driver in the Probiotics Market Consumers are actively seeking out probiotic-rich foods and supplements as part of their daily regimen to maintain a healthy lifestyle. Additionally, factors such as changing dietary patterns, rising disposable incomes and a growing focus on preventive healthcare are further driving the adoption of probiotics. The expanding availability of probiotic products across various retail channels and the marketing efforts highlighting their health benefits also contribute to the market's growth. Overall, the rising health consciousness among consumers is driving increased consumption of probiotics worldwide, fueling market expansion.

Growing Prevalence of Digestive Disorders and Gastrointestinal Diseases is a Significant Driver for the Probiotics Market

Another key driver in the Probiotics Market is the growing prevalence of digestive disorders, and gastrointestinal diseases serve as a significant driver for the probiotics market. With an increasing number of individuals experiencing issues such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux, there is a heightened demand for effective solutions to alleviate symptoms and improve digestive health. Probiotics, containing beneficial live microorganisms, have gained popularity for their potential to restore the balance of gut bacteria, thereby supporting digestive function and reducing the severity of gastrointestinal symptoms.

Restraint Factor for the Probiotics Market

Limited Understanding of Probiotics' Mechanisms and Efficacy among Consumers Acts as a Barrier to Market Growth

One key restraint in the Probiotics Market is that limited understanding can lead to skepticism and hesitation in purchasing probiotic products, especially when consumers are uncertain about their efficacy or how they may address their health concerns. Furthermore, misconceptions or misinformation about probiotics' benefits and limitations may contribute to consumer reluctance. Overcoming this barrier requires concerted efforts from industry stakeholders to educate consumers, improve transparency in labeling and marketing, and provide credible scientific evidence supporting the efficacy of probiotic products. By addressing these knowledge gaps, the probiotics market can better capitalize on its growth potential and meet the evolving needs of consumers..

Impact of Covid-19 on the Probiotics Market

The movement and lockdown measures have led to logistical challenges, affecting the transportation and distribution of probiotic products. Additionally, the economic uncertainties caused by the pandemic have led to a decrease in consumer spending, impacting the demand for non-essential products like probiotics. Furthermore, the focus on essential goods during the pandemic has shifted consumer priorities away from discretionary purchases such as dietary supplements. Moreover, the closure of brick-and-mortar retail outlets and the shift towards online shopping have further complicated the distribution channels...

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Probiotics Market Size 2025-2029

The probiotics market size is forecast to increase by USD 38.19 billion at a CAGR of 8.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising prevalence of digestive disorders and the introduction of new product innovations. The increasing awareness and acceptance of probiotics as a health supplement, particularly for gut health, have fueled market expansion. However, companies face challenges in maintaining product quality and safety, as evidenced by the growing concern over product recalls. This underscores the importance of robust quality control measures and regulatory compliance to mitigate risks and protect brand reputation. With an increasing awareness of the benefits of gut health, the demand for probiotic supplements and functional foods fortified with these live bacteria is surging.
Navigating challenges, such as ensuring product safety and maintaining consumer trust, will require strategic partnerships, continuous research and development, and a strong commitment to transparency and communication. Companies seeking to capitalize on market opportunities should focus on developing innovative probiotic strains and delivering effective, science-backed health benefits to consumers. Irritable Bowel Syndrome (IBS) and other digestive disorders are major health concerns driving the demand for probiotics.

What will be the Size of the Probiotics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with ongoing research and development in various sectors. Applications of probiotics extend beyond gut health improvement to include drug delivery, metagenomics analysis, pathogen inhibition, and immune response enhancement. For instance, in the area of inflammatory bowel disease, a study published in the Journal of Clinical Gastroenterology reported a 70% reduction in disease activity in patients receiving probiotic therapy. The market's growth is expected to reach double-digit percentages in the coming years, driven by the increasing demand for functional food ingredients and personalized nutrition. Competitive exclusion, bacterial antagonism, and symbiotic relationship are among the probiotic interactions that are being explored for their potential benefits.

Additionally, the market is witnessing the emergence of targeted delivery systems, probiotic efficacy markers, and strain-specific effects. Food safety regulations and quality control testing are crucial aspects of the market, ensuring colonization resistance and preventing unwanted bacterial adherence mechanisms. Furthermore, the mental health effects of probiotics and their role in the gut-brain axis, irritable bowel syndrome, gut permeability, microbial genomics, digestive enzyme activity, and antimicrobial activity are areas of ongoing research. Biofilm formation and probiotic interactions are also being studied for their potential role in nutrient absorption rate and antimicrobial activity.

How is this Probiotics Industry segmented?

The probiotics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Dietary supplements
  Animal feed


Form Factor

  Powder
  Gel or capsule
  Liquid
  Stick packs or sachets
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The Human probiotics segment is estimated to witness significant growth during the forecast period. The human the market is experiencing significant growth due to the increasing consumer awareness of the role of gut microbiota in overall health. Probiotics, beneficial bacteria, help maintain gut microbiome stability by promoting the growth of good bacteria and inhibiting the growth of harmful ones. This balance is crucial for optimal nutrient absorption, immune system functionality, and even mental health. In vivo studies and clinical trials have demonstrated the efficacy of probiotics in treating digestive disorders such as irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD), boosting their demand. Freeze-drying technology and capsule delivery systems ensure probiotic viability, making them convenient for consumers.

Probiotic characterization and strain identification are essential for ensuring product quality and consistency. Prebiotic fiber fermentation enhances probiotic efficacy by providing food for ben

Global probiotics market worth at USD 58.56 Billion in 2024, is expected to surpass USD 110.97 Billion by 2034, with a CAGR of 6.6% from 2025 to 2034.

Available data formats for the Thailand Probiotics Market Report, Size, Share, Opportunities, And Trends By Application (Functional Food And Beverages, Dietary Supplements, Cosmetics And Skincare, Animal Feed), By End-User (Human Probiotics, Animal Probiotics), By Ingredients (Bacteria, Yeast), By Function (Regular, Preventative Healthcare, Therapeutic), And By Type (Lactobacillus, Streptococcus, Bifidobacterium, Spore Formers, Others) - Forecasts From 2025 To 2030 report.

The market for probiotics in Europe reached a value of about **** billion U.S. dollars in 2018. That year, the value of the probiotics market in North America amounted to *** billion U.S. dollars.

The size of the Probiotics Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.60% during the forecast period. The probiotics market is focused on the production and distribution of dietary supplements and functional foods that contain live microorganisms, commonly known as probiotics. These beneficial bacteria are intended to provide health benefits when consumed in adequate amounts, primarily by enhancing or restoring the natural balance of the gut microbiota. The market encompasses a wide range of products, including capsules, tablets, powders, and fortified foods like yogurt, kefir, and fermented beverages. Probiotics are recognized for their potential to improve digestive health, boost the immune system, and contribute to overall well-being. As consumer awareness of gut health and its connection to various physiological functions grows, the demand for probiotic products has surged. This demand is driven by increasing health consciousness, rising incidences of digestive disorders, and a growing preference for natural and preventive healthcare solutions. The probiotics market is segmented based on product type, application, and geography. Product types include supplements and functional foods, with applications spanning digestive health, immune support, and mental health. Geographically, the market is divided into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each with distinct market dynamics influenced by local health trends and regulatory environments. Recent developments include: In June 2020, Yakult Japan launched its first shelf-stable probiotic supplement sachets to improve consumer convenience. The powder form of the sachets contains Lactic Acid Bacteria and Bifidobacteria probiotic strains., In 2021, TCI Japan'sScience of Probiotics announced the development of a new patented process where high-efficiency fermentation technology is used to infuse into each tiny glass bottle of drink 100 billion live probiotics, roughly equal to the total probiotic count in ten bottles of common lactic acid bacteria drinks. In addition, high counts of live bacteria can be maintained in the drinks using cutting-edge technology.. Key drivers for this market are: Wide Applications of Oils and Fats in Different End-Use Industries, Government Initiatives and Key Players Adopting Innovative Market Expansion Strategies. Potential restraints include: Volatility in Imports and Supply Chain of Oils. Notable trends are: High Consumption Rate of Probiotics in the Country.

The global probiotics market size reached US$ 63.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 114.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032. Rising digestive issues, the growing consumption of functional food and beverages, and expansion of drug development is impacting the growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on ingredient, distribution channel, application, and form.

The European probiotics market size was valued at USD 14.72 billion in 2024 and is expected to reach USD 23.05 billion by 2030, growing at a CAGR of 7.76% during the forecast period.

The Europe Probiotics Market report segments the industry into Product Type (Functional Food and Beverage, Dietary Supplements, Animal Feed), Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies/Health Stores, Convenience Stores, Other Distribution Channels), and Country (Germany, United Kingdom, France, Russia, Italy, Spain, Rest of Europe). Get five years of historical data alongside five-year market forecasts.

Available data formats for the Switzerland Probiotics Market Size, Share, Opportunities, COVID-19 Impact And Trends By Ingredient (Bacteria, Yeast), By Form (Liquid, Dry) And By Application (Functional Food And Beverages, Dietary Supplements, Animal Feed), And By End-User (Human, Animal) - Forecasts From 2022 To 2027 report.

The India Probiotics Market is valued at USD 71.8 billion in 2023, driven by market trends, revenue projections, and player analysis. Explore market share, size, and future outlook.

Lactobacillus Probiotics Market Outlook

The global market size for Lactobacillus Probiotics in 2023 is estimated to be around $3.8 billion, with a projected market size of $7.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.8% during the forecast period. This growth can be attributed to several factors, including increasing consumer awareness about gut health, rising demand for natural and organic dietary supplements, and the expanding application of probiotics in various industries such as food and beverages, pharmaceuticals, and animal feed.

One of the primary growth factors driving the Lactobacillus Probiotics market is the rising consumer awareness regarding the benefits of probiotics for digestive health. With an increasing number of people experiencing gastrointestinal issues like irritable bowel syndrome (IBS), bloating, and indigestion, there is a growing demand for probiotics as a natural remedy. Lactobacillus probiotics, known for their efficacy in maintaining gut health, are becoming a popular choice among health-conscious consumers. The global trend towards preventive healthcare is also playing a crucial role in propelling the market forward.

Another significant growth factor is the increasing incorporation of probiotics in functional foods and beverages. Manufacturers are innovating and introducing new probiotic-infused products, such as yogurts, drinks, and snacks, to cater to the health-conscious populace. The convenience and appeal of these products are driving their adoption, especially among the younger generation and working professionals who seek quick and healthy dietary options. Moreover, scientific advancements are enabling the development of more stable and effective probiotic strains, further boosting market growth.

The pharmaceutical industry's growing interest in probiotics is yet another key driver. Probiotics are being recognized for their potential benefits beyond gut health, including immune system support, mental health improvement, and even skin health. This has led to increased research and development activities and the subsequent introduction of probiotic-based pharmaceutical products. The expanding application range of Lactobacillus probiotics is opening up new avenues for market expansion.

On the regional front, North America and Europe are currently the largest markets for Lactobacillus Probiotics, driven by high consumer awareness and significant research and development activities. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. Factors such as the increasing middle-class population, rising health consciousness, and growing disposable incomes are contributing to the market's rapid expansion in this region. Additionally, the booming dietary supplement industry in countries like China, India, and Japan is creating substantial growth opportunities for Lactobacillus probiotics.

Product Type Analysis

The Lactobacillus Probiotics market is segmented into different product types, including Lactobacillus Acidophilus, Lactobacillus Rhamnosus, Lactobacillus Casei, Lactobacillus Reuteri, and others. Each of these strains offers unique benefits and has distinct applications in various industries, making them integral components of the probiotics market.

Lactobacillus Acidophilus is one of the most widely recognized and utilized strains. Known for its benefits in improving gut health and alleviating lactose intolerance, this strain is commonly found in dietary supplements and functional foods. It plays a crucial role in balancing the intestinal microbiota, aiding in digestion, and enhancing nutrient absorption. The high demand for Lactobacillus Acidophilus can be attributed to its proven efficacy and wide range of health benefits.

Lactobacillus Rhamnosus is another prominent strain in the probiotics market. It is highly valued for its ability to support the immune system and prevent gastrointestinal infections. This strain is extensively used in both dietary supplements and functional beverages, particularly in products aimed at boosting immune health. The increasing prevalence of immune-related disorders and the growing focus on preventive healthcare are driving the demand for Lactobacillus Rhamnosus.

Lactobacillus Casei is known for its versatility and is utilized in a variety of applications, including dairy products, dietary supplements, and pharmaceuticals. This strain is beneficial for promoting gut health, preventing diarrhea, and enhancing the body’s im

The global Probiotics Market size is expected to reach USD 125.55 Billion in 2032 registering a CAGR of 8.1%. Our report provides a comprehensive overview of the industry, including key players, market share, growth opportunities and more.

The UK probiotics market is projected to grow at a CAGR of 3.62% from 2025 to 2033, reaching a value of £1.91 million by 2033. The market is driven by factors such as increasing awareness of the health benefits of probiotics, rising disposable incomes, and the growing popularity of functional foods and beverages. Additionally, the increasing prevalence of gastrointestinal disorders and the growing demand for preventive healthcare measures are further contributing to the growth of the UK probiotics market. The functional food and beverages segment is expected to hold the largest share of the market throughout the forecast period, followed by dietary supplements and animal feed. In terms of distribution channels, supermarkets/hypermarkets are projected to remain the dominant channel, followed by health stores/pharmacies and online retail stores. Some of the key players in the UK probiotics market include Nestle SA, Lifeway Foods, Optibac Probiotics, Bio & Me, Groupe Danone, PepsiCo Inc, BioGaia, Now Foods, Yakult Honsha, and Protexin Probiotics. These companies are investing in research and development to introduce new products and expand their market share. The market is also witnessing the emergence of new entrants, particularly in the online retail space, which is expected to intensify competition in the coming years. Overall, the UK probiotics market is expected to continue to grow steadily, driven by the increasing demand for functional food and beverages, the growing prevalence of gastrointestinal disorders, and the growing awareness of the health benefits of probiotics. Recent developments include: In February 2022, Optibac Probiotics company launched its new vegan gummies for adults across the United Kingdom. The company claims that these products are designed to support adults' gut and immune health. These products are available in strawberry flavors., In August 2021, Muller launched its gut health yogurt, Gut Glory, in the United Kingdom. The yogurt comes in different flavors salted caramel, strawberry with fiber, rhubarb peach, and mango with thread., In June 2021, HempFusion launched its probiotic line with Probulin. They offer different products for various solutions in gut health. The products enhance immune health and overall well-being.. Key drivers for this market are: Growth In Foodservice Expenditure and Tourism Sector, Premiumization with the Growth of Fortified and Flavored Water. Potential restraints include: Concerns Regarding Plastic Waste and the Rising Inclination Toward Tap Water. Notable trends are: Demand for Probiotic Infused Functional Food & Beverages Products.

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US Probiotics Market Size 2024-2028

The US probiotics market size is forecast to increase by USD 4.98 billion at a CAGR of 8.16% between 2023 and 2028. The market is witnessing significant growth, driven by the rising health consciousness and increasing demand for synbiotic solutions that offer digestive health benefits. Probiotics, such as Probi Defendum and Probi Digestis, are increasingly being used in various applications beyond food and beverages, including the cosmetic industry Probiotics' role in enhancing skin health is gaining popularity. However, the market remains fragmented, with numerous players offering probiotic yogurts, fermented milk, and other dairy products under various brand names like Gut Glory. This fragmentation presents both opportunities and challenges, as consumers are spoilt for choice but may also encounter counterfeit probiotic products, which can negatively impact the market's reputation. Overall, the market's growth is expected to continue, fueled by increasing consumer awareness and the expanding range of applications for probiotics.

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Probiotics have gained significant attention in the US healthcare market due to their potential health benefits for gut flora and immune health. The market for probiotics includes probiotic-rich foods, beverages, and dietary supplements. Irritable Bowel Syndrome (IBS) and other digestive disorders are major health concerns driving the demand for probiotics. Probiotics are known to improve gut health and microbiome health by introducing beneficial bacteria into the digestive system. Probiotics are used to alleviate gastrointestinal discomfort, preventative healthcare, and boost immune health. Probiotic-rich foods such as yogurt, fermented milk, and some beverages are popular sources of probiotics. Synbiotic solutions that combine probiotics with prebiotics are gaining popularity due to their ability to enhance the effectiveness of probiotics.

Furthermore, the epidemiology of digestive disorders and the increasing focus on preventive healthcare are expected to fuel the growth of the market. The market is fragmented, with a wide range of products and brands catering to different consumer preferences and health concerns. Ingredients like Probi Defendum and Probi Digestis are commonly used in probiotic supplements and functional foods. The healthcare infrastructure continues to support the growth of the market by offering easy access to probiotic products and services.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Supplements
  Animal feed


Geography

  US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market has experienced notable growth due to increasing health consciousness and the focus on preventive healthcare. Consumers are increasingly seeking products that support gut health and microbiome balance, leading to a rise in demand for probiotics. Yogurt remains a popular source of probiotics, but dietary supplements are also gaining traction as convenient alternatives. Wellness programs and chronic disease management plans are incorporating probiotics to enhance their offerings. Offline channels, including supermarkets, hypermarkets, and pharmacies, continue to dominate the market. Brick-and-mortar stores like Walmart Inc., Target, Kmart, and Walgreens have long sold probiotic products, and the growing awareness of individual health needs has led to the expansion of their offerings to include feminine probiotic supplements.

Furthermore, the credible and trusted information provided by offline channels contributes significantly to the growth of this segment. Animal probiotics are also gaining popularity as consumers seek to improve the health of their pets. Overall, the market is expected to continue its expansion as consumers prioritize their health and seek natural solutions for digestive and other health concerns.

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The offline segment was valued at USD 6.05 billion in 2018 and showed a gradual increase during the forecast period.

Our market researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Driver

The health benefits of probiotics is the key driver of the market. Probiotics play a crucial role in maintaining a healthy gut by preventing the growth of harmful bacteria