The Report Covers Global Probiotics Market Research Trends, Opportunities and is Segmented by Product Type (Probiotic Foods, Probiotic Drinks, Dietary Supplements, and Animal Feed), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies and Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global probiotics market was valued at USD 61.15 Billion in 2021 and is expected to grow at a CAGR of 7.7% during the forecast period.

This statistic shows the estimated value of the probiotics market worldwide from 2022 to 2027. The global market for probiotics reached a value of about 58 billion U.S. dollars in 2022, and was forecast to reach to over 85 billion dollars by 2027.

The report covers United Kingdom Probiotic Manufacturers and it is segmented by Type (Functional Food and Beverages, Dietary Supplements, and Animal Feed); and Distribution Channel (Supermarkets/Hypermarkets, Health Stores/Pharmacies, Online Retail Stores, and Other Distribution Channels). The market size and values in (USD Million) during the forecasted years for the above segments.

According to Cognitive Market Research, the global Probiotics Market size is USD 77581.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 31032.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 23274.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 17843.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.
The Latin American market will account for more than 5% of global revenue and have a market size of USD 3879.06 million in 2024. It will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.
The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 1551.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.
The Probiotic Food & Beverages held the highest Probiotics Market revenue share in 2024

Market Dynamics of Probiotics Market

Key Drivers for Probiotics Market

Rising Health Consciousness among Consumers Globally is Propelling the Growth of the Probiotics Market

One key driver in the Probiotics Market Consumers are actively seeking out probiotic-rich foods and supplements as part of their daily regimen to maintain a healthy lifestyle. Additionally, factors such as changing dietary patterns, rising disposable incomes and a growing focus on preventive healthcare are further driving the adoption of probiotics. The expanding availability of probiotic products across various retail channels and the marketing efforts highlighting their health benefits also contribute to the market's growth. Overall, the rising health consciousness among consumers is driving increased consumption of probiotics worldwide, fueling market expansion.

Growing Prevalence of Digestive Disorders and Gastrointestinal Diseases is a Significant Driver for the Probiotics Market

Another key driver in the Probiotics Market is the growing prevalence of digestive disorders, and gastrointestinal diseases serve as a significant driver for the probiotics market. With an increasing number of individuals experiencing issues such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux, there is a heightened demand for effective solutions to alleviate symptoms and improve digestive health. Probiotics, containing beneficial live microorganisms, have gained popularity for their potential to restore the balance of gut bacteria, thereby supporting digestive function and reducing the severity of gastrointestinal symptoms.

Restraint Factor for the Probiotics Market

Limited Understanding of Probiotics' Mechanisms and Efficacy among Consumers Acts as a Barrier to Market Growth

One key restraint in the Probiotics Market is that limited understanding can lead to skepticism and hesitation in purchasing probiotic products, especially when consumers are uncertain about their efficacy or how they may address their health concerns. Furthermore, misconceptions or misinformation about probiotics' benefits and limitations may contribute to consumer reluctance. Overcoming this barrier requires concerted efforts from industry stakeholders to educate consumers, improve transparency in labeling and marketing, and provide credible scientific evidence supporting the efficacy of probiotic products. By addressing these knowledge gaps, the probiotics market can better capitalize on its growth potential and meet the evolving needs of consumers..

Impact of Covid-19 on the Probiotics Market

The movement and lockdown measures have led to logistical challenges, affecting the transportation and distribution of probiotic products. Additionally, the economic uncertainties caused by the pandemic have led to a decrease in consumer spending, impacting the demand for non-essential products like probiotics. Furthermore, the focus on essential goods during the pandemic has shifted consumer priorities away from discretionary purchases such as dietary supplements. Moreover, the closure of brick-and-mortar retail outlets and the shift towards online shopping have further complicated the distribution channels...

The global probiotics market size is expected to reach USD 123.32 Billion by 2030 according to a new study by Polaris Market Research.

The Feed Probiotics Market is segmented by Sub Additive (Bifidobacteria, Enterococcus, Lactobacilli, Pediococcus, Streptococcus), by Animal (Aquaculture, Poultry, Ruminants, Swine) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of additives, sub-additives, and also for animal categories.

Access the summary of the Probiotics market report, featuring key insights, executive summary, market size, CAGR, growth rate, and future outlook.

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Probiotics Market Size 2024-2028

The probiotics market size is forecast to increase by USD 32.06 billion at a CAGR of 7.8% between 2023 and 2028.

The global probiotics market is experiencing steady growth, driven by rising consumer awareness of gut health benefits and health and wellness and advancements in product innovation. Key factors include increasing demand for natural health solutions, like probiotic-rich foods and supplements that support digestion and immunity, and technological developments such as enhanced strain stability, which broaden application across industries.
This report provides a practical toolkit for businesses, detailing market size, growth forecasts through 2028, and key segments like functional food and beverages, which lead due to their popularity in products like yogurt and kefir. It explores trends such as the growing interest in personalized probiotic formulations tailored to specific health needs and addresses challenges like regulatory variations across regions, which can complicate market entry and compliance. The analysis is designed to inform strategic planning, product development, and customer targeting.
For companies looking to stay competitive in the global probiotics market, this report offers clear, data-driven insights into leveraging health-focused trends and navigating regulatory hurdles, ensuring they can meet evolving consumer demands in a dynamic industry.

What will be the Size of the Probiotics Market during the forecast period?

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The market encompasses a range of products and supplements containing beneficial microorganisms, primarily focused on gut health, digestive function, and immune system support. With a growing emphasis on preventive healthcare and the aging population, consumer spending on probiotics has surged. Systematic probiotic strains, such as Lactobacilli and Bifidobacteria, are increasingly popular for managing intestinal inflammation, gut-related disorders, and maintaining overall gut health. Probiotics are available in various forms, including yogurt, fermented milk, functional dairy products, nutraceuticals, and probiotic supplements. Consumers are increasingly seeking out these products due to their dietary benefits and nutritional value. The market is further fueled by the rising trend of functional foods and beverages, which integrate probiotics into everyday consumption.
Meat consumption and dairy product preferences also influence the market, as some individuals opt for plant-based alternatives or lactose-free options. Probiotic strains continue to evolve, offering diverse benefits, such as improved digestive function, immune system support, and overall health enhancement. The market is poised for continued growth as consumers prioritize preventive healthcare and seek natural solutions for maintaining gut health.

How is this Probiotics Industry segmented?

The probiotics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Human probiotics
  Animal probiotics


Product

  Probiotic functional food and beverage
  Dietary supplements
  Animal feed


Ingredient

  Bacteria
  Yeast


Function

  Regular
  Preventative healthcare
  Therapeutic


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany


  North America

    US


  Middle East and Africa



  South America

By End-user Insights

The human probiotics segment is estimated to witness significant growth during the forecast period. Probiotics are live microorganisms that offer numerous health benefits by maintaining a balanced gut microbiota. These beneficial bacteria play a crucial role in digestion, nutrient absorption, and immune system functionality. With growing scientific evidence linking gut health to mental health and cognitive function, the demand for probiotics has expanded beyond digestive health supplements. The increasing prevalence of digestive disorders, including irritable bowel syndrome (IBS), lactose intolerance, and inflammatory bowel disease (IBD), fuels the market growth. Additionally, an aging population, consumer spending on preventive healthcare, and the rise of healthy lifestyles, veganism, and plant-based diets further boost the demand for probiotics. Probiotics are available in various forms, such as systematic probiotic strains, dairy-based products, and probiotic dietary supplements, catering to diverse consumer needs and preferences.

Pharmacies, retail stores, and online platforms offer a wide range of probiotic products, from natural solutions to pharmacological interventions, to address various gastrointestinal situations and strengthen immunity. Consumers increasingly seek probiotics as natural alternatives to p

The Report Covers Probiotics Manufacturers in USA and the Market is Segmented by Type (Probiotic Food (Yogurt, Bakery and Breakfast Cereals, Baby Food and Infant Formula, Confectionery, and Other Products); by Probiotic Drinks (Fruit-Based Probiotic Drinks, Dairy-Based Probiotic Drinks, and Other Probiotic Drinks); by Dietary Supplements and Animal Feed); and by Distribution Channel (Supermarket/Hypermarket, Pharmacies, and Drug Stores, Convenience Stores, Online Channels, and Other Distribution Channels). The market size and forecasts are provided in terms of value (USD million) for the above segments.

Probiotics Market size was valued at USD 71.38 Billion in 2024 and is projected to reach USD 134.99 Billion by 2031, growing at a CAGR of 8.29% from 2024 to 2031.

Probiotics Market: Definition/ Overview

Probiotics are live microorganisms, often referred to as “good” or “beneficial” bacteria that provide health benefits when consumed in adequate amounts, particularly by improving gut health and boosting the immune system. They are commonly found in foods like yogurt, kefir, and fermented products, as well as in dietary supplements. Probiotics are widely used in promoting digestive health, preventing gastrointestinal disorders, and enhancing overall immunity. The future of the probiotics market looks promising, with increasing demand for natural, functional foods and supplements, driven by growing consumer awareness of health and wellness.

According to Cognitive Market Research, the global Feed Probiotics market size is USD 4985.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.70% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1994.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1495.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1146.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 249.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 99.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.
The Aquaculture held the highest Feed Probiotics market revenue share in 2024.

Market Dynamics of Feed Probiotics Market

Key Drivers for Feed Probiotics Market

Rising Demand for Animal Protein to Increase the Demand Globally

The global demand for animal protein, inclusive of meat, chicken, eggs, and dairy, is on the rise. To meet this demand, it's far critical to maintain healthy livestock for green production and amazing animal products. Probiotics play an essential role in enhancing gut health and universal animal performance. By enhancing digestion and nutrient absorption, probiotics can lead to expanded yields of meat, milk, and eggs. More effective is needed to support the developing customer call; however, it also promotes sustainable and ethical farming practices, ensuring a consistent supply of superb animal protein products.

Restriction on Antibiotic Use to Propel Market Growth

The overuse of antibiotics in animal feed has raised sizable worries approximately antibiotic resistance in people. As a result, regulatory bodies are enforcing regulations on the use of antibiotics as growth promoters in farm animals. This shift has created a demand for herbal alternatives like probiotics. Probiotics can naturally increase and improve animal fitness via improving intestine flowers and boosting the immune device. By decreasing the reliance on antibiotics, probiotics help in mitigating the risk of antibiotic resistance while supporting sustainable farming practices. This transition no longer addresses public health concerns but additionally aligns with the growing client desire for obviously produced animal merchandise.

Restraint Factor for the Feed Probiotics Market

Non-Standardized Regulations to Limit the Sales

Regulations governing the use of probiotics in animal feed vary broadly throughout distinctive international locations, leading to a need for more standardization. This regulatory inconsistency can create confusion among producers and avert the market boom of probiotics in some areas. Manufacturers and farmers should navigate a complicated panorama of various policies and suggestions, which may be high-priced and time-consuming. Additionally, the absence of uniform standards may also affect the first-class and efficacy of probiotic products. Now, not all areas may also adhere to stringent testing and approval techniques. Harmonizing guidelines may facilitate clearer guidelines, streamline manufacturing, and foster the increase of the probiotic market globally, ensuring constant pleasant and protection of animal feed dietary supplements.

Impact of Covid-19 on the Feed Probiotics Market

The COVID-19 pandemic drastically impacted the feed probiotics marketplace. Disruptions in delivery chains, labor shortages, and logistical demanding situations affected the production and distribution of probiotic merchandise. Additionally, the pandemic led to the elevated recognition of fitness and hygiene, riding a call for natural and safe animal health solutions. The heightened focus on meal safety and sustainable farming practices further fueled interest in probiotics as an opportunity for antibiotics. While the preliminary market boom was hindered by means of operational challenges, the long-term outlook stays fantastic as the industry a...

The size of the Probiotics Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 8.60% during the forecast period. The probiotics market is focused on the production and distribution of dietary supplements and functional foods that contain live microorganisms, commonly known as probiotics. These beneficial bacteria are intended to provide health benefits when consumed in adequate amounts, primarily by enhancing or restoring the natural balance of the gut microbiota. The market encompasses a wide range of products, including capsules, tablets, powders, and fortified foods like yogurt, kefir, and fermented beverages. Probiotics are recognized for their potential to improve digestive health, boost the immune system, and contribute to overall well-being. As consumer awareness of gut health and its connection to various physiological functions grows, the demand for probiotic products has surged. This demand is driven by increasing health consciousness, rising incidences of digestive disorders, and a growing preference for natural and preventive healthcare solutions. The probiotics market is segmented based on product type, application, and geography. Product types include supplements and functional foods, with applications spanning digestive health, immune support, and mental health. Geographically, the market is divided into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each with distinct market dynamics influenced by local health trends and regulatory environments. Recent developments include: In June 2020, Yakult Japan launched its first shelf-stable probiotic supplement sachets to improve consumer convenience. The powder form of the sachets contains Lactic Acid Bacteria and Bifidobacteria probiotic strains., In 2021, TCI Japan'sScience of Probiotics announced the development of a new patented process where high-efficiency fermentation technology is used to infuse into each tiny glass bottle of drink 100 billion live probiotics, roughly equal to the total probiotic count in ten bottles of common lactic acid bacteria drinks. In addition, high counts of live bacteria can be maintained in the drinks using cutting-edge technology.. Key drivers for this market are: Wide Applications of Oils and Fats in Different End-Use Industries, Government Initiatives and Key Players Adopting Innovative Market Expansion Strategies. Potential restraints include: Volatility in Imports and Supply Chain of Oils. Notable trends are: High Consumption Rate of Probiotics in the Country.

The size and share of the market is categorized based on Type (Add Enzymatic, Non-Enzymatic) and Application (Feed Additives, Health, Other) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Europe Probiotics Market size is USD 23274.36 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.

The Probiotics Market is projected to grow at 11.2% CAGR, reaching $132.78 Billion by 2029. Where is the industry heading next? Get the sample report now!

The United States probiotics market size is projected to exhibit a growth rate (CAGR) of 6.93% during 2025-2033. The increasing awareness among individuals about the health benefits of probiotics, growing partnerships and collaborations, the rising prevalence of digestive disorders, and rising endorsements by healthcare professionals represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the United States probiotics market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on ingredient, distribution channel, application, and form.

The Probiotics Market Size Was Worth USD 46.20 Billion in 2019 and is expected to reach USD 75.90 Billion by 2026, with a CAGR of around 7.35%.

The global probiotics market is estimated to grow from $70.9 billion in 2024 to $165.1 billion by 2035, at a CAGR of 8.0% during the forecast period, till 2035.

The global Vegan Probiotics sales are estimated to reach approximately USD 6,447.9 million by the end of 2025. Forecasts suggest the industry will achieve a 9.2% compound annual growth rate and exceed USD 15,546.9 million in value by 2035.

Semi-Annual Market Update

Country-wise Insights

Category-Wise Insights