In 2023, the prevailing product category purchased on social media in the United States was apparel. As indicated by a survey, 25.6 percent of users reported this category as their primary choice for making purchases on social networks. Following closely were beauty products and home goods, with 19.4 percent and 13.5 percent of respondents favoring these respective categories.

When asked about "Interest in product categories", most U.S. respondents pick "Food & beverages" as an answer. 65 percent did so in our online survey in 2024.

RETAIL PRODUCT CLASSIFICATION

## Overview

RETAIL PRODUCT CLASSIFICATION is a dataset for object detection tasks - it contains Retail Products annotations for 1,733 images.

## Getting Started

You can download this dataset for use within your own projects, or fork it into a workspace on Roboflow to create your own model.

  ## License

  This dataset is available under the [CC BY 4.0 license](https://creativecommons.org/licenses/CC BY 4.0).

This statistic shows the most popular product categories on Tokopedia according Indonesian online shoppers as of 2018. That year, 22 percent of the surveyed respondents replied that the mobile and electronics category was the most popular on Tokopedia, followed by fashion with 12 percent.

Tradera, a C2C site, saw wristwatches as the top trending product category in 2023. That year, there was a 36 percent increase in completed auctions for wristwatches by private individuals compared to 2022. Men's clothing ranked second, recording a year-over-year increase of roughly 34 percent. Sunglasses emerged as another popular product category, with a growth rate of approximately 24 percent.

According to a survey on e-commerce and online shopping in Kazakhstan as of November 2023, roughly two-thirds of the respondents preferred to shop household products online. This was followed by electronics and household appliances products with 65 percent of the survey participants.

This statistic shows the premium product share of selected product category sales in the United States as of 2016. As of 2016, premium products had a 26 percent share of the personal care category in the United States.

E-commerce users in Portugal mainly bought clothing, meals, and cosmetics online in 2024. More than seven of every ten survey respondents said they had bought apparel, footwear, or fashion accessories on the internet in the previous three months. Only 2.1 percent of Portuguese online shoppers purchased movies or series in physical format on the internet in the same period.

theory of planned behavior constructs of purchasing domestic and foreign products, product category, and consumer ethnocentrism

When asked about "Interest in product categories", most German respondents pick "Clothing" as an answer. 63 percent did so in our online survey in 2024.

At the beginning of 2022, 41 percent of the polled in Lithuania stated they have purchased clothing, footwear, and accessories online, making it the most popular category in e-commerce. Furthermore, every fifth among respondents stated to have acquired cosmetics via the internet.

In 2024, the beauty and personal care category dominated global TikTok Shop sales, with approximately 370 million items sold. TikTok Shops specializing in womenswear and underwear followed, which sold nearly 285 million products. Food and beverages, home supplies, and fashion accessories completed the top five product categories by sales volume across TikTok Shops worldwide.

According to a survey conducted in Southeast Asia from June to August 2024, around 58 percent of respondents reported having purchased beauty items due to recommendations from an influencer or celebrity. In comparison, around 13 percent of respondents said they had purchased products in the travel category based on an influencer or celebrity's recommendation.

Europe E-commerce Market size was valued at USD 884.80 Billion in 2024 and is projected to reach USD 2190.99 Billion by 2032, growing at a CAGR of 10.6% from 2026 to 2032.

Europe E-commerce Market Drivers

Increasing Internet and Smartphone Penetration:
High internet and smartphone penetration rates across Europe provide a large and growing customer base for online shopping.
Changing Consumer Behavior:
Consumers are increasingly comfortable with online shopping, drawn by convenience, wider product selection, and competitive pricing.
The rise of mobile commerce (m-commerce) further fuels this trend.
Growth of Cross-Border E-commerce:
The EU’s single market facilitates cross-border e-commerce, allowing consumers to shop from retailers across Europe.
This expands market reach for businesses and offers consumers greater choice.
Technological Advancements:
Improvements in payment systems, logistics, and delivery services are enhancing the online shopping experience.
Artificial intelligence (AI) and personalization technologies are also driving sales.
Rise of Social Commerce:
Social media platforms are increasingly used for product discovery and purchases, driving the growth of social commerce.
Pandemic-Driven Shift:
The COVID-19 pandemic accelerated the adoption of e-commerce, as lockdowns and social distancing measures pushed consumers to shop online.

"Zhongcao", a popular Chinese term meaning "planting grass" originally, describes the effect of recommendation-based marketing strategy as "to plant a seed in one's mind". Food products are the most effective product categories for such marketing campaigns. According to a survey conducted in January 2024, about 54.7 percent of respondents in China shared the experience of purchasing food items under the influence of "zhongcao" content.

In 2023, direct sellers in the Asia Pacific Region generated nearly 56 percent of their retail sales from cosmetics, personal care, and wellness products alone.

Some 27 percent of U.S. Amazon Prime buyers bought apparel and shoes in occasion of the Amazon Prime Day in July 2024. During the survey period, it was found that 26 percent of responding Prime Day purchasers in the United States had purchased home goods during the sales event.

This statistic displays the findings of a survey on the leading product and service categories of online retail among internet shoppers in Belgium in 2020. When asked, which new products or services they had bought via the Internet in the prior twelve months, 68 percent of respondents reported purchasing fashion items.

This statistic highlights the leading Hispanic personal care/beauty product categories in the United States in 2012. The survey revealed that women's fragrance products was the most popular beauty product category amongst Hispanic women with a dollar market share index of 208.

The statistic shows the leading pet product categories in the United States in the 52 weeks ending October 4, 2020, based on sales. In that year, pet food was the leading pet product category in the United States with sales of approximately 12.55 billion U.S. dollars.