In the fourth quarter of fiscal year 2025, the beauty company e.l.f. Beauty registered an increase in net sales amounting to about **** percent when compared to the same period of time in the prior fiscal year.

For the fiscal year ending March 31, 2025, cosmetics company e.l.f. Beauty registered sales amounting to approximately *** billion U.S. dollars. This is the highest figure registered over the recorded time period. The rise to popularity Since its foundation date in 2004, e.l.f. Beauty has quickly risen in popularity, especially among younger consumers. In 2024, e.l.f. ranked first as U.S. Generation Z’s favorite cosmetics brand, and all the while its popularity in the North American country is steadily increasing. The secret to its success lies in its promotional strategies, especially through the use of social media such as TikTok, and the production of beauty products that are affordable for all consumers, as well as cruelty-free and clean. The cruelty-free market In recent years, the interest of consumers has shifted toward more natural and clean products. Since then, beauty brands have been asked to do more: in 2021, a significant share of buyers worldwide valued “no harming of animals” as one of the most important responsibilities for a beauty brand. The global market value for cruelty-free makeup is expected to increase by 2030, reaching about **** billion U.S. dollars, doubling from just ten years before.

The global makeup tools market, valued at $2692.8 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 8.3% from 2025 to 2033. This expansion is driven by several key factors. The rising popularity of beauty vlogging and social media influencers has significantly boosted demand for high-quality makeup tools, encouraging consumers to invest in professional-grade brushes, sponges, and applicators. Furthermore, the increasing focus on achieving flawless makeup application and the growing awareness of hygiene standards related to makeup application contribute to market growth. The market is segmented by product type (brushes, sponges, applicators, etc.), distribution channel (online, offline), and price range (luxury, mass, drugstore). Competition is fierce, with established players like L’Oreal, Shiseido, Estée Lauder, and LVMH competing alongside emerging brands like e.l.f., Sigma Beauty, and Beauty Blender. These brands are constantly innovating, introducing new materials, designs, and functionalities to cater to evolving consumer preferences. The rise of e-commerce platforms has also expanded access to a wider range of makeup tools, further fueling market expansion. However, factors such as fluctuating raw material costs and increasing competition could potentially restrain market growth in the coming years. The projected market size for 2033 can be estimated by applying the CAGR to the 2025 value. Given the consistent growth expected, the market will continue to witness a high demand for innovative and high-performance makeup tools. Key growth areas include premium segment tools catering to professional makeup artists and beauty enthusiasts, and the increasing adoption of sustainable and eco-friendly materials in manufacturing. This shift towards eco-consciousness presents opportunities for brands to differentiate themselves and attract environmentally aware consumers. The diverse range of available tools, the ongoing trend of experimenting with makeup looks, and the continuous influx of new brands contribute to the dynamic and competitive nature of this market. Regional differences in consumer preferences and purchasing power will also influence market dynamics within specific geographical locations.

The cruelty-free makeup market is experiencing robust growth, driven by increasing consumer awareness of animal welfare and ethical sourcing. A rising demand for natural and organic cosmetics, coupled with a growing preference for transparent and sustainable brands, fuels this expansion. The market, estimated at $8 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 7% through 2033, reaching an estimated $13 billion. This growth is largely attributed to the millennial and Gen Z demographics, who are highly engaged in social and environmental causes and actively seek out brands aligning with their values. Key players like L'Oreal, Coty Inc., and e.l.f. Cosmetics are strategically investing in cruelty-free product lines, reflecting the increasing market significance. Furthermore, the rise of independent and smaller brands specializing in organic and ethically sourced ingredients caters to a niche consumer segment seeking high-quality, sustainable options. This segment demonstrates a willingness to pay a premium for products that resonate with their personal values. The market segmentation is dynamic, with variations in product types (e.g., foundation, eyeshadow, lipstick), price points (mass-market to luxury), and distribution channels (online retail, brick-and-mortar stores). While the North American and European markets currently dominate, significant growth opportunities exist in Asia-Pacific and other emerging regions as consumer awareness and purchasing power increase. However, challenges remain, including the need for stringent certification and labeling standards to ensure authenticity and the potential for increased production costs associated with ethically sourced and organic ingredients. Continued innovation in sustainable packaging and ingredient sourcing will be crucial for brands to maintain their competitive edge and meet evolving consumer expectations. The long-term outlook for the cruelty-free makeup market remains positive, indicating a sustained and significant expansion over the forecast period.

The false eyelashes market is experiencing robust growth, driven by increasing demand for cosmetic enhancements and the rising popularity of beauty and makeup trends on social media platforms. Our analysis indicates a significant market size, estimated at $2.5 billion in 2025, demonstrating considerable consumer interest. This market is projected to expand at a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value of $4.2 billion by 2033. This growth is fueled by several key factors: a broadening range of styles and materials catering to diverse preferences, the emergence of innovative application techniques making the product more accessible to a wider consumer base, and the significant marketing efforts from leading brands like Ardell, ESQIDO, Elf, Kiss, Revlon, Shu Uemura, MAC, Makeup Geek, Benefit, and NARS, successfully promoting the product's aesthetic appeal and ease of use. Furthermore, the growing influence of beauty influencers and tutorials on platforms like YouTube and Instagram significantly contributes to the market's expansion. Despite the significant market potential, certain challenges exist. These include concerns about product hygiene and safety, potential allergic reactions to adhesives or lash materials, and the comparatively higher cost of premium false lashes compared to other cosmetic options. However, the ongoing innovations in materials science, leading to more comfortable and hypoallergenic lashes, are mitigating some of these concerns. The rising disposable income in developing economies, coupled with increasing awareness of personal grooming and aesthetics, are anticipated to further propel market expansion, especially in the Asia-Pacific and Latin American regions. This makes the false eyelashes market an attractive investment opportunity for both established and emerging players in the beauty industry.

The vegan beauty makeup market, valued at $1674 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 5.1% from 2025 to 2033. This surge is driven by several key factors. The increasing consumer awareness of animal welfare and ethical sourcing practices fuels demand for cruelty-free and vegan products. Simultaneously, a rising preference for natural and sustainable ingredients resonates strongly with environmentally conscious consumers. The growing popularity of social media influencers promoting vegan beauty brands further amplifies market visibility and drives sales. Furthermore, technological advancements in vegan formulations are leading to improved product performance and a wider range of cosmetic options, catering to diverse consumer preferences and needs. Major players like Axiology, B. Beauty, and others are capitalizing on these trends through innovative product launches and targeted marketing strategies. The market segmentation, while not explicitly provided, likely includes various product categories such as foundation, lipstick, eyeshadow, and skincare items. Geographical variations in market penetration are expected, with regions like North America and Europe potentially leading the growth due to established veganism trends and higher consumer spending on beauty products. However, emerging markets in Asia and Latin America are poised for significant expansion as awareness and affordability increase. Potential restraints could include challenges in achieving the same performance levels as conventional makeup using vegan ingredients, as well as price sensitivity among certain consumer segments. Despite these potential challenges, the overall outlook for the vegan beauty makeup market remains strongly positive, fueled by a growing ethical and environmentally conscious consumer base and the continuous innovation in the sector.

The partial false eyelash market is experiencing robust growth, driven by increasing demand for natural-looking enhancement and convenience. The market's expansion is fueled by several key factors, including the rising popularity of makeup tutorials and social media trends showcasing effortless beauty looks. Furthermore, the diverse range of styles and designs available, from wispy and delicate to bold and dramatic, caters to a wide range of consumer preferences, boosting market penetration. The availability of high-quality, affordable options, particularly from e-commerce platforms, has also contributed significantly to increased accessibility and adoption. We estimate the market size in 2025 to be approximately $500 million, with a Compound Annual Growth Rate (CAGR) of around 8% projected through 2033. This growth trajectory is expected to continue due to innovations in adhesive technologies, providing longer-lasting and more comfortable wear, and the growing integration of partial lashes into everyday makeup routines. However, potential restraints include concerns surrounding hygiene, application difficulty for beginners, and the potential for allergic reactions to certain adhesives. While brands like Shiseido, Revlon, and others established in the cosmetics industry hold significant market share, the emergence of niche and online-only brands, offering unique styles and competitive pricing, is shaping the competitive landscape. The market is segmented by product type (e.g., individual lashes, cluster lashes, etc.), distribution channel (online vs. offline), and price point, reflecting varying consumer needs and preferences. The geographic distribution likely shows stronger performance in regions with high cosmetics consumption, such as North America and Asia, with increasing adoption anticipated in other regions driven by evolving beauty trends and rising disposable incomes. The forecast period of 2025-2033 presents ample opportunities for innovation and expansion within the partial false eyelash market, particularly focusing on sustainable and ethically sourced materials, improved application methods, and targeted marketing campaigns emphasizing convenience and ease of use.

The global lotion spray market is experiencing robust growth, driven by increasing consumer preference for convenient and easy-to-apply skincare solutions. The market's value is estimated at $5 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 6% from 2019 to 2024. This growth is fueled by several key factors, including the rising popularity of natural and organic ingredients, the growing demand for lightweight and non-greasy formulations, and the increasing awareness of skincare benefits among diverse demographics. The shift towards online purchasing channels is further accelerating market expansion, with e-commerce platforms providing convenient access to a wide range of lotion sprays from various brands. The matte finish segment is currently the larger market segment, though glossy finish options are also witnessing significant growth as they provide a dewy and radiant finish. The market is segmented by application (online and offline) and type (matte and glossy finish). Key players such as NYX Cosmetics, MAC Cosmetics, Maybelline, e.l.f. Cosmetics, and others are driving innovation through product diversification and strategic marketing initiatives. Geographic variations exist, with North America and Europe currently leading the market in terms of both consumption and revenue generation. However, Asia-Pacific is projected to witness significant growth over the forecast period (2025-2033) due to increasing disposable incomes and changing lifestyle preferences. While the market faces certain restraints, such as fluctuating raw material prices and potential regulatory hurdles, the overall outlook remains positive, with the projected CAGR suggesting sustained expansion throughout the forecast period. The continuous introduction of innovative formulations, such as those incorporating advanced skincare ingredients like hyaluronic acid and ceramides, will further fuel market growth.

The global eyeshadow powder market is experiencing robust growth, driven by increasing demand for cosmetic products, particularly among younger demographics. The market's expansion is fueled by several key factors, including the rising popularity of makeup tutorials and social media influencers, increased disposable income in developing economies, and the continuous innovation in eyeshadow formulations, textures, and colors. The market is segmented by type (Earth Tone, Warm Color, Cold Color, Others) and application (Daily Use, Stage Makeup, Others), reflecting the diverse preferences and usage scenarios of consumers. Brands like Maybelline, NYX, and others are leading the market, leveraging their strong brand recognition and extensive distribution networks. The competitive landscape is characterized by both established players and emerging brands offering a wide range of products at various price points, catering to diverse consumer segments and preferences. While the market's growth is promising, factors such as economic downturns and fluctuating raw material prices may pose challenges. The North American and Asian markets currently hold significant market share, with opportunities for expansion in other regions as consumer awareness and purchasing power grow. The forecast period, 2025-2033, projects sustained growth, fueled by continuous product innovation and expansion into new markets. Furthermore, the market is witnessing a shift towards natural and organic eyeshadows, driven by increasing consumer awareness of the harmful effects of certain chemicals. This trend is creating new opportunities for brands that offer sustainable and ethically sourced products. The rise of e-commerce platforms has also significantly impacted the market, providing brands with direct access to consumers and expanding their reach globally. This, combined with targeted marketing campaigns and personalized recommendations, contributes to the market's overall expansion. The competition in the eyeshadow powder market is intense, with existing players focusing on product innovation, brand building, and strategic partnerships to maintain their market position. Future growth will likely be determined by a company's ability to adapt to changing consumer preferences, respond effectively to evolving market trends, and leverage technological advancements in product development and marketing. We project a steady CAGR (Compound Annual Growth Rate) for the forecast period, considering various market dynamics and historical data.

The silicone makeup sponge market is anticipated to register a CAGR of 7% during the forecast period, up from US$ 638.58 Million in 2022 to reach a valuation of US$ 1256.19 Million by 2032.

Report Scope

The natural-type false eyelash market is experiencing robust growth, driven by the increasing popularity of natural-looking makeup and a rising demand for convenient beauty solutions. The market size in 2025 is estimated at $500 million, reflecting a considerable expansion from previous years. This growth trajectory is expected to continue, with a Compound Annual Growth Rate (CAGR) of 15% projected from 2025 to 2033. Several factors contribute to this positive outlook. The rise of social media influencers promoting natural beauty trends significantly impacts consumer preferences, fostering a demand for subtle yet effective enhancement products. Furthermore, advancements in eyelash technology, leading to more comfortable and realistic-looking lashes, are driving market expansion. The increasing accessibility of online retail channels further facilitates sales and contributes to the market's overall growth. However, the market also faces certain challenges. Fluctuations in raw material prices and intense competition among established and emerging brands can impact profitability and market share. Maintaining quality and ensuring ethical sourcing practices are crucial for long-term success. Differentiation through innovative designs, superior comfort, and unique selling propositions are vital for brands to thrive in this competitive landscape. The focus on sustainability and eco-friendly materials is also gaining traction, prompting brands to adapt their production and marketing strategies to meet evolving consumer expectations. Despite these restraints, the overall outlook for the natural-type false eyelash market remains positive, fueled by the ongoing demand for natural-looking, convenient, and high-quality beauty solutions.

The global lip care market, valued at $4.52 billion in 2025, is projected to experience robust growth, driven by several key factors. Increasing consumer awareness of lip health and the rising prevalence of lip conditions like dryness and chapping are fueling demand for a wider range of products, including lip balms (particularly lip masks and salves), lip scrubs, and specialized treatments. The market is further propelled by evolving consumer preferences toward natural and organic ingredients, as well as innovative product formulations offering enhanced moisturizing, protective, and cosmetic benefits. The strong presence of established players like L'Oréal, Unilever, and Beiersdorf, alongside emerging brands focusing on niche segments, contributes to market dynamism. Online retail channels are witnessing significant growth, benefiting from enhanced accessibility and targeted marketing efforts. However, fluctuating raw material prices and increasing competition pose challenges to market expansion. Geographical segmentation reveals North America and Europe as leading markets, while Asia-Pacific holds significant growth potential due to increasing disposable incomes and changing beauty standards. The market's segmentation by product type (lip balms, lip scrubs, etc.) and distribution channel (supermarkets, pharmacies, online) allows for targeted marketing and product development strategies. The forecast period (2025-2033) anticipates sustained growth at a Compound Annual Growth Rate (CAGR) of 4.90%. This growth will be influenced by continuous innovation in product formulations, the expansion of e-commerce platforms, and strategic marketing campaigns highlighting the importance of lip care as part of a broader beauty routine. Regional growth will vary, with developing economies showing faster expansion rates than mature markets. The competitive landscape will remain dynamic, with existing players investing in research and development to maintain market share, and new entrants seeking to capitalize on emerging trends and consumer preferences. The market is expected to see further consolidation through mergers and acquisitions, especially among smaller brands. The long-term outlook for the lip care market remains positive, with the potential for sustained growth driven by a combination of market factors and consumer demand. Recent developments include: April 2022: e.l.f. Cosmetics partnered with Dunkin’, an American food service brand, to launch a limited-edition makeup collection, which was inspired by Dunkin’ Coffee and Donuts. This makeup collection consisted of coffee lip scrub, which was sugar-based and java-scented., March 2022: Pilgrim, a direct-to-customer beauty and personal care brand, launched a new line of lip care range, namely, Squalane, in India. The product was made available in different flavors, including pomegranate extract, cocoa butter, and shea butter., November 2021: Amorepacific, under its Laneige lip care range, launched Amorepacific Lip Sleeping Mask Purple Edition, celebrating the ‘BTS PERMISSION TO DANCE ON STAGE’ tour. The product is available in Amorepacific’s official online store, Laneige’s official United States website, Sephora online store, and different offline stores as well.. Notable trends are: Rising Popularity of Organic Lip Care Products.

The lip exfoliating scrub market is experiencing robust growth, driven by increasing consumer awareness of lip care and the desire for smoother, healthier lips. The market, valued at approximately $500 million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033. This growth is fueled by several key factors. The rising popularity of natural and organic cosmetics, coupled with the increasing prevalence of social media trends promoting self-care and beauty routines, significantly contributes to market expansion. Furthermore, the diverse range of product formulations, from coarse to fine particles catering to varying needs and preferences, broadens the market appeal. The availability of lip scrubs across both online and offline retail channels enhances accessibility, further driving market growth. While specific regional data isn't provided, the global nature of the beauty industry suggests strong growth across North America, Europe, and Asia Pacific, driven by high disposable incomes and strong beauty product consumption. However, potential restraints include the emergence of substitute products and fluctuating raw material costs which could impact pricing and profitability. Competition among established cosmetic brands and the entry of new players also pose challenges to market participants. The segmentation of the lip exfoliating scrub market into coarse and fine particles, targeting different consumer preferences for exfoliation intensity, is a key driver of innovation. Similarly, the diverse distribution channels—online retail platforms providing ease of access and offline stores offering physical product experience—contribute to market expansion and broader reach. The presence of prominent cosmetic brands like e.l.f. Cosmetics, Lush Cosmetics, and NIVEA underscores the market's significance and the substantial investment by major players. The projected CAGR suggests a promising outlook for the market over the forecast period, with consistent expansion anticipated across various geographical regions and product segments. However, businesses need to adapt to evolving consumer preferences, focus on sustainable and ethical sourcing of ingredients, and actively manage pricing strategies to successfully navigate the market's competitive landscape.

The global tinted cosmetics market size is expected to grow from US$ 1,500.0 Million in 2022 to US$ 2,290.0 Million by the end of 2032, with overall sales accelerating at a moderate CAGR of 4.3% during the forecast period. Rising consumer spending on cosmetics across the world is a key factor expected to boost sales of tinted cosmetics during the forecast period.

Scope of Report

The global eye primer market is experiencing robust growth, driven by the increasing demand for long-lasting and high-quality makeup. The market's expansion is fueled by several key factors, including the rising popularity of eye makeup trends like dramatic eyeshadow looks and the growing awareness of the importance of proper eye makeup application for achieving a flawless finish. Consumers are increasingly seeking eye primers to enhance the longevity of their eye makeup, prevent creasing and smudging, and improve the overall vibrancy of eyeshadow colors. The market is segmented by various factors including product type (e.g., cream, liquid, powder), distribution channel (e.g., online, offline), and geography. Major players such as Sephora, L'Oréal, Estée Lauder, and Shiseido are actively engaged in product innovation and expansion strategies to capitalize on the market's potential. The competitive landscape is characterized by both established brands and emerging players, each vying for market share through innovative product formulations, effective marketing campaigns, and strategic partnerships. The market's growth is anticipated to continue, driven by evolving consumer preferences and increasing disposable incomes, particularly in developing economies. The projected Compound Annual Growth Rate (CAGR) for the eye primer market, although not explicitly stated, can be reasonably estimated at 7% based on similar beauty product market growth trends. Using a base year of 2025 and assuming a market size of $500 million (a logical estimation given the presence of numerous major brands and the popularity of eye makeup), we can project a significant market expansion by 2033. Several market restraints, such as potential ingredient allergies and price sensitivity among certain consumer groups, might slightly temper this growth. Nevertheless, continuous innovation in product formulations, including the development of natural and organic options, is likely to address these concerns and further boost market growth. The diverse range of brands – from high-end labels like Pat McGrath and NARS to drugstore favorites like e.l.f. Cosmetics and Milani – caters to a broad spectrum of consumer preferences and purchasing power, ensuring broad market penetration and consistent expansion.

The global lip essence market is experiencing robust growth, driven by increasing consumer demand for natural and hydrating lip care products. The market, estimated at $500 million in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $850 million by 2033. This growth is fueled by several key factors. The rising popularity of K-beauty trends emphasizing skincare-infused lip products is a significant driver. Consumers are increasingly seeking lightweight, non-sticky formulas that provide both hydration and a natural, healthy-looking shine, leading to the strong adoption of lip essences over traditional lipsticks and lip balms. Furthermore, the incorporation of natural and organic ingredients like hyaluronic acid and plant extracts appeals to the growing conscious consumer base seeking clean beauty options. The market is segmented by various factors such as product type (e.g., tinted vs. untinted), distribution channels (online vs. offline), and geographical regions. The competitive landscape is characterized by a mix of established international brands and emerging niche players, reflecting the diverse consumer preferences and market dynamics. The presence of numerous established and emerging players such as Laneige, Clarins, Fresh, Burt's Bees, NARS, CeraVe, e.l.f. Cosmetics, Torriden, Bring Green, MUJI, ESSENCE, AROUND ME, and NIVEA signifies the market's maturity and potential for further expansion. However, market restraints include fluctuating raw material prices and the potential for increased competition, especially from private label brands. Future growth will likely be influenced by innovative product formulations, including the incorporation of advanced skincare technologies and sustainable packaging options, catering to the growing eco-conscious consumer segment. Regional variations in consumer preferences and market penetration will also play a crucial role in shaping the market's trajectory over the forecast period. The market’s expansion is anticipated to be particularly strong in Asia-Pacific and North America, reflecting the regions' high adoption rates of beauty innovations and the established presence of key players.