In 2023, the annual sales revenue of the promotional products distributors in the United States reached about 26.1 billion U.S. dollars, up from 25.5 billion dollars a year earlier – an annual increase of little more than two percent.

The Promotional Products industry is seeing promising growth, driven by favorable economic conditions and increasing corporate profit. Companies focus on innovative and high-quality products used by various sectors to boost brand recognition and consumer loyalty. As businesses recognize the effectiveness of promotional products in building brand awareness, demand continues to strengthen. These items, ranging from branded merchandise to high-tech gadgets, provide companies with tangible methods to engage their audiences and enhance visibility in a competitive marketplace. Industry revenue has hiked at a CAGR of 3.3% over the past five years to reach an estimated $20.8 billion in 2025, when income is projected to hike by 0.8%. This growth trajectory is further supported by an expanding number of businesses seeking to establish their brand in an ever-evolving commercial landscape. Promotional product companies have contended with external competition from other advertising channels, including mobile and online platforms. Manufacturers have reacted by widening their portfolio of services, mainly by acquiring companies that offer complementary marketing services. The gain in popularity of integrated marketing has partially shielded the industry from external competition since many businesses find it most effective to use multiple physical and online advertising forms. The benefits of advertising with promotional products also provide repeated exposure, further dampening external threats. Still, volatility amid interest rate hikes and intensifying price competition to remain viable against substitutes has hurt industry profitability. As businesses increasingly prioritize experiential and value-driven marketing, demand for innovative promotional items will increase. The industry will likely see an acceleration in the adoption of sustainable materials and practices as eco-consciousness among businesses and consumers grows. Companies that can merge creativity with sustainability stand to gain significant market share. Furthermore, technological advancements and production methods will allow for greater personalization and efficiency, potentially boosting profit. Over the next five years, revenue will climb at a CAGR of 0.9% to reach an estimated $21.7 billion in 2030.

The Canadian Promotional Products industry has been navigating a landscape marked by both challenges and opportunities in recent years. The industry generates revenue by distributing specialty advertising on everyday items like mugs, calendars and T-shirts. Industry enterprises do not manufacture these products, but rather imprint and distribute a client's advertising message on blank products that are purchased from manufacturers and industry suppliers worldwide. Like many sectors, the industry faced a tough operating environment due to economic volatility and the impacts of the pandemic, which saw corporate profit dip and advertising expenditures shrink. Yet, despite the setbacks, the number of businesses has grown since 2019, which has provided a buffer to revenue declines. The industry's resilience was also bolstered by its ability to tap into new markets and expand its customer base. Industry revenue is forecast to inch forward an annualized 1.3% to $2.7 billion in 2024. In 2024 alone, industry revenue is expected to incline 1.0% due to growth in consumer spending and an associated influx of retail sales. Rising external competition has tempered industry growth, primarily from digital outlets. Online cataloguing and processing have made it easier for clients to go directly to manufacturers, bypassing promotional product companies altogether. The climb in total advertising expenditure in Canada has improved the demand for promotional products, which offer an efficient and accessible way of marketing to businesses of all sizes. The pandemic caused a plummet in industry revenue in 2020, depleting corporate profit, retail sales and consumer spending and ultimately tempering overall growth. As with many traditional industries, digital advertising's rising popularity has presented formidable competition, siphoning off demand and compelling industry players to adapt and innovate. Canada's Promotional Products industry is poised to endure strong external competition. Companies are slated to continue spending more on substitute forms of advertising. Companies may favour promotional products because they offer the advantage of repeated, tangible exposure and potential brand-name recognition. A rise in corporate profit and total advertising expenditure will boost industry demand. Industry revenue is expected to expand an annualized 1.6% to $2.9 billion in 2029 as profit reaches 9.6%.

The Promotional Products Distribution industry’s revenue is contingent on levels of business confidence and activity, which run in line with wider economic conditions, as downstream clients are more likely to expand marketing budgets when demand conditions improve. Despite recent economic hurdles, revenue has expanded over the past five years due to the significant drop recorded in the base year of 2020-21 when the COVID-19 pandemic tanked demand for promotional products. Revenue is expected to climb at a compound annual rate of 2.8% over the five years through 2025-26 to £1.2 billion, including a 0.4% hike in 2025-26. Wider economic conditions have a significant bearing on industry performance. Despite pandemic-related setbacks, the lifting of restrictions has revitalised trade shows and out-of-home advertising, driving promotional product sales. Major sporting events like the FIFA World Cup 2022, UEFA European Football Championship 2024 and the Paris Olympics have fuelled demand for promotional product distributors. Recent economic uncertainties, including high inflation, geopolitical tensions and trade war tensions, have weighed on business confidence and marketing budgets, hindering revenue growth over the three years through 2025-26. Competitive pressures from digital advertising channels and businesses bypassing distributors by sourcing products directly from manufacturers present ongoing challenges, constraining revenue and profit growth. Distributors are expanding product portfolios to include more specialised items and leveraging personalised services to combat pressures and retain clients. Industry revenue is projected to expand at a compound annual rate of 2.5% over the five years through 2030-31, to reach £1.3 billion. The economic climate may remain volatile in the short term, though it is anticipated to improve in the medium-term, with inflation and interest rates forecast to fall further, expanding marketing budgets and driving industry revenue expansion. Businesses are expected to continue pursuing niche product segments, encouraging distributors to differentiate themselves in the face of intense competition. Sustainability is becoming a pivotal focus, with distributors increasingly offering eco-friendly and UK-manufactured products to meet market demand. These products can command higher fees, boosting profit growth. However, the continued shift towards online advertising will continue to limit growth for traditional promotional channels moving forward, hindering revenue expansion. Distributors will also have to invest in enhancing their online presence to reach a wider audience and accommodate growing client demand for quick and convenient online ordering.

A survey of Malaysian consumers conducted by Vase.ai found that 39 percent of respondents stated that they bought home cleaning products via ongoing promotions and sales during the COVID-19 outbreak. The same survey found that 27 percent of total respondents said that they had purchased non-food items through such promotions and sales. The majority of respondents, however, had reduced their spending on non-essential purchases.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

📊 Supplement Sales Data (2020–2025) Overview This dataset contains weekly sales data for a variety of health and wellness supplements from January 2020 to April 2025. The data includes products in categories like Protein, Vitamins, Omega, and Amino Acids, among others, and covers multiple e-commerce platforms such as Amazon, Walmart, and iHerb. The dataset also tracks sales in several locations including the USA, UK, and Canada.

Dataset Details Time Range: January 2020 to April 2025

Frequency: Weekly (Every Monday)

Number of Rows: 4,384

Columns:

Date: The week of the sale.

Product Name: The name of the supplement (e.g., Whey Protein, Vitamin C, etc.).

Category: The category of the supplement (e.g., Protein, Vitamin, Omega).

Units Sold: The number of units sold in that week.

Price: The selling price of the product.

Revenue: The total revenue generated (Units Sold * Price).

Discount: The discount applied on the product (as a percentage of original price).

Units Returned: The number of units returned in that week.

Location: The location of the sale (USA, UK, or Canada).

Platform: The e-commerce platform (Amazon, Walmart, iHerb).

Use Cases This dataset is ideal for:

Time-series forecasting and sales trend analysis 📈

Price vs. demand analysis and revenue prediction 📊

Sentiment analysis and impact of promotions (Discounts) on sales 🛍️

Product performance tracking across different platforms and locations 🛒

Business optimization in the health and wellness e-commerce sector 💼

Potential Applications Build predictive models to forecast future sales 📅

Analyze the effectiveness of discounts and promotions 💸

Create recommendation systems for supplement products 🧠

Perform exploratory data analysis (EDA) and uncover trends 🔍

Model return rates and their effect on overall revenue 📉

Why This Dataset? This dataset provides an excellent starting point for those interested in building business intelligence tools, e-commerce forecasting models, or exploring health & wellness trends. It also serves as a perfect dataset for data science learners looking to apply regression, time-series analysis, and predictive modeling techniques.

The Local Food Marketing Practices Survey (LFMPS) is a dataset created by the U.S. Department of Agriculture's National Agricultural Statistics Service (NASS) to track marketing practices of farms selling locally or regionally produced agricultural food products. First conducted in 2015 and updated in 2020 as part of the Census of Agriculture, it provides benchmark data on direct-to-consumer and direct-to-intermediate-market sales, including revenue, channels (e.g., farmers' markets, CSAs, on-farm sales), and operational characteristics. Key features include exclusion of farms not engaged in local sales, detailed breakdowns of sales by state (e.g., California accounted for the largest share of direct sales in 2020), and insights into trends like the dominance of direct-to-consumer marketing (77% of operations in 2020). The dataset supports policy development, academic research, and industry analysis by quantifying the economic impact of local food systems. For example, in 2020, 147,307 operations generated $9.0 billion through direct marketing. Unique aspects include its focus on branded regional products and granular data on sales distribution (e.g., direct-to-consumer sales constituted 33% of total direct sales despite being the most common channel). Data is accessible via the NASS Quick Stats database.

Snapshot img

In-Game Advertising Market Size 2025-2029

The in-game advertising market size is forecast to increase by USD 7.49 billion at a CAGR of 15% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. The increasing number of gamers, particularly in the US and North America, presents a vast opportunity for advertisers to reach a large and engaged audience. Furthermore, partnerships between video game companies and advertisers are on the rise, allowing for more seamless integration of ads into digital content. Advancements in technology, such as Natural Language Processing (NLP) and virtual reality, are also driving growth In the IGA market. For instance, NLP can be used to analyze player behavior and tailor ads to individual preferences, enhancing the user experience. Additionally, the use of mobile applications, laptops, tablets, and PCs for gaming continues to expand, providing more opportunities for online advertising services.
However, challenges remain, including the growing use of ad-blocking solutions and the need for effective targeting strategies to reach the right audience. As mobile gaming and esports continue to gain popularity, advertisers must adapt to these trends and find innovative ways to engage with consumers in a non-intrusive manner. Overall, the IGA market is poised for continued growth, with digital content, social media, e-commerce, and display ads playing a significant role In the future of in-game advertising.

What will be the Size of the In-Game Advertising Market During the Forecast Period?

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The market encompasses the integration of advertisements within mobile games and desktop games, leveraging various formats such as cut-scenes, billboards, background displays, and non-interruptive advertisements. IGA delivers an audio-visual impact that resonates with users, offering product impressions through immersive gaming experiences. However, market size and direction are influenced by several factors. 
Limitations in games supporting IGA, incompatible devices, and user preferences can impact the market's growth. Game publishers explore diverse ad formats, including banners, videos, and interactive ads, to cater to the digital gaming industry's expanding user base on smartphones, tablets, computers, and video games. The IGA market continues to evolve, driven by technological advancements and the increasing popularity of mobile gaming and desktop games.

How is this In-Game Advertising Industry segmented and which is the largest segment?

The IGA industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Mobile
  Computing
  Console


Type

  Static ads
  Dynamic ads
  Advergaming


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France
    Italy


  Middle East and Africa



  South America

By Platform Insights

The mobile segment is estimated to witness significant growth during the forecast period. In-Game Advertising (IGA) has emerged as a significant revenue stream in the gaming industry, particularly in mobile gaming. With the widespread use of smartphones and the increasing popularity of mobile gaming, IGA allows advertisers to reach a vast and diverse audience. Mobile gamers represent a substantial portion of the global gaming population, and mobile gaming software dominates online app stores. IGA takes various forms, including static ads, dynamic ads, and advergaming, which can be integrated seamlessly into games without disrupting the user experience. This non-interruptive advertising format offers advertisers the opportunity to make a strong audio-visual impact while avoiding pop-up messages or on-screen advertisements.

However, limitations such as limited game support, incompatible devices, and memory issues can impact the effectiveness of IGA. Despite these challenges, IGA continues to gain traction in digital-content-focused segments, including online portals, social networking, and e-commerce websites. Advertisers targeting relevant gaming audiences can leverage data-driven in-game advertising for increased product impressions and user engagement. In-game video, banners, and interactive ads are popular formats, with publishers such as Riot Games and DVloper leading the way. IGA is also prevalent in multiplayer games, location-based games, and esports, providing opportunities for B2C and C2C transactions. In conclusion, IGA represents a valuable opportunity for brands to engage with gaming audiences across various digital platforms, including PC/laptop, smartphone/tablet, and streaming services.

Get a glance at the share of various segments. Reque

Snapshot img

The product lifecycle management in apparel market share is expected to increase by USD 424.92 million from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 7%.

This product lifecycle management in apparel market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers product lifecycle management in apparel market segmentations by product (cPDM and CAD) and geography Landscape (APAC, Europe, North America, South America, and MEA). The product lifecycle management in apparel market report also offers information on several market vendors, including Autodesk inc., C-DESIGN, Computer Generated Solutions inc., Dassault Systèmes SE, Gerber Technology LLC, infor inc., Lectra SA, PTC inc., Simbus Technologies Pvt. Ltd., and Xperia Solutions. among others.

What will the Product Lifecycle Management in Apparel Market Size be During the Forecast Period?

Download Report Sample to Unlock the Product Lifecycle Management in Apparel Market Size for the Forecast Period and Other Important Statistics

'The growing demand for software solutions for change management and cost management is notably driving the product life cycle management market growth.'

Product Lifecycle Management in Apparel Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The benefits of PLM in the apparel market is notably driving the product lifecycle management in apparel market growth, although factors such as may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the product lifecycle management in apparel market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

This product lifecycle management in apparel market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Who are the Major Product Lifecycle Management in Apparel Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Autodesk inc.
C-DESIGN
Computer Generated Solutions inc.
Dassault Systèmes SE
Gerber Technology LLC
infor inc.
Lectra SA
PTC inc.
Simbus Technologies Pvt. Ltd.
Xperia Solutions.

This statistical study of the product lifecycle management in apparel market encompasses successful business strategies deployed by the key vendors. The product lifecycle management in apparel market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Lifecycle Management in Apparel Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the product lifecycle management in apparel market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Product Lifecycle Management in Apparel Market?

For more insights on the market share of various regions Request PDF Sample now!

35% of the market’s growth will originate from APAC during the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Product Lifecycle Management in Apparel Market?

To gain further insights on the market contribution of various segments Request PDF Sample

The product lifecycle management in apparel market share growth by the cPDM segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the product lifecycle management in apparel market size and actionable market insights on post COVID-19 impact on each segment.

    Product Lifecycle Management in Apparel Market Scope




    Report Coverage


    Details




    Page number


    120




    Base year


    2019




    Forecast period


    2020-2024




    Growth momentum & CAGR

1.Introduction

Sales data collection is a crucial aspect of any manufacturing industry as it provides valuable insights about the performance of products, customer behaviour, and market trends. By gathering and analysing this data, manufacturers can make informed decisions about product development, pricing, and marketing strategies in Internet of Things (IoT) business environments like the dairy supply chain.

One of the most important benefits of the sales data collection process is that it allows manufacturers to identify their most successful products and target their efforts towards those areas. For example, if a manufacturer could notice that a particular product is selling well in a certain region, this information could be utilised to develop new products, optimise the supply chain or improve existing ones to meet the changing needs of customers.

This dataset includes information about 7 of MEVGAL’s products [1]. According to the above information the data published will help researchers to understand the dynamics of the dairy market and its consumption patterns, which is creating the fertile ground for synergies between academia and industry and eventually help the industry in making informed decisions regarding product development, pricing and market strategies in the IoT playground. The use of this dataset could also aim to understand the impact of various external factors on the dairy market such as the economic, environmental, and technological factors. It could help in understanding the current state of the dairy industry and identifying potential opportunities for growth and development.

1. Citation

Please cite the following papers when using this dataset:

I. Siniosoglou, K. Xouveroudis, V. Argyriou, T. Lagkas, S. K. Goudos, K. E. Psannis and P. Sarigiannidis, "Evaluating the Effect of Volatile Federated Timeseries on Modern DNNs: Attention over Long/Short Memory," in the 12th International Conference on Circuits and Systems Technologies (MOCAST 2023), April 2023, Accepted

1. Dataset Modalities

The dataset includes data regarding the daily sales of a series of dairy product codes offered by MEVGAL. In particular, the dataset includes information gathered by the logistics division and agencies within the industrial infrastructures overseeing the production of each product code. The products included in this dataset represent the daily sales and logistics of a variety of yogurt-based stock. Each of the different files include the logistics for that product on a daily basis for three years, from 2020 to 2022.

3.1 Data Collection

The process of building this dataset involves several steps to ensure that the data is accurate, comprehensive and relevant.

The first step is to determine the specific data that is needed to support the business objectives of the industry, i.e., in this publication’s case the daily sales data.

Once the data requirements have been identified, the next step is to implement an effective sales data collection method. In MEVGAL’s case this is conducted through direct communication and reports generated each day by representatives & selling points.

It is also important for MEVGAL to ensure that the data collection process conducted is in an ethical and compliant manner, adhering to data privacy laws and regulation. The industry also has a data management plan in place to ensure that the data is securely stored and protected from unauthorised access.

The published dataset is consisted of 13 features providing information about the date and the number of products that have been sold. Finally, the dataset was anonymised in consideration to the privacy requirement of the data owner (MEVGAL).

File

Period

Number of Samples (days)

product 1 2020.xlsx

01/01/2020–31/12/2020

363

product 1 2021.xlsx

01/01/2021–31/12/2021

364

product 1 2022.xlsx

01/01/2022–31/12/2022

365

product 2 2020.xlsx

01/01/2020–31/12/2020

363

product 2 2021.xlsx

01/01/2021–31/12/2021

364

product 2 2022.xlsx

01/01/2022–31/12/2022

365

product 3 2020.xlsx

01/01/2020–31/12/2020

363

product 3 2021.xlsx

01/01/2021–31/12/2021

364

product 3 2022.xlsx

01/01/2022–31/12/2022

365

product 4 2020.xlsx

01/01/2020–31/12/2020

363

product 4 2021.xlsx

01/01/2021–31/12/2021

364

product 4 2022.xlsx

01/01/2022–31/12/2022

364

product 5 2020.xlsx

01/01/2020–31/12/2020

363

product 5 2021.xlsx

01/01/2021–31/12/2021

364

product 5 2022.xlsx

01/01/2022–31/12/2022

365

product 6 2020.xlsx

01/01/2020–31/12/2020

362

product 6 2021.xlsx

01/01/2021–31/12/2021

364

product 6 2022.xlsx

01/01/2022–31/12/2022

365

product 7 2020.xlsx

01/01/2020–31/12/2020

362

product 7 2021.xlsx

01/01/2021–31/12/2021

364

product 7 2022.xlsx

01/01/2022–31/12/2022

365

3.2 Dataset Overview

The following table enumerates and explains the features included across all of the included files.

Feature

Description

Unit

Day

day of the month

-

Month

Month

-

Year

Year

-

daily_unit_sales

Daily sales - the amount of products, measured in units, that during that specific day were sold

units

previous_year_daily_unit_sales

Previous Year’s sales - the amount of products, measured in units, that during that specific day were sold the previous year

units

percentage_difference_daily_unit_sales

The percentage difference between the two above values

%

daily_unit_sales_kg

The amount of products, measured in kilograms, that during that specific day were sold

kg

previous_year_daily_unit_sales_kg

Previous Year’s sales - the amount of products, measured in kilograms, that during that specific day were sold, the previous year

kg

percentage_difference_daily_unit_sales_kg

The percentage difference between the two above values

kg

daily_unit_returns_kg

The percentage of the products that were shipped to selling points and were returned

%

previous_year_daily_unit_returns_kg

The percentage of the products that were shipped to selling points and were returned the previous year

%

points_of_distribution

The amount of sales representatives through which the product was sold to the market for this year

previous_year_points_of_distribution

The amount of sales representatives through which the product was sold to the market for the same day for the previous year

Table 1 – Dataset Feature Description

1. Structure and Format

4.1 Dataset Structure

The provided dataset has the following structure:

Where:

Name

Type

Property

Readme.docx

Report

A File that contains the documentation of the Dataset.

product X

Folder

A folder containing the data of a product X.

product X YYYY.xlsx

Data file

An excel file containing the sales data of product X for year YYYY.

Table 2 - Dataset File Description

1. Acknowledgement

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 957406 (TERMINET).

References

[1] MEVGAL is a Greek dairy production company

Snapshot img { margin: 10px !important; } The maternity personal care products market share is expected to increase by USD 2.79 billion from 2021 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.70%.

This maternity personal care products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (stretch marks prevention products, nipple care products, and others) and geography (APAC, North America, Europe, South America, and MEA). The maternity personal care products market report also offers information on several market vendors, including Bella B Bodycare Inc., E.T. Browne Drug Co. Inc., Earth Mama Organics, Koninklijke Philips NV, Lansinoh Laboratories Inc., Mann and Schroder GmbH, Medela AG, Motherlove Herbal Co., The Clorox Co., and TriLASTIN among others.

What will the Maternity Personal Care Products Market Size be in 2021?

Download the Free Report Sample to Unlock the Maternity Personal Care Products Market Size for 2021 and Other Important Statistics

Maternity Personal Care Products Market: Key Drivers and Trends

The demand from developing countries is notably driving the maternity personal care products market growth, although factors such as high price of products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the maternity personal care products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

This maternity personal care products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Maternity Personal Care Products Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Bella B Bodycare Inc.
E.T. Browne Drug Co. Inc.
Earth Mama Organics
Koninklijke Philips NV
Lansinoh Laboratories Inc.
Mann and Schroder GmbH
Medela AG
Motherlove Herbal Co.
The Clorox Co.
TriLASTIN

This statistical study of the maternity personal care products market encompasses successful business strategies deployed by the key vendors. The maternity personal care products market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The maternity personal care products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Maternity Personal Care Products Market?

For more insights on the market share of various regions Request for a FREE sample now!

38% of the market’s growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for maternity personal care products market in APAC. Market growth in this region will be faster than the growth of the market in Europe. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Maternity Personal Care Products Market?

To gain further insights on the market contribution of various segments Request for a FREE sample

The maternity personal care products market share growth by the stretch mark prevention products segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the maternity personal care products market size and actionable market insights on post COVID-19 impact on each segment.

    Maternity Personal Care Products Market Scope




    Report Coverage


    Details




    Page number


    120




    Base year


    2020




    Forecast period


    2021-2025




    Growth momentum & CAGR


    Accelerate at a CAGR of 6.70%




    Mar

Marketing Analytics Market size was valued at USD 4.28 Billion in 2023 and is projected to reach USD 10.38 Billion by 2031 growing at a CAGR of 12.90% from 2024 to 2031.

Key Market Drivers:

• Increasing Adoption of Digital Marketing and Social Media Platforms: Adoption of digital marketing and social media platforms is on the rise, which is driving demand for marketing analytics, 4.76 billion social media users worldwide, up 137 million in the last year.

• Growing Emphasis on Data-Driven Decision Making: Businesses are leveraging data to make strategic decisions. 91.9% of top organizations invest in data and artificial intelligence. IDC predicts USD 215.7 Billion in analytics investment in 2021, up 10.1% from 2020.

The size of the Programmatic Advertising Market was valued at USD 7.7 Billion in 2024 and is projected to reach USD 18.92 Billion by 2033, with an expected CAGR of 13.70% during the forecast period. Programmatic advertising has transformed digital marketing by automating the buying and selling of ad space through real-time bidding, enabling advertisers to target specific audiences with precision. This approach leverages algorithms and data analytics to optimize ad placements, ensuring that ads reach the right consumers at the right time. The integration of artificial intelligence (AI) has further enhanced programmatic advertising by enabling the generation of personalized ad content at scale. AI tools can analyze vast amounts of data to create tailored messages that resonate with individual preferences, thereby increasing engagement and conversion rates. For instance, AI-driven platforms can produce dynamic ad creatives that adapt in real-time to user interactions, improving the relevance and effectiveness of advertising campaigns. The benefits of programmatic advertising include increased efficiency, cost-effectiveness, and the ability to scale campaigns across multiple platforms. By automating the ad buying process, businesses can allocate resources more effectively and achieve better returns on investment. As the digital landscape continues to evolve, the synergy between programmatic advertising and AI is expected to drive further innovations, offering more sophisticated targeting and enhanced user experiences. Recent developments include:

May 2019: LinkedIn obtained $300 million to reinforce it by promoting and publicizing contributions. It is a beginning up settled in the USA and utilizations artificial reasoning innovation for understanding its clients utilizing AI.

October 2020: IBM today announced three new products to add to its growing suite of AI solutions for brands and publishers, partnering with MediaMath among others to bring to bear new capabilities that are privacy-forward and designed to allow brands to reach consumers while considering user privacy.

April 2020: RocketFuel, the blockchain based checkout solution for both eCommerce and brick-and-mortar merchants and Sila, the built-in ACH and digital wallet API provider, announced a partnership to transform and disrupt the monopolized and rigid payment regimes.

. Key drivers for this market are: Rising digital ad spending: Increased investment in digital advertising channels

Advancements in technology: AI and machine learning empower more effective advertising

Consumer demand for personalization: Personalized ads enhance user experiences and drive conversions

Evolving consumer behavior: Changing consumption patterns drive the need for flexible and targeted advertising

Growth of mobile advertising: Mobile devices play a significant role in ad consumption. Potential restraints include: Data privacy concerns: Stringent regulations and heightened consumer awareness

Measurement and attribution: Accurately measuring the effectiveness of programmatic campaigns

Ad fraud and viewability: Combating fraudulent impressions and ensuring ad visibility

Complexity of the ecosystem: Navigating the complex programmatic advertising landscape

Lack of transparency: Limited visibility into advertising costs and performance. Notable trends are: Contextual targeting: Targeting ads based on the context of the website or content

Cross-device targeting: Tracking users across multiple devices for personalized campaigns

Dynamic creative optimization: Real-time optimization of ad creatives for maximum impact

Social media advertising: Integration of programmatic advertising with social media platforms

Programmatic audio and video advertising: Expanding programmatic techniques to audio and video content.

According to Cognitive Market Research, The Global Glow Stick Market size was USD 0.14 billion in 2023 and will expand at a compound annual growth rate of 3.60% from 2023 to 2030

The demand for glow sticks is rising due to the increasing demand for entertainment and emergency lighting solutions, the growing adoption of glow sticks in the military and law enforcement sectors, and the popularity of glow-in-the-dark events.
Demand for offline sales channel remains higher in the glow stick market.
The commercial & institutional category held the highest glow stick market revenue share in 2023.
North American glow stick will continue to lead, whereas the Asia Pacific glow stick market will experience the most substantial growth until 2030.

Technological Advancements to Provide Viable Market Output

The development of new technologies and innovations in glow sticks is driving the demand for high-quality and durable products. The use of new materials and manufacturing processes has led to the development of eco-friendly and biodegradable glow sticks that are sustainable and environmentally friendly. The use of advanced chemical formulations has led to the development of glow sticks that emit brighter and longer-lasting light, which has contributed to the growth of the market. Additionally, the use of digital printing and customization technologies has led to the development of personalized and branded glow sticks, which has increased their appeal as promotional items.

For instance, in 2019, Zippo Manufacturing Company acquired Northern Lights Enterprises to expand its product offerings in the candle and outdoor categories. The acquisition allowed Zippo to add Northern Light's expertise in candle manufacturing and distribution to its own product line, which includes lighters, outdoor products, and accessories. With this acquisition, Zippo aims to become a leading player in the outdoor and home décor markets.

Source-www.zippo.com/blogs/news/zippo-manufacturing-company-announces-northern-lights-acquisition

Popularity of Glow-in-the-Dark Events and Novelty and Promotional Items to Propel Market Growth

The increasing popularity of glow-in-the-dark events such as concerts, festivals, and parties is driving the demand for glow sticks. Glow sticks are a major source of entertainment at these events and are used by attendees to create a fun and immersive atmosphere. The use of glow sticks at these events has become widely popular in recent years, particularly among younger demographics, which has led to a surge in demand for glow sticks. Additionally, glow sticks are used as novelty and promotional items in various industries, such as sports, advertising, and education. The use of glow sticks as promotional items is driving the demand for bulk purchases, which is a major driver of the market.

For instance, in 2020, Cyalume Technologies Holdings, Inc. announced that it had acquired the remaining 25% interest in Cyalume Technologies SAS, a French subsidiary that produces and sells chemical light products. This acquisition allowed Cyalume to expand its presence in the European market.

Source-www.sec.gov/Archives/edgar/data/1335293/000114420417017032/v461688_10k.htm

Market Dynamics of the Glow Stick Market

Environmental and Safety Concerns to Restrict Market Growth

The use of glow sticks has raised environmental concerns due to the plastic waste they generate. Glow sticks are made of plastic and contain chemicals that can be harmful to the environment if not disposed of properly. The increasing awareness of environmental issues has led to a shift towards eco-friendly and biodegradable products has restricted the growth of the glow stick market. Additionally, the use of glow sticks has raised safety concerns due to the chemicals they contain. The chemicals in glow sticks can be harmful if ingested or if the liquid comes into contact with the eyes. This has led to safety concerns, particularly in industries such as healthcare, where the safety of patients and staff is critical.

Impact of the COVID–19 on the Glow Stick Market

The COVID-19 pandemic has impacted the glow stick market in several ways. The market witnessed a decline in demand during the starting stages of the pandemic due to the closure of entertainment venues, cancellation of events, and restrictions on social gatherings. The demand for glow sticks for entertainment purpose...

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The Dried Soup Market study is a comprehensive report with in-depth qualitative and quantitative research evaluating the current scenario and analyzing the growth of USD 1.46 billion and CAGR of 2.27% by segment Product and Geography during the forecast period 2020 to 2025

Furthermore, this report extensively covers the smart home appliances market segmentation by product (dehydrated dried soup and instant dried soup) and geography (Europe, North America, APAC, South America, and MEA). The market report also offers information on several market vendors, including Acecook Vietnam Joint Stock Co., Baxters Food Group Ltd., Campbell Soup Co., CONAD Soc. Coop., Conagra Brands Inc., General Mills Inc., Nestle SA, The Hain Celestial Group Inc., The Kraft Heinz Co., and Unilever Group.

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Parent Market Analysis

Technavio categorizes the Dried Soup Market as a part of the Consumer Staples industry within the Food Products industry. Our Technavio research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the forecast year.

Dried Soup Market: Key Drivers, Trends, and Challenges

Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the dried soup industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.

Key Dried Soup Market Driver

One of the key factors driving growth in the market is the rise of health consciousness among consumers. Although ready-to-cook meals are highly convenient and save the time and effort required to prepare a meal, the preservatives added to extend their shelf life have a few side effects. The high content of salt in such soups can increase blood pressure and sugar levels which can adversely affect the health of a person and increase obesity. Many thickening agents such as refined flour and corn starch are also used, which increase the soup's calorie and fat content. Consumers are aware of the food they consume and its impact on holistic health. Such factors hamper the adoption of dried soups.

Key Dried Soup Market Challenge

The regulations in the food and beverage industry will be a major challenge for the market during the forecast period. Stringent regulations issued by various government bodies in different countries account for a potential challenge to the growth of the global market. The Food and Drug Administration in the US is responsible for protecting public health by ensuring the safety of the global food supply. It also regulates the manufacturing, marketing, and distribution of food products. The FDA ensures the protection of consumers against impure, unsafe, and fraudulently labelled products. All food manufacturers must register themselves with the FDA. If there are any issues, the FDA has the authority to recall the product. Product recalls severely impact the brand image as well as the operations and sales of a company. Regulations pertain not only to food contents but also to packaging and labelling. The packaging material should not contain harmful substances. The package should contain information such as the ingredients used, net quantity, and storage details. Failure to adhere to these regulations may result in a recall or ban of the product. The prevalence of such stringent regulations can act as a challenge for the growth of convenience foods, such as instant soups, during the forecast period.

Dried Soup Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the dried soup market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Who are the Major Dried Soup Market Vendors?

Campbell Soup Co. - The company offers Condensed Soups such as Cream of Chicken Soup, Chicken Noodle Soup and more.

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

Acecook Vietnam Joint Stock Co.
Baxters Food Group Ltd.
Campbell Soup Co.
CONAD Soc. Coop.
Conagra Brands Inc.
General Mills Inc.
Nestle SA
The Hain Celestial Group Inc.
The Kraft Heinz Co.
Unilever Group

This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market

The MEA Programmatic Advertising Market size was valued at USD 1.65 Billion in 2024 and is projected to reach USD 3.25 Billion by 2032, growing at a CAGR of 8.8% from 2026 to 2032.

Key Market Drivers:

Rapid Digitalization and Internet Penetration: The MEA region is experiencing a digital transformation, with increased internet penetration and smartphone adoption, enhancing advertisers' reach and programmatic advertising effectiveness. In 2020, Southeast Asia added 400 million internet users, reaching 70% online penetration.

Growth of Mobile Payment Systems: Mobile wallet usage in Southeast Asia is on the rise, with a 311% growth from 2020 to 2025, indicating a significant potential for advertisers to use this data for targeted programmatic campaigns.

The global B2B marketing automation software market is poised to expand rapidly over the forecast period 2025-2033, with a CAGR of 14.5%. The market size stood at 3112.6 million in 2025 and is projected to reach $9436.4 million by 2033. This growth can be attributed to the increasing adoption of digital marketing strategies by businesses, the need to improve marketing efficiency, and the growing demand for personalized customer experiences. The market is segmented based on type into campaign management, reporting and analytics, and others. The campaign management segment held the largest market share in 2025, and this trend is expected to continue over the forecast period. Reporting and analytics is another key segment, as businesses increasingly seek to gain insights into their marketing campaigns and measure their ROI. Based on application, the market is divided into SMEs and large enterprises. The large enterprises segment is expected to dominate the market over the forecast period, as they have a higher need for comprehensive marketing automation solutions. The North America region is expected to be the largest market for B2B marketing automation software, followed by Europe and Asia Pacific. This comprehensive report provides an in-depth analysis of the global B2B marketing automation software market, valued at over $12 billion in 2020. The report examines market concentration, product insights, regional trends, growth drivers, and industry challenges, with projections for future growth.

The food and beverages industry accounted for one fifth of the digital advertising spend in Ukraine in 2020. Hygienic and household chemical products accounted for the second largest budget share, measuring at 14 percent.

The size of the Marketing Cloud Platform Market was valued at USD 30.5122 Billion in 2024 and is projected to reach USD 55.49 Billion by 2033, with an expected CAGR of 8.92% during the forecast period. The Marketing Cloud Platform market has experienced significant growth, driven by the increasing demand for integrated marketing solutions that enable businesses to deliver personalized and seamless customer experiences across various channels. These platforms offer a comprehensive suite of tools, including customer relationship management (CRM), email marketing, social media integration, and data analytics, allowing organizations to effectively manage and analyze customer interactions. The adoption of cloud-based technologies has further propelled this market, providing scalability, flexibility, and cost efficiency. As businesses strive to enhance customer engagement and retention, the need for robust marketing cloud platforms has become more pronounced. Key players in the market are continually innovating, introducing advanced features such as artificial intelligence (AI) and machine learning (ML) capabilities, to offer predictive analytics and automation, thereby improving marketing strategies and outcomes. The market's expansion is also influenced by the growing emphasis on data-driven decision-making and the increasing importance of omnichannel marketing approaches. Overall, the Marketing Cloud Platform market is poised for continued growth, driven by technological advancements and the evolving needs of businesses seeking to optimize their marketing efforts. Recent developments include: In December 2020, Salesforce acquired Slack, a leading team communication platform, to integrate it into their suite of products, including the Salesforce Marketing Cloud. The integration of Slack with the Marketing Cloud is expected to improve team collaboration and marketing automation workflows. In January 2021, SAP announced the acquisition of Signavio, a leading provider of business process management and workflow automation software. The acquisition is expected to enhance SAP's marketing and customer experience solutions by enabling customers to improve their operational efficiency and streamline their workflows. . Key drivers for this market are: The increasing adoption of digital marketing

The growing need for data-driven marketing

The rise of the customer experience (CX) as a key differentiator

The increasing complexity of marketing campaigns

The need for greater marketing agility. Potential restraints include: The high cost of implementation

The lack of qualified marketing professionals

The need for a strong data foundation

The security and privacy concerns

The complexity of integrating with other systems. Notable trends are: The use of artificial intelligence (AI)

The adoption of customer data platforms (CDPs)

The rise of account-based marketing (ABM)

The growing importance of mobile marketing

The focus on customer experience (CX).

Snapshot img { margin: 10px !important; } The global Plano sunglasses market has the potential to grow by USD 4.52 billion during 2020-2024, and the market’s growth momentum will accelerate throughout the forecast period because of the steady increase in year-over-year growth.

This report provides a detailed analysis of the market by distribution channel (offline and online) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Carl Zeiss AG, De Rigo Spa, EssilorLuxottica, Fielmann AG, Kering SA, LVMH Moët Hennessy - Louis Vuitton, Marcolin Spa, Rodenstock GmbH, ROKA Sports Inc., and Safilo Group Spa.

Market Overview

Browse TOC and LoE with selected illustrations and example pages of Plano sunglasses market

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Market Competitive Analysis

The Plano sunglasses market is moderately fragmented, and the degree of fragmentation will increase during the forecast period. A few of the established market vendors are focusing on launching new products. They are also focusing on online marketing and promotional activities to expand their market reach. Marcolin Spa, Rodenstock GmbH, ROKA Sports Inc., and Safilo Group Spa are a few of the major market participants. Although the integration of functional and technological advances in products will offer immense business growth opportunities, the increasing demand for prescribed sunglasses will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market positions, this Plano sunglasses market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this Plano sunglasses market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading Plano sunglasses companies, including:

Carl Zeiss AG
De Rigo Spa
EssilorLuxottica
Fielmann AG
Kering SA
LVMH Moët Hennessy - Louis Vuitton
Marcolin Spa
Rodenstock GmbH
ROKA Sports Inc.
Safilo Group Spa.

Plano Sunglasses Market: Segmentation by Region

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North America was the largest market for Plano sunglasses in 2019, and the region will continue to offer maximum growth opportunities to market vendors during the forecast period. The rising household income, increasing demand for high-quality eyecare products, and technological advancements are some of the significant factors that will contribute to the Plano sunglasses market share growth.

Almost 31% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for Plano sunglasses in North America. Market growth in this region will be slower than the growth of the market in other regions.

Plano Sunglasses Market: Segmentation by Distribution Channel

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Offline distribution channels generate revenue from the sales of products through specialty, department, and optical stores. Vendors are increasingly opening new stores in local and regional markets to fuel sales. Moreover, to sustain a competitive market, retailers are adopting new business strategies such as better pricing, assortment strategies, omni-channel commerce, and multi-marketing strategies.

However, the market growth by the offline segment will be slower than the growth of the market by the online segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the Plano sunglasses market size.

Plano Sunglasses Market: Key Drivers and Trends

Functional and technological advances in Plano sunglasses are fueling market growth. Vendors are focusing on R&D to innovate and expand their product portfolios. The new products are lightweight, highly durable, and have enhanced coating. The latest Plano sunglasses frames are made from a variety of materials such as wooden and 3D impressions. These beneficial features are boosting sales. Apart from expansion of product portfolios, vendors are adding additional features for product differentiation. For instance, Ray-Ban of