85 datasets found
  1. Promotional Products in the US - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Apr 15, 2025
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    IBISWorld (2025). Promotional Products in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/promotional-products-industry/
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    Dataset updated
    Apr 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    United States
    Description

    The Promotional Products industry is seeing promising growth, driven by favorable economic conditions and increasing corporate profit. Companies focus on innovative and high-quality products used by various sectors to boost brand recognition and consumer loyalty. As businesses recognize the effectiveness of promotional products in building brand awareness, demand continues to strengthen. These items, ranging from branded merchandise to high-tech gadgets, provide companies with tangible methods to engage their audiences and enhance visibility in a competitive marketplace. Industry revenue has hiked at a CAGR of 3.3% over the past five years to reach an estimated $20.8 billion in 2025, when income is projected to hike by 0.8%. This growth trajectory is further supported by an expanding number of businesses seeking to establish their brand in an ever-evolving commercial landscape. Promotional product companies have contended with external competition from other advertising channels, including mobile and online platforms. Manufacturers have reacted by widening their portfolio of services, mainly by acquiring companies that offer complementary marketing services. The gain in popularity of integrated marketing has partially shielded the industry from external competition since many businesses find it most effective to use multiple physical and online advertising forms. The benefits of advertising with promotional products also provide repeated exposure, further dampening external threats. Still, volatility amid interest rate hikes and intensifying price competition to remain viable against substitutes has hurt industry profitability. As businesses increasingly prioritize experiential and value-driven marketing, demand for innovative promotional items will increase. The industry will likely see an acceleration in the adoption of sustainable materials and practices as eco-consciousness among businesses and consumers grows. Companies that can merge creativity with sustainability stand to gain significant market share. Furthermore, technological advancements and production methods will allow for greater personalization and efficiency, potentially boosting profit. Over the next five years, revenue will climb at a CAGR of 0.9% to reach an estimated $21.7 billion in 2030.

  2. Promotional Products in Canada - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Oct 15, 2024
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    IBISWorld (2024). Promotional Products in Canada - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/canada/market-research-reports/promotional-products-industry/
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    Dataset updated
    Oct 15, 2024
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2014 - 2029
    Area covered
    Canada
    Description

    The Canadian Promotional Products industry has been navigating a landscape marked by both challenges and opportunities in recent years. The industry generates revenue by distributing specialty advertising on everyday items like mugs, calendars and T-shirts. Industry enterprises do not manufacture these products, but rather imprint and distribute a client's advertising message on blank products that are purchased from manufacturers and industry suppliers worldwide. Like many sectors, the industry faced a tough operating environment due to economic volatility and the impacts of the pandemic, which saw corporate profit dip and advertising expenditures shrink. Yet, despite the setbacks, the number of businesses has grown since 2019, which has provided a buffer to revenue declines. The industry's resilience was also bolstered by its ability to tap into new markets and expand its customer base. Industry revenue is forecast to inch forward an annualized 1.3% to $2.7 billion in 2024. In 2024 alone, industry revenue is expected to incline 1.0% due to growth in consumer spending and an associated influx of retail sales. Rising external competition has tempered industry growth, primarily from digital outlets. Online cataloguing and processing have made it easier for clients to go directly to manufacturers, bypassing promotional product companies altogether. The climb in total advertising expenditure in Canada has improved the demand for promotional products, which offer an efficient and accessible way of marketing to businesses of all sizes. The pandemic caused a plummet in industry revenue in 2020, depleting corporate profit, retail sales and consumer spending and ultimately tempering overall growth. As with many traditional industries, digital advertising's rising popularity has presented formidable competition, siphoning off demand and compelling industry players to adapt and innovate. Canada's Promotional Products industry is poised to endure strong external competition. Companies are slated to continue spending more on substitute forms of advertising. Companies may favour promotional products because they offer the advantage of repeated, tangible exposure and potential brand-name recognition. A rise in corporate profit and total advertising expenditure will boost industry demand. Industry revenue is expected to expand an annualized 1.6% to $2.9 billion in 2029 as profit reaches 9.6%.

  3. Promotional Product Distribution in the UK - Market Research Report...

    • ibisworld.com
    Updated Apr 15, 2025
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    IBISWorld (2025). Promotional Product Distribution in the UK - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-kingdom/market-research-reports/promotional-product-distribution-industry/
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    Dataset updated
    Apr 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    United Kingdom
    Description

    The Promotional Products Distribution industry’s revenue is contingent on levels of business confidence and activity, which run in line with wider economic conditions, as downstream clients are more likely to expand marketing budgets when demand conditions improve. Despite recent economic hurdles, revenue has expanded over the past five years due to the significant drop recorded in the base year of 2020-21 when the COVID-19 pandemic tanked demand for promotional products. Revenue is expected to climb at a compound annual rate of 2.8% over the five years through 2025-26 to £1.2 billion, including a 0.4% hike in 2025-26. Wider economic conditions have a significant bearing on industry performance. Despite pandemic-related setbacks, the lifting of restrictions has revitalised trade shows and out-of-home advertising, driving promotional product sales. Major sporting events like the FIFA World Cup 2022, UEFA European Football Championship 2024 and the Paris Olympics have fuelled demand for promotional product distributors. Recent economic uncertainties, including high inflation, geopolitical tensions and trade war tensions, have weighed on business confidence and marketing budgets, hindering revenue growth over the three years through 2025-26. Competitive pressures from digital advertising channels and businesses bypassing distributors by sourcing products directly from manufacturers present ongoing challenges, constraining revenue and profit growth. Distributors are expanding product portfolios to include more specialised items and leveraging personalised services to combat pressures and retain clients. Industry revenue is projected to expand at a compound annual rate of 2.5% over the five years through 2030-31, to reach £1.3 billion. The economic climate may remain volatile in the short term, though it is anticipated to improve in the medium-term, with inflation and interest rates forecast to fall further, expanding marketing budgets and driving industry revenue expansion. Businesses are expected to continue pursuing niche product segments, encouraging distributors to differentiate themselves in the face of intense competition. Sustainability is becoming a pivotal focus, with distributors increasingly offering eco-friendly and UK-manufactured products to meet market demand. These products can command higher fees, boosting profit growth. However, the continued shift towards online advertising will continue to limit growth for traditional promotional channels moving forward, hindering revenue expansion. Distributors will also have to invest in enhancing their online presence to reach a wider audience and accommodate growing client demand for quick and convenient online ordering.

  4. Social network ad spending per user worldwide 2020-2028, by device

    • statista.com
    • tokrwards.com
    Updated Apr 29, 2025
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    Statista Research Department (2025). Social network ad spending per user worldwide 2020-2028, by device [Dataset]. https://www.statista.com/topics/1538/social-media-marketing/
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    Dataset updated
    Apr 29, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 34.29 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 6.95 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 27.34 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

  5. n

    local food marketing practices survey - Dataset - CKAN

    • nationaldataplatform.org
    Updated Jun 22, 2025
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    (2025). local food marketing practices survey - Dataset - CKAN [Dataset]. https://nationaldataplatform.org/catalog/dataset/local-food-marketing-practices-survey
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    Dataset updated
    Jun 22, 2025
    Description

    The Local Food Marketing Practices Survey (LFMPS) is a dataset created by the U.S. Department of Agriculture's National Agricultural Statistics Service (NASS) to track marketing practices of farms selling locally or regionally produced agricultural food products. First conducted in 2015 and updated in 2020 as part of the Census of Agriculture, it provides benchmark data on direct-to-consumer and direct-to-intermediate-market sales, including revenue, channels (e.g., farmers' markets, CSAs, on-farm sales), and operational characteristics. Key features include exclusion of farms not engaged in local sales, detailed breakdowns of sales by state (e.g., California accounted for the largest share of direct sales in 2020), and insights into trends like the dominance of direct-to-consumer marketing (77% of operations in 2020). The dataset supports policy development, academic research, and industry analysis by quantifying the economic impact of local food systems. For example, in 2020, 147,307 operations generated $9.0 billion through direct marketing. Unique aspects include its focus on branded regional products and granular data on sales distribution (e.g., direct-to-consumer sales constituted 33% of total direct sales despite being the most common channel). Data is accessible via the NASS Quick Stats database.

  6. Probiotic Drinks Market by Product and Geography - Forecast and Analysis...

    • technavio.com
    pdf
    Updated Apr 23, 2020
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    Technavio (2020). Probiotic Drinks Market by Product and Geography - Forecast and Analysis 2020-2024 [Dataset]. https://www.technavio.com/report/probiotic-drinks-market-industry-analysis
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    pdfAvailable download formats
    Dataset updated
    Apr 23, 2020
    Dataset provided by
    TechNavio
    Authors
    Technavio
    License

    https://www.technavio.com/content/privacy-noticehttps://www.technavio.com/content/privacy-notice

    Time period covered
    2019 - 2024
    Description

    Snapshot img { margin: 10px !important; } The probiotic drinks market size has the potential to grow by USD 14.51 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

    This report provides a detailed analysis of the market by product (dairy drinks and juice drinks) and geography (North America, APAC, Europe, South America, and MEA). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Bio-K Plus International Inc., Fonterra Co-operative Group Ltd., Danone SA, Gujarat Cooperative Milk Marketing Federation Ltd., Harmless Harvest Inc., Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., and Yakult Honsa Co. Ltd.

    Market Overview

    Market Competitive Analysis

    The market is currently fragmented and is expected to remain the same until the end of the forecast period. The market is witnessing collaborations between various vendors to enhance their product quality and outreach their products in the global market. Lifeway Foods Inc., Nestle SA, NextFoods Inc., PepsiCo Inc., and Yakult Honsa Co. Ltd. are some of the major market participants. Although the increasing awareness about probiotic beverages will offer immense growth opportunities, the contradictory perceptions about probiotic drinks will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

    To help clients improve their market position, this probiotic drinks market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this probiotic drinks market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

    This report provides information on the production, sustainability, and prospects of several leading companies, including:

    Bio-K Plus International Inc.
    Fonterra Co-operative Group Ltd.
    Danone SA
    Gujarat Cooperative Milk Marketing Federation Ltd.
    Harmless Harvest Inc.
    Lifeway Foods Inc.
    Nestle SA
    NextFoods Inc.
    PepsiCo Inc.
    Yakult Honsa Co. Ltd.
    

    Probiotic Drinks Market: Segmentation by Region

    APAC accounted for the largest probiotic drinks market share in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The growing health-conscious consumers will significantly influence probiotic drinks market growth in this region.

    Almost 58% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for probiotic drinks in APAC. Market growth in this region will be faster than the growth of the market in other regions.

    Probiotic Drinks Market: Segmentation by Product

    Probiotic dairy drinks include kefir, drinkable yogurts, and probiotic milk and are high in vitamin, folate, and riboflavin content, increasing their demand. Moreover, vendors are launching new dairy drink products with probiotics to gain a competitive edge through differentiation, contributing to the probiotic drinks market growth.

    The growth of the probiotic drinks market share by the dairy drinks segment will be slower than the growth of the market by the juice drinks segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the probiotic drinks market size.

    Probiotic Drinks Market: Key Drivers and Trends

    The growing awareness about probiotic beverages is one of the critical factors that will drive probiotic drinks market growth over the forecast period. Many probiotic drink manufacturers are focusing on developing and introducing various varieties and flavors of probiotic drink products. They are also making efforts to communicate the health benefits of these products through extensive promotional campaigns. Beverage manufacturers are also showcasing their products as ideal sources of probiotics, which significantly helps in getting customer attention. As the consumers become more aware of probiotic beverages, the demand for these beverages will increase, leading to the growth in global probiotic drinks market size.

    The frequent launch of new products in the market is one of the significant probiotic drinks market trends.
    To capitalize on the growing consumer demand, beverage makers are investing in the development and launch of new probiotic products.
    There has also been a surge of new vendors entering this rapidly growing market.
    Vendors are launching products in different flavors such as citrus and raspberry, and eve
    
  7. CPG & consumer products digital display ad spend U.S. H1 2020, by device

    • statista.com
    Updated Jul 11, 2025
    + more versions
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    Statista (2025). CPG & consumer products digital display ad spend U.S. H1 2020, by device [Dataset]. https://www.statista.com/statistics/1220178/cpg-and-consumer-products-digital-display-ad-spend-us/
    Explore at:
    Dataset updated
    Jul 11, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2020 - Jun 2020
    Area covered
    United States
    Description

    The consumer packaged goods and products industry in the United States spent **** million U.S. dollars on mobile display advertising in the first half of 2020. At the same time CPGs invested ***** million dollars in desktop display advertising in the country.

  8. Leading non-food purchases from COVID-19 outbreak promotions Malaysia 2020

    • thefarmdosupply.com
    Updated Jul 9, 2025
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    Statista (2025). Leading non-food purchases from COVID-19 outbreak promotions Malaysia 2020 [Dataset]. https://www.thefarmdosupply.com/?_=%2Fstatistics%2F1110338%2Fmalaysia-leading-non-food-purchases-through-promotions-during-covid-19-outbreak%2F%23RslIny40YoL1bbEgyeyUHEfOSI5zbSLA
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    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 30, 2020
    Area covered
    Malaysia
    Description

    A survey of Malaysian consumers conducted by Vase.ai found that ** percent of respondents stated that they bought home cleaning products via ongoing promotions and sales during the COVID-19 outbreak. The same survey found that ** percent of total respondents said that they had purchased non-food items through such promotions and sales. The majority of respondents, however, had reduced their spending on non-essential purchases.

    For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

  9. Dairy Supply Chain Sales Dataset

    • zenodo.org
    • data.niaid.nih.gov
    pdf, zip
    Updated Jul 12, 2024
    + more versions
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    Dimitris Iatropoulos; Konstantinos Georgakidis; Konstantinos Georgakidis; Ilias Siniosoglou; Ilias Siniosoglou; Christos Chaschatzis; Christos Chaschatzis; Anna Triantafyllou; Anna Triantafyllou; Athanasios Liatifis; Athanasios Liatifis; Dimitrios Pliatsios; Dimitrios Pliatsios; Thomas Lagkas; Thomas Lagkas; Vasileios Argyriou; Vasileios Argyriou; Panagiotis Sarigiannidis; Panagiotis Sarigiannidis; Dimitris Iatropoulos (2024). Dairy Supply Chain Sales Dataset [Dataset]. http://doi.org/10.21227/smv6-z405
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    zip, pdfAvailable download formats
    Dataset updated
    Jul 12, 2024
    Dataset provided by
    Zenodohttp://zenodo.org/
    Authors
    Dimitris Iatropoulos; Konstantinos Georgakidis; Konstantinos Georgakidis; Ilias Siniosoglou; Ilias Siniosoglou; Christos Chaschatzis; Christos Chaschatzis; Anna Triantafyllou; Anna Triantafyllou; Athanasios Liatifis; Athanasios Liatifis; Dimitrios Pliatsios; Dimitrios Pliatsios; Thomas Lagkas; Thomas Lagkas; Vasileios Argyriou; Vasileios Argyriou; Panagiotis Sarigiannidis; Panagiotis Sarigiannidis; Dimitris Iatropoulos
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    1.Introduction

    Sales data collection is a crucial aspect of any manufacturing industry as it provides valuable insights about the performance of products, customer behaviour, and market trends. By gathering and analysing this data, manufacturers can make informed decisions about product development, pricing, and marketing strategies in Internet of Things (IoT) business environments like the dairy supply chain.

    One of the most important benefits of the sales data collection process is that it allows manufacturers to identify their most successful products and target their efforts towards those areas. For example, if a manufacturer could notice that a particular product is selling well in a certain region, this information could be utilised to develop new products, optimise the supply chain or improve existing ones to meet the changing needs of customers.

    This dataset includes information about 7 of MEVGAL’s products [1]. According to the above information the data published will help researchers to understand the dynamics of the dairy market and its consumption patterns, which is creating the fertile ground for synergies between academia and industry and eventually help the industry in making informed decisions regarding product development, pricing and market strategies in the IoT playground. The use of this dataset could also aim to understand the impact of various external factors on the dairy market such as the economic, environmental, and technological factors. It could help in understanding the current state of the dairy industry and identifying potential opportunities for growth and development.

    2. Citation

    Please cite the following papers when using this dataset:

    1. I. Siniosoglou, K. Xouveroudis, V. Argyriou, T. Lagkas, S. K. Goudos, K. E. Psannis and P. Sarigiannidis, "Evaluating the Effect of Volatile Federated Timeseries on Modern DNNs: Attention over Long/Short Memory," in the 12th International Conference on Circuits and Systems Technologies (MOCAST 2023), April 2023, Accepted

    3. Dataset Modalities

    The dataset includes data regarding the daily sales of a series of dairy product codes offered by MEVGAL. In particular, the dataset includes information gathered by the logistics division and agencies within the industrial infrastructures overseeing the production of each product code. The products included in this dataset represent the daily sales and logistics of a variety of yogurt-based stock. Each of the different files include the logistics for that product on a daily basis for three years, from 2020 to 2022.

    3.1 Data Collection

    The process of building this dataset involves several steps to ensure that the data is accurate, comprehensive and relevant.

    The first step is to determine the specific data that is needed to support the business objectives of the industry, i.e., in this publication’s case the daily sales data.

    Once the data requirements have been identified, the next step is to implement an effective sales data collection method. In MEVGAL’s case this is conducted through direct communication and reports generated each day by representatives & selling points.

    It is also important for MEVGAL to ensure that the data collection process conducted is in an ethical and compliant manner, adhering to data privacy laws and regulation. The industry also has a data management plan in place to ensure that the data is securely stored and protected from unauthorised access.

    The published dataset is consisted of 13 features providing information about the date and the number of products that have been sold. Finally, the dataset was anonymised in consideration to the privacy requirement of the data owner (MEVGAL).

    File

    Period

    Number of Samples (days)

    product 1 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 1 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 1 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 2 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 2 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 2 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 3 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 3 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 3 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 4 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 4 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 4 2022.xlsx

    01/01/2022–31/12/2022

    364

    product 5 2020.xlsx

    01/01/2020–31/12/2020

    363

    product 5 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 5 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 6 2020.xlsx

    01/01/2020–31/12/2020

    362

    product 6 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 6 2022.xlsx

    01/01/2022–31/12/2022

    365

    product 7 2020.xlsx

    01/01/2020–31/12/2020

    362

    product 7 2021.xlsx

    01/01/2021–31/12/2021

    364

    product 7 2022.xlsx

    01/01/2022–31/12/2022

    365

    3.2 Dataset Overview

    The following table enumerates and explains the features included across all of the included files.

    Feature

    Description

    Unit

    Day

    day of the month

    -

    Month

    Month

    -

    Year

    Year

    -

    daily_unit_sales

    Daily sales - the amount of products, measured in units, that during that specific day were sold

    units

    previous_year_daily_unit_sales

    Previous Year’s sales - the amount of products, measured in units, that during that specific day were sold the previous year

    units

    percentage_difference_daily_unit_sales

    The percentage difference between the two above values

    %

    daily_unit_sales_kg

    The amount of products, measured in kilograms, that during that specific day were sold

    kg

    previous_year_daily_unit_sales_kg

    Previous Year’s sales - the amount of products, measured in kilograms, that during that specific day were sold, the previous year

    kg

    percentage_difference_daily_unit_sales_kg

    The percentage difference between the two above values

    kg

    daily_unit_returns_kg

    The percentage of the products that were shipped to selling points and were returned

    %

    previous_year_daily_unit_returns_kg

    The percentage of the products that were shipped to

  10. Artificial Intelligence in Retail Market By Type (Offline, and Online), By...

    • fnfresearch.com
    pdf
    Updated Oct 3, 2025
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    Facts and Factors (2025). Artificial Intelligence in Retail Market By Type (Offline, and Online), By Technology (Natural Language Processing, Machine Learning and Deep Learning, and Others), By Solution (Customer Relationship Management, Payment Services management, Price Optimization, Product Recommendation and Planning, Supply chain management and Demand Planning, Virtual Assistant, Visual Search, Others ) By Service (Managed Services, and Professional Services), By Deployment Model (On-Premises, and Cloud), and By Application (In-Store Visual Monitoring and Surveillance, Location-Based Marketing, Market Forecasting, Predictive Merchandising, Programmatic Advertising, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020 – 2026 [Dataset]. https://www.fnfresearch.com/artificial-intelligence-in-retail-market
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    pdfAvailable download formats
    Dataset updated
    Oct 3, 2025
    Dataset provided by
    Authors
    Facts and Factors
    License

    https://www.fnfresearch.com/privacy-policyhttps://www.fnfresearch.com/privacy-policy

    Time period covered
    2022 - 2030
    Area covered
    Global
    Description

    Global Artificial Intelligence in the Retail market is expected to hit USD 20.05 billion in 2026 and will grow to CAGR by 39% between 2020 and 2026. Digitalization in retail is much more than just linking objects. It's about turning data into observations that guide decisions that produce better market results.

  11. Supermarkets with the largest budgets for organic product advertising in...

    • tokrwards.com
    • statista.com
    Updated Mar 19, 2024
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    Eloïse Trenda (2024). Supermarkets with the largest budgets for organic product advertising in France 2020 [Dataset]. https://tokrwards.com/?_=%2Ftopics%2F7591%2Forganic-products-retail-in-france%2F%23D%2FIbH0Phabze5YKQxRXLgxTyDkFTtCs%3D
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    Dataset updated
    Mar 19, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Eloïse Trenda
    Area covered
    France
    Description

    The share of voice is a measurement model within advertising that measures the percentage of media spending by a company compared to the total media expenditure for the product, service, or category in the market. In 2020, the Carrefour chain was the first communicator in the organic food market, with a 24.3 percent share of voice. Conversely, Cora (2.8 percent), Aldi (one percent), and Auchan Supermarket (0.6 percent) were under-communicating on organic products.

  12. Product Lifecycle Management (PLM) in Apparel Market by Product and...

    • technavio.com
    pdf
    Updated Jun 11, 2024
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    Technavio (2024). Product Lifecycle Management (PLM) in Apparel Market by Product and Geography - Forecast and Analysis 2020-2024 [Dataset]. https://www.technavio.com/report/product-lifecycle-management-in-apparel-market-analysis-industry
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Jun 11, 2024
    Dataset provided by
    TechNavio
    Authors
    Technavio
    License

    https://www.technavio.com/content/privacy-noticehttps://www.technavio.com/content/privacy-notice

    Description

    Snapshot img

    The product lifecycle management in apparel market share is expected to increase by USD 424.92 million from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 7%.

    This product lifecycle management in apparel market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers product lifecycle management in apparel market segmentations by product (cPDM and CAD) and geography Landscape (APAC, Europe, North America, South America, and MEA). The product lifecycle management in apparel market report also offers information on several market vendors, including Autodesk inc., C-DESIGN, Computer Generated Solutions inc., Dassault Systèmes SE, Gerber Technology LLC, infor inc., Lectra SA, PTC inc., Simbus Technologies Pvt. Ltd., and Xperia Solutions. among others.

    What will the Product Lifecycle Management in Apparel Market Size be During the Forecast Period?

    Download Report Sample to Unlock the Product Lifecycle Management in Apparel Market Size for the Forecast Period and Other Important Statistics

    'The growing demand for software solutions for change management and cost management is notably driving the product life cycle management market growth.'

    Product Lifecycle Management in Apparel Market: Key Drivers, Trends, and Challenges

    Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The benefits of PLM in the apparel market is notably driving the product lifecycle management in apparel market growth, although factors such as may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the product lifecycle management in apparel market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

    This product lifecycle management in apparel market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

    Who are the Major Product Lifecycle Management in Apparel Market Vendors?

    The report analyzes the market's competitive landscape and offers information on several market vendors, including:

    Autodesk inc.
    C-DESIGN
    Computer Generated Solutions inc.
    Dassault Systèmes SE
    Gerber Technology LLC
    infor inc.
    Lectra SA
    PTC inc.
    Simbus Technologies Pvt. Ltd.
    Xperia Solutions.
    

    This statistical study of the product lifecycle management in apparel market encompasses successful business strategies deployed by the key vendors. The product lifecycle management in apparel market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

    Product Lifecycle Management in Apparel Market Value Chain Analysis

    Our report provides extensive information on the value chain analysis for the product lifecycle management in apparel market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

    Which are the Key Regions for Product Lifecycle Management in Apparel Market?

    For more insights on the market share of various regions Request PDF Sample now!

    35% of the market's growth will originate from APAC during the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

    What are the Revenue-generating Product Segments in the Product Lifecycle Management in Apparel Market?

    To gain further insights on the market contribution of various segments Request PDF Sample

    The product lifecycle management in apparel market share growth by the cPDM segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the product lifecycle management in apparel market size and actionable market insights on post COVID-19 impact on each segment.

        Product Lifecycle Management in Apparel Market Scope
    
    
    
    
        Report Coverage
    
    
        Details
    
    
    
    
        Page number
    
    
        120
    
    
    
    
        Base year
    
    
        2019
    
    
    
    
        Forecast period
    
    
        2020-2024
    
    
    
    
        Growth momentum & CAGR
    
    
        Accelerate at a CAGR of 7%
    
  13. A

    Advertising Illustrations Report

    • marketreportanalytics.com
    doc, pdf, ppt
    Updated Apr 10, 2025
    + more versions
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    Market Report Analytics (2025). Advertising Illustrations Report [Dataset]. https://www.marketreportanalytics.com/reports/advertising-illustrations-76737
    Explore at:
    ppt, doc, pdfAvailable download formats
    Dataset updated
    Apr 10, 2025
    Dataset authored and provided by
    Market Report Analytics
    License

    https://www.marketreportanalytics.com/privacy-policyhttps://www.marketreportanalytics.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The advertising illustration market is experiencing robust growth, fueled by the increasing demand for visually compelling content across diverse advertising channels. Digital marketing's expansion, particularly on social media platforms and online advertising, is a primary driver. Brands are recognizing the power of high-quality illustrations to capture attention in a crowded digital landscape, leading to increased investment in this sector. The shift towards personalized marketing further boosts demand, as custom illustrations can resonate more effectively with target audiences than generic imagery. While the exact market size in 2025 is unavailable, considering a hypothetical CAGR of 15% (a reasonable estimate given industry trends), and assuming a 2019 market size of $500 million (a plausible figure based on related market segments), the 2025 market size could be estimated at approximately $1 billion. This growth trajectory is expected to continue throughout the forecast period (2025-2033). Segmentation within the market reveals a strong preference for digital illustration formats, owing to their ease of use and compatibility with various platforms. The Advertising and Marketing application segment holds the largest market share, followed by Publishing and Media. Despite the significant growth, the market faces certain challenges. Fluctuations in advertising spending due to economic downturns can impact demand. The rise of AI-based image generation tools presents a potential threat, although human creativity and artistic flair remain highly valued for impactful illustrations. Furthermore, maintaining competitive pricing while ensuring high-quality output is crucial for success in this dynamic market. The competitive landscape is diverse, featuring both established agencies and independent illustrators, resulting in a mix of large-scale production and personalized creative solutions. Geographical distribution shows a strong presence in North America and Europe, followed by the Asia Pacific region, which is poised for significant expansion due to rapid economic growth and increased marketing spend in developing economies.

  14. Maternity Personal Care Products Market by Product and Geography - Forecast...

    • technavio.com
    pdf
    Updated Oct 11, 2021
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    Technavio (2021). Maternity Personal Care Products Market by Product and Geography - Forecast and Analysis 2021-2025 [Dataset]. https://www.technavio.com/report/maternity-personal-care-products-market-industry-analysis
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Oct 11, 2021
    Dataset provided by
    TechNavio
    Authors
    Technavio
    License

    https://www.technavio.com/content/privacy-noticehttps://www.technavio.com/content/privacy-notice

    Time period covered
    2020 - 2025
    Description

    Snapshot img { margin: 10px !important; } The maternity personal care products market share is expected to increase by USD 2.79 billion from 2021 to 2025, and the market’s growth momentum will accelerate at a CAGR of 6.70%.

    This maternity personal care products market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (stretch marks prevention products, nipple care products, and others) and geography (APAC, North America, Europe, South America, and MEA). The maternity personal care products market report also offers information on several market vendors, including Bella B Bodycare Inc., E.T. Browne Drug Co. Inc., Earth Mama Organics, Koninklijke Philips NV, Lansinoh Laboratories Inc., Mann and Schroder GmbH, Medela AG, Motherlove Herbal Co., The Clorox Co., and TriLASTIN among others.

    What will the Maternity Personal Care Products Market Size be in 2021?

    Download the Free Report Sample to Unlock the Maternity Personal Care Products Market Size for 2021 and Other Important Statistics

    Maternity Personal Care Products Market: Key Drivers and Trends

    The demand from developing countries is notably driving the maternity personal care products market growth, although factors such as high price of products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the maternity personal care products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

    This maternity personal care products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

    Who are the Major Maternity Personal Care Products Market Vendors?

    The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

    Bella B Bodycare Inc.
    E.T. Browne Drug Co. Inc.
    Earth Mama Organics
    Koninklijke Philips NV
    Lansinoh Laboratories Inc.
    Mann and Schroder GmbH
    Medela AG
    Motherlove Herbal Co.
    The Clorox Co.
    TriLASTIN
    

    This statistical study of the maternity personal care products market encompasses successful business strategies deployed by the key vendors. The maternity personal care products market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

    To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

    The maternity personal care products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

    Which are the Key Regions for Maternity Personal Care Products Market?

    For more insights on the market share of various regions Request for a FREE sample now!

    38% of the market’s growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for maternity personal care products market in APAC. Market growth in this region will be faster than the growth of the market in Europe. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

    What are the Revenue-generating Product Segments in the Maternity Personal Care Products Market?

    To gain further insights on the market contribution of various segments Request for a FREE sample

    The maternity personal care products market share growth by the stretch mark prevention products segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the maternity personal care products market size and actionable market insights on post COVID-19 impact on each segment.

        Maternity Personal Care Products Market Scope
    
    
    
    
        Report Coverage
    
    
        Details
    
    
    
    
        Page number
    
    
        120
    
    
    
    
        Base year
    
    
        2020
    
    
    
    
        Forecast period
    
    
        2021-2025
    
    
    
    
        Growth momentum & CAGR
    
    
        Accelerate at a CAGR of 6.70%
    
    
    
    
        Market growth 2021-2025
    
    
        $ 2.79 billion
    
    
    
    
        Market structure
    
    
        Fragmented
    
    
    
    
        YoY growth (%)
    
    
        5.11
    
    
    
    
        Regional analysis
    
    
        APAC, North America, Eur
    
  15. Dietary Chocolate Products Market by Distribution Channel and Geography -...

    • technavio.com
    pdf
    Updated Sep 14, 2021
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    Technavio (2021). Dietary Chocolate Products Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025 [Dataset]. https://www.technavio.com/report/dietary-chocolate-products-market-industry-analysis
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Sep 14, 2021
    Dataset provided by
    TechNavio
    Authors
    Technavio
    License

    https://www.technavio.com/content/privacy-noticehttps://www.technavio.com/content/privacy-notice

    Time period covered
    2021 - 2025
    Description

    Snapshot img

    The dietary chocolate products market share is expected to increase by USD 6.71 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 7.2%.

    This dietary chocolate products market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers dietary chocolate products market segmentation by distribution channel (offline distribution and online distribution) and geography (Europe, North America, APAC, South America, and MEA). The dietary chocolate products market report also offers information on several market vendors, including Barry Callebaut AG, CEMOI Group, Guittard Chocolate Co., Gujarat Cooperative Milk Marketing Federation, Lindt and Sprungli (USA) Inc., Meiji Holdings Co. Ltd., Migros Cooperatives, Mondelez International Inc., Pascha Chocolate Co., and SCHOKINAG-Schokolade-Industrie GmbH among others.

    What will the Dietary Chocolate Products Market Size be During the Forecast Period?

    Download the Free Report Sample to Unlock the Dietary Chocolate Products Market Size for the Forecast Period and Other Important Statistics

    Dietary Chocolate Products Market: Key Drivers, Trends, and Challenges

    Based on our research output, there has been a positive impact on the market growth during and after post COVID-19 era. The rising awareness about the benefits of dietary chocolate products is notably driving the dietary chocolate products market growth, although factors such as volatility in raw material prices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the dietary chocolate products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

    Key Dietary Chocolate Products Market Driver

    The rising awareness about the benefits of dietary chocolate products is one of the key factors driving the growth of the global dietary chocolate products market. The Health benefits of dietary chocolate products will drive the market focus during the forecast period. Dietary chocolate is nutritious and has several health benefits. A decent quantity of soluble fiber and minerals exist in such chocolates. Dietary chocolate is also considered a powerful source of antioxidants. Antioxidants help in revoking cell damage and also help our body to fight against fatal diseases effectively. Dietary chocolates, which are rich in cocoa, carry high amounts of antioxidants and polyphenols. Dietary chocolate consumption is beneficial for improving blood flow and lowering blood pressure. In addition, dietary chocolate increases high-density lipoproteins and lowers low-density lipoproteins. Moreover, dietary chocolates keep the heart free from coronary heart diseases. Owing to the increasing awareness about the abovementioned health benefits, the demand for dietary chocolate products is growing across the world.

    Key Dietary Chocolate Products Market Trend

    The rise in demand for organic cocoa will fuel the global dietary chocolate products market growth. Most developed countries and a few developing countries have national standards, regulations, and inspection and certification systems for organic cocoa. For instance, in the US, the Organic Foods Production Act, enacted under Title 21 of the 1990 Farm Bill, establish uniform national standards for the production and handling of foods labeled as organic. The Act authorized a new National Organic Program under the United States Department of Agriculture to set national standards for the production, handling, and processing of organically grown agricultural products. This increased consumers’ confidence in the organic label. Compared to conventional cocoa, organic cocoa and the products derived from them are rich sources of beneficial plant compounds, particularly flavanols, which possess antioxidant, heart-protective, and anti-cancer properties. Moreover, the sales of organic chocolate, including dietary chocolate products, are projected to grow in countries with high GDP per capita, as consumers in these countries have a higher disposable income to spend on premium chocolate products, such as organic chocolates.

    Key Dietary Chocolate Products Market Challenge

    The volatility in raw material prices is a major challenge for the global dietary chocolate products market growth. The biggest price factor is the cost of cocoa. Dietary chocolate makers produce chocolate using two components of cocoa, cocoa powder, and cocoa butter. Cocoa butter is by far the most desirable of both as it provides richness to the products and is used in thin chocolate confectionery. The production of cocoa butter is complex and expensive. Thus, any disruption in the supply of cocoa eventually results in fl

  16. e

    Plant protection products; marketing of active substance, application groups...

    • data.europa.eu
    atom feed, json
    + more versions
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    Plant protection products; marketing of active substance, application groups [Dataset]. https://data.europa.eu/data/datasets/769-gewasbeschermingsmiddelen-afzet-werkzame-stof-toepassingsgroepen?locale=en
    Explore at:
    json, atom feedAvailable download formats
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This table contains figures on the marketing (placing on the market) of plant protection products by the agrochemical industry in the Netherlands. These resources are sold to and used by business sectors such as arable farming, horticulture and industry, local authorities and government departments. Plant protection products shall be used to prevent or control bothersome diseases, pests or weeds in crops and shall be expressed in terms of the weight of active substance present in the products. The amount of active substance (the substance that effectively controls disease and pests) has been calculated as a percentage (content) of the plant protection product as a whole, the commercial product.

    The figures are broken down into six application groups: control of fungi and bacteria (F), control of weeds and deciduous killing (H), control of insects and mites (I), control of snails (M), plant growth regulation and germination (PGR) and a category of other plant protection products (ZR). The six application groups or main groups of resources are divided into 31 product groups. Each active substance is allocated to one of these application groups.

    Data available from: 2010

    Status of figures: Figures up to 2021 are final, figures for 2022 are provisional.

    Changes as of 28 March 2024: Provisional figures for 2022 have been added.

    Changes as of 28 February 2023: Final figures for 2021 have been added. The years 2020 and 2019 have been corrected by the data provider. In 2020, sales will increase at Total due to an increase at Other Fungal Fighters (F99), Other Weed Fighters (H99) and Other Insect Fighters (I99) and a decrease at Vegetable Oils (ZR02). In 2019, sales will decrease at Total due to a decrease in Insect Control Agents of microbiological or biological origin (I05).

    Changes as of 30 August 2022: In quality control, the index figure was found to be incorrectly displayed due to a technical error, if it is greater than 999. This is the case with I05 2015 and ZR99 2018-2020. That's been fixed.

    Changes as of 12 April 2022: Modified marketing data were received for 4 substances. This works through to total 2010-2020, application group F and H 2010-2020 and product group F99 and H99 2010-2020. Application group PGR will only change in 2019. Products group PGR01 will only change in 2019 and Products group H04 will only change in 2020.

    Amendment as of 31 March 2022: The underlying encodings of the classifications used in this table (Application Groups) have been adjusted. These are now in line with the standard codes laid down by Statistics Netherlands. The structure and data of the table have not been adjusted.

    Changes as at 31 January 2022: Provisional figures for 2020 have been added.

    Changes as of 28 May 2021: International codes have been added to the names of substance groups for a clearer distinction.

    Changes as of 5 March 2021: - Final figures for 2019 have been added. In order to better align with the current authorisation and registration, the figures for 2010-2018 for mineral oil have been improved to paraffin oil. As a result, there is a reduction in sales of other plant protection products, while there is a significant increase in insect control (classification as paraffin oil). - To make it easier to compare the figures at national level, the figures for 2010-2018 have now been adjusted to include sales of microbiological substances. This gives (limited) increases in Fungal Control and Insect Control. - Index 2010-2018 has been corrected to zero (blank) for product groups where there is no authorisation in 2011.

    When will there be new figures? Preliminary figures for 2022 by main resource group (application group) and by resource group (product group) will become available in January 2024.

  17. Digital Advertising Agencies in the US - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Apr 15, 2025
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    IBISWorld (2025). Digital Advertising Agencies in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/digital-advertising-agencies-industry/
    Explore at:
    Dataset updated
    Apr 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    United States
    Description

    The Digital Advertising Agencies industry in the US has been driven by the shift from traditional print advertising to digital advertisements. In particular, strong demand for digital advertising from the retail, financial services, automotive and telecommunication sectors has sustained industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. To the industry's benefit, the rise in remote arrangements stemming from the COVID-19 pandemic caused more people to surf the internet while at home and reduced exposure to other forms of advertising. This motivated many companies to change their platforms and switch to digital advertising. Consequently, industry revenue is forecast to grow at a CAGR of 17.1%, including an expected 10.3% jump in 2024 to reach $52.4 billion. Many businesses sought advertising agencies to spread ads in digital formats, namely online, for streamed video content. Additionally, some industry clients have moved away from business models that require research and tangible results before the launch of an advertisement in favor of a testing environment that has evaluated the commercial viability of new ideas. For example, clients have obtained digital advertising services that measure online traffic demographics related to their social media websites before launching a product, greatly benefiting the industry. Still, the sharp rise in demand has eclipsed strong price-based competition, driving industry profitability upwards.Digital advertising agencies that can develop innovative tools, such as data mining, with applications for analyzing customer purchasing behavior will experience strong demand moving forward. As online media streaming services and social media continue to generate substantial internet traffic, many businesses will strengthen their investments in digital advertising. And as more product manufacturers sell their products directly online, retailers will fuel demand for activities like search engine visibility services to help them compete. As a result, industry revenue is expected to increase at a CAGR of 10.6% to $86.6 billion by the end of 2029.

  18. Cosmetic & Beauty Products Manufacturing in the US - Market Research Report...

    • ibisworld.com
    Updated Aug 7, 2025
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    IBISWorld (2025). Cosmetic & Beauty Products Manufacturing in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/cosmetic-beauty-products-manufacturing-industry/
    Explore at:
    Dataset updated
    Aug 7, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    United States
    Description

    In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.3 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers from planning for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.9 billion through the end of 2030.

  19. Global influencer marketing value 2015-2025

    • statista.com
    • tokrwards.com
    Updated Mar 21, 2025
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    Statista (2025). Global influencer marketing value 2015-2025 [Dataset]. https://www.statista.com/statistics/1092819/global-influencer-market-size/
    Explore at:
    Dataset updated
    Mar 21, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

  20. D

    The Human Hair Wigs and Extensions Market Report | Global Forecast From 2025...

    • dataintelo.com
    csv, pdf, pptx
    Updated Sep 18, 2023
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    Dataintelo (2023). The Human Hair Wigs and Extensions Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/human-hair-wigs-and-extensions-market
    Explore at:
    pdf, pptx, csvAvailable download formats
    Dataset updated
    Sep 18, 2023
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    The global human hair wigs and extensions market is expected to reach USD 5 billion by 2026, expanding at a CAGR of 8% during the forecasted period from 2020 to 2026. Hair wigs are artificial hair integrations used to add length or fullness to human hair. Hair extensions are glued, clipped, or sewn on to natural hair by incorporating additional human hair. Weaving additional human hairs can enhance one’s hairline by increasing the length and volume. In addition, it helps in hiding the baldness, and these products can be colored or styled without causing damage to the actual hairs.



    The human hair wigs are made from virgin caucasian hair and are preferred over synthetic hair wigs. The advent of latest hairstyling products, increase in net disposable income, changing lifestyle, increased male and female pattern baldness are some of the factors that have to bolstered the growth for human hair wigs, and the extension market. The Asia Pacific region is the fastest-growing market segment. Major vendors present in these regions are investing in R&D to develop natural-looking hair wigs. Countries such as India, China, Japan, and South Korea have increased the production of these products. Consumers prefer human hair wigs to other alternatives because of various factors such as natural look, easy of styling, comfortable to wear, and low chances of infection. These factors are driving the growth for the human hair wigs and extensions market and is expected to continue the same in the forecasted period.

    Market Trends, Drivers, Restraints, and Opportunities:

    • Ease of styling and maintaining human hair wigs, better quality, durability, changing lifestyle, rising per capita income, and increased expenditure on fashion products are some of the factors driving the growth for human hair wigs and extensions market.
    • The latest trend in the human hair wigs and extensions market is the male hair patch. These products are made from human hair, it gives a natural look after applying, and can be styled as per the need.
    • The high cost and hair infection from low-quality wigs are hampering the growth for the market.
    • The Asia Pacific region provides many opportunities for the growth of these products. Increased brand endorsement by celebrities, marketing and promotion, and easy availability through online stores have accelerated the growth for the market.

    Scope of the Report


    The report on the global human hair wigs and extensions market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.


    AttributesDetails
    Base Year2019
    Historic Data2015–2018
    Forecast Period2020–2026
    Regional ScopeAsia Pacific, Europe, North America, the Middle East & Africa, and Latin America
    Report CoverageCompany Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Share
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Click to copy link
Link copied
Close
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IBISWorld (2025). Promotional Products in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/promotional-products-industry/
Organization logo

Promotional Products in the US - Market Research Report (2015-2030)

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Dataset updated
Apr 15, 2025
Dataset authored and provided by
IBISWorld
License

https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

Time period covered
2015 - 2030
Area covered
United States
Description

The Promotional Products industry is seeing promising growth, driven by favorable economic conditions and increasing corporate profit. Companies focus on innovative and high-quality products used by various sectors to boost brand recognition and consumer loyalty. As businesses recognize the effectiveness of promotional products in building brand awareness, demand continues to strengthen. These items, ranging from branded merchandise to high-tech gadgets, provide companies with tangible methods to engage their audiences and enhance visibility in a competitive marketplace. Industry revenue has hiked at a CAGR of 3.3% over the past five years to reach an estimated $20.8 billion in 2025, when income is projected to hike by 0.8%. This growth trajectory is further supported by an expanding number of businesses seeking to establish their brand in an ever-evolving commercial landscape. Promotional product companies have contended with external competition from other advertising channels, including mobile and online platforms. Manufacturers have reacted by widening their portfolio of services, mainly by acquiring companies that offer complementary marketing services. The gain in popularity of integrated marketing has partially shielded the industry from external competition since many businesses find it most effective to use multiple physical and online advertising forms. The benefits of advertising with promotional products also provide repeated exposure, further dampening external threats. Still, volatility amid interest rate hikes and intensifying price competition to remain viable against substitutes has hurt industry profitability. As businesses increasingly prioritize experiential and value-driven marketing, demand for innovative promotional items will increase. The industry will likely see an acceleration in the adoption of sustainable materials and practices as eco-consciousness among businesses and consumers grows. Companies that can merge creativity with sustainability stand to gain significant market share. Furthermore, technological advancements and production methods will allow for greater personalization and efficiency, potentially boosting profit. Over the next five years, revenue will climb at a CAGR of 0.9% to reach an estimated $21.7 billion in 2030.

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