In 2022, the global protein market was valued at over 27.5 billion U.S. dollars. The market is forecast to value around 47.4 billion U.S. dollars by 2030.

Plant based food market

Food items within the plant based food market are made of soy, wheat, and vegetables, and can be expressed in different ways. In the United States, the largest driver of plant based food sales are milk alternatives. In 2019, milk alternatives generated more in sales than all other plant based food categories (such as meat, cheese, and yogurt alternatives) combined. That year, the plant based food market within the United States was reported to value 5 billion U.S. dollars, and saw significantly higher growth that year compared to all other food retail. In Europe and Russia, the plant based food market was projected to double its value between 2013 and 2022 to almost 15 billion Euros.

Plant based food demand/consumption worldwide

In recent years, the plant based food market has seen a significant increase in global demand due to the changing dietary preferences amongst Western consumers. Reasons cited by American and European consumers seeking plant based food say that they want a healthier diet, less dependence on animal products, and a more sustainable lifestyle. In 2019, more than half of respondents in the United States had tried a plant-based „meat“. However, not all consumers are willing to replace meat entirely with plant based alternatives.

The United States Protein Market is segmented by Source (Animal, Microbial, Plant) and by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

The global food alternative protein market size reached USD 22.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 56.7 Billion by 2033, exhibiting a growth rate (CAGR) of 10.55% during 2025-2033. The growing awareness of health and wellness, the increasing environmental sustainability concerns, the rising demand for ethical treatment of animals, the rapid advances in food technology, and the escalating availability of alternative protein products are some of the factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 22.0 Billion
Market Forecast in 2033	USD 56.7 Billion
Market Growth Rate 2025-2033	10.55%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on source and application.

The global plant based protein market size reached USD 16.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.9 Billion by 2033, exhibiting a growth rate (CAGR) of 6.55% during 2025-2033. The rising popularity of sustainable food sources, along with the growing number of hotels, restaurants, cafes, etc., which are incorporating plant-based protein to curate various food items in their menus, is primarily driving the global market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 16.9 Billion
Market Forecast in 2033	USD 29.9 Billion
Market Growth Rate (2025-2033)	6.55%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on source, type, nature, and application.

The Europe Protein Market is segmented by Source (Animal, Microbial, Plant), by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

Saudi Arabia's volume sales of pea protein was forecasted to have the largest compound growth of 11.4 percent by the year 2027. The total market size of plant-based protein ingredients (non-animal derived proteins) in Saudi Arabia was predicted to register a volume sales CAGR of 3.7 percent by that same year.

The Algae Proteins Market is expected to witness significant expansion between 2025 and 2035, driven by the growing demand for plant-based and sustainable protein alternatives across multiple industries. The market is projected to be valued at USD 884.0 million in 2025 and is anticipated to reach USD 1,538.9 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.7% throughout the forecast period.

Metric	Value
Industry Size (2025E)	USD 884.0 million
Industry Value (2035F)	USD 1,538.9 million
CAGR (2025 to 2035)	5.7%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	5.5%

Country	CAGR (2025 to 2035)
UK	5.3%

Country	CAGR (2025 to 2035)
European Union	5.9%

Country	CAGR (2025 to 2035)
Japan	5.4%

Country	CAGR (2025 to 2035)
South Korea	5.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Corbion	15-20%
Cyanotech Corporation	12-16%
Roquette Frères	10-14%
Fermentalg	8-12%
Allmicroalgae	6-10%
Other Companies (combined)	35-45%

In 2022, the market size of plant-based protein ingredients in Qatar registered a volume of 362.3 metric tons. This was forecasted to increase to 478.2 metric tons by 2027.

Global Plant Protein Market reached US$ 17 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 34 billion by 2031.

The United Kingdom Protein Market is segmented by Source (Animal, Microbial, Plant) and by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

The size and share of the market is categorized based on Type (Protein-Rich Drinks, High-Protein and High-Energy Sports Drinks, High-Protein and Nutritious Sports Drinks, Protein-Rich Packaged Food, Protein Supplements) and Application (Supermarkets and Hypermarkets, Independent Retailers, Discounters, Convenience Stores, Online Stores) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Hydrolyzed Wheat Protein Market Size and Share:

The global hydrolyzed wheat protein market size was valued at USD 164.43 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 345.5 Million by 2033, exhibiting a CAGR of 8.20% from 2025-2033. North America currently dominates the market, holding a market share of over 38.2% in 2024. This dominance is attributed to strong demand across the food, cosmetics, and personal care sectors, driven by consumer preference for plant-based and functional ingredients.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 164.43 Million
Market Forecast in 2033	USD 345.5 Million
Market Growth Rate (2025-2033)	8.20%

The worldwide market for hydrolyzed wheat protein is fueled by increasing consumer interest in plant-derived and natural components in personal care, cosmetics, and food items. Its functional properties, including moisturizing, film-forming, and skin-soothing capabilities, make it a preferred ingredient in skincare and haircare formulations. Additionally, increasing health awareness and the growing trend toward clean-label products have bolstered its adoption in food and beverages as a protein fortifier. Expanding vegan and gluten-free product offerings further contribute to market growth. Moreover, technological advancements in protein hydrolysis and sustainable sourcing practices are also enhancing the market's appeal to environmentally conscious consumers and manufacturers.

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The United States plays a significant role in the global hydrolyzed wheat protein market, driven by increasing consumer demand for plant-based and clean-label products. For instance, as per industry reports, the United States is rising significantly in adherence to a vegan diet, with 4% of the total population actively consuming plant-based products. In addition, the country's robust food and beverage industry, combined with a growing focus on health-conscious and allergen-free formulations, supports the widespread use of hydrolyzed wheat protein as an ingredient in nutritional supplements, bakery products, and cosmetics. Innovations in food processing technology and the rising popularity of sustainable, protein-rich alternatives further propel market growth. Moreover, strong regulatory frameworks and investments in research and development contribute to the United States' prominence in shaping global market trends.

Hydrolyzed Wheat Protein Market Trends:

Growing Demand for Plant-Based and Clean-Label Products

The global hydrolyzed wheat protein market is experiencing substantial expansion, mainly propelled by magnifying customer need for clean-label and plant-derived products. With heightening health awareness and dietary choices inclining toward vegetarian and vegan options, hydrolyzed wheat protein has established itself as a popular ingredient in functional beverages and foods. Its nutritional value, together with its excellent capability to enhance both moisture retention and texture, positions it a flexible additive in several applications. In addition, clean-label trends are compelling producers to focus on minimally processed, natural ingredients, further bolstering the utilization of hydrolyzed wheat protein in wide range of formulations. For instance, as per industry reports, 75% of the consumers globally have expressed readiness to pay more for clean labeled products.

Expanding Applications in Cosmetics and Personal Care

Beyond the food sector, hydrolyzed wheat protein is gaining rapid momentum in the personal care and cosmetics industry. Prominent for its capability to improve hair elasticity, strength, as well as shine, it is actively being integrated wide range of products, such as styling products, shampoos, and conditioners. In skincare, its moisture-retention attributes facilitate hydrated, smoother skin, making it a preferable ingredient in serums, creams, or lotions. As customers worldwide shift toward products with sustainable or plant-derived ingredients, hydrolyzed wheat protein's popularity continues to boost. Moreover, manufacturers are heavily investing in advancements to formulate innovative products, catering to the performance-based and eco-aware trends in the beauty industry. For instance, in November 2024, Biomira 112, an eye contour care product, was featured at Asia's leading personal care ingredients event in-cosmetics Asia. This innovative product, incorporated with hydrolyzed wheat protein, minimizes wrinkles and mitigate puffiness issues.

Technological Advancements and Regional Growth

Technological innovations in both protein processing and extraction are facilitating advancements in the hydrolyzed wheat protein market. Improved manufacturing methodologies are significantly enhancing scalability, quality, and cost-effectiveness, prompting wide range of utilization across key sectors. Regionally, North America is exerting dominance in the market primarily because of its robust customer awareness and magnifying requirement for allergen-free as well as clean-label products. Europe closely follows, aided by stricter regulatory frameworks encouraging the adoption of plant-derived and sustainable substitutes. Emerging markets in Asia-Pacific are also exhibiting substantial growth prospect, boosted by amplified emphasis on wellness, proliferating urbanization, and transforming dietary habits. For instance, as per industry reports, in India, an estimated 20%-39% of the population follows a vegetarian diet, positioning the nation as the global leader in vegetarianism. This dietary shift is expected to positively influence the global hydrolyzed wheat protein market growth.

Hydrolyzed Wheat Protein Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global hydrolyzed wheat protein market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on application and distribution channel.

Analysis by Application:

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• Food and Beverages
• Personal Care
• Animal Feed

In 2024, food and beverages led the market by application with 67.5% of the market share. This segment is driven by its versatile use in enhancing nutritional profiles and improving product texture. Consumers' growing preference for plant-based and high-protein diets has led manufacturers to incorporate hydrolyzed wheat protein into a variety of products, including bakery items, snacks, and nutritional supplements. Its functional characteristics, like emulsification and moisture retention, render it an important component in developing high-quality, health-oriented products. Additionally, the rising demand for allergen-free and clean-label foods has further propelled its adoption in the sector. Furthermore, key market players leverage hydrolyzed wheat protein to meet evolving consumer trends, fostering innovation and fueling market growth in this segment.

Analysis by Distribution Chanel:

• Online
• Offline

In 2024, offline led the market by distribution channel with 76.8% of the market share. This segment is driven by established retail networks and consumer preferences for in-store purchases. Supermarkets, hypermarkets, and specialty stores provide extensive visibility and access to hydrolyzed wheat protein-based products, ensuring a seamless shopping experience. This channel is particularly advantageous for showcasing product diversity and promoting brand recognition through physical displays and marketing initiatives. Additionally, consumers often rely on offline outlets

The market size of the Plantbased Protein Food Sales Market is categorized based on Type (Soy Protein, Wheat Protein, Pea Protein, Rice Protein, Others;) and Application (Sports Nutrition, Functional Foods, Meat Analogues, Dairy Alternatives;) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

This report provides insights into the market size and forecasts the value of the market, expressed in USD million, across these defined segments.

In 2023, the market size of gluten in Kuwait was forecasted to register a volume of 137.7 metric tons. Soy protein isolate was predicted to register the volume of 101.1 metric tons that same year.

The global alternative protein market was valued at USD 108.1 Billion in 2025 and is expected to grow at a compound annual growth rate of 18.5%, to USD 589.9 Billion by 2035.

Metric	Value
Market Size in 2025	USD 108.1 Billion
Projected Market Size in 2035	USD 589.9 Billion
CAGR (2025 to 2035)	18.5%a

Country-wise Outlook - Alternative Protein Market

Country	CAGR (2025 to 2035)
USA	18.9%

Country	CAGR (2025 to 2035)
UK	18.2%

Country	CAGR (2025 to 2035)
EU	18.4%

Country	CAGR (2025 to 2035)
Japan	18.1%

Country	CAGR (2025 to 2035)
South Korea	18.7%

Competitive Outlook

Company Name	Estimated Market Share (%)
Beyond Meat	12-16%
Impossible Foods	10-14%
Eat Just, Inc.	8-12%
Nature’s Fynd	6-10%
Perfect Day	4-8%
Other Companies (combined)	45-55%

Snapshot img

Protein Market Forecast 2024-2028

The global protein market size is estimated to grow by USD 86.75 billion at a CAGR of 3.48% between 2023 and 2028.

Moreover, the surge in global fitness awareness has spurred a proliferation of fitness facilities worldwide. Concurrently, the information and communication industry's evolution has magnified the viewership of major sports events, fostering a culture of physical activity akin to athletes. Advocacy groups like the National Association for Health and Fitness, US, further promote physical well-being. Professional athletes utilize protein supplements to enhance muscle mass and energy levels, vital for intense workouts. Social media amplifies inspiring success stories, motivating individuals to embrace sports and fitness. This heightened interest in physical activities fuels the demand for protein supplements, fostering market growth.

What will be the size of the Market During the Forecast Period?

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Segmentation by Source, End-user, and Geography Analysis

In the dynamic world of Protein Market Segmentation, a diverse array of sources contributes to the production of this essential nutrient. From plant-based sources like soy and pea to animal-derived options such as gelatin and collagen, and even insect and microbial sources, the possibilities are vast. These proteins find applications not only in food & beverages but also in cosmetics & personal care, pharma industries, and feed products. However, considerations such as religious or dietary restrictions, especially prevalent in Middle Eastern and Muslim communities, drive the demand for halal-certified and vegan-friendly options. As consumers gravitate towards healthy diets and clean-label ingredients, the market responds with alternative protein sources and Sustainable alternatives, catering to evolving preferences and lifestyles.

Source Analysis

The market share growth by the plant segment will be significant during the forecast period. Plant-based proteins are derived from different plants, fruits, grains, and vegetables, and they are used for processing food products such as ready meals, meat products, sports nutrition products, and infant formulas. Plant-based proteins are gaining popularity over animal protein in the global market. One of the major reasons for this is the cost-effectiveness since plant-based protein is more inexpensive to produce than animal-based protein.

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The plant segment was the largest and was valued at USD 201.68 billion in 2018. Plant proteins are environmentally friendlier, requiring fewer resources than animal-based counterparts, thus prompting a shift towards their production. However, the slow uptake of emerging plant protein types like soy and wheat poses a challenge. Soy protein, notably in its isolate, concentrate, and textured forms, finds extensive use in diverse food applications, especially as a gluten-free alternative. Wheat protein, derived from wheat starch, is witnessing increased demand among health-conscious consumers, albeit with limited innovation. Pea protein, derived from yellow peas, is gradually penetrating dairy products, though soy remains dominant. Other plant proteins sourced from rice, potatoes, and canola show promise despite their nascent stage, poised for growth driven by heightened consumer awareness. Thus, the segment is projected to propel the market's expansion during the forecast period.

End-user Analysis

Proteins are essential components in the food and beverage industry, contributing to a diverse range of products that cater to the evolving tastes and preferences of consumers. In the realm of dairy alternatives, plant-based proteins are instrumental in creating products like soy milk, almond milk, and oat milk. Moreover, the surge in demand for plant-based diets has led to the development of meat alternatives where plant proteins shine. These products not only offer a meat-like taste but also provide the protein content that consumers seek. For instance, in June 2020, Cargill, one of the key vendors, announced that the company was launching PlantEver, a consumer brand of plant-based protein, in China after a successful consumer test of plant-based nuggets with KFC in April 2020. Thus, the growing demand for nutritional foods is expected to drive the growth of the food and beverages segment of the market during the forecast period.

Regional Analysis

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APAC is estimated to contribute 57% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and drivers that will shape the market during the forecast period. Another region offering significant growth opportunities to compa

The Protein Market is segmented by Source (Animal, Microbial, Plant), by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

The fermented protein market is forecasted to be worth US$ 1,061.8 million in 2023. This market has enormous growth potential and is expected to be worth US$ 2,130.9 million by 2033. The market is expected to grow at a CAGR of 7.7% from 2023 to 2033, up from 7.4% previously (2018 to 2022).

Attribute	Details
Fermented Protein Market Historical Growth Rate (2018 to 2022)	7.4%
Fermented Protein Market Value (2023)	US$ 1,061.8 million
Fermented Protein Market Anticipated Forecast Value (2033)	US$ 2,130.9 million
Fermented Protein Market Projected Growth Rate (2023 to 2033)	7.7%

Regional Analysis

Country	2022 Global Market Share
Germany	7.3%
United States	17.7%

Report Scope

Report Attribute	Details
Growth Rate	CAGR of 7.7% from 2023 to 2033
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered	Type Application Distribution Channel Region
Regions Covered	North America Latin America The Asia Pacific Middle East and Africa Europe
Key Countries Profiled	United States Canada Brazil Argentina Germany United Kingdom France Spain Italy Nordics BENELUX Australia & New Zealand China India ASEAN GCC South Africa
Key Companies Profiled	Genuine Health Body Ecology, Inc. Jarrow Formulas Sotru Amazonia Pty Ltd Sun Brothers LLC PlantFusion Whole Earth Sea FIT-BioCeuticals Ltd
Customization	Available Upon Request

The global plant-based food market size is predicted to expand by 3x, witnessing an increase from US$ 11.3 billion in 2023 to US$ 35.9 billion by 2033. Overall plant-based food sales are poised to surge at a stupendous CAGR of 12.2% between 2023 and 2033.

Attribute	Key Insights
Plant-based Food Market Estimated Value (2023)	US$ 11.3 billion
Projected Market Value (2033)	US$ 35.9 billion
Value-based CAGR (2023 to 2033)	12.2%
Top 3 Countries Market Share	31.3%

Scope of the Report

Attribute	Details
Estimated Market Size (2023)	US$ 11.3 billion
Projected Market Size (2033)	US$ 35.9 billion
Anticipated Growth Rate (2023 to 2033)	12.2% CAGR
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ million for Value and Metric Ton for Volume
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa
Key Countries Covered	United States of America, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Singapore, Australia, New Zealand, GCC countries, North Africa, South Africa, others.
Key Segments Covered	Type, Source, Distribution Channels, & Region
Key Companies Profiled	Amy's Kitchen Danone S.A. Atlantic Natural Foods LLC Profiled Beyond Meat Inc Garden Protein International Inc Impossible Foods Inc Lightlife Foods Inc (Maple Leaf Foods Inc.) Nestle S.A. Tyson Foods Inc Vbite Food Ltd
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

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The High Protein-Based Food Market is forecasted to witness an Accelerate growth rate. The Incremental growth and the Accelerate growth momentum will encourage established as well as new vendors to make investments and strengthen their position in the High Protein-Based Food Market.

The High Protein-Based Food Market forecast has been derived by triangulating data from multiple sources and approaches. While arriving at the market size, we have considered data points, such as the size of the parent market and the revenues of key market participants, such as Abbott Laboratories, Clif Bar & Co., Glanbia Nutritionals Inc., GlaxoSmithKline Plc, Hormel Foods Corp., Iovate Health Sciences International Inc., Kellogg Co., Monster Beverage Corp., PepsiCo Inc., and The Coca Cola Co..