In 2024, the global protein powder market was valued at US$ 26.9 billion. During the forecast period, the protein powder market to garner a moderate CAGR of 7.60%. By 2034, the market is expected to gain a valuation of US$ 55.81 billion by 2034.

Protein Powder Market Historical Analysis (2019 to 2023) Vs. Forecast Outlook (2024 to 2034)

Category wise Insights

Region wise Analysis

This statistic shows the market size of sports protein powders in the United States from 2014 to 2025. According to the source, the U.S. market for sports protein powders was sized at 4.14 billion U.S. dollars in 2018.

In 2023, the global vegan protein powder market size is likely to reach an estimated worth of US$ 4.63 billion. Looking toward the future, industry analysts at FMI predict that this market's revenue has the potential to exceed US$ 9.07 billion by 2033, registering a CAGR of 7.4%.

Country-wise Analysis

According to Cognitive Market Research, the global protein powders market size will be USD 6142.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2457.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1842.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1412.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 307.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 122.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
The wet oils category is the fastest growing segment of the protein powders industry

Market Dynamics of Protein Powders Market

Key Drivers for Protein Powders Market

Advancements in Protein Powder Formulations and Flavors Propels Market Growth

Advancements in protein powder formulations and flavors are significantly propelling the growth of the protein powders market. Manufacturers are increasingly focusing on enhancing the nutritional profile of protein powders, incorporating a blend of plant-based, whey, and other protein sources to cater to diverse dietary preferences. Additionally, innovations in flavors have made protein powders more appealing to a broader range of consumers, with options such as chocolate, vanilla, and even exotic flavors. This has helped overcome the initial taste barriers that many consumers faced. Furthermore, the development of specialized formulations for muscle recovery, weight management, and overall wellness is attracting health-conscious individuals, fueling further market growth. For instance, in October 2023, Protyze announced the launch of its latest innovation, Nitro Clear Whey Protein. This advanced protein supplement combines high-quality whey protein isolate with creatine monohydrate, aimed at helping athletes and fitness enthusiasts achieve peak performance.

Increased Focus on Weight Management and Muscle Recovery Drives Market Growth

The protein powders market is experiencing significant growth due to the increased focus on weight management and muscle recovery. As consumers become more health-conscious, they seek convenient ways to maintain or improve their fitness levels. Protein powders are increasingly seen as essential for muscle repair, weight loss, and maintaining an active lifestyle. Athletes, fitness enthusiasts, and even the general population are incorporating protein supplements into their routines to support muscle recovery and enhance metabolism. Additionally, the growing popularity of protein-rich diets for fat loss and lean muscle gain has further fueled market demand. With the rise of fitness trends, the protein powders market continues to expand globally.

Restraint Factor for the Protein Powders Market

Cultural Preferences for Traditional Diets Hindering Protein Powder Adoption

Cultural preferences for traditional diets in many regions are one of the key factors hindering the adoption of protein powders. In areas where plant-based or meat-heavy meals are deeply ingrained in daily life, consumers may resist incorporating protein supplements into their routines. Traditional food sources are often seen as sufficient for protein intake, with a reluctance to embrace unfamiliar or processed alternatives. Additionally, in cultures where natural or whole foods are highly valued, protein powders may be perceived as unnecessary or artificial. This cultural resistance can slow market growth as companies need to invest in educating consumers and creating culturally relevant products to shift these attitudes toward protein supplementation.

Impact of Covid-19 on the Protein Powders Market

The COVID-19 pandemic had a significant impact on the protein powders market. During the pandemic, there was an increased focus on health and immunity, leading to higher demand for nutritional supplemen...

The United Kingdom Protein Market is segmented by Source (Animal, Microbial, Plant) and by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

The India Protein Market is segmented by Source (Animal, Microbial, Plant) and by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

The Protein Supplement Market size is expected to be worth around USD 45.3 Billion by 2032 from USD 20.1 Billion in 2022, at a CAGR of 8.70%

Protein Supplements Market size was valued at USD 23.74 Billion in 2024 and is projected to reach USD 45.26 Billion by 2031, growing at a CAGR of 8.40% from 2024 to 2031.

Protein Supplements Market Drivers

Growing Fitness and Health Consciousness: The increasing awareness of the importance of protein for muscle growth, weight management, and overall health is driving the demand for protein supplements.
Rising Popularity of Fitness Activities: The surge in popularity of fitness activities like weightlifting, bodybuilding, and yoga is fueling the demand for protein supplements.
Aging Population: As the population ages, the need for protein to maintain muscle mass and bone health increases, driving demand for protein supplements.

Protein Supplements Market Restraints

High Cost: High-quality protein supplements can be expensive, limiting their accessibility to certain consumer segments.
Potential Side Effects: Excessive consumption of protein supplements can lead to digestive issues and other health problems.
Regulatory Challenges: Strict regulatory standards for food supplements can impact the market, especially for products with novel ingredients or claims.

Projections indicate that bone broth protein powder market will maintain a 7.5% CAGR, resulting in a market size of USD 136.18 Million by the conclusion of 2032.

Austria Protein Supplements Market is segmented by product type (powder, RTD shakes, and protein bars), source (whey, casein, soy, and other sources), and distribution channel (supermarket/hypermarkets, pharmacies/ drugstores, specialist retailers, online retail, and other channels). The report offers market size and forecasts in value (USD million) for the above segments.

Whey protein attained the largest share in the protein supplement market at 34 percent. Collagen protein supplemets followed closely behind with a market share of 24 percent.

The size and share of the market is categorized based on Type ( Whey protein powder, Casein protein powder, Plant-based protein powder, Egg white protein powder, Blended protein powder) and Application ( Sports nutrition, Weight management, Meal replacement, Muscle building, Health supplements) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The Italian Protein Powder Industry size was valued at USD 31 Million in 2023 and is projected to reach USD 46.34 Million by 2032, exhibiting a CAGR of 5.91 % during the forecast periods. The Italian protein powder industry has grown tremendously due to increasing health awareness and athletic fitness trends. Featuring high protein, low fat, and the addition of vitamins and amino acids, the range of products includes whey, casein, soy, pea, and hemp protein powders. Technological advances improved flavour, solubility, and bioavailability when used for muscle building, weight management, and as a dietary supplement. It supports active lifestyles, helps in muscle recovery, and eases protein deficiency. Among the benefits of the service to customers are improved athletic performance, ease of taking proteins on the go, and vegan and lactose-intolerant options. Recent developments include: July 2022: Myprotein, operating in Italy, entered into a partnership with the startup Perfect Day Inc., a producer of protein ingredients, to introduce Whey Forward. This product boasts 20 grams of protein per serving and is positioned to meet the nutritional requirements of Impact Whey., August 2021: Arla Foods unveiled its innovative whey protein ingredient solution, Nutrilac CH-7694. This groundbreaking product is designed to streamline the cream cheese manufacturing process, reducing it to just 30 minutes, all while increasing overall yield. Arla Foods anticipates a positive impact on its global whey protein sales, including the Italian market., July 2021: MILEI GmbH, a wholly-owned subsidiary of Morinaga, established in 1972 as a Japan-Germany joint venture, proudly inaugurated its new facility for the commercial production of its entire product portfolio. This joint venture is committed to serving the entire European market, including the demand in Italy.. Key drivers for this market are: Increasing demand for sports nutritional supplements. Potential restraints include: Rising demand for plant-based protein. Notable trends are: Growing consumer preference of high protein diet.

[241+ Pages Report] The global Protein Supplement market size is expected to grow from USD 20.19 billion in 2021 to USD 32.56 billion by 2028, at a CAGR of 9.29% from 2022-2028

Food Grade Whey Protein Powder Market Analysis

The Food Grade Whey Protein Powder Market is experiencing signific...

The global Bone Broth Protein Powder Market size will expected to grow at a CAGR of 7.5% and Value is USD 136.18 Million in 2032 to During the period.

The global whey protein (powder and concentrate) market size reached USD 5.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.41% during 2025-2033. The increasing health and fitness consciousness among the masses, the escalating demand for sports nutrition and bodybuilding products, and the emerging technological advancements in manufacturing technologies are some of the major factors propelling the whey protein market.

IMARC Group provides an analysis of the key trends in each segment of the global whey protein market report, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on type and application.

The global seed protein supplements market size reached USD 1.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.2 Billion by 2033, exhibiting a growth rate (CAGR) of 7.6% during 2025-2033.

IMARC Group provides an analysis of the key trends in each segment of the global seed protein supplements market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on seed type, form, end use and distribution channel.

Global Egg White Protein Powder market size 2025 was XX Million. Egg White Protein Powder Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Japan protein supplements market size reached USD 1,549 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,065 Million by 2033, exhibiting a growth rate (CAGR) of 7.9% during 2025-2033. The increasing consumption of nutritional supplements in daily routines to preserve overall health, along with the growing importance of protein in maintaining muscle mass and strength, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, form, source, application, and distribution channel.