As per Cognitive Market Research's latest published report, the Global Tarot Cards market size will be $93.80 Million by 2027. Tarot Cards Industry's Compound Annual Growth Rate will be 5.04% from 2023 to 2030.

The Europe Tarot Cards market size will be USD 49.95 Million by 2027. 

Factors Impacting Tarot Cards Market Growth

Rising interest about divination among people

Divination is an art of discovering the personal, human significance of future or, more commonly, present or past events. This is widely been practiced in almost all cultures. It is thus a systematic method of organizing what appear to be disjointed, random facets of existence such that they provide insight into a problem at hand. This practice is more formal or ritualistic element and contains some social character with religious context. The method however gets vary by culture and religion.

Much of science has been evolved from forms of divination and may be said to continue certain aspects of it. It involves communication with personally binding realities and seeks to discover the "ought" to address specifically to the personal self or to a group.

Tarot cards are widely used to gain insight into the past, present or future by formulating questions, then drawing cards, and interpreting them. Reading tarot cards is one of the types of cartomancy. People now-a-days found it interesting to implement spiritual practices like tarot and astrology. It is becoming more prominent in wellness culture. Often people are stressed out or experience some negativity in their life, they opt for astrology or tarot reading practices. Recent data found that 1 in 4 Americans said they had to choose between paying for daily necessities and paying for mental health care. Most people initially gravitate toward tarot and astrology because they’re fun, but the two practices may also put some on a path toward greater self-awareness.

By learning about own personality traits and how it tends to interact with the world, an individual may learn to recognize not just his strengths, but also his negative thinking or behavioral patterns. Another benefit of reading something like a horoscope is that it can remind people that their negative feelings and experiences are temporary. Thus, increasing demand for divination is one of the major drivers responsible for the growth of tarot cards market.

Restraints for Tarot Cards Market

People who do not believe in divination

The widespread doubt and disbelief in divination among certain demographic groups is one of the main factors limiting the tarot card market. The market penetration of tarot reading is hampered, especially in areas with strong rationalist or religious opposition, by the fact that many people see it as unscientific, superstitious, or devoid of credible evidence. This doubt frequently results in unfavorable views of tarot readers and impedes the use of tarot cards as a common instrument for spiritual guidance or self-reflection. As a result, the market remains specialized and primarily driven by spiritually minded or inquisitive buyers, while it attempts to be more widely accepted in conservative or science-oriented circles.

Opportunities for Tarot Cards Market

Increasing availability of tarot cards in the online stores

The growing availability and accessibility of tarot decks via online retailers is a potential emerging market for tarot cards. Consumers around the world may easily browse and buy a wide range of tarot cards, including themed, artist-designed, and beginner-friendly decks, thanks to e-commerce sites. With this digital retail growth, independent publishers and niche creators may connect with audiences all over the world without having to use conventional distribution methods. Furthermore, tarot is becoming less mysterious, attracting new users, and increasing demand through online tutorials, reviews, and social media communities. The online marketplace is becoming an important way to expand the tarot card customer base as interest in spirituality, mindfulness, and self-exploration increases. Introduction of Tarot Cards

Tarot cards is a pack of playing cards as well as for divination via tarot card reading and cartomancy leading to custom decks developed for such occult purposes. The tarot cards are a deck of 78 cards invented in the Italy, it is used for gaming, gambling, tarot ca...

Online Psychic Reading Service Market Outlook

The global online psychic reading service market size was valued at approximately USD 2.1 billion in 2023 and is anticipated to reach around USD 4.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.3% during the forecast period. Factors driving growth include increasing digitalization, rising consumer interest in spiritual well-being, and technological advancements that make psychic services more accessible through various online platforms.

One of the primary growth factors for the online psychic reading service market is the increasing digitalization and internet penetration worldwide. With more people having access to online platforms, the convenience of receiving psychic readings over the internet has contributed to the market's rapid expansion. The rise in smartphone usage and advancements in high-speed internet have made it easier for consumers to access such services anytime and from anywhere, fostering market growth.

Another significant growth driver is the growing consumer interest in spiritual and mental well-being. As mental health awareness increases, more individuals are seeking alternative methods for stress relief and personal guidance. Psychic reading services often provide users with a sense of comfort and clarity, which has led to a broader acceptance and demand for these services. Furthermore, the pandemic has accelerated the shift towards online platforms, with people looking for ways to cope with uncertainties and emotional stress during lockdowns and social distancing measures.

Technological advancements in the online psychic reading industry have also played a crucial role in market growth. Innovations such as AI-driven chatbots, virtual reality (VR), and augmented reality (AR) are being integrated into platforms to offer more immersive and personalized experiences. These technologies not only enhance user engagement but also build trust and credibility, thereby attracting a larger customer base. Additionally, the ease of online payment systems and assured data privacy measures have further propelled the market's growth.

From a regional perspective, North America currently holds the largest market share, owing to the high disposable income and cultural openness towards alternative therapies. The Asia Pacific region is expected to witness the highest CAGR during the forecast period, driven by increasing internet penetration and growing awareness about psychic services. Europe also shows significant potential due to the rising popularity of spiritual practices and well-being trends among the younger demographic. Each region exhibits unique growth trajectories influenced by varying cultural, economic, and technological factors.

Type Analysis

In the online psychic reading service market, the type segment is categorized into tarot reading, astrology, numerology, mediumship, and others. Tarot reading holds a significant share in the market due to its widespread popularity and historical roots. Tarot readings are often sought for guidance and insight into personal and professional matters. The ease of translating tarot card readings into digital formats has also contributed to its dominance in the online sector. Various apps and websites offer interactive tarot reading sessions, which are well-received by the younger, tech-savvy demographic.

Astrology is another major segment that has seen substantial growth. With the increasing inclination towards personalized content, astrology services have evolved to provide customized horoscopes, compatibility reports, and life predictions. Many platforms offer daily, weekly, and monthly horoscopes through mobile apps and websites, making it accessible and convenient. The integration of astrology with social media platforms has further boosted its popularity, as users can easily share their experiences and insights, driving organic growth.

Numerology, while not as widely recognized as tarot or astrology, is gaining traction among those interested in the mystical significance of numbers. Numerology services often attract users who seek to understand their life paths, personal challenges, and compatibility with others through numerical analysis. The simplicity of numerology, which often requires just the date of birth and name, makes it appealing for quick consultations. The growing availability of numerology services on various online platforms is expected to drive this segment's growth.

Mediumship, which involves communicating with spirits, also ho

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Tarot Cards Market Size 2025-2029

The tarot cards market size is forecast to increase by USD 209.7 million, at a CAGR of 3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing disposable income of consumers and the expanding online availability of tarot cards. Second, the online availability of tarot cards through e-commerce and mobile apps has made these products more accessible to a wider audience.These factors have opened new opportunities for businesses in this market, allowing them to reach a wider audience and offer more convenient purchasing options. However, the market also faces challenges, including negative perceptions about tarot reading that may hinder its growth. Some individuals view tarot cards as a form of fortune-telling or occult practice, which can create a stigma that discourages potential customers. To capitalize on market opportunities and navigate challenges effectively, companies must focus on education and marketing efforts to dispel misconceptions and demonstrate the therapeutic and introspective benefits of tarot reading. 
By leveraging digital platforms and collaborating with influencers and thought leaders, businesses can expand their reach and engage with consumers in meaningful ways. Ultimately, the market presents a compelling opportunity for growth, but companies must be strategic in their approach and proactive in addressing market challenges. The use of technology, such as mobile apps and digital tarot decks, is also transforming the way tarot cards are used and experienced.

What will be the Size of the Tarot Cards Market during the forecast period?

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Tarot cards continue to be a valuable tool for personal development and self-discovery, making them an essential addition to any collection. This market exhibits dynamic trends, with Tarot being employed for various purposes beyond fortune-telling. Tarot for creativity inspires artists and designers, while Tarot for business aids strategic planning and decision-making. Tarot for manifestation and self-care fosters personal growth, and Tarot for marketing enhances branding and customer engagement. Deck publishers and creators collaborate with card designers and illustrators to produce innovative Tarot decks, catering to diverse audiences.
Software providers offer Tarot apps, enabling users to access readings and learn Tarot through digital means. Tarot event organizers host workshops, conferences, and retreats, fostering a vibrant community of Tarot enthusiasts. Community platforms facilitate discussion and learning, enabling users to connect and share experiences. Tarot learning resources, such as online courses, books, and podcasts, cater to those seeking to deepen their understanding of Tarot. Tarot card creators and designers also offer customized decks and consultations, catering to individual preferences. In summary, the Tarot market is a thriving ecosystem of creators, providers, and users, offering diverse products and services that cater to various applications of Tarot in modern life.

How is this Tarot Cards Industry segmented?

The tarot cards industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  French suited tarot decks
  German suited tarot decks
  Italo portugese suited tarot decks
  Non occult Italian suited tarot decks


End-user

  Individuals
  Professionals
  Institutions


Distribution Channel

  Online
  Offline


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The french suited tarot decks segment is estimated to witness significant growth during the forecast period. The market encompasses a range of products and services, including Tarot bags, journals, and books, as well as online readings, collectibles, and decks designed for specific purposes such as finances, health, and career. Fortune telling and occult studies continue to drive demand, with Tarot communities and consultants offering spiritual guidance and personalized readings. Lenormand decks and angel cards are also gaining popularity in the mystical practices sector. Digital Tarot apps, affirmation cards, and Tarot software cater to modern consumers, while Tarot courses, workshops, and handmade decks provide opportunities for intuitive development and artistic expression. Custom decks and card illustrations reflect personal growth and creativity.

Tarot practitioners employ various spreads, including the Celtic Cross, Three Card Spread, and Past Present Future, for healing, relationships, and other aspects of life. The market is characterized by a dive

A long-term shift in consumer perceptions has underpinned growth as mainstream consumers increasingly accept psychic services. Traditional skepticism about consulting psychics has waned, with more consumers embracing these services, especially in times of uncertainty. The pandemic significantly boosted demand for services as many turned to spiritual guidance to navigate their anxieties about health, finances and the loss of loved ones. This uptick reflects a broader trend towards personalized and spiritual approaches to life's challenges, making psychic services a more mainstream part of many people's lives. Revenue expanded at a CAGR of 4.3% over the years to 2024 to $2.3 billion, including a growth of 0.7% in 2024. Psychics offer expertise in palmistry, cartomancy, mediumship, astrology, aura readings and other metaphysical services. While psychic services have existed for centuries, consumer acceptance has grown over the past few decades. Religious beliefs in the United States have grown increasingly flexible and accepting; according to the Pew Research Center, more than one-quarter of US adults have left the faith they were raised in. Over 15.0% identify themselves as unaffiliated with any particular religion. Agnostic and unaffiliated consumers account for the majority of customers because psychic services conflict with the stringent beliefs of many religions. The digital revolution of recent years has transformed how services are delivered; psychics have capitalized on online platforms, video calls and mobile apps to secure stable profit and reach a broader audience. Through the end of 2029, revenue is expected to continue rising, growing at a CAGR of 1.9% to $2.5 billion. Improving economic conditions will continue to boost industry performance as rising disposable income bolsters average customer spending on psychic services. Health consciousness and the holistic wellness movement will sustain interest in psychic services as consumers seek ways to integrate physical, mental and emotional well-being. The appeal of stress alleviation and spiritual guidance will keep psychic services in demand. Younger generations, especially those under 25, exhibit increasing curiosity about new-age practices. Their familiarity with mobile and online platforms aligns perfectly with the expanding accessibility of psychic services, ensuring a steady influx of young clients.

The horoscope and astrology app market is experiencing robust growth, projected to reach a market size of $153 million in 2025, with a Compound Annual Growth Rate (CAGR) of 11.3% from 2025 to 2033. This expansion is fueled by several key drivers. Increasing smartphone penetration and internet access globally provide wider reach for these apps. A rising interest in self-discovery and spiritual well-being among millennials and Gen Z, coupled with the convenience and personalized nature of these apps, significantly contribute to market growth. Furthermore, sophisticated features like personalized daily horoscopes, detailed birth chart analyses, and interactive tarot readings enhance user engagement and drive monetization through in-app purchases and subscriptions. The competitive landscape is marked by a diverse range of apps catering to different astrology styles and user preferences, from general horoscopes to specialized tarot readings and personalized astrological interpretations. While the market enjoys strong growth, challenges exist. Concerns regarding data privacy and the potential for misinformation related to astrology predictions represent ongoing hurdles for industry players. Maintaining user trust and ensuring accurate, responsible content are crucial to sustaining long-term growth. The market segmentation within the horoscope and astrology app sector shows a clear preference for user-friendly interfaces and readily accessible information. Apps offering free, basic features with premium upgrades for in-depth analysis demonstrate success. The geographic distribution likely mirrors global smartphone and internet penetration, with North America and Europe representing major market segments. However, growth is anticipated in developing economies as internet access increases. The competitive advantage lies in unique features, accurate predictions, and a strong brand presence, fostering user loyalty and driving recurring revenue streams. Strategic partnerships with influencers or other spiritual wellness platforms can expand market reach. Moreover, future growth will hinge on addressing user concerns about accuracy and responsible use of astrological information, while also leveraging emerging technologies like AI and machine learning to enhance personalization and user experience.