In 2023, Doctor Dodger was the psychographic segment that ** percent of Gen Zs surveyed in the U.S. identified with. Healthcare consumers who fall under the Doctor Dodgers segment avoid engaging with doctors as they experience healthcare to be too stressful, expensive, and time-consuming.

Success.ai’s Consumer Sentiment Data offers businesses unparalleled insights into global audience attitudes, preferences, and emotional triggers. Sourced from continuous analysis of consumer behaviors, conversations, and feedback, this dataset includes psychographic profiles, interest data, and sentiment trends that help marketers, product teams, and strategists better understand their target customers. Whether you’re exploring a new market, refining your brand message, or enhancing product offerings, Success.ai ensures your consumer intelligence efforts are guided by timely, accurate, and context-rich data.

Why Choose Success.ai’s Consumer Sentiment Data?

1. Comprehensive Audience Insights

   • Access psychographic and interest-based profiles that reveal what motivates and influences your audience’s decisions.
   • Continuous updates ensure you stay aligned with shifting consumer sentiments, seasonal preferences, and emerging trends.

2. Global Reach Across Industries and Demographics

   • Includes insights from various markets, age groups, cultural backgrounds, and income levels.
   • Identify consumer attitudes in different regions, helping you tailor campaigns, products, and messaging to diverse audiences.

3. Continuously Updated Datasets

   • Real-time data analysis ensures that your consumer sentiment insights remain fresh, relevant, and actionable.
   • Adapt quickly to consumer feedback, market changes, and competitive pressures.

4. Ethical and Compliant

   • Adheres to global data privacy regulations, ensuring your usage of consumer sentiment data is both legal and respectful of personal boundaries.

Data Highlights:

• Psychographic Profiles: Understand lifestyle preferences, values, and interests that shape consumer choices.
• Sentiment Trends: Track evolving emotional responses to brands, products, and categories.
• Global Audience Insights: Evaluate consumer sentiments across multiple regions, languages, and cultural contexts.
• Continuous Updates: Receive current data that reflects the latest shifts in mood, opinion, and interest.

Key Features of the Dataset:

1. Granular Segmentation

   • Segment audiences by demographic, interest, buying behavior, and sentiment scores for targeted marketing efforts.
   • Focus on the attributes that matter most, from eco-conscious consumers to luxury shoppers or value seekers.

2. Contextual Sentiment Analysis

   • Go beyond basic positive/negative sentiment to understand nuanced emotional responses.
   • Identify triggers that inspire loyalty, dissatisfaction, trust, or skepticism.

3. AI-Driven Enrichment

   • Profiles enriched with actionable data provide deeper insights into consumer lifestyles, brand perceptions, and product affinities.
   • Leverage advanced analytics to develop personalized campaigns and product strategies.

Strategic Use Cases:

1. Marketing and Campaign Optimization

   • Craft campaigns that resonate emotionally by understanding what drives consumer engagement.
   • Adjust messaging, timing, and channels to align with evolving sentiment trends and seasonal shifts in consumer mood.

2. Product Development and Innovation

   • Identify unmet consumer needs and preferences before launching new products.
   • Refine features, packaging, and pricing strategies based on real-time consumer responses.

3. Brand Management and Positioning

   • Monitor brand perceptions to detect early signs of brand fatigue, trust erosion, or negative publicity.
   • Strengthen brand loyalty by addressing concerns, highlighting strengths, and adapting to changing market contexts.

4. Competitive Analysis and Market Entry

   • Benchmark consumer sentiment towards competitors, industry leaders, and emerging disruptors.
   • Assess market readiness and optimize entry strategies for new regions or segments.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access high-quality, verified data at competitive prices, ensuring efficient allocation of your marketing and research budgets.

2. Seamless Integration

   • Integrate enriched sentiment data into your analytics, CRM, or marketing platforms via APIs or downloadable formats.
   • Simplify data management and accelerate decision-making processes.

3. Data Accuracy with AI Validation

   • Benefit from AI-driven validation for reliable insights into consumer attitudes, leading to more confident data-driven strategies.

4. Customizable and Scalable Solutions

   • Tailor datasets to focus on specific segments, regions, or interests, and scale as your business grows and evolves.

APIs for Enhanced Functionality:

1. Data Enrichment API

   • Enhance your existing consumer records with psychographic and sentiment insights, deepening your understanding of audience motivations.

2. Lead Generation API

   • Identify audience segments receptive to your messaging, streamlini...

This product provides a monthly breakdown of the shopper profile for individual Points of Interest (POI), offering invaluable insight into the characteristics of who is visiting that location each month. It includes aggregated psychographic and demographic attributes such as age, gender, income level, lifestyle segments, and other key behavioral indicators. Furthermore, it surfaces the distribution of home ZIP codes, illustrating the geographic origins of visitors, and highlights other brands and POIs those same visitors also frequent during the month, revealing broader consumer behavior.

All metrics are consistently expressed as a percentage share of total visits to the POI in that month. This standardized approach allows for robust month-over-month comparison and precise audience trend analysis. Users can therefore comprehensively understand how the composition of shoppers is changing over time, where they live, what defines their consumer preferences, and how they behave across the wider retail landscape.

The data is fully anonymized and aggregated, with no access to individual-level or device-level records. It is delivered monthly and is commonly utilized for in-depth audience profiling, strategic market segmentation, powerful brand affinity analysis, and informed strategic decision-making

With Versium REACH Demographic Append you will have access to many different attributes for enriching your data.

Basic, Household and Financial, Lifestyle and Interests, Political and Donor.

Here is a list of what sorts of attributes are available for each output type listed above:

Basic: - Senior in Household - Young Adult in Household - Small Office or Home Office - Online Purchasing Indicator
- Language - Marital Status - Working Woman in Household - Single Parent - Online Education - Occupation - Gender - DOB (MM/YY) - Age Range - Religion - Ethnic Group - Presence of Children - Education Level - Number of Children

Household, Financial and Auto: - Household Income - Dwelling Type - Credit Card Holder Bank - Upscale Card Holder - Estimated Net Worth - Length of Residence - Credit Rating - Home Own or Rent - Home Value - Home Year Built - Number of Credit Lines - Auto Year - Auto Make - Auto Model - Home Purchase Date - Refinance Date - Refinance Amount - Loan to Value - Refinance Loan Type - Home Purchase Price - Mortgage Purchase Amount - Mortgage Purchase Loan Type - Mortgage Purchase Date - 2nd Most Recent Mortgage Amount - 2nd Most Recent Mortgage Loan Type - 2nd Most Recent Mortgage Date - 2nd Most Recent Mortgage Interest Rate Type - Refinance Rate Type - Mortgage Purchase Interest Rate Type - Home Pool

Lifestyle and Interests: - Mail Order Buyer - Pets - Magazines - Reading
- Current Affairs and Politics
- Dieting and Weight Loss - Travel - Music - Consumer Electronics - Arts
- Antiques - Home Improvement - Gardening - Cooking - Exercise
- Sports - Outdoors - Womens Apparel
- Mens Apparel - Investing - Health and Beauty - Decorating and Furnishing

Political and Donor: - Donor Environmental - Donor Animal Welfare - Donor Arts and Culture - Donor Childrens Causes - Donor Environmental or Wildlife - Donor Health - Donor International Aid - Donor Political - Donor Conservative Politics - Donor Liberal Politics - Donor Religious - Donor Veterans - Donor Unspecified - Donor Community - Party Affiliation

Audience segmentation is necessary in health communications to ensure equitable resource distribution. Peer crowds, which are macro-level teen subcultures, are effective psychographic segments for health communications because each crowd has unique mindsets, values, norms, and health behavior profiles. These mindsets affect behaviors, and can be used to develop targeted health communication campaigns to reach those in greatest need. Though peer crowd research is plentiful, no existing peer crowd measurement tool has been formally validated. As such, we developed and validated Virginia's Mindset Lens Survey (V-MLS), a mindset-based teen peer crowd segmentation survey to support health communication efforts. Using an online convenience sample of teens (N = 1,113), we assessed convergent and discriminant validity by comparing the V-MLS against an existing, widely-used peer crowd survey (I-Base Survey®) utilizing a multi-trait multi-method matrix. We also examined the V-MLS's predictive ability through a series of regressions using peer crowd scores to predict behaviors, experiences, and traits relevant to health communication campaign planning. The V-MLS demonstrated reliability and convergent and discriminant validity. Additionally, the V-MLS effectively distinguished teen peer crowds with unique health behaviors, experiences, and personal traits. When combined with appropriate information processing and campaign development frameworks, this new tool can complement existing instruments to inform message framing, tone, and style for campaigns that target at-risk teens to increase campaign equity and reach.

This data set contains the complete Facebook Insights back-end download for The Salmon Project, an Alaska non-profit communications, outreach and social identity project. The Insights data from the organization's active period, 2013-2019, includes data for periods of time when the project's monthly reach exceeded 1 million people. Data includes page likes and unlikes, post and video engagements, full text of all posts, timestamps, and all other data made available by Facebook Insights. The data is suitable for statistical and psychographic analysis, particularly for researchers interested in self-identity as it relates conservation, natural resource use, communications and messaging strategy, and social change movements. All data in .csv format. Broken into 3 files per year for ease of download (Jan-Apr, May-Sep, Oct-Dec) for all years except 2019, which ends on 2019-10-31.

This statistic shows the share of female Millennial consumers who frequently shop for apparel in the United States in 2016, by psychographic segment. According to the report, ** percent of the respondents were "treasure hunters".

Data associated with paper Eppink, F., P. Walsh, and E. MacDonald. 2021. Demographic and psychographic drivers of public acceptance of novel invasive pest control technologies. Ecology and Society 26(1):31. https://doi.org/10.5751/ES-12301-260131

Dataset

This dataset was created by Chandan Malla

Released under Data files © Original Authors

Contents

Healthy Paws Pet Insurance Market size was valued at USD 6.87 Million in 2023 and is projected to reach USD 17.54 Million by 2031, growing at a CAGR of 14.3% during the forecast period 2024-2031.

Global Healthy Paws Pet Insurance Market Drivers

The market drivers for the Healthy Paws Pet Insurance Market can be influenced by various factors. These may include:

Increasing Pet Ownership and Humanization of Pets: The global trend of increasing pet ownership, coupled with the growing tendency to treat pets as family members, has driven significant demand for comprehensive pet healthcare solutions, bolstering the market for Healthy Paws Pet Insurance. As more households adopt pets and seek to offer them the best possible care, the necessity for veterinary insurance to manage potential health expenses grows.

Rising Veterinary Costs: Advances in veterinary medicine, while offering cutting-edge treatments, have significantly increased the cost of pet healthcare. This surge in expenses for surgeries, diagnostics, and routine care has heightened pet owners' awareness of the need for insurance coverage, thus driving growth in the pet insurance market, including companies like Healthy Paws.

Growing Awareness of Pet Health and Wellness: There is a rising awareness among pet owners regarding the importance of preventive care and timely treatment for their pets' well-being. As pet health knowledge becomes more widespread through social media and veterinary advocacy, more owners are inclined to seek insurance plans to ensure affordability and access to necessary treatments, directly benefiting Healthy Paws Pet Insurance.

Technological Advancements in Veterinary Care: Innovations in veterinary diagnostics and treatment options have revolutionized pet healthcare, making it more efficient but also more expensive. Healthy Paws Pet Insurance benefits from this trend as pet owners look to protect themselves from unforeseen high veterinary costs by investing in comprehensive insurance policies that cover these advanced treatments.

Increasing Chronic Conditions in Pets: Pets, like their human counterparts, are increasingly diagnosed with chronic conditions such as diabetes, arthritis, and cancer. The management of these illnesses typically involves significant financial outlays for continuous care and medications. This trend underscores the necessity for robust pet insurance options, thus driving demand for providers like Healthy Paws Pet Insurance.

Improved Insurance Claim Processing and Customer Service: Enhanced customer experience in the pet insurance industry, characterized by streamlined claim processes, user-friendly mobile apps, and superior customer service, has made policies more attractive. Companies like Healthy Paws that invest in these improvements witness increased enrollment as they offer greater convenience and reliability to pet owners.

Regulatory Support and Industry Standards: The establishment of clearer regulatory frameworks and industry standards is providing a more stable and trustworthy environment for the pet insurance market to thrive. Regulations that protect consumer rights and ensure transparency in insurance policies help in building consumer confidence, benefiting reputable providers such as Healthy Paws Pet Insurance.

Growing Popularity of E-Commerce and Digital Platforms: The increasing preference for online shopping and digital services has made it easier for pet owners to access and purchase pet insurance. Healthy Paws has leveraged these platforms effectively to market their insurance products, allowing for easier comparison of plans, more detailed information, and streamlined purchasing processes, further driving market expansion.

Expansion of Veterinary Networks: As more veterinary clinics and hospitals partner with pet insurance providers, the network of accessible care for insured pets expands. Healthy Paws Pet Insurance, with a broad network of participating vets, becomes a more attractive option for pet owners looking for widespread and quality veterinary care coverage.

Economic Resilience and Disposable Income: Even amidst economic fluctuations, the pet insurance market has shown resilience, with pet owners continuing to invest in their pets' health. An increase in disposable income, particularly among millennials who form a significant portion of pet owners, supports continued expenditure on pet insurance, ensuring sustained market growth for companies like Healthy Paws Pet Insurance.

Unacast’s Consumer Behavior Data Enrichment provides a robust view of consumers’ affinities, lifestyles, stages of life, and travel patterns. Utilize Consumer Data Enrichment to build multi-dimensional customer profiles, generate look-alike models, extend reach to different marketing channels, and clarify households and connections between devices.

Our on-demand API can enrich opted-in customer data (Mobile Advertiser IDs) or hashed email addresses (HEMs) and FLIPs (frequently leveraged IPs). Based on the query, the API will deliver associated data such as HEM, app data, Unacast Persona Data, demographic data, countries traveled, and more.

Companies use Unacast Consumer Data Enrichment for: - Understanding reach - Identity Graphs - Measuring campaign performance - Measuring return on advertising spend (ROAS) - Addressability - Audience creation - Psychographic analysis - Enhancing customer data - Personalization - Market research - Creating look-alike panels

Make your customer data more powerful, illuminate data gaps, and understand the relationships between devices.

Pricing can vary based on product, scope, region, etc. Reach out to us here to get more details on pricing.

Ethical Clearance : 2018FBREC560The purpose of the study was to describe and understand the theoretical application of the interlinked relationship between opinion variables, interest variables, and activity variables, which form part of consumer decision-making internal and external influencing variables model. An explanatory research design was employed to explain the correlation between the variables. The study was conducted at a rooibos tea company in Gauteng province targeting a purposive sample using an online questionnaire. The respondents were consultants who buy, sell and consume rooibos teas by the company.

Hospitality Market was valued at USD 4674 Billion in 2023 and is projected to reach USD 6190 billion by 2031, at a CAGR of 5.5% from 2024 to 2031.

Global Hospitality Market Drivers

The market drivers for the Hospitality Market can be influenced by various factors. These may include:

Economic Growth: Travel and tourism are impacted by the general state of a region or nation's economy. Robust economies typically result in higher discretionary expenditure on travel and lodging. Technological Advancements: Consumer preferences and industry operations are shaped by technological innovations like as smartphone applications, online booking platforms, and smart room features. Changing Demographics: The services and experiences that visitors want to have are influenced by changes in the demographics, such as the emergence of millennials and their desire for immersive travel. Globalization: As a result of growing interconnection and globalization, the hospitality industry now operates on a larger scale, drawing tourists from around the world and encouraging cross-cultural interactions. Environmental Sustainability: As people become more conscious of environmental issues, they look for eco-friendly lodging and activities. In order to be competitive, hospitality businesses need to adopt sustainable practices. Regulatory Environment: Travel convenience and the operations of hospitality firms are impacted by government rules and regulations, including those pertaining to taxes, safety standards, and visa restrictions. Social Trends: The hospitality industry is shaped by shifting society trends including the sharing economy, the demand for individualized experiences, and travel that emphasizes health and wellness. Rivalry and Industry Consolidation: As businesses fight to keep their market share and profitability, growing rivalry in the hospitality industry, along with mergers and acquisitions, spurs innovation and restructuring.

Global Location Market is expanding from US$ 120.13 Billion in 2023 to US$ 596.96 Billion by 2032 with a CAGR of 19.5% during forecast 2024 - 2032

Types of interaction with PRWs and association with psychographic variables.

Statewide survey research conducted over three years in Alaska. Surveying Alaskans on values, preferences and tradeoffs related to Alaska wild salmon. Intersects with economics, communications, natural resource development, marketing and indigenous/Alaska Native fields of study. The purpose of the data was to assess feasibility of and test effectiveness of a concept to create "a non-partisan effort to bring together diverse Alaskans to sustain Alaska's wild salmon for its economic, social, cultural and ecological values." Research was conducted using telephone and online panel surveys, with questionnaire and MaxDiff methodologies. The survey instrument in year 1 (of 3 years of research) was developed following administration of 12 in-person focus groups in regions around Alaska. Research was conducted by DHM Research on behalf of The Salmon Project. Data in tabbed/.csv format.

Basic demographic and psychographic characteristics by study arm (n = 1525).

Stakeholder attitudes towards property damage.

Cultural Tourism Market size was valued at USD 1.6 Billion in 2023 and is projected to reach USD 3.2 Billion by 2031, growing at a CAGR of 11% during the forecasted period 2024 to 2031.

Global Cultural Tourism Market Drivers

The market drivers for the Cultural Tourism Market can be influenced by various factors. These may include:

Growing Interest in Authentic Experiences: Travelers increasingly seek authentic and immersive experiences, which cultural tourism provides. This includes exploring local traditions, festivals, cuisine, and historical sites.

Cultural Heritage Conservation: Efforts to preserve and promote cultural heritage sites and traditions can attract tourists. Governments and organizations invest in maintaining and showcasing cultural assets.

Increased Disposable Income: Rising disposable income in emerging economies enables more people to travel and spend on cultural experiences.

Globalization and Connectivity: Advances in technology and connectivity make it easier for people to learn about and travel to culturally rich destinations. Social media and online platforms help spread awareness and interest.

Educational Opportunities: Educational tourism, where travelers seek to learn about history, art, and cultural practices, drives demand. This includes study tours and workshops.

Cultural Events and Festivals: Major cultural events, such as music festivals, art exhibitions, and traditional celebrations, attract tourists. They often highlight a region’s unique cultural offerings.

Government Policies and Support: Government initiatives and policies that promote cultural tourism, such as grants, marketing campaigns, and infrastructure development, can drive growth in this sector.

Urbanization and Development: The development of infrastructure in urban areas can enhance access to cultural sites and experiences, attracting more tourists.

Cultural Exchange Programs: Programs that encourage cultural exchange and collaboration can stimulate interest in cultural tourism. This includes partnerships between countries and institutions.

Sustainable Tourism Trends: Increasing emphasis on sustainable and responsible tourism encourages travelers to engage with and support local cultures while minimizing negative impacts.

Rising Awareness of Cultural Diversity: A growing appreciation for global cultural diversity prompts tourists to explore destinations with rich cultural histories and practices.

Independent sample t-test results: Desired involvement and roles description.