The Consumer Demographic database is comprised of over 80 sources and includes over 400 different data points for each individual in a household with complete PII. The fields provided include demographics, psychographic, lifestyle criteria, buying behavior, and real property identification.

Each record is ranked by confidence and only the highest quality data is used. The database is multi-sourced and contains both compiled and originated U.S. data. Additionally, the data goes through intensive cleansing including deceased processing and NCOA.

BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

Unlock the power of understanding with VisitIQ's™ Psychographic Data, a cutting-edge resource that provides a profound view into the minds of your customers. Our comprehensive psychographic database offers a wealth of U.S. consumer graph data, delivering invaluable insights into the attitudes, interests, lifestyles, and motivations that drive consumer behavior. With VisitIQ™, you can move beyond traditional demographics and leverage psychographic data to create more personalized, effective marketing strategies that resonate deeply with your target audience.

Psychographic data goes beyond who your customers are; it delves into why they make the choices they do. VisitIQ's™ database captures a rich tapestry of consumer attributes, including values, beliefs, personality traits, preferences, and buying motivations. By integrating these deeper insights into your marketing approach, you can identify key psychological triggers that influence purchasing decisions, build stronger emotional connections, and create messaging that speaks directly to your audience’s core desires and needs.

Our psychographic data includes an extensive range of consumer interests and lifestyle indicators, allowing you to segment your audience with unparalleled precision. From health and wellness enthusiasts to tech-savvy early adopters, VisitIQ™ provides the granular data needed to define niche markets and tailor your products and services accordingly. This enables you to craft targeted campaigns that not only capture attention but also drive engagement and loyalty by aligning with the unique characteristics and preferences of your ideal customers.

VisitIQ's™ psychographic database is built on a vast network of U.S. consumer graph data, continuously updated and sourced from a variety of reliable channels. Our advanced data science techniques ensure that the data is accurate, relevant, and actionable, giving you the confidence to make strategic decisions based on real-world insights.

Whether you are looking to enhance your market segmentation, develop personalized marketing campaigns, or optimize product offerings, VisitIQ's™ psychographic data provides the insights you need to understand your audience on a deeper level. Use this data to anticipate consumer needs, predict trends, and stay ahead of the competition in an ever-evolving marketplace.

By integrating our psychographic insights into your existing marketing stack, you can refine your targeting strategies across all channels, from digital advertising and email marketing to content creation and social media engagement. This holistic approach to consumer understanding enables you to deliver consistent, impactful messaging that converts and retains customers more effectively.

Gain a competitive edge with VisitIQ's™ Psychographic Data. Leverage our comprehensive U.S. consumer graph to uncover hidden opportunities, foster stronger customer relationships, and drive growth with data-driven precision. Experience the future of marketing with insights that go beyond the surface and tap into the true drivers of consumer behavior.

Geodemographic Segmentation Data from Caliper Corporation contain demographic data in a way that is easy to visualize and interpret. We provide 8 segments and 32 subsegments for exploring the demographic makeup of neighborhoods across the country.

This product provides a monthly breakdown of the shopper profile for individual Points of Interest (POI), offering invaluable insight into the characteristics of who is visiting that location each month. It includes aggregated psychographic and demographic attributes such as age, gender, income level, lifestyle segments, and other key behavioral indicators. Furthermore, it surfaces the distribution of home ZIP codes, illustrating the geographic origins of visitors, and highlights other brands and POIs those same visitors also frequent during the month, revealing broader consumer behavior.

All metrics are consistently expressed as a percentage share of total visits to the POI in that month. This standardized approach allows for robust month-over-month comparison and precise audience trend analysis. Users can therefore comprehensively understand how the composition of shoppers is changing over time, where they live, what defines their consumer preferences, and how they behave across the wider retail landscape.

The data is fully anonymized and aggregated, with no access to individual-level or device-level records. It is delivered monthly and is commonly utilized for in-depth audience profiling, strategic market segmentation, powerful brand affinity analysis, and informed strategic decision-making

This dataset was utilized a join from enriched tables from ESRI which was curated from the 2020 Census from the United States Census Bureau, American Community Survey (ACS) and for voter precinct polygon dataset are from 2024 published by the Secretary of State. This layer has information for all voter precincts within Idaho regarding the population's psychographics (where the population gets their news from) for 2024. For more information on how the data is curated for the Enrich tool please go the link below. 2024/2029 Esri Updated Demographics

Dataset

This dataset was created by Chandan Malla

Released under Data files © Original Authors

Contents

This map contains NYC administrative boundaries enriched with various demographics datasets.Learn more about Esri's Enrich Layer / Geoenrichment analysis tool.Learn more about Esri's Demographics, Psychographic, and Socioeconomic datasets.Search for a specific location or site using the search bar. Toggle layer visibility with the layer list. Click on a layer to see more information about the feature.

Yearly citation counts for the publication titled "Identifying Investor Group Segments Based on Demographic and Psychographic Characteristics".

Data associated with paper Eppink, F., P. Walsh, and E. MacDonald. 2021. Demographic and psychographic drivers of public acceptance of novel invasive pest control technologies. Ecology and Society 26(1):31. https://doi.org/10.5751/ES-12301-260131

Sore Throat Lozenges Market size was valued at USD 5.16 Billion in 2023 and is projected to reach USD 7.25 Billion by 2031, growing at a CAGR of 5.4% during the forecast period 2024-2031.

Global Sore Throat Lozenges Market Drivers

The market drivers for the Sore Throat Lozenges Market can be influenced by various factors. These may include:

Increase in Prevalence of Respiratory Infections: The growing incidence of respiratory infections such as the common cold, flu, and COVID-19 has significantly driven the demand for sore throat lozenges. These products provide symptomatic relief, making them essential for individuals seeking quick and effective treatment for throat discomfort. Rising Awareness and Healthcare Spending: Heightened public awareness about sore throat remedies and increasing healthcare expenditure are propelling market growth. Consumers are more proactive about managing minor ailments at home, and with higher disposable incomes, they are inclined towards purchasing effective over-the-counter solutions like lozenges. Expansion of Retail Pharmacies and E-commerce Platforms: The proliferation of retail pharmacies and the rapid growth of e-commerce platforms are facilitating easier access to sore throat lozenges. Online pharmacies provide a convenient purchasing option, especially during seasonal spikes in sore throat cases and pandemic-related lockdowns. Innovation in Lozenges Formulations: Ongoing research and development leading to the introduction of new flavors, sugar-free options, and enhanced formulations with additional benefits like immune support are attracting health-conscious consumers. These innovations not only improve user experience but also cater to niche market segments with specific health needs. Aging Population and Associated Throat Conditions: An aging global population is contributing to the demand for sore throat lozenges as elderly individuals are more susceptible to throat-related issues due to weaker immune systems. The need for gentle yet effective treatment options for seniors is boosting market sales. Heightened Preference for Natural and Herbal Remedies: The growing preference for natural and herbal ingredients is influencing product development and consumer choice. Brands incorporating honey, ginger, and other natural components are gaining popularity among those looking for minimal side effects and holistic healing approaches. Seasonal Allergies and Environmental Pollution: Increasing cases of seasonal allergies, exacerbated by environmental pollution, are resulting in higher incidences of sore throats. Lozenges serve as a remedy to alleviate discomfort caused by allergens and pollutants, thus driving sales during peak allergy seasons. Strategic Marketing and Promotions: Aggressive marketing strategies, celebrity endorsements, and strategic promotions by companies are playing a critical role in boosting awareness and sales of sore throat lozenges. Ad campaigns targeting specific demographics, such as children or working professionals, help in expanding the consumer base. Regulatory Approvals and Standardization: Improved regulatory frameworks and the standardization of over-the-counter medication contribute to consumer trust and market expansion. Regulatory bodies ensuring the safety and efficacy of sore throat lozenges encourage wider adoption and continuous product innovation. Globalization and Entry into Emerging Markets: Expansion into emerging markets, propelled by globalization and economic development, is opening new avenues for sore throat lozenge manufacturers. Growth in countries with high population densities, coupled with increasing urbanization, is creating substantial market opportunities for both established and new players.

This is one of over 400 major media market consumer surveys which have been gifted to Washington State University (WSU) by Leigh Stowell & Company, Inc. of Seattle, Washington, USA. This is a market research firm which specializes in providing newspapers, television affiliates and cable operators with market segmentation research pertinent to consumer purchasing patterns and the effective marketing of goods and services to program audiences. The data in the Stowell Archive were collected via random digit dialing and computer-aided telephone interviews (CATI). Most of the surveys focus on the marketing needs of mass media clients and contain demographics, psychographics, media exposure information, and purchasing behavior data about consumers in major metropolitan areas of the United States and Canada starting in 1989. The sample sizes of the surveys range from 500 to 3,000 respondents, averaging 1,000 observations per study. Data are available at the respondent level, and all observations are keyed to zip code or other geographic identifiers. Additional surveys are anticipated, with over twenty new media marke t studies being donated annually. The University's relationship with Leigh Stowell & Company, Inc. was cultivated by Dr. Nicholas Lovrich, Director of WSU's Division of Governmental Studies and Services (DGSS) and by Dr. John Pierce, former Dean of the WSU College of Liberal Arts over the course of a decade. DGSS collaborated with WSU Libraries Digital Services to process the gifted data files into this digital archive which features powerful search and download capabilities. Further refinement of the archive in accordance with the Data Documentation Initiative is progressing with support from the Office of the Provost, the College of Liberal Arts and the WSU Libraries. It is important to note that the year indicated by the study's title is the year that the original survey was published, and is not necessarily the year in which the interviews were conducted. Refer to the metadata field "Dates of Collection" to di scern the interview dates of each specific survey. Refer also to date fields within the data file itself.

Hospitality Market was valued at USD 4674 Billion in 2023 and is projected to reach USD 6190 billion by 2031, at a CAGR of 5.5% from 2024 to 2031.

Global Hospitality Market Drivers

The market drivers for the Hospitality Market can be influenced by various factors. These may include:

Economic Growth: Travel and tourism are impacted by the general state of a region or nation's economy. Robust economies typically result in higher discretionary expenditure on travel and lodging. Technological Advancements: Consumer preferences and industry operations are shaped by technological innovations like as smartphone applications, online booking platforms, and smart room features. Changing Demographics: The services and experiences that visitors want to have are influenced by changes in the demographics, such as the emergence of millennials and their desire for immersive travel. Globalization: As a result of growing interconnection and globalization, the hospitality industry now operates on a larger scale, drawing tourists from around the world and encouraging cross-cultural interactions. Environmental Sustainability: As people become more conscious of environmental issues, they look for eco-friendly lodging and activities. In order to be competitive, hospitality businesses need to adopt sustainable practices. Regulatory Environment: Travel convenience and the operations of hospitality firms are impacted by government rules and regulations, including those pertaining to taxes, safety standards, and visa restrictions. Social Trends: The hospitality industry is shaped by shifting society trends including the sharing economy, the demand for individualized experiences, and travel that emphasizes health and wellness. Rivalry and Industry Consolidation: As businesses fight to keep their market share and profitability, growing rivalry in the hospitality industry, along with mergers and acquisitions, spurs innovation and restructuring.

Elevate your digital marketing strategies with VisitIQ's™ cutting-edge audience data solutions. Our platform provides digital marketers with access to a comprehensive suite of tools, vast datasets, and sophisticated segmentation capabilities designed to uncover deep audience insights and drive more impactful marketing campaigns. With VisitIQ™, you can unlock the power of advanced data analytics to find, understand, and target prospective customers with unmatched precision.

At VisitIQ™, we understand that effective digital marketing starts with knowing your audience. Our platform offers an extensive range of data points, encompassing demographic, behavioral, psychographic, and contextual information that allows you to build a complete picture of your target audience. By leveraging these data points, you can create highly specific audience segments based on attributes such as age, gender, location, interests, online behavior, purchasing intent, and more. This level of granularity ensures that your marketing messages are delivered to the right people at the right time, maximizing engagement and conversion rates.

VisitIQ's™ advanced audience segmentation tools go beyond basic filtering, offering dynamic segmentation that continuously adapts to changing consumer behaviors and market conditions. Our platform uses state-of-the-art machine learning algorithms and artificial intelligence to identify emerging trends, discover hidden patterns, and predict future behaviors. This enables you to anticipate customer needs and optimize your marketing strategies in real-time, ensuring that your campaigns remain relevant, timely, and effective.

In addition to audience segmentation, VisitIQ™ provides a powerful analytics suite that delivers actionable insights into campaign performance. Our intuitive dashboards offer a real-time view of key metrics, allowing you to monitor engagement, measure ROI, and fine-tune your approach for optimal results. With VisitIQ™, you can easily track how different audience segments are responding to your marketing efforts, enabling you to make data-driven decisions and continually improve your campaigns.

Our platform is designed to integrate seamlessly with your existing digital marketing ecosystem, whether you’re using social media platforms, programmatic advertising, email marketing, or other channels. This flexibility allows you to activate your audience segments across multiple touchpoints, ensuring consistent messaging and maximizing reach. VisitIQ's™ data solutions help you reduce ad spend waste, enhance personalization, and drive higher customer acquisition and retention rates.

Experience the transformative power of data-driven marketing with VisitIQ™. Empower your team with unparalleled audience insights, sharpen your targeting strategies, and achieve superior marketing outcomes. Let VisitIQ™ be your partner in navigating the complex digital landscape with confidence and precision.

Healthy snacks market size was valued at USD 87.68 Billion in 2024 and is projected to reach USD 135.58 Billion by 2031, growing at a CAGR of 5.60% from 2024 to 2031.

Global Healthy Snacks Market Drivers

Health and Wellness Trends: Consumers are increasingly aware of the importance of healthy eating and are seeking nutritious snack alternatives to traditional unhealthy options. Busy Lifestyles: Hectic lifestyles and busy schedules have led to a demand for convenient and portable snack options that can be consumed on the go. Growing Consumer Base: The increasing global population, particularly in developing countries, is driving demand for food products, including healthy snacks.

Global Healthy Snacks Market Restraints

Cost Considerations: Healthy snacks can be more expensive than traditional unhealthy snacks, limiting affordability for some consumers. Taste Preferences: Consumers may have specific taste preferences that may not be met by all healthy snack options.

As of June 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, almost 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2024, there were approximately 250 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2025. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Health & Wellness themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.

Dvd Rentals Market size was valued at USD 1.1 Billion in 2024 and is projected to reach USD 19 Billion by 2031, growing at a CAGR of 5% during the forecast period 2024-2031.

Global Dvd Rentals Market Drivers

The market drivers for the Dvd Rentals Market can be influenced by various factors. These may include:

Nostalgia and Collectors: - Many consumers feel nostalgic about physical media and prefer the tangible experience of DVDs over digital formats. Collectors also often seek limited editions or special releases.

Rural and Remote Areas: - In areas with poor internet infrastructure, streaming services may be less reliable or available, making DVD rentals a more feasible option for entertainment.

Special Features: - DVDs often come with exclusive content such as director’s cuts, behind-the-scenes footage, and interviews, which can appeal to movie enthusiasts.

Affordability: - Renting a DVD can be cheaper than subscribing to multiple streaming services, especially for occasional movie watchers.

No Subscription Needed: - Some consumers are hesitant to commit to yet another subscription service and prefer the pay-per-use model of DVD rentals.

Broad Selection: - DVD rental stores often carry a wide array of films, including older, rare, or foreign titles that might not be available on streaming platforms.

Physical Ownership Experience: - Some consumers enjoy the experience of physically browsing in stores, which creates a different emotional and sensory experience compared to scrolling through digital platforms.

Success.ai’s Consumer Sentiment Data offers businesses unparalleled insights into global audience attitudes, preferences, and emotional triggers. Sourced from continuous analysis of consumer behaviors, conversations, and feedback, this dataset includes psychographic profiles, interest data, and sentiment trends that help marketers, product teams, and strategists better understand their target customers. Whether you’re exploring a new market, refining your brand message, or enhancing product offerings, Success.ai ensures your consumer intelligence efforts are guided by timely, accurate, and context-rich data.

Why Choose Success.ai’s Consumer Sentiment Data?

1. Comprehensive Audience Insights

   • Access psychographic and interest-based profiles that reveal what motivates and influences your audience’s decisions.
   • Continuous updates ensure you stay aligned with shifting consumer sentiments, seasonal preferences, and emerging trends.

2. Global Reach Across Industries and Demographics

   • Includes insights from various markets, age groups, cultural backgrounds, and income levels.
   • Identify consumer attitudes in different regions, helping you tailor campaigns, products, and messaging to diverse audiences.

3. Continuously Updated Datasets

   • Real-time data analysis ensures that your consumer sentiment insights remain fresh, relevant, and actionable.
   • Adapt quickly to consumer feedback, market changes, and competitive pressures.

4. Ethical and Compliant

   • Adheres to global data privacy regulations, ensuring your usage of consumer sentiment data is both legal and respectful of personal boundaries.

Data Highlights:

• Psychographic Profiles: Understand lifestyle preferences, values, and interests that shape consumer choices.
• Sentiment Trends: Track evolving emotional responses to brands, products, and categories.
• Global Audience Insights: Evaluate consumer sentiments across multiple regions, languages, and cultural contexts.
• Continuous Updates: Receive current data that reflects the latest shifts in mood, opinion, and interest.

Key Features of the Dataset:

1. Granular Segmentation

   • Segment audiences by demographic, interest, buying behavior, and sentiment scores for targeted marketing efforts.
   • Focus on the attributes that matter most, from eco-conscious consumers to luxury shoppers or value seekers.

2. Contextual Sentiment Analysis

   • Go beyond basic positive/negative sentiment to understand nuanced emotional responses.
   • Identify triggers that inspire loyalty, dissatisfaction, trust, or skepticism.

3. AI-Driven Enrichment

   • Profiles enriched with actionable data provide deeper insights into consumer lifestyles, brand perceptions, and product affinities.
   • Leverage advanced analytics to develop personalized campaigns and product strategies.

Strategic Use Cases:

1. Marketing and Campaign Optimization

   • Craft campaigns that resonate emotionally by understanding what drives consumer engagement.
   • Adjust messaging, timing, and channels to align with evolving sentiment trends and seasonal shifts in consumer mood.

2. Product Development and Innovation

   • Identify unmet consumer needs and preferences before launching new products.
   • Refine features, packaging, and pricing strategies based on real-time consumer responses.

3. Brand Management and Positioning

   • Monitor brand perceptions to detect early signs of brand fatigue, trust erosion, or negative publicity.
   • Strengthen brand loyalty by addressing concerns, highlighting strengths, and adapting to changing market contexts.

4. Competitive Analysis and Market Entry

   • Benchmark consumer sentiment towards competitors, industry leaders, and emerging disruptors.
   • Assess market readiness and optimize entry strategies for new regions or segments.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access high-quality, verified data at competitive prices, ensuring efficient allocation of your marketing and research budgets.

2. Seamless Integration

   • Integrate enriched sentiment data into your analytics, CRM, or marketing platforms via APIs or downloadable formats.
   • Simplify data management and accelerate decision-making processes.

3. Data Accuracy with AI Validation

   • Benefit from AI-driven validation for reliable insights into consumer attitudes, leading to more confident data-driven strategies.

4. Customizable and Scalable Solutions

   • Tailor datasets to focus on specific segments, regions, or interests, and scale as your business grows and evolves.

APIs for Enhanced Functionality:

1. Data Enrichment API

   • Enhance your existing consumer records with psychographic and sentiment insights, deepening your understanding of audience motivations.

2. Lead Generation API

   • Identify audience segments receptive to your messaging, streamlini...