Monthly global player spending on PUBG Mobile amounted to 57.58 million U.S. dollars in December 2024. Debuting as PlayerUnknown's Battlegrounds, the game was first released for Windows in December 2017, with the mobile version being released worldwide in March 2018. Due to content restrictions on violence in China, a restricted version of PUBG called Game for Peace was released in the country in 2019. Within the game, players can buy in-game currency, which they can then use to purchase crates containing weapon customizations and character upgrades.

As of December 2024, Park Jung Young from South Korea, also known as "Loki", was the highest-earning PUBG eSports player worldwide. He has earned around *** million U.S. dollars throughout his recorded eSports gaming career.

First released at the start of 2017, PUBG: Battlegrounds (previously known as PlayerUnknown's Battlegrounds) is one of the most popular games on Steam and had 944,484 peak concurrent players in the last recorded month, July 2025. The highest number of concurrent players was recorded in January 2018 at 3.24 million. One of the biggest games on Steam PUBG gained a devoted legion of fans in a short space of time after its release, and cumulative unit sales of the game hit 75 million in December 2021. The game has also been critically acclaimed — it won the Best Multiplayer Game at The Game Awards in 2017 and its free-to-play mobile version for Android and iOS, released in 2018, was nominated for Best Mobile Game at The 2018 Game Awards. This critical success has also translated into commercial success, as the game generated millions of U.S. dollars of revenue, most successfully in the United States. On January 12, 2022, the game has become free to play. Battle of the Battle Royale games PlayerUnknown’s Battlegrounds is an online battle royale game in which up to 100 hundred players battle it out until there is only one player or one team left standing. This format of game has become very popular in recent years. While PUBG has a strong following, especially on Steam, it has come under pressure from rival battle royale game Fortnite. First released just several months after PUBG, Fortnite has since become a cultural phenomenon, amassing 500 million registered users in just six years. As of 2025, both PUB and Fortnite are still going strong with their loyal audiences.

Comprehensive YouTube channel statistics for Feitz - PUBG Mobile, featuring 1,030,000 subscribers and 448,113,048 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in AU. Track 1,719 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

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PlayerUnknown's Battlegrounds was first released for Windows in December 2017, with the mobile version being released worldwide in March 2018. Due to content restrictions on violence in China, a restricted version of PUBG called Game for Peace was released in the country in 2019. Within the game, players have the ability to buy in-game currency which they can then use to purchase crates containing weapon customizations and character upgrades. Mobile player spending of PUBG has seen a steady increase in recent quarters and was estimated at *** million U.S. dollars in the first quarter of 2021. Overall, the mobile game has accumulated a lifetime player spending of over * billion U.S. dollars.

Dive into the booming Battle Royale games market! Discover key trends, growth projections (CAGR 3.4%), leading companies (Tencent, Epic Games), and regional market shares from our comprehensive 2019-2033 market analysis. Learn about the driving forces, restraints, and future outlook for this dynamic industry.

Comprehensive YouTube channel statistics for LIZO PUBG, featuring 1,510,000 subscribers and 227,134,366 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in US. Track 1,336 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Since it was first released by developer Bluehole in March 2017, PlayerUnknown’s Battlegrounds (PUBG) has developed a loyal legion of fans. While the battle royale game only sold two million copies within the first few months of its Early Access release on Steam, this number had jumped to 50 million units just a year later in June 2018. As of December 2021, PUGB has sold over 75 million units worldwide on PlayStation 4, Xbox One, and PC. In January 2022, the game became free to play, meaning a purchase of the game was no longer necessary to play

One of the biggest games on Steam PUBG is an online multiplayer game which pits up to 100 players against each other at one time. The players must scavenge for weapons and items while killing enemies and trying to survive. The map shrinks over time in order to force the remaining players into combat until only one player or team is left standing. Given the scale of the game, it is unsurprising that it attracts large amounts of players – on the gaming platform Steam, PUBG peaked at almost 3.24 million concurrent players in January 2018. The game is also one of Steam’s biggest draws in terms of hourly average number of players – PUBG averaged almost 177.11 thousand players per hour in 2021. So is the game unrivalled in the battle royale genre?

PUBG’s biggest rival Not if you ask fans of Fortnite. Released by Epic Games in July 2017, just a few months after the launch of PUBG, Fortnite is a similar battle royale survival game. While it is not available on Steam, it can be played on PC as well as on all the main consoles. Similarly to PUBG, Fortnite became an overnight sensation and latest figures have the game at a staggering 350 million registered users. The mobile version of the game has also been a commercial success, generating annual revenue of 455 million U.S. dollars in the Apple App Store in 2018. Given that PUBG won the Best Multiplayer Game at The Game Awards 2017 and Fortnite won the very same award a year later, it seems that the rivalry between these games shows no signs of slowing down.

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Game Streaming Market Size 2024-2028

The game streaming market size is forecast to increase by USD 1.05 billion at a CAGR of 8.51% between 2023 and 2028.

The market is experiencing significant growth, driven by several key trends. One notable trend is the increasing popularity of eSports tournaments, which have gained massive followings and sponsorships from major brands. Another trend is the growing demographic of women gamers, who now represent a substantial portion of the gaming community. Additionally, the health benefits of gaming, such as improved cognitive function and stress relief, are increasingly being recognized. These factors, among others, are fueling the growth of the market. However, challenges remain, including the need for high-speed internet connections and the potential for addiction and negative health effects. Despite these challenges, the market is poised for continued expansion as technology advances and gaming becomes more mainstream.

What will be the Size of the Game Streaming Market During the Forecast Period?

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The market is experiencing significant growth and transformation, driven by the growth in popularity of game streaming services and the mobile gaming sector. Major players in this market include Facebook Gaming and YouTube Gaming, which leverage their extensive user bases to offer live streaming and on-demand content. Cloud gaming platforms, such as Microsoft xCloud and Google Stadia, are revolutionizing the industry by enabling users to play high-quality games without the need for expensive hardware. Traditional gaming companies, like PlayStation and Xbox, have entered the fray with their respective streaming services, PlayStation Plus and Xbox Game Pass. The market's size is projected to expand as technological development and infrastructure improvements facilitate smoother delivery of streaming content.
Content acquisition remains a key focus, with popular titles like League of Legends, Dota 2, PUBG Mobile, Clash Royale, and Free Fire attracting large audiences. Content creation and monetization options are also crucial, with streaming platforms providing tools and monetization options for content creators to engage their audiences effectively. The role of the YouTube network and other live streaming tools in this ecosystem cannot be overlooked, as they offer a significant reach and influence on consumer behavior. Overall, the market is poised for continued growth and innovation, fueled by the intersection of technological advancements and evolving consumer preferences.

How is this Game Streaming Industry segmented and which is the largest segment?

The game streaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Revenue Stream

  In-game advertising
  Subscription
  Others


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Revenue Stream Insights

The in-game advertising segment is estimated to witness significant growth during the forecast period.

The market experienced substantial growth in 2021, with in-game advertising emerging as the largest segment. This trend is anticipated to continue during the forecast period, fueled by the increasing popularity of social media and mobile gaming. In-game advertising integrates advertisements into desktop and mobile games through various formats such as ads, clips, billboards, and backdrop displays. These non-interruptive advertisements offer a smoother gaming experience for players while delivering stronger audio-visual effects for viewers. As the mobile gaming sector continues to expand, driven by smartphone penetration rates and the availability of high-speed connectivity, game streaming services like Facebook Gaming, YouTube Gaming, Microsoft xCloud, Google Stadia, PlayStation Plus, Xbox Game Pass, League of Legends, Dota 2, PUBG Mobile, Clash Royale, and Free Fire are investing in strategic efforts to enhance their content delivery and monetization options.

Key technological developments, including the deployment of 5G networks by providers such as Optus and Pentanet, are further boosting the growth of the market. Content creators leverage live streaming tools like those offered by the YouTube network to engage audiences and monetize their content through platforms like Social Blade, where influencers like Germán Alejandro (JuegaGerman) and Garmendia Aranis have amassed significant followings.

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The in-game advertising segment was valued at USD 1.08 billion in 2018 and showed a gradual increase during the forecast period.

The global mobile shooting game market is a dynamic and rapidly expanding sector, projected to experience substantial growth over the next decade. While precise figures for market size and CAGR are not provided, a reasonable estimation based on the industry's current trajectory and the success of titles like PUBG Mobile and Call of Duty Mobile suggests a market valued at approximately $15 billion in 2025, growing at a Compound Annual Growth Rate (CAGR) of around 15% from 2025 to 2033. This robust growth is fueled by several key drivers: the increasing popularity of mobile gaming, the widespread adoption of high-speed mobile internet, and the continuous improvement in mobile device processing power and graphics capabilities. Further propelling this market are the innovative game mechanics, engaging storylines, and competitive multiplayer modes offered by many successful titles. The market is segmented by operating system (Android and iOS) and monetization model (free-to-play and pay-to-play), with free-to-play games dominating market share due to their accessibility and in-app purchase revenue streams. Significant regional variations exist, with North America, Asia-Pacific (particularly China and South Korea), and Europe representing the largest market segments, driven by high mobile penetration rates and strong gamer demographics. However, the market faces challenges such as increased competition, evolving player preferences, and regulatory concerns regarding in-app purchases and game addiction. The competitive landscape is fiercely contested, with major players like Tencent, NetEase, and Supercell vying for market dominance. Smaller studios are also making significant contributions, constantly innovating with new game mechanics and immersive experiences. Future growth will hinge on factors such as the continued development of advanced graphics technologies for mobile, the emergence of new gameplay innovations (like cloud gaming and cross-platform integration), and successful adaptation to changing consumer preferences. The industry will need to address concerns surrounding game addiction and responsible monetization practices to ensure sustained long-term growth. The focus will likely be on creating more immersive and engaging experiences, utilizing augmented reality (AR) and virtual reality (VR) technologies where appropriate, and refining monetization strategies to enhance player experience while generating revenue.

As of November 2024, Zhu Bocheng from China, also known as "paraboy", was the highest-earning PUBG Mobile eSports player worldwide. He has earned around **** million U.S. dollars throughout his recorded eSports gaming career.

Comprehensive YouTube channel statistics for Pubg RICH, featuring 2,120,000 subscribers and 698,489,013 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in US. Track 2,162 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Explore the booming esports club market analysis, drivers, trends, and forecasts from 2025-2033. Discover key insights into League of Legends, Dota 2, and PUBG club revenue and regional growth.

Comprehensive YouTube channel statistics for Zenos PUBG, featuring 1,050,000 subscribers and 385,138,858 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Gaming category and is based in US. Track 1,512 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

As of September 2022, the mobile version of popular battle royale game PUBG saw the highest average revenue per user (ARPU) worldwide among gaming apps, with users generating approximately **** U.S. dollars on the platform. The Roblox platform ranked second, with users generating approximately ** U.S. dollars on average, while Pokémon Go ranked third with an ARPU of around ** U.S. dollars as of the examined period.

Royal Match by Dream Games had the highest in-app revenue among mobile gaming apps in Russia in 2024, at almost 14 million U.S. dollars. The second position was occupied by PUBG Mobile by Shenzhen Tencent Tianyou Technology Ltd, with an in-app revenue of around 13.8 million U.S. dollars.

According to Cognitive Market Research, The Global Strategy Games market size is USD 18.5 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 7.80% from 2023 to 2030.

The demand for strategy games is rising due to the increasing youngster population, the growing trend of competitive multiplayer games, and the rise in technological advancements.
Demand for webgame type remains higher in the strategy games market.
The mobile category held the highest strategy games market revenue share in 2023.
Asia Pacific will continue to lead, whereas the North American strategy games market will experience the strongest growth until 2030.

Rise in Technological Advancements to Deliver Viable Market Output

The rapid integration of 3D, high-definition graphics, Virtual Reality (VR), sound effects, and Augmented Reality (AR) in games has caused them to be more graphically sound and high-functioning. They are more attractive and thus can capture the concentration of a large customer base. Strategy games have become more natural in terms of presentation. High-quality visual effects, detailing, and sound consequences make them look more realistic. The developers are concentrated on developing games with more real graphics owing to the improvement in technology from 8-bit resolution to 64-bit resolution. The technical advancements have been continuous and rapid in-game growth and have brought a transformation toward personalization and user-centricity. This expansion in resolution technology brings more user traction and likeability, resulting in immediate advancement in the market.

For instance, in October 2022, Apple declared its plan to establish its new 27-inch pro-motion external display earlier next year. This outward display is 5K with Apple's ProMotion tech, which changes the refresh rate depending on the context and can increase as high as 120Hz.

(Source:www.macworld.com/article/1345530/apple-to-launch-new-27-inch-display.html)

Growing Trend of Competitive Multiplayer Games to Propel Market Growth

The market has observed an exponential advancement in the preference of individuals toward competitive multiplayer mobile games. Esports has evolved into a global phenomenon, and games, including Player Unknown's Battlegrounds (PUBG) and Call of Duty (COD), are favorably popular. These games observe a multiplayer game format, delivering gamers with the capability to interact with their counterparts, thus contributing to higher engagement. Furthermore, the multiplayer form delivers a sense of accomplishment to players as they compete with other participants in real-time. In-game purchases and character customization features help improve user engagement even further. The establishment of Battle Royale games for smartphones has significantly contributed to market augmentation. A rapid advancement in the penetration of smartphones is a critical contributing factor to the increasing number of gamers.

The surge in online gaming's popularity and the emergence of esports are driving market growth

For instance, Activision Blizzard Inc., in October 2022, introduced its all-time famous game, Overwatch's latest version, Overwatch 2, with free-to-play and monetization opportunities to cater to the rising demand for multiplayer games.

(Source:tech.hindustantimes.com/gaming/news/activision-blizzard-s-overwatch-2-launches-in-boost-to-video-game-lineup-71664894567793.html)

Market Dynamics of Strategy Games Market

Key Drivers of Strategy Games Market

The Growing Popularity of Esports and Competitive Gaming : The rapidly expanding esports ecosystem has greatly heightened interest in strategy-oriented games, particularly real-time strategy (RTS) and multiplayer online battle arenas (MOBA). Gamers are attracted to the intellectual challenges and skill-based gameplay, which fosters long-term engagement. Furthermore, esports tournaments and live-streaming platforms such as Twitch and YouTube Gaming enhance visibility and draw in sponsorships, thereby further propelling demand and growth within the strategy games sector.

The Rise of Smartphone and Internet Accessibility : The extensive availability of smartphones and high-speed internet has broadened access to strategy games on a global scale. Mobile strategy games have become increasingly graphically sophisticated and engaging, appealing to both casual and hardcore gamers. Freemium mo...

As of August 4, 2025, China accounted for 69 percent of global player spending on PUBG: Mobile over the past 30 days, while the United States contributed 8 percent. PlayerUnknown's Battlegrounds (PUBG) was first released for Windows in December 2017, with the mobile version being released worldwide in March 2018.

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