Graph and download economic data for Total Revenue for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms (REVEF54191ALLEST) from 1998 to 2022 about public, employer firms, accounting, revenue, establishments, services, and USA.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Firms in this industry take surveys from a sample of the population and extrapolate the data to make generalities about public opinion.

Provide nationwide market research and public opinion survey industry (IZ15010) company registration data.

Graph and download economic data for Expenses for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms (MRAPOPEAEEF354191) from 2003 to 2022 about public, employer firms, establishments, expenditures, and USA.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Graph and download economic data for Total Expense for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms (DISCONTINUED) (EXPEF54191ALLEST) from 2003 to 2012 about employer firms, public, accounting, establishments, expenditures, services, and USA.

In December 2021, a generational survey was conducted in the United States to determine the public opinion on which company was leading the private sector's push into space. Across all generations a majority of respondents believed that Space X was the company leading the private sector's push into space. However, this figure declined with age, for example, ** percent of Gen Z stated this was the case, meanwhile, only ** percent of those ** and over held the same opinion.

United States - Total Revenue for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms was 29106.00000 Mil. of $ in January of 2022, according to the United States Federal Reserve. Historically, United States - Total Revenue for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms reached a record high of 29106.00000 in January of 2022 and a record low of 9711.00000 in January of 1998. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Marketing Research and Public Opinion Polling, All Establishments, Employer Firms - last updated from the United States Federal Reserve on November of 2025.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

United States - Total Revenue for Marketing Research and Public Opinion Polling, Establishments Subject to Federal Income Tax, Employer Firms was 29106.00000 Mil. of $ in January of 2022, according to the United States Federal Reserve. Historically, United States - Total Revenue for Marketing Research and Public Opinion Polling, Establishments Subject to Federal Income Tax, Employer Firms reached a record high of 29106.00000 in January of 2022 and a record low of 9711.00000 in January of 1998. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Total Revenue for Marketing Research and Public Opinion Polling, Establishments Subject to Federal Income Tax, Employer Firms - last updated from the United States Federal Reserve on November of 2025.

In December 2021, a survey was conducted in the United States to determine public opinion on which company was leading the private sector's push into space. A clear majority of respondents, ** percent, believed that Space X was leading the private sector's push into space.

A survey held in Canada in summer 2023 found that over ** percent of adults felt that tech companies should pay an agreed upon amount each year for access to news organizations' content, and a further ** percent believed that these large companies should pay each time a link is used or clicked on their platform. Others were of the opinion that tech companies should not to have to pay news organizations at all.

The public opinion monitoring market is projected to be valued at $3.6 billion in 2024, driven by factors such as increasing consumer awareness and the rising prevalence of industry-specific trends. The market is expected to grow at a CAGR of 4.8%, reaching approximately $5.8 billion by 2034.

The global Public Opinion Monitoring Systems market, valued at $2315 million in 2025, is projected to experience robust growth, driven by the increasing need for real-time insights into public sentiment across various sectors. The market's Compound Annual Growth Rate (CAGR) of 8.1% from 2025 to 2033 indicates a significant expansion, fueled by factors such as the rising adoption of social media, the growing importance of brand reputation management, and the increasing sophistication of data analytics tools. Government agencies, media organizations, and enterprises are increasingly relying on these systems to understand public perception of their actions, policies, and products. The cloud-based segment is expected to dominate the market, driven by its scalability, cost-effectiveness, and accessibility. However, data privacy concerns and the complexities of analyzing unstructured data represent key restraints. The market is segmented by application (Media, Government, Enterprises, Schools, Others) and type (Cloud-Based, On-premises), providing opportunities for specialized solutions tailored to specific needs. Geographical expansion is anticipated across North America, Europe, and the Asia-Pacific region, with the latter predicted to witness significant growth due to increasing internet penetration and rising adoption of digital technologies. Competition in the Public Opinion Monitoring Systems market is intense, with a mix of established players like Meltwater, Cision, and LexisNexis, and emerging technology companies. These companies continuously innovate to enhance their analytical capabilities, integrate with new data sources (such as social media platforms and news articles), and offer advanced features like sentiment analysis, topic modeling, and predictive analytics. This competitiveness drives innovation, resulting in more sophisticated and user-friendly solutions for end-users. The increasing demand for accurate and timely public opinion data is expected to fuel further market growth, encouraging continued investment in research and development within this sector. The diverse range of applications and deployment models ensures the market’s adaptability and sustainability in the long term.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

During a 2022 survey, ** percent of responding adults said they supported companies partnering with LGBTQ+ celebrities in response to Pride Month. Among LGBTQ+ respondents, the level of support stood at ** percent, whereas among heterosexual or straight respondents at ** percent.

Most participants in a 2024 survey believed that taxing online gambling companies would reap significant economic benefits, in terms of more government revenue as well as job creation, in Brazil. Specifically, ** percent completely agreed that such measures would have a positive impact on the economy, while just **** percent indicated that taxation would yield no benefit at all.

The Field Poll, established in 1945 as The California Poll by Mervin Field, has operated continuously as an independent, non-partisan, media-sponsored public opinion news service. Each year the Field Polls cover a wide range of political and social topics examining California public opinion. Continuing measures are made of voter support for leading political figures vying for major state and federal offices, job ratings of important political figures and reactions to significant political events. Voter awareness, understanding and predispositions of major campaign issues and salient statewide ballot propositions are also tracked over time.