The National Public Opinion Reference Survey (NPORS) is an annual survey of U.S. adults conducted by the "https://www.pewresearch.org/" Target="_blank">Pew Research Center. The Pew Research Center uses NPORS to produce benchmark estimates for several topics, including Americans' political and religion affiliations.

"https://www.ipsos.com/en-us" Target="_blank">Ipsos conducted the "https://www.pewresearch.org/methods/2024/07/08/how-pew-research-center-uses-its-national-public-opinion-reference-survey-npors/" Target="_blank">NPORS for Pew using address-based sampling and a multimode protocol. The survey was fielded Feb. 1, 2024, to June 10, 2024. Participants were first mailed an invitation to complete an online survey. A paper survey was later mailed to those who did not respond. In total, 2,535 respondents completed the survey online, 2,764 respondents completed the paper survey, and 327 respondents completed the survey over the phone (Total N=5,626). The survey was administered in English and Spanish. The AAPOR Response Rate 1 was 32 percent.

The Chicago Council Surveys are part of a long-running series of public opinion surveys conducted by The Chicago Council on Global Affairs beginning in 1974. They were conducted quadrennially from 1974 to 2002, biennially from 2002 to 2014, and are now conducted annually. The surveys are designed to investigate the opinions and attitudes of the general public on matters related to foreign policy, and to define the parameters of public opinion within which decision-makers must operate. This public opinion study of the United States focused on respondents' opinions of the United States' leadership role in the world and the challenges the country faces domestically and internationally. Data were collected on a wide range of international topics, including: United States' relations with other countries, role in foreign affairs, possible threats to vital interests in the next ten years, foreign policy goals, situations that might justify the use of United States troops in other parts of the world, international trade, United States' participation in potential treaties, U.S. policy towards Russia in Ukraine, the embargo on Cuba and the effects of renewed diplomatic relations with Havana, views of the nuclear deal with Iran and what effects that deal is likely to have, and United States' relations with allies in Asia. Respondents were also asked their opinion on domestic issues including climate change, measures to improve the United States' economic competitiveness, and their views on US immigration policy. Demographic information collected includes age, gender, race/ethnicity, marital status, left-right political self-placement, political affiliation, employment status, highest level of education, and religious preference, household income, state of residence, and living quarters ownership status.

We described public views toward harm reduction among Canadian adults and tested a social exposure model predicting support for these contentious services, drawing on theories in the morality policy, intergroup relations, addiction, and media communication literatures. A quota sample of 4645 adults (18+ years), randomly drawn from an online research panel and stratified to match age and sex distributions of adults within and across Canadian provinces, was recruited in June 2018. Participants completed survey items assessing support for harm reduction for people who use drugs (PWUD) and for seven harm reduction interventions. Additional items assessed exposure to media coverage on harm reduction, and scales assessing stigma toward PWUD (α = .72), personal familiarity with PWUD (α = .84), and disease model beliefs about addiction (α = 0.79). Most (64%) Canadians supported harm reduction (provincial estimates = 60% - 73%). Five of seven interventions received majority support, including: outreach (79%), naloxone (72%), drug checking (70%), needle distribution (60%) and supervised drug consumption (55%). Low-threshold opioid agonist treatment and safe inhalation interventions received less support (49% and 44%). Our social exposure model, adjusted for respondent sex, household income, political views, and education, exhibited good fit and accounted for 17% of variance in public support for harm reduction. Personal familiarity with PWUD and disease model beliefs about addiction were directly associated with support (βs = .07 and -0.10, respectively), and indirectly influenced public support via stigmatized attitudes toward PWUD (βs = 0.01 and -0.01, respectively). Strategies to increase support for harm reduction could problematize certain disease model beliefs (e.g., “There are only two possibilities for an alcoholic or drug addict – permanent abstinence or death”) and creating opportunities to reduce social distance between PWUD, the public, and policy makers.

This data collection consists of public opinion surveys of the adult German population in November, 1968. Respondents were asked about their economic situation, the likelihood of inflation, the problems facing their communities and administrative responses to those problems, and their opinions of the chancellor, president, and the German political parties. See also the related collections, PRECONDITIONS OF THE FORMATION OF PUBLIC OPINION IN THE FEDERAL REPUBLIC OF GERMANY, 1964 (ICPSR 7014), and PUBLIC OPINION SURVEYS: WEST GERMANY, DECEMBER 1968 (ICPSR 7091).

Public Opinion and Election Polling Market Outlook

The global market size for public opinion and election polling was valued at approximately $8.5 billion in 2023 and is projected to reach around $12.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This growth is largely driven by advancements in data collection methodologies and the increasing importance of data-driven decision-making in political campaigns and public policy.

One of the primary growth factors for this market is the advancements in technology that have revolutionized data collection and analysis processes. The proliferation of smartphones and internet access has enabled polling organizations to reach a broader demographic more efficiently and accurately. Online polling, for instance, has gained substantial traction due to its cost-effectiveness and ability to gather real-time data. Additionally, the advent of artificial intelligence and machine learning algorithms has enhanced the accuracy of predictive models, making election forecasting more reliable.

Another significant driver is the increasing reliance on data-driven decision-making in political campaigns, government strategies, and private sector initiatives. Political parties and candidates are increasingly investing in sophisticated polling methods to gauge public opinion and tailor their campaigns accordingly. This trend is not limited to political entities; businesses and media organizations also leverage polling data to shape their marketing strategies and content, respectively. Moreover, academic institutions utilize public opinion data for social science research, further fueling market growth.

The growing emphasis on transparency and accountability in governance is also contributing to the market's expansion. Governments and public agencies are increasingly conducting public opinion polls to gauge citizen satisfaction and gather feedback on policies and programs. This approach helps in making informed decisions that align with public sentiment, thereby enhancing governance quality. The trend is particularly noticeable in democratic nations where public opinion significantly influences policy-making processes.

From a regional perspective, North America currently holds the largest market share, driven by a highly active political environment and advanced technological infrastructure. Europe follows closely, with significant contributions from countries like the UK, Germany, and France. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to increasing political activities and advancements in polling technologies. Latin America and the Middle East & Africa are also showing promising growth, albeit at a slower pace due to varying degrees of technological adoption and political stability.

Methodology Analysis

The methodology segment of the public opinion and election polling market is diverse, encompassing online polling, telephone polling, face-to-face polling, mail polling, and other methods. Online polling has gained significant traction in recent years due to its cost-effectiveness and ability to reach a wide demographic. With the proliferation of internet access and smartphones, online polls can gather real-time data quickly and efficiently, making them a preferred choice for many polling organizations. Moreover, advancements in data security and privacy have alleviated concerns over the integrity of online polling data.

Telephone polling remains a popular method, especially for reaching older demographics who may not be as comfortable with online platforms. This methodology allows for more in-depth conversations and the ability to clarify questions, thereby potentially yielding more accurate data. However, the increasing prevalence of mobile phones over landlines has necessitated adaptations in sampling strategies. Companies are increasingly using sophisticated algorithms to create representative samples of mobile users, thereby maintaining the robustness of telephone polling.

Face-to-face polling is often considered the gold standard for accuracy, as it allows for the collection of nuanced data through direct interaction. This method is particularly useful in regions with low internet penetration or among demographics that are less likely to participate in online or telephone polls. However, the high costs and logistical challenges associated with face-to-face polling can be prohibitive, limiting its widespread use. Despite these challenges, face-to-face polling remains essential f

The Latin America Public Opinion Project (LAPOP) implemented this survey in Dominican Republic as part of its 2012 round of surveys. The 2012 survey was conducted by Vanderbilt University and the field work was carried out by Gallup Dominican Republic, S.A.

Firms in this industry take surveys from a sample of the population and extrapolate the data to make generalities about public opinion.

This statistic shows the revenue of the industry “marketing research and public opinion polling“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of marketing research and public opinion polling in the U.S. will amount to approximately **** billion U.S. Dollars by 2024.

Abstract

The Country Opinion Survey in China assists the World Bank Group (WBG) in gaining a better understanding of how stakeholders in China perceive the WBG. It provides the WBG with systematic feedback from national and local governments, multilateral/bilateral agencies, media, academia, the private sector, and civil society in China on 1) their views regarding the general environment in China; 2) their overall attitudes toward the WBG in China; 3) overall impressions of the WBG’s effectiveness and results, knowledge work and activities, and communication and information sharing in China; and 4) their perceptions of the WBG’s future role in China.

Geographic coverage

• Beijing
• Tianjin, Shanghai, Guangdong, Fujian, Zhejiang, Jiangsu, Shandong, Hebei
• Henan, Hunan, Hubei, Anhui, Jiangxi, Liaoning, Jilin, Heilongjiang
• Chongqing, Xinjiang, Xizang, Qinghai, Gansu, Inner Mongolia, Ningxia, Shaanxi, Shanxi, Sichuan, Yunnan, Guizhou, Guangxi

Sampling procedure

From March to April 2022, 652 stakeholders of the WBG in China were invited to provide their opinions on the WBG’s work in the country by participating in a Country Opinion Survey. Participants were drawn from the employees of ministries/ministerial departments/ implementation agencies; Project Management Units (PMUs) overseeing implementation of WBG projects; consultants/contractors working on WBG-supported projects/programs; local governments; independent government institutions; the judicial system; state-owned enterprises; bilateral and multilateral agencies; private sector organizations; the financial sector/private banks; private foundations; NGOs and community based organizations; professional/trade associations; youth groups; academia/research institutes/think tanks; and the media.

Mode of data collection

Other [oth]

Research instrument

The questionnaire was in English and Chinese. The English version of the questionnaire is available for download.

Response rate

The response rate was 60%

The Latin American Public Opinion Project (LAPOP) is an academic institution hosted by Vanderbilt University that began with the study of democratic values in Costa Rica, but today carries out surveys in much of Latin America, Canada, the United States, and the Caribbean. In 2004, LAPOP established the AmericasBarometer as multi-country, regularly conducted survey of democratic values and behaviors in the Americas, and the first round included voting-age respondents from 11 countries. The 2014 round, which marks the latest round of surveys of the AmericasBarometer, includes surveys conducted in 28 countries across the Americas and more than 50,000 interviews. LAPOP collected opinions on major problems facing the country and community, threats to security, attitudes towards the country's political system, and trust in government institutions. Also measured were respondents' participation in community organizations, attitudes towards government critics, voting behavior, confidence in local government, and the prevalence of crime. Demographic information collected includes nationality, ethnicity, native language, age, gender, education level, occupation, religion, and whether the respondent lives in an urban or rural area.

This survey of Macedonian public opinion was conducted on behalf of the International Republican Institute by the Brima market research firm. Data was collected from April 19 to 25, 2016, using in-person, face-to-face methodology by trained professional interviewers. A total of 1,104 interviews were completed, yielding an overall margin of error of plus or minus three percent at the midrange of the 95-percent confidence level. A nationally representative sample was based on a multistage stratification proportionate to population sample distribution, with a random selection of households and respondents. The response rate was 75 percent.

Provide national market research and public opinion survey industry (IZ15010) business registration data.

Abstract

The Country Opinion Survey in Mali assists the World Bank Group (WBG) in gaining a better understanding of how stakeholders in Mali perceive the WBG. It provides the WBG with systematic feedback from national and local governments, multilateral/bilateral agencies, media, academia, the private sector, and civil society in Mali on 1) their views regarding the general environment in Mali; 2) their overall attitudes toward the WBG in Mali; 3) overall impressions of the WBG’s effectiveness and results, knowledge work and activities, and communication and information sharing in Mali; and 4) their perceptions of the WBG’s future role in Mali.

Geographic coverage

• Bamako
• Kayes
• Koulikoro
• Sikasso
• Segou
• Mopti
• Tombouctou
• Gao
• Kidal
• Taoudenit
• Menaka

Analysis unit

Stakeholder

Universe

Opinion leaders from national and local governments, multilateral/bilateral agencies, media, academia, the private sector, and civil society.

Kind of data

Sample survey data [ssd]

Sampling procedure

From March to July 2020, 938 stakeholders of the WBG in Mali were invited to provide their opinions on the WBG’s work in the country by participating in a Country Opinion Survey. Participants were drawn from the Office of the President, Prime Minister; offices of a Minister; offices of a Parliamentarian; employees of ministries/ministerial departments/implementation agencies; Project Management Units (PMUs) overseeing implementation of WBG projects; consultants/contractors working on WBG-supported projects/programs; local governments; independent government institutions; the judicial system; state-owned enterprises; bilateral and multilateral agencies; private sector organizations; the financial sector/private banks; private foundations; NGOs and community-based organizations; trade unions; faith-based groups; youth groups; academia/research institutes/think tanks; and the media.

Mode of data collection

Other [oth]

Research instrument

The questionnaire used to collect the survey data consisted of the following 8 sections: A. Overall Context B. Overall Attitudes toward the World Bank Group C. World Bank Group’s Work and Engagement on the Ground D. World Bank Group’s Support in Development Areas E. World Bank Group’s Knowledge Work and Activities F. The Future Role of the World Bank Group in Mali G. Communication and Information Sharing H. Background Information

The questionnaire was prepared in English and French.

Response rate

Response rate was 54%.

The New York City Health Opinion Poll (HOP) is a periodic rapid online poll conducted by New York City Department of Health and Mental Hygiene. The goals of the poll are to measure adult New Yorkers’ awareness, acceptance and use — or barriers to use — of our programs; knowledge, opinions and attitudes about health care and practices; and opinions about public events that are related to health. The data collected through public health polling are rapidly analyzed and disseminated. This real-time community input informs programming and policy development at the Health Department to better meet the needs of New Yorkers.

In partnership with Yale, Meta launched a climate change opinion survey that explores public climate change knowledge, attitudes, policy preferences, and behaviors. The 2022 survey includes respondents from nearly 200 countries and territories. We are sharing country level data from this survey, providing policymakers, research institutions, and nonprofits with an international view of public climate change opinion. For more information please see https://dataforgood.facebook.com/dfg/tools/climate-change-opinion-survey If you're interested in becoming a research partner and accessing record level data, please email dataforgood@fb.com.

Abstract

The Country Opinion Survey in Colombia assists the World Bank Group (WBG) in gaining a better understanding of how stakeholders in Colombia perceive the WBG. It provides the WBG with systematic feedback from national and local governments, multilateral/bilateral agencies, media, academia, the private sector, and civil society in Colombia on 1) their views regarding the general environment in Colombia; 2) their overall attitudes toward the WBG in Colombia; 3) overall impressions of the WBG’s effectiveness and results, knowledge work and activities, and communication and information sharing in Colombia; and 4) their perceptions of the WBG’s future role in Colombia.

Geographic coverage

• Bogota
• Cali
• Medellin
• The Caribbean Region
• Other parts of the country

Sampling procedure

In March of 2022, a total of 1,420 stakeholders who work in the area of development in Colombia were invited to participate in the survey. Among them were representatives from the government, civil society, bilateral and multilateral organizations, private sector, academia, and the media. A total of 194 stakeholders completed the survey (14% response rate). Respondents received the questionnaire link via email and completed the questionnaire online.

Mode of data collection

Internet [int]

Research instrument

The questionnaire was prepared in English and Spanish. The English version of the questionnaire is available for download.

Response rate

The response rate was 14%

The AmericasBarometer survey implemented by the Latin American Public Opinion Project (LAPOP) is the only scientifically rigorous comparative survey that covers 28 nations including all of North, Central, and South America, as well as a significant number of countries in the Caribbean. (See the individual entries to retrieve data for the country surveys.) The surveys are conducted by Vanderbilt University with partners in participating countries. The surveys receive generous support from many sources, including USAID, UNDP, IADB, Vanderbilt U., Princeton U., Universite Laval, U. of Notre Dame, among others.

The 2017 Chicago Council Survey continues the Chicago Council on Global Affairs' series of investigations into American public opinion on United States foreign policy. These studies were conducted quadrennially from 1974 to 2002, biennially from 2002 to 2014, and are now conducted annually. They are designed to investigate the opinions and attitudes of the general public on matters related to foreign policy, and to define the parameters of public opinion within which decision-makers must operate. This public opinion study of the United States focused on respondents' opinions of the United States' leadership role in the world and the challenges the country faces domestically and internationally. Data were collected on a wide range of international topics, including: United States' relations with other countries, role in foreign affairs, possible threats to vital interests in the next ten years, foreign policy goals, international trade, the United States' participation in potential treaties, the United States' commitment to NATO, the basing of American troops abroad, policy towards the conflict in Syria, and the United States' relations with other countries. Respondents were also asked their opinion on US institutions, the US president, and federal government programs. Demographic information collected includes age, gender, race/ethnicity, marital status, left-right political self-placement, political affiliation, employment status, highest level of education, religious preference, household income, state of residence, and living quarters ownership status.

A part of the 2014 round of public opinion surveys implemented by LAPOP, the El Salvador survey was carried out between March 28th and April 30th of 2014. It is a follow-up of the national surveys since 1991. The 2014 survey was conducted by Vanderbilt University and FUNDAUNGO. The 2014 AmericasBarometer received generous support from many sources, including USAID, UNDP, IADB, Vanderbilt U., Princeton U., Université Laval, U. of Notre Dame, among others.

The Latin America Public Opinion Project (LAPOP) implemented this survey in Jamaica as part of its 2008 of round surveys. The 2008 survey was conducted by Vanderbilt University and the Center for Leadership and Governance of the University of the West Indies (UWI) with funding by USAID.,