According to results from the Statista Global Consumer Survey conducted in the United States in 2024, ** percent of respondents stated that they shopped for groceries at Publix. Among those surveyed, Gen Z, individuals born between 1995 and 2021, and baby bommers, individuals born between 1946 and 1964, were those most likely to purchase their groceries at the supermarket chain among all generations surveyed, with ** percent reporting regularly shopping at Publix. In contrast, the two other generations, were less likely to shop there at **** percent.

How high is the brand awareness of Publix in the United States?When it comes to grocery store customers, brand awareness of Publix is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Publix in the United States?In total, ** percent of U.S. grocery store customers say they like Publix. However, in actuality, among the ** percent of U.S. respondents who know Publix, ** percent of people like the brand.What is the usage share of Publix in the United States?All in all, ** percent of grocery store customers in the United States use Publix. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Publix?Around ** percent of grocery store customers in the United States say they are likely to use Publix again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Publix in the United States?In September 2023, about ** percent of U.S. grocery store customers had heard about Publix in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Publix in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Publix Super Markets generated approximately **** billion U.S. dollars in sales in the fiscal year ended December 28, 2024. Sales figures for Publix witnessed steady growth over the years, increasing from approximately ***** billion U.S. dollars in 2015.

Credit report of Publix contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

Context

This dataset was assembled to complete a case study for Google's Data Analytics Certification. It includes three datasets related to Covid-19 Vaccine Appointments and Cases in 21 Florida counties.

Content

Three datasets are included: 1. Publix Vax: The columns represent how many minutes it is after 6am when sign-ups opened. There are 21 rows of various Florida counties. 2. Florida County Population: For each of the 21 counties from the previous dataset, population data is provided. 3. Florida Covid Cases: The 7 day average of the number of Covid cases is provided for each county for three dates: 2/3/21, 3/3/21 and 4/3/21.

Acknowledgements

The Publix Vax dataset was collected by Reddit user u/OhSirrah and can be found here. The Florida Covid Cases data was collected by The New York Times. The Florida County Population data was collected by the US Census.

Credit report of Publix Werbegesellschaft Mbh contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

In the fiscal year ended December 28, 2024, Publix Super Markets incurred advertising costs amounting to approximately *** million U.S. dollars, a slight decrease from the previous year's *** million ad expense.

The timeline depicts the projected sales of Publix in the United States from 2015 to 2021. According to the report, Publix was estimated to generate approximately ***** billion U.S. dollars in nationwide sales in 2015.

Publix - additional information

Publix Super Markets Inc. is a supermarket chain headquartered in Florida. The company was founded by George W. Jenkins in 1930 in Winter Haven. Publix is the largest employee-owned grocery chain in the United States, as well as one of the largest supermarket chains in the country. It operated ***** stores in 2015 and currently manages eight distribution centers and ** manufacturing facilities across Florida, Georgia, Alabama, South Carolina, Tennessee and North Carolina. The grocery chain was named as one of Fortune magazine’s “100 Best Companies to Work For” in 2016. During this period, the group employed more than ******* people.

Publix aims to be the premier quality food retailer in the world. In 2015, the company ranked fourth among the leading supermarkets in the United States based on retail sales. The Kroger Co. was the market leader, generating more than *** million U.S. dollars in retail sales. Other key players included Albertsons, Ahold USA/Royal Ahold and H-E-B Grocery.

In 2015, Publix retail sales amounted to approximately **** billion U.S. dollars, which was significantly more than the previous estimate since the firm’s nationwide sales were projected to exceed ** billion U.S. dollars in 2021. Total U.S. supermarket sales amounted to approximately ****** billion U.S. dollars in 2015.

The net earnings of Publix Super Markets reached approximately *** billion U.S. dollars during the fiscal year ended December 28, 2024. This marks an increase from the previous year's net earnings of about *** billion U.S. dollars.

The statistic presents data on customer satisfaction with selected supermarkets in the United States in the 2024/25. In that period, a duo of supermarkets including Publix, and Trader Joe's scored highest on the customer satisfaction index for supermarkets with a rating of **, five points above the average supermarket rating of **. The index score is based on a 100-point scale.

According to results from the Statista Global Consumer Survey conducted in the United States in 2025, ** percent of respondents stated that they shopped for groceries at Albertsons. Among those surveyed, millennials, individuals born between 1980 and 1994, were those most likely to purchase their groceries at the supermarket chain among all generations surveyed, with ** percent reporting regularly shopping at Publix. In contrast, baby boomers, those born between 1946 and 1964, were the least likely to shop there at ***** percent.

This statistic illustrates the leading companies headquartered in Florida in 2020, by number of employees. In that year, Publix was the largest company headquartered in Florida, employing about ******* people.

This statistic shows the sales per store of the leading supermarkets in the United States in 2019. According to the report, H-E-B Grocery's U.S. sales per store amounted to about **** million U.S. dollar that year.