This statistic shows data on the global revenue of sporting goods manufacturer Puma SE from 2000 to 2024. In 2024, Puma generated a global revenue of approximately 8.8 billion euros. Together with Nike and Adidas, Puma is one of the largest sporting goods manufacturers in the world.

Puma India reported an annual revenue of about 33 billion Indian rupees in the financial year 2024. The company's revenue more than doubled in comparison to the fiscal year 2021. The German sportswear brand had the highest overall sales than the combined sales of its competitors Nike, Adidas, and Reebok. Footwear market in India The Indian footwear sector had a market size of 15 billion U.S. dollars in 2022, and it is anticipated to double in the coming years. During 2021, men's footwear dominated the market, followed by women's, with kids' shoes holding a smaller share. However, a shift towards a more balanced market share distribution between men's and women's footwear is expected. Global outlook Casting a global footprint, India's footwear industry expanded its global presence in 2023. Notably, France emerged as a prominent destination, with an export value surpassing 34 million U.S. dollars. The United States and Germany also stood out, underlining India's international reach. Nonetheless, there is a marked discrepancy, as India's footwear imports substantially outweigh its exports, underscoring a trade imbalance within the industry.

Sportswear firm Puma made a gross profit of over four billion euros in 2024, an increase of more than 190 million euros on the previous year. Global sales of Puma footwear, apparel, and accessories amounted to approximately 8.8 billion euros that year. Why has Puma’s gross profit increased so much recently? Apart from 2020 when the pandemic hit the retail sector hard, Puma’s gross profit has increased year-on-year since 2014, and especially in the last few years. Improved sales of new products is likely to have contributed to the rising profit: apparel sales increased by 380 million euros between 2021 and 2022. Efficiencies in the sourcing of key materials such as leather, cotton, and polyester may have contributed to a higher gross profit margin. Asia is the company’s strongest sourcing region, with 95 percent of suppliers located on the continent. The growing importance of the Asia/Pacific region Some of the most important sourcing countries to Puma are all in Asia: Vietnam, China, Cambodia, Bangladesh, Indonesia, and India. The region is crucial for the sourcing of materials and is also developing into a key market for sales. Driven by an accelerating market in China, sales in the Asia/Pacific region increased consistently since 2020, accounting for about 20.5 percent of the company's Group sales in 2024.

The timeline shows Puma's net earnings worldwide from 1993 to 2024. In 2024, Puma's net earnings amounted to about 282 million euros worldwide, a decrease compared to the previous fiscal year.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

The operating profit of Puma with headquarters in Germany amounted to 621.6 million euros in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2019 this is a total increase by approximately 181.4 million euros. The trend from 2019 to 2023 shows ,however, that this increase did not happen continuously.

"Astro puma", UAB financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Sports brand Puma continued its recent growth by announcing sales of approximately 8.8 billion euros worldwide in 2024. That year, the region with the largest sales share was the Americas with just over 40 percent. Puma hunting sales in Asia/Pacific region Puma divides its consolidated sales into three geographic regions: EMEA, the Americas, and Asia/Pacific. Sales of its footwear, apparel, and accessories exceeded three billion euros in EMEA for the first time in 2022. Sales from the Asia/Pacific region amounted to the smallest share in 2024, namely about 20 percent. However, this market has experienced strong growth in recent years, driven by an accelerating market in China. Speed and spirit at Puma’s core Puma launched a marketing campaign in 2014 with the mission of becoming the fastest sports brand in the world. Alongside a new slogan, Forever Faster, Puma signed partnerships with top sprint athletes, including the fastest man in the world, Usain Bolt, and the fastest man in Europe, Jimmy Vicaut. Puma’s campaign does not only refer to its product range but also its growing number of employees and business processes. The company strives to be ahead of its competitors by making fast decisions and invests million of euros per year (in fact, about 92 million in 2024) into research and development projects.

In 2024, adidas had a net income of about 832 million euros, in comparison Puma’s net income amounted to about 147 million euros. adidas and Puma are two of the largest and most recognizable sports companies in the world. Both companies hold a noteworthy share of the sportswear market and are beaten only by the athletic apparel giant Nike. Background of adidas & Puma Both sporting goods manufacturers originate from Germany. adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory), established by two brothers, Adolf and Rudolf Dassler in the 1920s. 24 years after the foundation of this company, the Dassler brothers separated over an argument, leading to the creation of two distinct companies. Adolf Dassler set up adidas, while his brother Rudolf established Puma. Since then, both companies have developed into multinational companies, generating billions of euros in revenues annually. They remain strong competitors, as both still primarily focus on the design and manufacture of active footwear, apparel, and accessories. How do these companies compare with market leader Nike? Nike’s net income of over five billion U.S. dollars was significantly higher than that of its German competitors. Despite adidas being the nearest competitor, Nike is increasingly the industry's frontrunner and dwarfs the company in terms of brand value. The gap between both enterprises was also noticeably smaller in the past.

Discover the top shoe companies by revenue in the global footwear market, including powerhouse brands like Nike, Adidas, Puma, Skechers, and New Balance. Learn about their annual revenues, key products, and market presence in the industry.

Sales of Puma footwear amounted to around 4.73 billion euros in 2024, marking an increase from the previous year. In 2024, footwear sales accounted for nearly 54 percent of Puma’s sales, the largest share of the company’s three product segments. Younger customers push Puma sales Regarded as the company’s most important segment, sales of Puma footwear exceeded four billion euros for the first time in 2022. In recent years, Puma has been able to appeal to a young, trendsetting audience via exclusive collaborations, such as the range with popstar and social media influencer Selena Gomez. Gomez’s Instagram account was in the top five as of 2024, in terms of number of followers worldwide. Where does Puma rank in footwear market? Each year, footwear is Puma’s largest revenue contributor, but the amount generated from the sector was marginal when compared to the footwear revenues of Nike and adidas – sales of Nike footwear were roughly six times larger than Puma’s. Nike and adidas are without a doubt the two titans of the sportswear market worldwide. That said, Puma does not consider itself in direct competition with the bigger brands, preferring to focus on its personal targets that have led to significant worldwide sales increases in recent years.

Clothing, textiles and footwear wholesalers’ revenue is forecast to sink at a compound annual rate of 5.3% over the five years through 2024 to €255.2 billion, including an estimated drop of 2.9% in 2024. The average profit margin is expected to reach 7.6%. The shift to online retail, led by giants like Amazon and eBay, has shocked wholesalers' revenue, as these e-retailers source directly from manufacturers. Now forced to innovate, wholesalers are building stronger ties with manufacturers and adopting advanced supply chain practices to stay relevant. However, price reductions to prevent wholesale bypass have hit profit. The COVID-19 pandemic led to a drop in revenue for Europe’s wholesale industry in 2020 due to supply chain disruptions and tumbling demand. In the UK, wholesalers are combating record inflation rates and intense pricing demands by reducing the workforce and introducing automation. Revenue is forecast to grow at a modest compound annual rate of 1.9% over the five years through 2029 to €281.1 billion, as competition from retailer bypasses will intensify. Sustainability efforts and technological advancements will reshape the fashion and clothing wholesale industry. Adidas and Bestseller Group are leading an eco-conscious shift, committed to using only sustainably sourced cotton and more recycled polyester. Robotic process automation is making headway in Germany's clothing wholesale sector, eliminating repetitive human tasks and enhancing business capacity to meet specific customer requirements.

As per Cognitive Market Research, the Global Hoodies and Sweatshirts market size was $18.27 Billion in 2022 and it is forecasted to reach $23.36 Billion by 2030. Hoodies and Sweatshirts Industry's Compound Annual Growth Rate will be 3.12% from 2023 to 2030. Market Dynamics of Hoodies and Sweatshirts Market

Key Drivers for Hoodies and Sweatshirts Market

Increase in Athleisure Trend Boosts the Market Growth

The growing popularity of athleisure—a fusion of athletic wear and casual fashion—has significantly boosted the apparel market. Consumers increasingly prioritize comfort and versatility, leading to a surge in demand for clothing suitable for both workouts and daily activities. This trend is evident in the rise of brands offering stylish yet functional designs, catering to a broad demographic seeking performance-oriented fashion. Innovations in fabric technology, such as moisture-wicking and breathable materials, further enhance the appeal of athleisure, solidifying its position as a mainstream fashion choice. For instance, in October 2024, Page Industries, the licensee for Jockey and Speedo brands in India, reported a significant 30% rise in second-quarter profit, driven by increased demand for premium athleisure products among higher-income urban consumers.
(Source:https://www.reuters.com/world/india/jockey-india-licensee-posts-q2-profit-rise-premium-demand-2024-11-07/?)

Key Restraint for Hoodies and Sweatshirts Market

Seasonal Demand Hampers the Market 

The demand for hoodies and sweatshirts is heavily influenced by seasonal changes, which can lead to fluctuations in sales. Typically, these garments experience a surge in demand during colder months, such as winter and fall, while demand drops significantly in warmer months. This seasonality can create challenges for retailers, including inventory mismanagement and the risk of unsold stock during off-peak seasons. Therefore, companies must plan carefully and adjust production and marketing strategies to address these seasonal shifts and ensure consistent sales throughout the year. For instance, in May 2024, Puma India reported a dip in hoodie and sweatshirt sales during the summer months, emphasizing the challenge of maintaining steady sales year-round in a season-driven market. (Source:https://retail.economictimes.indiatimes.com/news/apparel-fashion/sportswear/puma-upbeat-on-growing-demand-shares-jump/109965878?)

Key Trends for Hoodies and Sweatshirts Market

Growing Interest among the Youth Population has Created Opportunities in the Market 

The increasing interest among the youth population has significantly boosted the market for hoodies and sweatshirts. This demographic prioritizes comfort, style, and self-expression, leading to a surge in demand for these garments. Oversized fits, bold graphics, and sustainable materials are particularly popular among young consumers. Brands are responding by offering customizable options and collaborating with influencers to tap into this trend. The youth's influence on fashion trends continues to drive innovation and growth in the hoodie and sweatshirt market. For instance, in March 2025, Pink Palm Puff's $89 hoodies became a hot new tween status symbol, popularized on platforms like TikTok and YouTube, showcasing the influence of social media on fashion trends. (Source:https://www.businessinsider.com/pink-palm-puff-hoodie-youtube-tiktok-founder-lily-balaisis-2025-3?)

Introduction of Hoodies and Sweatshirts Market

Hoodies and Sweatshirts are casual, comfortable clothing items typically made from soft, warm fabrics like cotton or fleece. Hoodies and sweatshirts have evolved from basic casual wear to fashion-forward essentials, driven by consumer demand for comfort, versatility, and self-expression. The market is propelled by trends such as the adoption of sustainable materials, customization options, and the integration of technology like smart fabrics. However, challenges like high production costs and environmental concerns over fast fashion persist. Innovations include the use of eco-friendly fabrics, tech-enhanced features, and collaborations between high-end designers and streetwear brands, reflecting a fusion of functionality and style. For instance, in December 2024, a fashion trend report highlighted the resurgence of zip-up hoodies, sheddi...

The Sporting Equipment Retailing industry’s revenue is forecast to hike at a compound annual rate of 3.6% over the five years through 2025 to €98.7 billion, including an estimated climb of 2% in 2025. A recent surge in health and body consciousness across Europe has driven up demand for sporting equipment. Countries such as Belgium and Finland have seen a spike in sports participation, creating a greater need for sporting equipment and offering retailers an opportunity to capitalise on a widening market. At the same time, major sports events (like the FIFA World Cup and the European Championships) and regional football leagues like France's Ligue 1 and the UK’s Premier League continue to spark consumer interest in sports merchandise, despite rising inflation. However, physical retailers are having to fight hard to stay relevant in the digital era, with competition from online retailers climbing. Notably, companies selling bicycles have struggled, especially in Germany, where companies like Canyon have opted to sell their products directly to customers online, cutting retailers out. Still, growing fitness consciousness and a preference for online shopping have created new opportunities for sporting equipment retailers that have been able to adapt. Revenue is slated to grow at a compound annual rate of 5.9% over the five years through 2030 to €131.4 billion, while the average industry profit margin is also expected to swell. Online retailers will continue to challenge traditional bricks-and-mortar stores by providing a platform for easy price comparison and access to a broad range of products. Leading brands like Adidas, JD Sports and Decathlon are responding by transforming their digital commerce strategies, expanding their click-and-collect and delivery services. Retailers will also need to adapt to growing sustainability awareness, with rising green concerns driving retailers to launch sustainable private labels to keep sales coming in. For example, Finish retailer Intersport started selling sustainability-focused products under its Green Series label in 2022, driving up profitability due to their higher price point.

The global sneaker market, a dynamic and competitive landscape dominated by established brands like Nike, Adidas, and Puma alongside emerging players like Hoka and Veja, is experiencing robust growth. Driven by factors such as increasing disposable incomes, particularly in developing economies, a rising trend towards athleisure and casual wear, and the influence of social media and celebrity endorsements, the market shows significant potential. The market segmentation reveals a strong presence of both online and offline sales channels, with the premium segment ($500+/pair) showcasing a growing demand for high-quality, designer sneakers. While specific market size data is unavailable, a reasonable estimation based on industry reports and publicly available financial information from major players suggests a 2025 market size in the range of $80-100 billion USD. A Compound Annual Growth Rate (CAGR) of approximately 5-7% is projected for the forecast period (2025-2033), fueled by continuous innovation in design, technology, and materials, alongside strategic marketing initiatives focusing on sustainability and limited-edition releases. Regional variations are expected, with North America and Asia-Pacific likely to remain key markets due to high consumer spending and strong brand presence. However, challenges exist. The market is susceptible to fluctuations in raw material costs and global economic conditions. Increasing competition, particularly from smaller niche brands and private label offerings, requires established players to maintain innovation and brand loyalty. Supply chain disruptions, as experienced in recent years, can negatively impact production and sales. Furthermore, growing concerns about sustainability and ethical sourcing of materials are placing pressure on companies to adopt more responsible manufacturing practices. Navigating these challenges while capitalizing on evolving consumer preferences and technological advancements will be crucial for success in the highly competitive sneaker market.

According to Cognitive Market Research, The Global Chunky Sneakers market size is USD 45.1 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.00% from 2023 to 2030.

The primary drivers of the market's expansion are the expanding demand for athletic footwear, growing sales made possible by e-commerce, and footwear firms' large advertising budgets.
Demand for road chunky sneakers remains higher in the chunky sneaker market.
The waterproof category held the highest chunky sneaker market revenue share in 2023.

Social Media Will Rise Demand of Chunky Sneaker Market

Though the majority of consumers, sneakerheads or not, will always favor chunky sneakers with a straightforward silhouette, millennials feel more pressure to stand out. Social media use has raised the importance of having a distinctive appearance and being one of a kind. Using social media is among the most common internet pastimes.

Globally, there were more than 4.59 billion social media users in 2022; by 2027, that figure is expected to rise to nearly six billion. The percentage of people using social media worldwide as of January 2023 was 59%.

Since manufacturers noticed that consumers were purchasing streetwear, we have seen an increase in the spectacle, chunkiness, and mismatched color of chunky sneakers. Customers who are more likely to buy this bulky, chunky sneaker want to make a statement, whether they realize it or not. Over the past year, chunky sneaker soles have become more popular, along with bolder hues and increased detailing. Take the Balenciaga Triple S, a chunky sneaker that attracted notice from sneakerheads and on social media right away since it had three sole portions stacked on top of one another.

Sustainable Footwear is New trend in Chunky Sneaker Market

Given the damaging consequences the fashion industry has on the environment, a sustainable option for trainers has long been overdue. Prominent athletic brands such as Adidas, Nike, and Puma have deliberately chosen to create chunky sneakers that are less harmful to the environment. There is less PVC in the vegan leather used to make this chunky sneaker. Demand for vegan chunky sneakers has increased as the number of vegans has increased.

In 2021, the vegan footwear market was projected to have a valuation of roughly 14.8 billion dollars. By 2027, this amount is expected to have more than doubled to reach over 30 billion USD.

Brands like Yeezy used algae that were cultivated locally to make their most recent Foam Runner collection. The brands have taken the first steps to lower their greenhouse gas emissions, and women everywhere are appreciative of this noble gesture.

Market Dynamics of the Chunky Sneaker

Rise in Cost of Raw Materials To Hinder Market Growth

A number of reasons have contributed to a notable increase in the cost of raw materials used in the production of high-end shoes. The increased demand for high-end chunky sneakers worldwide has led to heightened competition among shoemakers and an increase in the demand for raw materials. Further, because of the increased pressure on pricing brought on by the rising demand, it is now much harder for manufacturers to find these raw materials. The cost of raw materials is also rising dramatically due to currency exchange rates. If the country from which the raw materials are produced sees an increase in value relative to the currency utilized by shoemakers, the cost of these raw materials will rise. As a result, during the projected period, these factors are anticipated to impede market expansion.

Impact of COVID–19 on the Chunky Sneaker Market

The global chunky sneaker market has suffered as a result of the Covid-19 outbreak. The government shut down industrial units and enforced a rigorous lockdown in response to the COVID-19 outbreak. Amidst the lockdown and a decline in worldwide demand, sales plummeted to their lowest points throughout the pandemic. In terms of business, COVID-19 has had a significant detrimental effect. Large losses resulted from the epidemic since every retail location was closed. Major brands, including Adidas Inc. and Puma AG, reported sharp drops in sales in 2020 as a result of the COVID-19 pandemic. A few highly sought-after Jordans that were scheduled to release in March instead made their way to Nike.com, SNKRS, and other locations at a later time due to the COVID-19 pandemic's ef...

The global smart sneaker market is experiencing robust growth, projected to reach $2182.4 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 19.3% from 2025 to 2033. This significant expansion is driven by several key factors. Increasing consumer demand for technologically advanced footwear, coupled with rising disposable incomes globally, particularly in developing economies, fuels market expansion. The integration of fitness tracking, personalized data analysis, and seamless connectivity with smartphones and other wearables enhances the appeal of smart sneakers among fitness enthusiasts and tech-savvy consumers. Furthermore, ongoing innovation in materials science, sensor technology, and battery life contributes to the development of more comfortable, durable, and feature-rich products. The market is segmented by type (vest, jacket, racing suit, others – which we will assume represents a negligible market share in the context of smart sneakers) and sales channel (online and offline). Major players like Nike, Adidas, Under Armour, and Puma are heavily invested in research and development, constantly pushing the boundaries of smart sneaker technology and competing fiercely for market share. The diverse regional landscape, with strong growth projected across North America, Europe, and Asia-Pacific, reflects the global adoption of this innovative footwear. The competitive landscape is characterized by both established sportswear giants and emerging technology companies. Established brands leverage their existing distribution networks and strong brand recognition to maintain a significant market presence. Meanwhile, newer entrants are introducing innovative features and business models, challenging the status quo. The ongoing integration of advanced materials and improved battery technology continues to drive down costs and improve performance, broadening the smart sneaker market's appeal to a wider consumer base. Future growth will likely be fueled by the increasing affordability of smart technology and the further integration of Artificial Intelligence (AI) into performance monitoring and personalized training applications. This signifies a bright outlook for the smart sneaker market in the coming years.

The global chunky sneaker market, valued at $45.14 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2025 to 2033. This growth is fueled by several key market drivers. The enduring popularity of athleisure fashion, which seamlessly blends athletic wear with casual styles, significantly contributes to the market's expansion. Influencer marketing and celebrity endorsements further amplify this trend, creating a strong demand for chunky sneakers across diverse demographics. Furthermore, ongoing innovation in design and materials, incorporating sustainable and ethically sourced components, resonates with environmentally conscious consumers, driving sales and enhancing brand image. The market segmentation reveals a strong presence across all demographics—men, women, and kids—highlighting the broad appeal of this footwear style. Both online and offline distribution channels play crucial roles, reflecting the evolving consumer preferences and the adaptability of retailers to cater to both in-store and e-commerce demands. Competition is fierce, with established players like Nike, Adidas, and Puma competing alongside emerging brands focused on niche designs and innovative technologies. The market's growth trajectory is, however, subject to certain restraints. Fluctuations in raw material costs, particularly synthetic materials and rubber, can impact production expenses and pricing strategies. Economic downturns could potentially dampen consumer spending, especially on discretionary items like fashion footwear. Additionally, evolving fashion trends and the cyclical nature of footwear styles pose a risk to sustained growth, demanding manufacturers to adapt their offerings continuously to remain competitive. Geographical distribution demonstrates strong demand across North America and Europe, with significant growth potential in the Asia-Pacific region driven by rising disposable incomes and a burgeoning middle class. Market players employ various strategies including collaborations, product diversification, and targeted marketing campaigns to maintain their market share and attract new customer segments. This dynamic interplay between drivers and restraints necessitates strategic planning and adaptability from market participants to ensure long-term success in this competitive landscape.

The global soccer kit market is experiencing robust growth, driven by the increasing popularity of soccer worldwide, rising disposable incomes, and the influence of prominent athletes and teams. The market, currently valued at approximately $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated $25 billion by 2033. This growth is fueled by several factors including the expansion of online retail channels, increasing sponsorship deals between major brands and clubs, and the rising demand for technologically advanced, high-performance kits. Segment-wise, jerseys constitute the largest share of the market, followed by shorts and socks. Online sales channels are witnessing faster growth compared to offline sales, reflecting the changing consumer behavior and preferences. Key players like Adidas, Nike, Puma, and Under Armour dominate the market, leveraging their strong brand recognition and extensive distribution networks. Geographic analysis reveals that North America and Europe hold the largest market shares, primarily due to high consumption levels and established sports infrastructure. However, the Asia-Pacific region is emerging as a significant growth driver due to its expanding middle class and increasing participation in soccer. The market's growth is not without its challenges. Fluctuations in raw material prices, economic downturns impacting consumer spending, and potential disruptions in the global supply chain can pose restraints. However, ongoing innovations in fabric technology, focusing on improved breathability, moisture-wicking, and enhanced durability, are expected to mitigate these concerns and further drive market expansion. Furthermore, increasing focus on sustainability and ethical sourcing practices within the industry will shape future growth, pushing manufacturers to adopt more eco-friendly production methods. The soccer kit market's future trajectory appears positive, presenting considerable opportunities for existing players and new entrants alike, contingent on navigating the challenges and embracing evolving consumer preferences.

The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2024. In 2024, adidas' revenue from footwear amounted to more than 14 and a half billion U.S. dollars. The three major athletic footwear giants Nike is the market leader in the global sports footwear industry, generating revenues of over 35 billion U.S. dollars in 2024. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2024, about eight and a half billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further 4.87 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 14.5 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to six billion U.S. dollars, while equipment sales reached some 906 million U.S. dollars. Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2023, the company's athletic footwear division produced approximately 311 million pairs of shoes. Being a global enterprise, adidas generates revenue in many places, however, the European region is the market in which adidas generates its largest share of income. Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years. In 2024, the company's sales had increased every year since 2020. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.8 billion euros in 2024. That said, its footwear segment remains the company’s biggest earner.