According to a June 2021 survey of smartphone users in the United States, 42 percent of respondents changed their in-app settings when faced with too many push notifications. Roughly four in ten users reporting turning off all the notifications for the app in the same situation, while less than one in ten reported deleting the app from their mobile devices altogether when faced by the same situation.

According to a June 2021 survey of smartphone users in the United States, the majority of respondents felt that it was fine to receive message notifications a few times per day, while 13 percent felt that receiving notifications for this category once a day would suffice. One in four respondents also deemed appropriate to receive push notifications a few times per day from their news, email, and social media outlets. Additionally, 21 percent of respondents stated that they never wanted to receive notifications for brand promotions on their smartphone.

According to global data gathered on an e-mail marketing automation platform, an excessive number of campaign push messages sent by e-commerce merchants has resulted in lower open/view, click, and order rates. In 2023, e-commerce merchants sent 27 percent more campaign push messages than in 2022, resulting in a conversion rate of 0.04 percent.

The global Message Push Notification Service market is expected to reach a market size of XX million by 2033, growing at a CAGR of XX% during the forecast period (2025-2033). The market has witnessed significant growth over the last few years, primarily driven by the increasing adoption of mobile devices and the rising demand for personalized and targeted messaging solutions. Businesses are leveraging push notifications to enhance customer engagement, improve marketing campaigns, and drive revenue. Furthermore, the growing popularity of cloud-based push notification services and the advancements in data analytics are further propelling market growth. Key trends shaping the market include the increasing integration of AI and machine learning into push notification platforms to enhance personalization and automation, the growing adoption of location-based push notifications for targeted advertising, and the emerging trend of rich push notifications that include images, videos, and other interactive elements. However, the market also faces some challenges, such as concerns over privacy and data security, as well as the increasing competition from various messaging platforms. Major players in the market include Enghouse Networks, OneSignal, Wingify, Agile CRM, Google, Team App, IZooto, Amazon Web Services, Braze, PushEngage, Localytics, CleverTap, WebEngage, and TWILIO.

In today's digital landscape, the Push Notification Software market has emerged as a pivotal solution for businesses aiming to enhance user engagement and drive retention across various platforms. Push notifications serve as a powerful communication channel that allows companies to deliver timely and relevant messag

The global push notification services market is experiencing robust growth, driven by the increasing adoption of mobile devices and the need for businesses to enhance customer engagement and retention. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market value of $15 billion by 2033. This growth is fueled by several key factors, including the rising popularity of mobile applications across diverse sectors like e-commerce, gaming, and news, all of which leverage push notifications for targeted marketing campaigns, timely updates, and personalized experiences. Further driving expansion is the continuous development of sophisticated features within push notification platforms, such as geofencing, segmentation capabilities, and advanced analytics, enabling businesses to refine their strategies and maximize impact. The increasing demand for real-time communication and the ability to re-engage users effectively contribute significantly to this market's upward trajectory. The market is segmented by application (Web, iOS, Android) and type (Advertising Push Notifications, News Push Notifications, Others). While the mobile application segment (iOS and Android) currently dominates, web push notifications are gaining traction due to the increasing number of web-based services. Similarly, advertising push notifications hold a larger share currently but are increasingly complemented by news and other types of notifications, indicating diversification within the market. Geographic expansion is also a significant driver, with North America and Europe currently holding the largest market shares. However, emerging economies in Asia-Pacific and other regions are experiencing rapid growth, presenting significant opportunities for push notification service providers. Potential restraints include increasing user concerns around privacy and data security, and the need for businesses to maintain a delicate balance between engagement and intrusiveness to avoid user fatigue and opt-outs. Nevertheless, the overall market outlook remains positive, with substantial potential for further expansion.

In May 2022, the Firebase Cloud Messaging SDK was the leading software development kit used to send push notifications to app users, with 6,864 installs from mobile iOS apps. OneSignal ranked second, with over 1,600 mobile iOS apps installing the notification software. Toast ranked third, with 1,442 installs in May 2022.

Supporting data for "The cost of push notifications for smartphones using Tor hidden services"

The mobile push notification technology market, valued at $1428 million in 2025, is projected to experience robust growth, driven by the increasing adoption of mobile devices and the rising need for enhanced customer engagement strategies across diverse sectors. A Compound Annual Growth Rate (CAGR) of 4.3% from 2025 to 2033 signifies a steady expansion, fueled by the ongoing development of sophisticated push notification features, including personalized messaging, location-based alerts, and rich media integration. The market segmentation, encompassing Android and iOS systems and various monetization models (free, pay-monthly, pay-per-push), reflects the diverse needs of businesses and end-users. Key players like Intercom, Leanplum, and others are constantly innovating, integrating AI and machine learning to optimize campaign delivery and enhance user experience, further driving market expansion. Growth is expected to be particularly strong in regions with high smartphone penetration and increasing digital literacy, including North America and Asia-Pacific. However, factors such as user privacy concerns and the potential for notification fatigue could present challenges to sustained growth. The market's future hinges on the balance between delivering valuable, timely notifications and respecting user preferences. The increasing sophistication of push notification technology, coupled with the growing adoption of omnichannel marketing strategies, presents significant opportunities for market expansion. The integration of analytics and data-driven insights allows businesses to personalize their messaging and optimize campaigns for maximum impact, leading to better customer retention and increased conversion rates. Furthermore, the emergence of innovative features like in-app messaging and personalized onboarding flows through push notifications contributes to improved user engagement and application stickiness. Competition amongst the numerous players in the market is intense, emphasizing the need for continuous innovation and adaptation to changing user preferences and technological advancements. The market is also witnessing a growing adoption of push notification technology in diverse sectors, from e-commerce and retail to healthcare and education, contributing to its overall growth trajectory.

The Push Notifications Service market has emerged as a pivotal component in the digital communication landscape, enabling businesses to engage with their audiences in real time. As organizations increasingly seek to enhance customer interaction and retention, push notifications offer a direct line of communication,

This chart shows the distribution of smartphone users according to their action upon receipt of a notification or alert on their mobile in France in 2013. According to the survey, 43% of respondents said they read the alert message immediately after receiving it.

Descriptive statistics for notification response and app usage by group, M (SD).

The Message Push Notification Service market has become an integral component of digital communication strategies for businesses across various industries, providing a direct and effective way to engage users. As smartphones and mobile applications continue to proliferate, the demand for push notifications has surge

The statistic presents information about the share of news consumers who use news alerts or notifications for mobile devices in Australia from 2016 to 2018. As of 2018, around 18 percent of respondents in Australia used news alerts for their mobile phones or tablets to get notified about news.

This dataset has been artificially generated to mimic real-world user interactions within a mobile application. It contains 100,000 rows of data, each row of which represents a single event or action performed by a synthetic user. The dataset was designed to capture many of the attributes commonly tracked by app analytics platforms, such as device details, network information, user demographics, session data, and event-level interactions.

Key Features Included

User & Session Metadata

User ID: A unique integer identifier for each synthetic user. Session ID: Randomly generated session identifiers (e.g., S-123456), capturing the concept of user sessions. IP Address: Fake IP addresses generated via Faker to simulate different network origins. Timestamp: Randomized timestamps (within the last 30 days) indicating when each interaction occurred. Session Duration: An approximate measure (in seconds) of how long a user remained active. Device & Technical Details

Device OS & OS Version: Simulated operating systems (Android/iOS) with plausible version numbers. Device Model: Common phone models (e.g., “Samsung Galaxy S22,” “iPhone 14 Pro,” etc.). Screen Resolution: Typical screen resolutions found in smartphones (e.g., “1080x1920”). Network Type: Indicates whether the user was on Wi-Fi, 5G, 4G, or 3G. Location & Locale

Location Country & City: Random global locations generated using Faker. App Language: Represents the user’s app language setting (e.g., “en,” “es,” “fr,” etc.). User Properties

Battery Level: The phone’s battery level as a percentage (0–100). Memory Usage (MB): Approximate memory consumption at the time of the event. Subscription Status: Boolean flag indicating if the user is subscribed to a premium service. User Age: Random integer ranging from teenagers to seniors (13–80). Phone Number: Fake phone numbers generated via Faker. Push Enabled: Boolean flag indicating if the user has push notifications turned on. Event-Level Interactions

Event Type: The action taken by the user (e.g., “click,” “view,” “scroll,” “like,” “share,” etc.). Event Target: The UI element or screen component interacted with (e.g., “home_page_banner,” “search_bar,” “notification_popup”). Event Value: A numeric field indicating additional context for the event (e.g., intensity, count, rating). App Version: Simulated version identifier for the mobile application (e.g., “4.2.8”). Data Quality & “Noise” To better approximate real-world data, 1% of all fields have been intentionally “corrupted” or altered:

Typos and Misspellings: Random single-character edits, e.g., “Andro1d” instead of “Android.” Missing Values: Some cells might be blank (None) to reflect dropped or unrecorded data. Random String Injections: Occasional random alphanumeric strings inserted where they don’t belong. These intentional discrepancies can help data scientists practice data cleaning, outlier detection, and data wrangling techniques.

Usage & Applications

Data Cleaning & Preprocessing: Ideal for practicing how to handle missing values, inconsistent data, and noise in a realistic scenario. Analytics & Visualization: Demonstrate user interaction funnels, session durations, usage by device/OS, etc. Machine Learning & Modeling: Suitable for building classification or clustering models (e.g., user segmentation, event classification). Simulation for Feature Engineering: Experiment with deriving new features (e.g., session frequency, average battery drain, etc.).

Important Notes & Disclaimer

Synthetic Data: All entries (users, device info, IPs, phone numbers, etc.) are artificially generated and do not correspond to real individuals. Privacy & Compliance: Since no real personal data is present, there are no direct privacy concerns. However, always handle synthetic data ethically.

The mobile marketing market is experiencing robust growth, fueled by the increasing penetration of smartphones and mobile internet usage globally. The market's Compound Annual Growth Rate (CAGR) of 25% from 2019 to 2024 suggests a significant expansion, and we can project continued strong growth through 2033. Key drivers include the rising adoption of mobile-first strategies by businesses across various sectors, the proliferation of mobile advertising platforms offering sophisticated targeting capabilities, and the increasing sophistication of mobile analytics providing marketers with valuable insights into user behavior. The diverse segmentation, encompassing different marketing solutions (e.g., in-app advertising, SMS marketing, push notifications), distribution channels (affiliate, omni-channel, social media, content, and public relations), and end-user industries (retail, telecommunications, media, travel, education, automotive), reflects the market's broad applicability and potential for further specialization. Trends like the growing importance of mobile app marketing, the rise of influencer marketing, and the increasing use of programmatic advertising are shaping the market landscape, creating opportunities for both established players and new entrants. While challenges exist, such as concerns around data privacy and increasing advertising costs, the overall outlook remains positive, with substantial growth expected in the coming years. The market's geographic distribution is also notable, with North America and Europe currently holding significant market shares. However, the Asia-Pacific region is expected to witness accelerated growth due to rapid smartphone adoption and increasing internet connectivity across emerging markets. This presents significant opportunities for companies to expand their operations and target new customer segments. Competition is intense, with established tech giants like Google, Facebook, and Microsoft alongside specialized mobile marketing companies vying for market share. The success of individual players hinges on their ability to innovate, adapt to evolving consumer preferences, and effectively navigate the regulatory landscape around data privacy and user consent. Continued investment in research and development, strategic partnerships, and expansion into new markets will be crucial for sustained growth in this dynamic and competitive environment. Recent developments include: October 2022 - Adverty AB (publ) announced a partnership with Apex Gaming Network, Apex Mobile Media's in-app mobile advertising division, and Canada's gaming network that places brands in premium game environments. The agreement allows the network to represent and sell Adverty's inventory in Canada, with the possibility of campaigns also running in the US. This collaboration will provide marketers in the region with seamless and immersive in-game advertising options., December 2022 - Remerge announced a partnership program to assist agencies in mastering mobile marketing for App-Based Clients. The partnership program equips media and brand agencies with the knowledge and skills to become qualified leaders in the programmatic in-app advertising market.. Key drivers for this market are: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Potential restraints include: Rising Demand in the Online Retail Sector, Low Initial Investments with High Customer Involvement. Notable trends are: Rising Demand in the Online Retail Sector Drives the Market Growth.

The Push Notifications Services market is rapidly evolving, emerging as a vital communication tool for businesses looking to engage and retain their customers effectively. With the advent of mobile technology and the increasing use of smartphones, push notifications have become an essential mechanism for brands to c

Provides supporting data for report on a randomised trial of the impact of timing and frequency of notification delivery in a smartphone-based stress management intervention. Includes: database to support report of quantitative analyses and verbatim interview transcripts to support report of qualitative analysis. Bona fide researchers, subject to registration may request supporting data from the University of Southampton repository using the request form on this record which they should send to researchdata@soton.ac.uk

In May 2022, the Firebase Cloud Messaging SDK was the leading software development kit used to send push notifications to app users, with over 5,400 installs from mobile Android apps. OneSignal ranked second, with 1,658 mobile Android apps installing the notification software. Google Cloud Messaging notification service SDK ranked third, with almost 400 installs in May 2022.

The Web Push Notifications Software market has emerged as a pivotal communication tool for businesses aiming to engage users directly through their web browsers. These notifications allow companies to send timely updates, promotional messages, and critical alerts, even when users are not actively visiting their webs