According to global data gathered on an e-mail marketing automation platform, an excessive number of campaign push messages sent by e-commerce merchants has resulted in lower open/view, click, and order rates. In 2023, e-commerce merchants sent 27 percent more campaign push messages than in 2022, resulting in a conversion rate of 0.04 percent.

In 2020, rich media was the most invested-in format of mobile advertising in Guatemala, accounting for 45.2 percent of mobile ad spending, followed by display, which accounted for 39.8 percent. Nonmedia mobile advertising, such as SMS, MMS, and push notifications, accounted for 6.7 percent of the total.

In 2020, rich media was the most invested-in format of mobile advertising in Peru, accounting for 47.6 percent of mobile ad spending, followed by display and nonmedia (such as SMS, MMS, and push notifications), with 20.7 percent and 19.4 percent, respectively.

In 2020, rich media was the most invested-in format of mobile advertising in Chile, accounting for 52 percent of mobile ad spending, followed by display and nonmedia (formats such as such as SMS, MMS, and push notifications) , which accounted for 18 percent each.

In 2020, rich media was the most invested-in format of mobile advertising in Bolivia, accounting for 47.4 percent of mobile ad spending, followed by nonmedia ads (such as SMS, MMS, and push notifications) with 25.3 percent. Mobile ad spend in Colombia in 2020 stood at 915 billion Colombian pesos.

In 2021, global communications platform as a service (CPaaS) revenue is expected to reach 8.19 billion U.S. dollars, with almost half of its revenue, roughly 4 billion U.S. dollars, coming from North America alone. CPaaS revenue encompasses the following technologies: A2P SMS, RCS business messaging, OTT business messaging, push notifications, and voice services & API calls.

According to a survey conducted in December 2020, close to 35 percent of smartphone users in Japan stated to send one to 10 SMS messages per day. At the same time, more than 58 percent stated to send such messages less than once per day.