According to a June 2021 survey of smartphone users in the United States, 42 percent of respondents changed their in-app settings when faced with too many push notifications. Roughly four in ten users reporting turning off all the notifications for the app in the same situation, while less than one in ten reported deleting the app from their mobile devices altogether when faced by the same situation.

According to a June 2021 survey of smartphone users in the United States, the majority of respondents felt that it was fine to receive message notifications a few times per day, while 13 percent felt that receiving notifications for this category once a day would suffice. One in four respondents also deemed appropriate to receive push notifications a few times per day from their news, email, and social media outlets. Additionally, 21 percent of respondents stated that they never wanted to receive notifications for brand promotions on their smartphone.

Companies across the globe continued to prioritize the use of passwords as their top security measure in 2022. According to a recent survey, a significant number of participants, precisely 56 percent, stated that their company relied on security questions as a primary form of authentication. These findings indicate that password based security remains the most common method employed by businesses to safeguard their sensitive data and protect against potential cyber threats.

Growing popularity of push authentication

Push notification authentication is a secure way to confirm identity without passwords, one of the many alternative secure authentication methods that are available. Users receive a notification with all the necessary information and can approve or deny it with one click—easy and hassle-free authentication. This authentication method has seen a significant jump in acceptance, growing by 22 percentage points from 2021 to 2022.

The move to the passwordless

Using passwordless authentication is a safer option, with better security compared to traditional password-based authentication. This method involves digital certificates that use private and public key pairs. The public key is a padlock, while the private key unlocks it. However, many companies are facing barriers to implement passwordless authentication, most commonly because their applications were not designed to support it. Furthermore, a survey revealed that 20 percent of respondents needed more skills and expertise to adopt this approach.

In 2021, global communications platform as a service (CPaaS) revenue is expected to reach 8.19 billion U.S. dollars, with almost half of its revenue, roughly 4 billion U.S. dollars, coming from North America alone. CPaaS revenue encompasses the following technologies: A2P SMS, RCS business messaging, OTT business messaging, push notifications, and voice services & API calls.