The India Quick Service Restaurant Market Report is Segmented by Service Type (Dine-In, Delivery, and More), Cuisine (Asian, European, and More), Outlet (Chained Outlets and Independent Outlets), and Location (Leisure, Travel, and More). The Market Forecasts are Provided in Terms of Value (USD).

The quick-service restaurant market in India was estimated at about ** billion U.S. dollars in 2025. It was forecasted to reach ** billion dollars in 2030. Unorganized versus organized QSR sector Roadside eateries, Dhabas, and food stalls, the traditional fast food formats formed a major part of the unorganized sector. The organized fast-food sector in India was dominated by global food chains like Dominos, McDonalds, KFC and Pizza Hut. These leading chain restaurants successfully catered to the country's population and by adding customized dishes to their standard menus. Impact of COVID-19 on QSRs The food service industry was tremendously affected by the COVID-19 pandemic and the subsequent lockdowns. The pandemic created a massive demand for online food delivery services. Swiggy and Zomato emerged as the leading food delivery services in the country and introduced new features such as grocery delivery, pay later services and running errands to stay ahead of their competitors.

Discover the booming India Quick Service Restaurant (QSR) market! This in-depth analysis reveals an 8.62% CAGR, market size projections, key drivers, trends, and competitive insights for 2025-2033. Learn about top players like McDonald's and Wow! Momo, and explore regional market dynamics. Key drivers for this market are: Rising Health Consciousness among consumer. Potential restraints include: High Cost of natural Ingredients. Notable trends are: Fast-delivery options along with hygienic food and the essence of brand loyalty boost the sales.

The India Quick Service Restaurant (QSR) market is experiencing robust growth, driven by factors such as rising disposable incomes, changing lifestyles, increasing urbanization, and a burgeoning young population with a preference for convenient and affordable dining options. The market's diverse culinary landscape, encompassing bakeries, burgers, ice cream parlors, meat-based cuisines, pizza outlets, and other QSR offerings, caters to a wide range of consumer preferences. The presence of both chained and independent outlets, strategically located across leisure, lodging, retail, standalone, and travel segments, further contributes to market expansion. Significant growth is witnessed in both urban and semi-urban areas, fueled by the increasing penetration of smartphones and online food delivery platforms. Competition is fierce, with established international players like McDonald's and Yum! Brands alongside successful domestic brands like Jubilant FoodWorks and Wow! Momo Foods vying for market share. This competitive environment is fostering innovation in menus, service delivery, and customer engagement strategies. While challenges exist, such as fluctuating raw material prices and maintaining consistent food quality across multiple outlets, the long-term outlook for the India QSR market remains exceptionally positive. Further expansion is expected to be fueled by ongoing investments in technology, improved supply chain management, and strategic partnerships. The market segmentation reveals significant opportunities for specialized QSR concepts catering to specific dietary preferences and demographic segments. Growth in the chained outlet segment will continue, but independent outlets will retain a crucial role, particularly in local markets and niche offerings. The focus on digital marketing and customer loyalty programs will intensify as brands strive to enhance customer engagement and brand awareness. Given the robust growth trajectory, it is anticipated that the India QSR market will continue to attract both domestic and international investment in the coming years. The continued emphasis on hygiene and food safety standards will also be crucial for sustained success within this competitive landscape. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: Jubilant Foodworks announced its near-medium-term outlook. The company plans to open 250 stores for Domino's in India in the next 12-18 months with a capital investment of INR 900 crore.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Notable trends are: Fast-delivery options along with hygienic food and the essence of brand loyalty boost the sales.

In the financial year 2022, ***** had the largest market share of Quick Service Restaurant (QSR) chains based on cuisine type in India. Burger QSRs followed at ** percent.

The india quick service restaurants market size is projected to exhibit a growth rate (CAGR) of 7.22% during 2025-2033. The increasing integration of technology, such as online ordering platforms, mobile apps, and self-service kiosks, which enhances customer experience and operational efficiency, is driving the market.

India Quick Service Restaurant Market size was valued at USD 28.75 Billion in 2024 and is projected to reach USD 87.95 Billion by 2032, growing at a CAGR of 15% from 2026-2032Quick Service Restaurants (QSRs) are fast-food establishments that prioritize speed, convenience and affordability, offering customers a limited menu of pre-prepared or rapidly prepared food. The QSR model is designed for high volume and low-cost operations, typically featuring self-service or counter service rather than full table service. Examples of QSRs include major fast-food chains like McDonald's, Burger King and Taco Bell, which are popular worldwide for their quick turnaround times and standard menu offerings.QSRs often emphasize efficiency through standardized menus, automation and streamlined operations to reduce wait times and costs. Food is typically prepared in advance or cooked quickly using automated cooking methods, allowing for consistent quality and fast delivery.

In the financial year 2024, the airport QSR market was valued at over ** billion Indian rupees in India. The market value is likely to increase by over ******** by 2034. The market is driven by increased passenger traffic and spending on food and beverages at airports.

In 2023, the top three Quick Service Restaurant (QSR) brands in India were*****************************, which had a significant market presence in tier-one cities and a notable footprint in tier-two cities. However, their footprint in tier-three cities remained relatively limited. Store penetration is the proportion of cities where a brand operates at least one store.

USD 38.36 Billion in 2024; projected USD 55.46 Billion by 2033; CAGR 4.16%.

Discover the booming India restaurant & food service industry! Explore market size, CAGR, key players (Jubilant FoodWorks, McDonald's, etc.), and future trends in QSR, FSR, and cloud kitchens. This in-depth analysis reveals lucrative opportunities for investors and businesses. Recent developments include: April 2023: Barista Coffee opened its 350th store in Udaipur and is planning to reach the count of 500 in two years.March 2023: MMG Group, which owns and operates McDonald's restaurants in northern and eastern India, announced to invest USD 47.8 to USD 73.1 million over the next three years on reimaging of outlets and opening new ones.February 2023: Rebel Foods acquired the Franchise deal for Wendy's from Sierra Nevada to operate its stores across India. Rebel Foods is aiming to open 150 new offline Wendy's restaurants over the next decade.. Notable trends are: Increased willingness of people to experiment with new cuisines and dining experiences propelling the market sales.

The booming Quick Service Restaurant (QSR) market is projected to reach $XX million by 2025, growing at a CAGR of 9.21% through 2033. Discover key trends, drivers, restraints, and regional market shares in this in-depth analysis of the QSR industry, including insights into major players like McDonald's and Domino's Pizza. Recent developments include: In May 2023, McDonald's entered into a long-term strategic partnership with Glovo for improved customer experience. The company aimed to increase choice and selection for consumers on the platform and enhance the consumer's experience through the Glovo platform to order McDelivery., In March 2023, Jollibee Foods Corp expanded its global presence by opening up to 600 new stores by the end of the year. The company expected its capital expenditure to be between PHP 17 to 19 billion and aimed to expand its quick-service restaurant chain., In January 2023, Jubilant FoodWorks planned to open 250 Domino stores and 40-50 Popeye outlets, an American fried chicken brand, in India in the next 12-18 months. The company also revealed that INR 900 crore expenditure will be funded via internal accruals over 12-18 months. The company aims to expand its brand presence in the country.. Key drivers for this market are: Growing Presence of International Fast-Food Restaurants, Restaurant Digitization and AI Are Transforming the QSR Industry. Potential restraints include: Growing Presence of International Fast-Food Restaurants, Restaurant Digitization and AI Are Transforming the QSR Industry. Notable trends are: Growing Presence of International Fast-Food Restaurants.

In 2023, the average order value (AOV) of a Quick Service Restaurant (QSR) was **** U.S. dollars. It has linearly increased since 2017. The average order value of QSR was projected to reach **** U.S. dollars by 2029.

The India Full Service Restaurant (FSR) market is experiencing robust growth, driven by rising disposable incomes, changing lifestyles, and a burgeoning young population with a preference for dining out. The market's segmentation reveals a diverse landscape, with Asian, European, and North American cuisines holding significant shares. Chained outlets are increasingly dominating the market, leveraging brand recognition and economies of scale to expand their presence across various locations like leisure centers, hotels, and standalone establishments. The growth is further fueled by increasing tourism and a preference for convenient, high-quality dining experiences. While challenges exist, including rising input costs and competition from quick-service restaurants (QSRs), the overall market outlook remains positive. Strategic partnerships, menu innovation, and focus on customer experience are key strategies adopted by leading players like Barbeque Nation Hospitality Ltd., Haldiram Foods International Pvt Ltd., and ITC Limited to maintain a competitive edge. The expansion of the middle class and the increasing adoption of online food ordering and delivery services are also expected to significantly contribute to market growth in the coming years. Growth is expected to be particularly strong in urban areas with a high concentration of young professionals and tourists. The forecast period (2025-2033) projects continued expansion of the India FSR market. While precise CAGR figures are unavailable, assuming a moderate growth trajectory consistent with emerging market dynamics, a conservative estimate of a 7-8% annual growth rate would be reasonable. This is based on the current trends of increased urbanization, rising tourism, and the continuous evolution of consumer preferences towards diverse culinary options and experiences. This growth will be largely driven by the expansion of existing restaurant chains into new locations and the emergence of new players catering to niche market segments. Key areas for future growth include enhancing the digital experience and optimizing supply chain efficiencies. Recent developments include: August 2023: ITC invested nearly USD 72.415 million in opening its 12th luxury hotel chain in Gujarat.January 2023: Indian Hotels Company (IHCL) announced the signing of its first hotel in Indore, Madhya Pradesh, under the Vivanta brand. The Greenfield project is slated to open in 2026.December 2022: Ohri's Group identified four brands: Qaffeine-The Coffee Shop, Sahib's Barbeque, Cake Nation, and Ming's Court, to expand its operations in India. By 2026, the company plans to expand, with its first phase beginning operations in Bengaluru, Pune, Mumbai, and Goa. In the next two years, Ohri's will be visible across major towns in the country.. Notable trends are: Residents looking for international cuisines and increased dine-out culture fueling the sales.

The India Foodservice Market Report is Segmented by Foodservice Type (Cafés and Bars, Cloud Kitchens, Full-Service Restaurants, Quick-Service Restaurants), Outlet (Chained Outlets and Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), Service Type (Dine-In, Takeaway, Delivery), and Geography (India). The Market Forecasts are Provided in Terms of Value (USD).

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Quick Service Restaurants Market Size 2025-2029

The quick service restaurants market size is forecast to increase by USD 63.8 billion, at a CAGR of 2.2% between 2024 and 2029. Rise in number of quick service restaurants will drive the quick service restaurants market.

Major Market Trends & Insights

North America dominated the market and accounted for a 53% growth during the forecast period.
By the Service, the Eat-in service sub-segment was valued at USD 270.60 billion in 2023
By the Type, the Chain sub-segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 18.09 billion
Future Opportunities: USD 63.80 billion 
CAGR : 2.2%
North America: Largest market in 2023

Market Summary

The Quick Service Restaurants (QSR) Market is experiencing significant growth and innovation, driven by advancements in core technologies and applications such as mobile ordering and contactless payment systems. This market encompasses a wide range of service types and product categories, including fast food chains, sandwich shops, and coffeehouses. Key companies include industry leaders like McDonald's, Starbucks, and Subway. Regulations, such as food safety standards and labor laws, play a crucial role in shaping the market landscape.
During the forecast period, major drivers include changing consumer preferences for convenience and affordability, while challenges include increasing competition and fluctuating raw material prices.
The global QSR market is projected to reach a value of billion dollar growth at a steady rate of 2.2% annually. Related markets such as the Food Delivery and Foodservice Packaging industries also present opportunities for collaboration and growth. 

What will be the Size of the Quick Service Restaurants Market during the forecast period?

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How is the Quick Service Restaurants Market Segmented and what are the key trends of market segmentation?

The quick service restaurants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Eat-in service
  Takeaway service
  Drive-thru service
  Home delivery service


Type

  Chain
  Independent


Product Type

  Burger and sandwich
  Pizza
  Asian cuisine
  Frozen desserts and ice cream
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Service Insights

The eat-in service segment is estimated to witness significant growth during the forecast period.

In the dynamic quick service restaurant market, operational efficiency is a top priority. Sales forecasting models help businesses anticipate demand and optimize inventory, reducing food waste and labor costs. Online ordering platforms, a significant market trend, enable customers to place orders from anywhere, boosting average order value. Customer satisfaction scores are crucial, with mobile payment processing streamlining transactions and table management systems ensuring efficient seating. Employee turnover rates remain high, necessitating restaurant resource planning and brand consistency metrics to maintain quality service. Marketing automation tools and customer analytics dashboards provide valuable insights, while inventory management software and customer feedback systems help businesses adapt to evolving consumer preferences.

Labor cost percentage is a constant concern, leading to labor cost optimization strategies and employee scheduling software. Food cost percentage and energy management systems are essential for profit margin analysis. Delivery management software and waste management solutions cater to the growing demand for off-premises dining. Pricing optimization strategies ensure competitiveness, and menu engineering techniques enhance customer experience. Supply chain management and kitchen display systems streamline operations, fostering a continuous improvement mindset in the market.

The Eat-in service segment was valued at USD 270.60 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Quick Service Restaurants (QSR) market in North America is experiencing growth due to consumer preferences for dining out, brand loyalty, and the in

The global Fast Food and Quick Service Restaurants (QSR) market is poised for significant expansion, projected to reach a substantial market size of approximately $950 billion by 2025, with an anticipated Compound Annual Growth Rate (CAGR) of around 6.5% over the forecast period of 2025-2033. This robust growth is primarily propelled by evolving consumer lifestyles, characterized by increasing demand for convenience, affordability, and diverse culinary options. The market's value unit is estimated in the millions, reflecting the sheer volume and economic impact of this sector. Key drivers fueling this expansion include the growing disposable incomes in emerging economies, the relentless pace of urbanization leading to busier schedules, and the widespread adoption of digital ordering and delivery platforms. These technological advancements have not only enhanced accessibility but also broadened the reach of QSR brands, allowing them to cater to a wider customer base. Furthermore, the strategic expansion of major global players like McDonald's, Starbucks, and Subway into new and untapped markets continues to be a dominant force, supported by aggressive marketing campaigns and the introduction of localized menus to resonate with diverse palates. The QSR landscape is dynamic, shaped by prevailing trends such as the increasing focus on healthier menu options, the rise of plant-based and sustainable food choices, and the integration of artificial intelligence and automation for improved operational efficiency and customer experience. While the market is characterized by strong growth, certain restraints may influence its trajectory. These include intense competition from independent eateries and ghost kitchens, rising operational costs, particularly for labor and raw materials, and evolving regulatory landscapes concerning food safety and nutritional labeling. The market is segmented into Enterprise and Independent applications, with Chains holding a dominant share in the Types segment, evident in the extensive presence of brands like KFC, Pizza Hut, and Domino's. Geographically, North America currently commands a significant market share, but the Asia Pacific region, driven by China and India, is expected to exhibit the fastest growth due to its massive population and burgeoning middle class. The study period of 2019-2033, with a base year of 2025, provides a comprehensive outlook on historical performance and future projections, underscoring the resilience and adaptive nature of the fast food and QSR industry.

Discover the booming India Restaurant & Food Service Industry! Explore market size ($100 Billion estimated for 2025), CAGR of 6.10%, key players, and future trends. Get insights into growth drivers, regional market share, and investment opportunities in this dynamic sector. Key drivers for this market are: Increasing Demand for Functional and Fortified Food, Multi-functionality and Wide Application of Riboflavin. Potential restraints include: Low Stability of Riboflavin on Exposure to Light and Heat. Notable trends are: Increased willingness of people to experiment with new cuisines and dining experiences propelling the market sales.

The India food service market size was valued at USD 50.99 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 123.5 Billion by 2033, exhibiting a CAGR of 10.33% from 2025-2033. The India food service market share is fueled by urbanization, higher disposable incomes, a rising inclination for eating out, the growth of quick-service restaurants (QSRs), and the impact of global food trends.

In the financial year 2024, the highway QSR market was valued at *** billion Indian rupees in India. The market value is likely to increase by over ******** by 2034. The market is driven by evolving travel behaviors and a growing demand for roadside dining options in the country.