The global quick service restaurants market size is projected to grow from $1,055.48 billion in 2025 to $1,930.14 billion by 2032, exhibiting a CAGR of 9.01%

The United States Quick Service Restaurants Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The market size of the quick service restaurant (QSR) industry in the United States surpassed *** billion U.S. dollars in 2024. This represented an increase of around *** percent over the previous year.

The Quick Service Restaurant Market Report is Segmented by Cuisine (Burger/Sandwich, Pizza/Pasta, Meat-Based Cuisine, and More), by Structure (Independent Outlets and Chained/Franchised Outlets), by Service Model (Dine-In, Drive-Thru, Tae-Away/Walk-up Counter, and More), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the global Quick Service Restaurant - QSR market size is USD 176944.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 70777.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 53083.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 40697.17 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 8847.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 3538.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
The Chain held the highest Quick Service Restaurant - QSR market revenue share in 2024.

Market Dynamics of Quick Service Restaurant - QSR Market

Key Drivers for Quick Service Restaurant - QSR Market

Busy Lifestyles and Convenience to Increase the Demand Globally

Quick Service Restaurants - QSRs are a popular choice among consumers seeking easy dining options in today's fast-paced world due to busy lifestyles. These restaurants offer speedy service without sacrificing quality, making them a hassle-free and cost-effective option for people on the go. Customers are primarily driven by speed and efficiency of service, which makes it convenient for them to grab a meal in the middle of their busy schedules. QSRs take advantage of this need by putting an emphasis on quick order processing and efficient operations, making sure that patrons can have a filling meal without having to spend the time that comes with more traditional dining experiences.

Growing Urbanization to Propel Market Growth

The increasing global trend of urbanization creates a need for easily accessible dining options, which Quick Service Restaurants (QSRs) skillfully fill. QSRs effectively serve the fast-paced lifestyles of metropolitan residents with their well-placed locations and prompt service. Customers looking for quick and hassle-free meal solutions find QSRs' convenience more and more alluring as cities grow and people move into metropolitan regions. The convenience of QSRs' quick service dining options complements the hectic lifestyle of cities, making them the go-to option for people seeking quick meals in the middle of busy schedules. The increasing tendency toward urbanization strengthens QSRs' status as essential elements of urban food landscapes.

Restraint Factor for the Quick Service Restaurant - QSR Market

Rising Labor Costs to Limit the Sales

Growing labor expenses are a major obstacle for the Quick Service Restaurant (QSR) sector, affecting businesses' profit margins. Because the sector relies so significantly on labor-intensive processes, profitability may be impacted by rising salaries and related costs. QSRs are under increasing pressure to change as labor laws and minimum pay rates change while preserving their service's price and caliber. Restaurants may use techniques like automation, process optimization, and menu revisions to lessen the effects of growing labor expenses. However, in light of the changing labor market, QSRs continue to face a sensitive task in trying to strike a balance between cost-cutting initiatives and preserving customer happiness and operational effectiveness.

Key Trends for the Quick Service Restaurant - QSR Market

Platforms for digital ordering and delivery are revolutionizing the consumer experience

With the rise of third-party delivery platforms, self-service kiosks, and smartphone apps, the QSR sector is undergoing a dramatic digital transformation. Digital payments, contactless ordering, and loyalty programs are increasing customer convenience and operational effectiveness.

Growing Interest in Innovative Menu Items and Health-Conscious Products

More and more QSRs are offering plant-based, healthier, and customisable menu alternatives in response to changing customer tastes. Particularly among Gen Z and millennials, there is an incr...

Quick Service Restaurants Market size is expected to be worth around USD 1867.3 BN by 2033, from USD 760.4 BN in 2023, at a CAGR of 9.4%

The market is estimated to reach USD 207,415.5 million in 2025 and is expected to grow to USD 341,089.4 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.1% throughout the assessment period.

Metric	Value
Industry Size (2025E)	USD 207,415.5 million
Industry Value (2035F)	USD 341,089.4 million
CAGR (2025 to 2035)	5.1%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	5.0%

Country	CAGR (2025 to 2035)
UK	5.2%

Country	CAGR (2025 to 2035)
European Union	5.3%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
McDonald's	18-22%
Yum! Brands	15-19%
Darden Concepts, Inc.	10-14%
Quality Is Our Recipe, LLC	8-12%
Carrols Restaurant Group, Inc.	6-10%
Other Companies (combined)	30-40%

Quick Service Restaurants (QSR) Market Share size and share are expected to exceed USD 468.98 billion by 2034, with a compound annual growth rate (CAGR) of 4.9% during the forecast period.

In 2023, the value of the quick-service restaurant market in Latin America was estimated at around ** billion U.S. dollars. By 2030, this market was expected to grow by **** percent.

The quick-service restaurant market in India was estimated at about ** billion U.S. dollars in 2025. It was forecasted to reach ** billion dollars in 2030. Unorganized versus organized QSR sector Roadside eateries, Dhabas, and food stalls, the traditional fast food formats formed a major part of the unorganized sector. The organized fast-food sector in India was dominated by global food chains like Dominos, McDonalds, KFC and Pizza Hut. These leading chain restaurants successfully catered to the country's population and by adding customized dishes to their standard menus. Impact of COVID-19 on QSRs The food service industry was tremendously affected by the COVID-19 pandemic and the subsequent lockdowns. The pandemic created a massive demand for online food delivery services. Swiggy and Zomato emerged as the leading food delivery services in the country and introduced new features such as grocery delivery, pay later services and running errands to stay ahead of their competitors.

In 2023, the market size of the quick service restaurant industry worldwide reached *** trillion U.S. dollars, representing a slight increase over the previous year. Quick service restaurants, also known as limited service or fast food restaurants, are establishments which typically serve food to customers quickly while having minimal table service. What are the leading fast food restaurant chains worldwide? As of 2024, ********* held the title of the highest-valued restaurant brand in the world. With a brand value exceeding ** billion U.S. dollars, it was nearly double that of the second most valuable brand, **********. In the ranking of the leading food and drink service chains by global sales, ********* was among the top three, generating over ** billion U.S. dollars. The company closely followed the UK-based food service leader, *****************. Which country has the highest number of Starbucks locations? In 2023, the country with the most Starbucks stores was *************************************, where there were over *********** locations. The coffee shop chain also had a significant presence in China and Korea. In the U.S., ********* was the coffee shop chain with the highest sales, generating approximately ** billion U.S. dollars more than its closest competitor, *******. Additionally, Starbucks enjoyed popularity among U.S. consumers, receiving an average American Customer Satisfaction Index (ACSI) score of *************.

The India Quick Service Restaurant Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The global fast food market size reached USD 902.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,298.5 Billion by 2033, exhibiting a growth rate (CAGR) of 4.09% during 2025-2033. The increasing consumer preference for RTE food products, rising number of commercial establishments, and the growing adoption of fast food like frozen ready meals in the food service industry are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 902.1 Billion
Market Forecast in 2033	USD 1,298.5 Billion
Market Growth Rate 2025-2033	4.09%

IMARC Group provides an analysis of the key trends in each segment of the global fast food market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type and end user.

The Bangladesh quick-service restaurant market size was $1,754.2 million in 2024, and it will grow by 7.1% during 2025-2032, to reach $3002.5 million by 2032.

The United Kingdom Quick Service Restaurant Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

Find detailed analysis in Market Research Intellect's Quick Service Restaurant Qsr Market Report, estimated at USD 450 billion in 2024 and forecasted to climb to USD 800 billion by 2033, reflecting a CAGR of 7.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

Market Size statistics on the Fast Food Restaurants industry in the US

The Airport Quick Service Restaurants Market Report is Segmented by Type (Fast Foods and Meals, Beverages, and Bakery and Confectionery) and Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

Snapshot img

Quick Service Restaurants Market Size 2025-2029

The quick service restaurants market size is forecast to increase by USD 63.8 billion, at a CAGR of 2.2% between 2024 and 2029. Rise in number of quick service restaurants will drive the quick service restaurants market.

Major Market Trends & Insights

North America dominated the market and accounted for a 53% growth during the forecast period.
By the Service, the Eat-in service sub-segment was valued at USD 270.60 billion in 2023
By the Type, the Chain sub-segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 18.09 billion
Future Opportunities: USD 63.80 billion 
CAGR : 2.2%
North America: Largest market in 2023

Market Summary

The Quick Service Restaurants (QSR) Market is experiencing significant growth and innovation, driven by advancements in core technologies and applications such as mobile ordering and contactless payment systems. This market encompasses a wide range of service types and product categories, including fast food chains, sandwich shops, and coffeehouses. Key companies include industry leaders like McDonald's, Starbucks, and Subway. Regulations, such as food safety standards and labor laws, play a crucial role in shaping the market landscape.
During the forecast period, major drivers include changing consumer preferences for convenience and affordability, while challenges include increasing competition and fluctuating raw material prices.
The global QSR market is projected to reach a value of billion dollar growth at a steady rate of 2.2% annually. Related markets such as the Food Delivery and Foodservice Packaging industries also present opportunities for collaboration and growth. 

What will be the Size of the Quick Service Restaurants Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Quick Service Restaurants Market Segmented and what are the key trends of market segmentation?

The quick service restaurants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Eat-in service
  Takeaway service
  Drive-thru service
  Home delivery service


Type

  Chain
  Independent


Product Type

  Burger and sandwich
  Pizza
  Asian cuisine
  Frozen desserts and ice cream
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Service Insights

The eat-in service segment is estimated to witness significant growth during the forecast period.

In the dynamic quick service restaurant market, operational efficiency is a top priority. Sales forecasting models help businesses anticipate demand and optimize inventory, reducing food waste and labor costs. Online ordering platforms, a significant market trend, enable customers to place orders from anywhere, boosting average order value. Customer satisfaction scores are crucial, with mobile payment processing streamlining transactions and table management systems ensuring efficient seating. Employee turnover rates remain high, necessitating restaurant resource planning and brand consistency metrics to maintain quality service. Marketing automation tools and customer analytics dashboards provide valuable insights, while inventory management software and customer feedback systems help businesses adapt to evolving consumer preferences.

Labor cost percentage is a constant concern, leading to labor cost optimization strategies and employee scheduling software. Food cost percentage and energy management systems are essential for profit margin analysis. Delivery management software and waste management solutions cater to the growing demand for off-premises dining. Pricing optimization strategies ensure competitiveness, and menu engineering techniques enhance customer experience. Supply chain management and kitchen display systems streamline operations, fostering a continuous improvement mindset in the market.

The Eat-in service segment was valued at USD 270.60 billion in 2019 and showed a gradual increase during the forecast period.

Request Free Sample

Regional Analysis

North America is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Quick Service Restaurants Market Demand is Rising in North America Request Free Sample

The Quick Service Restaurants (QSR) market in North America is experiencing growth due to consumer preferences for dining out, brand loyalty, and the in

Market Size statistics on the Global Fast Food Restaurants industry in Global