The United Kingdom Quick Service Restaurant Market is segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

This dataset ranks the top 10 food to go (FTG) brands in the UK by their turnover market share in 2024. It provides insight into the competitive landscape of the FTG market, showcasing the leading operators by revenue share within the year.

In 2023, the fast food chain McDonald's generated over 1.8 billion British pounds in turnover in the United Kingdom. This represented an increase of over nine percent from the previous year. Meanwhile, Domino's Pizza's revenue in the UK and Ireland stood at 624.5 million British pounds in the same year.

This dataset illustrates the forecasted turnover (in millions of GBP) for major foodservice channels in the UK eating out market from 2023 to 2025. It breaks down revenue projections for key sectors including Quick Service Restaurants, Pubs & Bars, Full-Service Restaurants, Coffee Shops, and more, highlighting growth trajectories and market value contributions.

The market size of the United Kingdom's fast food and takeaway industry stood at **** billion British pounds in 2025. Meanwhile, employees in the sector numbered over *******. How many fast food and takeaway restaurants are in the UK? The number of businesses in the UK's takeaway and fast food sector totaled close to ****** as of April 2025. At the forefront of the industry are household names such as Greggs, KFC, and McDonald's, all of which regularly rank among the most popular dining brands in the UK. Greggs, in particular, has seen impressive growth in the past two decades, with the bakery chain's turnover more than tripling between 2006 and 2023. What is the most popular takeaway food in Great Britain? A 2023 survey asked consumers in Great Britain to rank their favorite type of takeaway food. ***** ended up being the most popular takeaway cuisine in Great Britain that year, with ** percent of respondents choosing the dish. Other popular takeaway options in the United Kingdom’s restaurant delivery and takeaway industry include Chinese, Italian, and Burgers.

A weak spending environment amid economic headwinds casts a shadow over industry performance. Squeezed budgets amid the cost-of-living crisis were a double-edged sword for takeaways and fast-food restaurants over the two years through 2023-24: some consumers cut back on takeaways, while others traded down from full-service restaurants to takeaways and fast food. Inflationary pressures resulted in hikes in labour, energy and sourcing costs, straining profitability. Those with higher disposable incomes have been less impacted, demanding higher quality and healthier options, typically with a higher price tag. Persisting inflation and economic uncertainty weaken consumer confidence and spending in the two years through 2025-26. Revenue is projected to inch upward at a compound annual rate of 0.6% over the five years through 2025-26, including a 0.2% hike in 2025-26. The subdued rate of growth reflects ongoing challenges. The surge of online food ordering has fuelled revenue growth. While online sales peaked during the pandemic, consumers drawn to convenience have become accustomed to ordering takeaways and fast food online. The development of state-of-the-art online platforms and third-party online ordering platforms like Deliveroo and Uber Eats are becoming the bread and butter for takeaway and fast-food outlets, encouraging new players into the industry. Britons' growing health and sustainability consciousness presents an opportunity for takeaway and fast-food businesses to introduce more expensive organic and meat-free menu items to boost revenue and profit. Britons’ tastes for healthy and sustainable takeaway options will continue to climb. Stricter legislation regarding the adverse effects of consuming junk food will promote product development innovation and healthy fast-food alternatives, driving additional revenue streams. As workers return to the office more permanently, demand for takeaway lunch options will swell. Fast food chains will invest heavily in aggressive expansion plans to secure market share and reduce costs. Investment in marketing is likely to increase as operators turn to social media and online advertising to attract younger consumers and secure long-term revenue. Spending on innovation will persist as major players leverage AI and technological advancements to differentiate themselves from competitors and meet growing demand. Revenue is forecast to climb at a compound annual rate of 3.1% to £27.5 billion over the years through 2030-31.

This dataset presents the turnover share of different foodservice channels within the UK eating out market from 2022 to 2025F. It highlights how value is distributed across key channels such as Quick Service Restaurants, Pubs & Bars, Full-Service Restaurants, Coffee Shops, and other segments, illustrating evolving dynamics in consumer spend across the eating out landscape.

The United Kingdom fast food market reached approximately USD 29.07 Billion in 2024. The market is projected to grow at a CAGR of 5.50% between 2025 and 2034, reaching a value of around USD 49.66 Billion by 2034.

The Fast-Food Franchises industry has been influenced by changing consumer preferences and the convenience of online food ordering. Although demand for cheaper, on-the-go food is boosting sales, fast-food establishments have had to adapt to changing consumer tastes and rising health consciousness by introducing healthier options and vegetarian and vegan offerings to capture mounting demand. The boom of delivery services has also fed revenue growth, as many opt for fast-food for its convenience and digital ordering has made it easier to receive meals. Revenue is expected to rise at a compound annual rate of 3.6% over the five years through 2025-26 to £13.1 billion. Following Russia’s invasion of Ukraine, fast-food franchises faced escalating operating costs, with soaring food and energy prices hitting profitability. Lingering supply disruptions continue to pressure food costs, with the price of beef in particular surging. Additionally, hikes in the National Living Wage are worsening these cost rises, due to the industry’s reliance on low-skilled labour. This is prompting franchises to streamline operations by integrating new technology like self-service kiosks to cut down on labour expenses. Intense competition and these heightened operating costs are weighing on profit, although it’s still higher than it was five years ago due to the pandemic. However, financial pressures have also brought opportunities. Cost-of-living pressures are continuing, with inflation reaching 3.8% in the 12 months to August 2025. This is driving more low-income consumers towards cheap fast-food restaurants, though many others are also cutting out discretionary spending on eating out, restricting revenue growth to just 0.1% in 2025-26. Revenue is forecast to climb at a compound annual rate of 3% over the five years through 2030-31 to reach £15.2 billion. The convenience and low prices offered by fast-food outlets will continue to drive demand. Fast-food franchises that provide clear nutritional information, source ingredients responsibly, provide healthier options and continuously innovate their menus with new and exciting flavours will stand out in this competitive market. Additionally, expansion plans by the industry’s biggest names provide a bright outlook for revenue, while AI should help brands optimise production and boost their performance.

The market is estimated to reach USD 207,415.5 million in 2025 and is expected to grow to USD 341,089.4 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.1% throughout the assessment period.

Metric	Value
Industry Size (2025E)	USD 207,415.5 million
Industry Value (2035F)	USD 341,089.4 million
CAGR (2025 to 2035)	5.1%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	5.0%

Country	CAGR (2025 to 2035)
UK	5.2%

Country	CAGR (2025 to 2035)
European Union	5.3%

Country	CAGR (2025 to 2035)
Japan	5.1%

Country	CAGR (2025 to 2035)
South Korea	5.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
McDonald's	18-22%
Yum! Brands	15-19%
Darden Concepts, Inc.	10-14%
Quality Is Our Recipe, LLC	8-12%
Carrols Restaurant Group, Inc.	6-10%
Other Companies (combined)	30-40%

Combined, branded fast food restaurants generated the largest share of fast food market value in 2018. Traditional branded restaurants were worth *** billion British pounds in 2018, while branded restaurants with a focus on delivery generated over *** billion pounds and branded contemporary restaurants a further *** billion. Fast food market in the UKFast food restaurants, also known as quick service restaurants (QSR), are a lucrative segment of the food service industry. According to reported figures on the eating out market, the UK fast food market was worth almost ** billion British pounds in 2018. It competed with pubs and bars, which are now the most popular dining out option for Brits, more so than traditional service-led restaurants. Branded fast food restaurants made up an *** percent share of eating out market value in 2017 compared to ** percent for pubs and bars. Branded vs. independent fast food restaurantsAlthough fast food brands generated the largest share of market value, independent outlets almost matched the value of traditional fast food restaurants. The UK was home to over ** thousand independent fast food restaurants including takeaways in 2018, the most of any other fast food restaurant outlet type, establishing their significance on the market. The UK takeaway market has traditionally been an important segment and has recently received a boost thanks to developments in online food delivery apps.

Snapshot img

Quick Service Restaurants Market Size 2025-2029

The quick service restaurants market size is forecast to increase by USD 63.8 billion, at a CAGR of 2.2% between 2024 and 2029. Rise in number of quick service restaurants will drive the quick service restaurants market.

Major Market Trends & Insights

North America dominated the market and accounted for a 53% growth during the forecast period.
By the Service, the Eat-in service sub-segment was valued at USD 270.60 billion in 2023
By the Type, the Chain sub-segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 18.09 billion
Future Opportunities: USD 63.80 billion 
CAGR : 2.2%
North America: Largest market in 2023

Market Summary

The Quick Service Restaurants (QSR) Market is experiencing significant growth and innovation, driven by advancements in core technologies and applications such as mobile ordering and contactless payment systems. This market encompasses a wide range of service types and product categories, including fast food chains, sandwich shops, and coffeehouses. Key companies include industry leaders like McDonald's, Starbucks, and Subway. Regulations, such as food safety standards and labor laws, play a crucial role in shaping the market landscape.
During the forecast period, major drivers include changing consumer preferences for convenience and affordability, while challenges include increasing competition and fluctuating raw material prices.
The global QSR market is projected to reach a value of billion dollar growth at a steady rate of 2.2% annually. Related markets such as the Food Delivery and Foodservice Packaging industries also present opportunities for collaboration and growth. 

What will be the Size of the Quick Service Restaurants Market during the forecast period?

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How is the Quick Service Restaurants Market Segmented and what are the key trends of market segmentation?

The quick service restaurants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Eat-in service
  Takeaway service
  Drive-thru service
  Home delivery service


Type

  Chain
  Independent


Product Type

  Burger and sandwich
  Pizza
  Asian cuisine
  Frozen desserts and ice cream
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Service Insights

The eat-in service segment is estimated to witness significant growth during the forecast period.

In the dynamic quick service restaurant market, operational efficiency is a top priority. Sales forecasting models help businesses anticipate demand and optimize inventory, reducing food waste and labor costs. Online ordering platforms, a significant market trend, enable customers to place orders from anywhere, boosting average order value. Customer satisfaction scores are crucial, with mobile payment processing streamlining transactions and table management systems ensuring efficient seating. Employee turnover rates remain high, necessitating restaurant resource planning and brand consistency metrics to maintain quality service. Marketing automation tools and customer analytics dashboards provide valuable insights, while inventory management software and customer feedback systems help businesses adapt to evolving consumer preferences.

Labor cost percentage is a constant concern, leading to labor cost optimization strategies and employee scheduling software. Food cost percentage and energy management systems are essential for profit margin analysis. Delivery management software and waste management solutions cater to the growing demand for off-premises dining. Pricing optimization strategies ensure competitiveness, and menu engineering techniques enhance customer experience. Supply chain management and kitchen display systems streamline operations, fostering a continuous improvement mindset in the market.

The Eat-in service segment was valued at USD 270.60 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Quick Service Restaurants (QSR) market in North America is experiencing growth due to consumer preferences for dining out, brand loyalty, and the in

The size of the United Kingdom Quick Service Restaurant Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.67% during the forecast period. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.August 2023: Coffee shop chain Starbucks announced plans to invest USD 32.78 million toward opening 100 new outlets across the United Kingdom in 2023, as it expects its growth momentum to continue.January 2023: Five Guys Enterprises, LLC set to open restaurants in Queensway and Bridgend in 2023 after 20 new sites were opened in 2022.. Key drivers for this market are: Rising Trend of Ingestible Beauty Products, Growing demand for Nutrient-Enriched Cosmetic Products. Potential restraints include: Availability of Counterfeit Beauty Supplements Products. Notable trends are: Consumers inclination towards fast food consumption led to an increasing number of fast food outlets in the country.

The United Kingdom Quick Service Restaurant Market size was valued at USD 35 Billion in the year 2024, and it is expected to reach USD 55.78 Billion in 2032, at a CAGR of 6% over the forecast period of 2026 to 2032.Key Market Drivers:Digital Ordering and Delivery Integration: Digital ordering and delivery integration is propelling the market by improving customer convenience, expanding reach via mobile apps and third-party platforms, streamlining operations, and increasing sales through online channels, contactless payments, and AI-driven personalization. Mobile ordering accounts for 42% of all QSR transactions, an increase from 24% in 2020. This sudden increase is confirmed by data demonstrating that digital orders generate 20% larger average check sizes than in-store sales, increasing revenue growth and operational efficiency for QSR operators in the UK market.

Market Size statistics on the Takeaway & Fast-Food Restaurants industry in the UK

The quick service restaurant sector (QSR) in the United States has seen a near year-over-year growth since 2004, with its peak consumer spending exceeding ***** billion U.S. dollars in 2024. Consumer spending in this sector saw a notable decline in 2020, however, as a result of the coronavirus (COVID-19) pandemic. Fast food industry in the U.S. - additional information Quick service restaurants (QSRs) are fast food restaurants, set apart from full service or table restaurants by their limited menus, minimal table service and, as their name implies, fast service. According to the American Customer Satisfaction Index (ACSI) carried out in 2024, the quick service restaurant chain in the United States with the highest ACSI score was Chick-fil-A. With a score of ** out of 100. McDonald’s scored the lowest with a score of **. Is McDonald's the largest QSR chain? Despite McDonald's low score on the American Customer Satisfaction Index, ********** was the largest fast food company worldwide in terms of brand value in 2022. That year, the company generated a global brand value of almost ***** billion U.S. dollars. McDonald's closest competitor in terms of brand value was Starbucks, with **** billion U.S. dollars. KFC followed with **** billion U.S. dollars.

Snapshot img

Fast Food Market Size 2025-2029

The fast food market size is forecast to increase by USD 119.6 billion, at a CAGR of 3% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 35% growth during the forecast period.
By the Product - Non-vegetarian fast food segment was valued at USD 424.90 billion in 2023
By the Service Type - Eat-in segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 28.51 billion
Market Future Opportunities: USD 119.60 billion 
CAGR : 3%
APAC: Largest market in 2023

Market Summary

The global fast food market was valued at USD 712 billion in 2024 and is expected to reach USD 895 billion by 2029, driven by rising urbanization, convenience trends, and changing dietary preferences. The U.S. accounts for over 28% of global fast food sales, with more than 194,000 fast-food establishments operating nationwide. Quick Service Restaurants (QSRs) dominate, representing over 60% of market revenue, while online food delivery platforms contribute to over 30% of total orders globally. Increasing demand for plant-based menu options, gluten-free offerings, and low-calorie meals reflects growing health-conscious consumer behavior. Additionally, AI-driven personalization and self-service kiosks are transforming customer experience in the industry. Internal linking opportunities include Functional Food Ingredients Market, Plant-Based Food Market, and Online Food Delivery Market, which align with evolving fast-food trends and consumer expectations.

What will be the Size of the Fast Food Market during the forecast period?

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The fast food market continues to expand, driven by innovations in restaurant technology and the integration of food service equipment designed to improve speed and efficiency. Brands are adopting POS terminal integration and online ordering integration to streamline transactions and meet growing consumer demand for convenience. Enhancing kitchen workflow efficiency and implementing structured employee training programs are critical to reducing errors and ensuring consistency in service.

Modern operators rely heavily on customer feedback systems and data driven decision making to refine operations. Advanced supply chain traceability, stringent food quality control, and robust sanitation protocols support compliance and safety, while strategies for operational efficiency and cost reduction strategies remain essential for maintaining margins. Growth initiatives include revenue generation, customer acquisition, and customer retention, supported by menu optimization and targeted campaigns informed by marketing analytics and brand positioning.

Strategic decisions like location analysis and franchise development influence expansion, while effective store operations, staff management, and inventory control are key for sustaining performance. Tools for food cost control, quality assurance, and sales forecasting help operators maintain profitability. Additionally, profitability analysis, risk management, and a strong focus on customer experience are shaping the competitive landscape. With digitalization and analytics driving innovation, the sector is evolving toward faster, smarter, and more customer-centric models.

How is this Fast Food Industry segmented?

The fast food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-vegetarian fast food
  Vegetarian fast food


Service Type

  Eat-in
  Take away
  Home delivery
  Others


End-User

  Quick Service Restaurants
  Fast Casual Restaurants
  Others


Target Audience

  Youth
  Families
  Professionals


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The non-vegetarian fast food segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, various strategies are employed by outlets to attract consumers and drive growth. Menu engineering principles introduce innovative non-vegetarian dishes, primarily focusing on fish, seafood, chicken, beef, and other options. Consumers' preference for low-calorie and high-protein food products, such as meat-based offerings, further propels market expansion. Chicken, in particular, is a highly demanded non-vegetarian fast food category. Resta

The global foodservice market is booming, projected to reach [insert final year market size] by 2033 with a CAGR of 4.69%. Discover key trends, leading companies, and regional insights in this comprehensive market analysis. Learn about growth drivers, challenges, and future opportunities in the quick-service restaurants (QSR), fast-casual, and other segments.

The Quick Service Restaurant Market Report is Segmented by Cuisine (Burger/Sandwich, Pizza/Pasta, Meat-Based Cuisine, and More), by Structure (Independent Outlets and Chained/Franchised Outlets), by Service Model (Dine-In, Drive-Thru, Tae-Away/Walk-up Counter, and More), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

USD 40.21 Billion in 2024; projected USD 58.42 Billion by 2033; CAGR 4.24%.