As of September 2024, among the quick commerce market players, Blinkit held a market share of nearly ** percent. Swiggy Instamart followed with a ** percent share in India. Quick commerce shows robust growth In 2024, the gross merchandise value (GMV) of quick commerce in the country surged to over ***** billion U.S. dollars, a substantial increase from the previous year. This consistent growth in GMV underscores the escalating demand for quick commerce services in India, indicating a promising trajectory for the industry. Zepto's remarkable revenue growth During the financial year 2023, Zepto demonstrated unprecedented revenue growth, exceeding ************ percent, while BigBasket lagged with a mere **** percent growth. This substantial disparity highlights the significant impact of Zepto's rapid growth on the competitive landscape of quick commerce in India, particularly in the grocery segment. The emergence of such dynamic players has reshaped the market, intensified competition, and driven innovation within the industry.

As of 2024, the estimated revenue of quick commerce amounted to over ************* U.S. dollars in India. The revenue is likely to increase by over ********** dollars by 2030. The addition of quick commerce has changed the e-commerce landscape, especially in the grocery segment. Surging demand drives market expansion The gross merchandise value (GMV) of quick commerce in India has shown consistent growth, reaching over ************* in 2024. This rising trend in GMV highlights the growing consumer demand for swift delivery services, setting the stage for further market expansion. The sector's growth is further evidenced by the increasing number of monthly transacting users, which surpassed ************. The competitive landscape evolves rapidly As the quick commerce market is evolving, competition among key players is intensifying. Zomato-Blinkit currently leads the market, but newer entrants like Zepto are making significant strides. This shifting competitive landscape is driving innovation and improving service quality, ultimately benefiting consumers and contributing to the sector's overall growth trajectory.

Quick Commerce Market in India Segments Into by Product Category (Grocery and Staples, Fresh Produce and Dairy, and More), Delivery Time Promise (≤ 10 Minutes, 11–30 Minutes, 31–60 Minutes), by City Tier (Tier I Metros, Tier II Cities, and Tier III & Below), and by Geography (North India, South India, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Indian quick-commerce (Q-commerce) market, encompassing grocery, personal care, fresh food, and other product deliveries within minutes or hours, is experiencing explosive growth. With a 2025 market size of $3.34 billion and a Compound Annual Growth Rate (CAGR) exceeding 4.5%, the sector is projected to reach significant scale by 2033. Key drivers include rising smartphone penetration, increasing urbanization, evolving consumer preferences for convenience, and the aggressive expansion of numerous players. The segment breakdown reveals a strong presence of both pure-play Q-commerce companies and those integrating quick delivery into existing businesses. Competition is fierce, with prominent players like Swiggy Instamart, Blinkit, Zepto, BigBasket, and others vying for market share through aggressive marketing, technological advancements in logistics, and expansion into new geographic areas. While challenges exist, such as maintaining profitability amidst high operational costs and intense competition, the long-term outlook remains positive given India's vast and rapidly growing consumer base. The market's growth trajectory is fueled by several trends, including the increasing adoption of hyperlocal delivery models, a shift towards cashless transactions, and the incorporation of advanced data analytics for optimized delivery routes and inventory management. However, significant restraints include infrastructure limitations in certain areas, the need for efficient last-mile delivery solutions, and the challenges of managing perishable goods effectively. The ongoing battle for customer acquisition, focusing on competitive pricing and promotions, will also play a defining role in shaping the market landscape. Segmentation by product type (groceries, personal care, etc.) and company type (pure-play vs. non-pure-play) provides valuable insights into market dynamics and helps to identify specific growth opportunities within the sector. Further analysis focusing on consumer demographics, purchasing behavior, and regional variations is crucial for understanding the nuances of this dynamic market. This report provides a detailed analysis of the burgeoning India quick-commerce (Q-commerce) industry, covering the period 2019-2033. We delve into market size, key players, growth drivers, and challenges, offering valuable insights for investors, businesses, and stakeholders interested in this rapidly evolving sector. The report leverages extensive data analysis and incorporates recent industry developments to provide a comprehensive overview of the Indian Q-commerce landscape. Keywords: India Q-commerce market size, Indian quick commerce delivery, online grocery delivery India, Instamart, Blinkit, Zepto, Swiggy Instamart, Q-commerce market analysis, Indian e-grocery market. Recent developments include: February 2023: Zomato launched a quick commerce delivery service known as Zomato Instant. The aim is to provide customers with home-style cooked food at affordable prices., December 2023: Walmart acquired Flipkart, entered into a quick commerce delivery business, and launched its services in 20 cities in India.. Key drivers for this market are: Faster Buying Process Drives the Market, Faster Response to Buyer/Market Demands Drives the Market. Potential restraints include: Faster Buying Process Drives the Market, Faster Response to Buyer/Market Demands Drives the Market. Notable trends are: Rising Entry of Startups into the Market.

The India Quick Commerce Market is projected to grow at a CAGR of around 67% during the forecast period, i.e., 2025-30. says- MarkNtel Advisors

In 2020, the estimated addressable market size of quick commerce in India was approximately ** billion U.S. dollars. Furthermore, the average penetration of q-commerce within the online consumables market in the country was about ***** percent that year. According to forecasts, this figure would grow to - percent by 2025.

Market Size, Revenue, Share, Major Players, Segmentation, and Future Outlook Across Key Sectors Base Year : 2024

Explore the India Quick Commerce market size, trends and growth forecasts. Get comprehensive insights, demand drivers, competitive landscape and strategic analysis.

India Quick Commerce Market was valued at USD 3.52 Billion in 2025 and is expected to reach USD 4.64 Billion by 2031 with a CAGR of 4.71%.

In the financial year 2023, ***** had the highest revenue growth of over ************ percent among the quick commerce brands in India. By contrast, BigBasket had the lowest growth in revenue of **** percent. The addition of quick commerce has changed the e-commerce landscape, especially in the grocery segment.

Global Quick Commerce Market size & share estimated to attain USD 11.67 billion by 2032, to grow at a CAGR of 12.6% during the forecast period.

The Quick Commerce Market is projected to grow at a CAGR of around 42% during the forecast period, i.e., 2022-27says- MarkNtel Advisors.

The report covers India Quick Commerce Market Analysis, Quick Commerce Market Revenue, Quick Commerce Market Sales, Market Top Companies, Market Trends.

India Quick Commerce Market size was valued at USD 1062 Mn in 2024 and is projected to reach USD 52958.5 Mn by 2032, growing at a CAGR of 63% from 2026-2032India Quick Commerce Market: Definition/OverviewQuick commerce (q-commerce) refers to the ultra-fast delivery of products, especially food and daily necessities, within minutes after ordering. Technology, dark storefronts, and hyperlocal logistics enable it to cater to urban consumers wanting rapid pleasure and ease. Applications include on-demand delivery of groceries, snacks, medicines, and even devices via apps such as Blinkit, Zepto, and Swiggy Instamart. These solutions use AI-powered inventory management, real-time tracking, and extensive micro-fulfillment networks to assure speed and efficiency.Rising urbanization, smartphone penetration, and the need for time-saving solutions have all contributed to India's enormous quick commerce market. Expansion into Tier 2/3 cities, diversification into areas such as fashion and electronics, and integration with IoT/automation to speed up delivery are all predicted. Although unit economics and competition remain challenges, innovations like as drone delivery and subscription models have the potential to reshape the market. With investors driving rapid expansion, q-commerce is on track to become a significant component in India's e-commerce scene.

The India e-commerce market size was USD 125.5 billion in 2024, and it will grow by 15.2% during 2025-2032, to reach USD 385.2 billion by 2032.

Concerning the five selected segments, the segment Zepto has the largest value share by brand with ** percent. Contrastingly, Swiggy is ranked last, with *** percent. Their difference, compared to Zepto, lies at ** percentage points. The Statista Market Insights cover a broad range of additional markets.

By 2035, the Quick Commerce Market is estimated to expand to USD 328.0 Billion, showcasing a robust CAGR of 19.6% between 2025 and 2035, starting from a valuation of USD 45.8 Billion in 2024.

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India Online Grocery Market Size 2025-2029

The online grocery market in India size is forecast to increase by USD 11.02 billion at a CAGR of 21% between 2024 and 2029.

The online grocery market is witnessing significant growth due to the increasing popularity of e-commerce platforms and the convenience they offer. The trend toward functional foods and beverages, such as antioxidant-rich fruits and vegetables, coffee, tea, and spices, is driving demand in this market. However, challenges remain, including the need for efficient logistics and last-mile delivery solutions, advanced payment gateways, and effective packaging to maintain the freshness of perishable items like bread, cheese, and pet care products. E-commerce technology continues to evolve, with LED lights and smartphone apps enhancing the shopping experience. Dried fruits and nuts, personal care items, and a variety of other groceries are also readily available online. As consumers increasingly turn to digital payment methods for convenience and security, the online grocery market is poised for continued growth.

What will be the Size of the market During the Forecast Period?

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The online grocery market has experienced significant growth in recent years, fueled by urbanization, increasing internet penetration, and the widespread adoption of smartphones. This digital transformation has led to the emergence of various business models, including service portals, food-delivery platforms, and e-commerce portals, catering to consumers' convenience and time-saving benefits. Small-scale grocers have also joined the fray, leveraging virtual supermarkets and logistics solutions to compete with larger players. E-commerce platforms have become integral to this sector, offering payment gateways, last-mile delivery solutions, and promotional strategies such as subscription models and membership programs. Delivery options have evolved, with scheduled deliveries and real-time food preparation becoming increasingly popular. Overall, the online grocery market is poised for continued expansion, driven by the convenience and efficiency offered by digital platforms.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food products
  Non-food products


Type

  Online
  Cash on delivery


Platform

  Website
  Mobile


Geography

  India

By Product Insights

The food products segment is estimated to witness significant growth during the forecast period.

Online grocery sales have experienced significant growth due to urbanization and the increasing use of digital platforms for shopping. Consumers value the convenience and time-saving benefits of online grocery marketplaces, which offer a wide range of products from food grains and dairy products to fruits, vegetables, and specialty items. E-commerce portals and food-delivery platforms have disrupted traditional brick-and-mortar stores by providing customized and personalized shopping experiences. Quick commerce business models, such as those employed by companies like Instacart and Shipt, offer scheduled deliveries and subscription models, further enhancing the convenience factor. Small-scale grocers and local producers have also joined the online grocery market, expanding product offerings.

Swift delivery processes, integrated return policies, and easy digital payment methods, including cash on delivery and digital payments, add to the appeal of online grocery shopping. The internet and smartphones have made virtual supermarkets accessible to urban consumers, enabling price comparison and product selection from the comfort of their homes. E-commerce technology, including mobile applications, logistics, and payment gateways, streamline the shopping experience. Trust and security are ensured through promotional strategies and membership programs. Overall, the online grocery market offers a convenient and efficient solution for consumers seeking high-quality food products.

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Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast , partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

Amazon.com Inc. - The company provides a selection of fresh produce, including fruits and vegetables, dairy products such as cheese, dry fruits, lentils, and home care items for purchase via its platform.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, inclu

Fresh Food E-Commerce Market Outlook

The global fresh food e-commerce market size was valued at approximately USD 75 billion in 2023 and is projected to reach around USD 250 billion by 2032, growing at a robust CAGR of 14% during the forecast period. This remarkable growth can be attributed to various factors, including the increasing consumer inclination towards online shopping, advancements in cold chain logistics, and the growing demand for fresh and organic food products.

The surge in urbanization and the hectic lifestyles of consumers have significantly contributed to the growth of the fresh food e-commerce market. Consumers are increasingly seeking convenient and time-saving options, which online grocery shopping provides. The ability to browse and purchase fresh food items from the comfort of one's home, coupled with quick delivery options, has revolutionized the grocery shopping experience. Additionally, the COVID-19 pandemic has accelerated the adoption of e-commerce platforms for purchasing fresh food, as consumers prioritize hygiene and social distancing.

Technological advancements in the e-commerce sector have played a crucial role in driving the market forward. The integration of artificial intelligence, machine learning, and big data analytics has enhanced the user experience by providing personalized recommendations and efficient inventory management. Furthermore, innovations in cold chain logistics have ensured the freshness and quality of perishable goods during transit, thus addressing one of the major challenges faced by online fresh food retailers. The rise of digital payment solutions has also facilitated seamless transactions, further boosting market growth.

The growing awareness about health and wellness is another significant factor contributing to the expansion of the fresh food e-commerce market. Consumers are increasingly opting for organic and locally sourced produce, which are often perceived as healthier options. E-commerce platforms have capitalized on this trend by offering a wide variety of fresh, organic, and specialty food products. This shift in consumer preference is expected to drive the demand for fresh food e-commerce platforms in the coming years.

Regionally, the Asia Pacific market is expected to witness the highest growth during the forecast period. Factors such as rapid urbanization, increased smartphone penetration, and the presence of a large young population that is tech-savvy and prefers online shopping are driving the market in this region. Furthermore, countries like China and India, with their burgeoning middle-class population and rising disposable incomes, are likely to contribute significantly to the market's growth. North America and Europe are also expected to show substantial growth, driven by high internet penetration and a well-established e-commerce infrastructure.

Product Type Analysis

The fresh food e-commerce market, segmented by product type, includes categories such as fruits, vegetables, meat and seafood, dairy products, and others. Fruits and vegetables are expected to account for a significant share of the market owing to the high demand for fresh produce. The convenience of receiving fresh fruits and vegetables delivered to one's doorstep has been a key driver for this segment. Additionally, the growing trend of adopting a healthy lifestyle and the increasing consumption of fruits and vegetables for their nutritional benefits have further propelled the market.

Meat and seafood represent another critical segment in the fresh food e-commerce market. The demand for high-quality, fresh meat and seafood is growing as consumers become more health-conscious and seek high-protein diets. E-commerce platforms have leveraged this trend by offering a wide range of meat and seafood products, ensuring freshness through advanced cold chain logistics. The convenience of ordering these perishable items online without the need to visit a physical store has been a significant growth driver for this segment.

Dairy products form a vital segment in the fresh food e-commerce market, driven by the consistent demand for products like milk, cheese, yogurt, and butter. The perishability of dairy products has been efficiently managed by e-commerce platforms through the use of specialized packaging and refrigeration techniques. The increasing preference for organic and lactose-free dairy products has also contributed to the growth of this segment, as e-commerce platforms provide a variety of such options to cater to niche consumer demands.

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India Food Delivery Market Size and Trends

The India food delivery market size is forecast to increase by USD 1.01 billion at a CAGR of 34% between 2024 and 2028. The food delivery market is experiencing significant growth, driven by the increasing cravings for diverse and popular dishes among consumers. Restaurants are recognizing the importance of delivering high-quality food and quick delivery times to meet customer queries. AI search features and AI-generated content are becoming increasingly popular, allowing customers to easily find their favorite dishes and receive personalized recipe suggestions through platforms like Recipe Rover. However, the market is also facing challenges, including the growing threat from direct delivery services and the need for efficient food preparation and customer support to maintain customer satisfaction. These trends and challenges highlight the importance of collaboration and partnerships between food delivery services and restaurants to meet the evolving demands of consumers.

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The food delivery market is witnessing a significant shift as technology continues to revolutionize the way we order and receive our meals. Quick commerce platforms, powered by AI-integrations, are leading this transformation by offering personalized product recommendations, streamlined user experiences, and efficient food delivery services. Generative AI plays a pivotal role in enhancing the functionality of these platforms. This advanced technology analyzes user data, including past orders, cravings, and preferences, to generate tailored recipe suggestions and meal planning ideas. AI-generated content, such as personalized food assistant widgets, engage users and offer real-time assistance in their food choices.

Moreover, the integration of AI-powered tools in food delivery platforms not only improves user experience but also addresses the challenges faced by startups in the industry. High costs and intense competition make it essential for businesses to optimize their operations and offer value-added services to customers. AI integrations help streamline food preparation, manage delivery time efficiently, and provide excellent customer support through AI search features and automated responses to common queries. However, the adoption of AI in the food delivery market is not without its challenges. Data privacy concerns are a significant hurdle, as the collection and analysis of user data are essential for AI-driven recommendations and services. Ensuring transparency and security in data handling is crucial for maintaining user trust and adhering to regulations. Moreover, the success of AI food assistants relies on the accuracy and relevance of the data they process. The density of restaurants and the availability of popular dishes in a given area are essential factors in generating accurate recommendations.

Additionally, AI-generated recipes must consider macro-nutrients and ingredient availability to ensure meal planning is feasible and healthy. Midjourney, a leading quick commerce platform, is addressing these challenges by focusing on the development of an AI-driven food assistant that caters to users' unique needs and preferences. By continuously learning from user interactions and feedback, this AI food assistant offers personalized recipe suggestions, meal planning ideas, and ingredient recommendations. It also integrates with popular food delivery services to ensure a seamless ordering and delivery experience. In conclusion, the integration of generative AI and quick commerce platforms is transforming the food delivery market by offering personalized recommendations, streamlined user experiences, and efficient services. While challenges such as data privacy concerns and the need for accurate data remain, the potential benefits of this technology make it an exciting development in the food industry.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Service Type

  Online
  Offline


Type

  Digital payment
  Cash on delivery


Geography

  India

By Service Type Insights

The online segment is estimated to witness significant growth during the forecast period. The food delivery market in India has witnessed significant growth due to the increasing preference for ordering in over dining out. Consumers can now easily order their favorite cuisines through a restaurant's website or mobile app or via multi-restaurant aggregators.

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The online segment was valued at USD 114.00 million in 2018 and showed a gradual increase during the forecast period. This convenience has particularly resonated with Gen-Z, who make up a large p