The quick-service restaurant market in India was valued at about 25.46 billion U.S. dollars in 2024. It was forecasted to reach 38.7 billion U.S. dollars in 2029. Unorganized versus organized QSR sector Roadside eateries, Dhabas, and food stalls, the traditional fast food formats formed a major part of the unorganized sector. The organized fast-food sector in India was dominated by global food chains like Dominos, McDonalds, KFC and Pizza Hut. These leading chain restaurants successfully catered to the country's population and by adding customized dishes to their standard menus. Impact of COVID-19 on QSRs The food service industry was tremendously affected by the COVID-19 pandemic and the subsequent lockdowns. The pandemic created a massive demand for online food delivery services. Swiggy and Zomato emerged as the leading food delivery services in the country and introduced new features such as grocery delivery, pay later services and running errands to stay ahead of their competitors.
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The india quick service restaurants market size is projected to exhibit a growth rate (CAGR) of 7.22% during 2025-2033. The increasing integration of technology, such as online ordering platforms, mobile apps, and self-service kiosks, which enhances customer experience and operational efficiency, is driving the market.
In a 2024 survey conducted in India, 93 percent of respondents emphasized that food quality played a crucial role when ordering from Quick Service Restaurant (QSR) chains. Meanwhile, the second most significant factor which influenced their choice of QSR chains was price.
In 2023, India had over 104 thousand Quick Service Restaurant (QSR) outlets. The number of QSR outlets peaked in 2019, but decreased the following year due to the pandemic. It was projected to reach pre-pandemic numbers by 2028.
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India Restaurant and Food Service Industry Concentration & CharacteristicsThe size of the India Restaurant and Food Service Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.10% during the forecast period. The Indian Restaurant and Food Service Sector includes a variety of dining options, such as street vendors and high-end fine dining restaurants, catering to the diverse preferences of the country's large population. The increase is fueled by a growing preference among consumers for eating out, the emergence of creative restaurant ideas, and the appeal of different global foods. Jubilant FoodWorks Limited, along with other key players, dominate the market due to their wide range of brands and top-notch service. The industry is divided based on the type of foodservice (cafes & bars, cloud kitchens, full-service restaurants, quick-service restaurants), outlet (chained and independent), and location (leisure, lodging, retail, standalone, travel). In spite of obstacles like expensive operations and rivalries with fast food chains, the market remains optimistic due to the increasing demand for distinctive dining experiences and the utilization of digital tools to improve customer interaction. This path underscores the important position of the restaurant and food service sector in India's food scene and its possibility for further expansion. Recent developments include: April 2023: Barista Coffee opened its 350th store in Udaipur and is planning to reach the count of 500 in two years.March 2023: MMG Group, which owns and operates McDonald's restaurants in northern and eastern India, announced to invest USD 47.8 to USD 73.1 million over the next three years on reimaging of outlets and opening new ones.February 2023: Rebel Foods acquired the Franchise deal for Wendy's from Sierra Nevada to operate its stores across India. Rebel Foods is aiming to open 150 new offline Wendy's restaurants over the next decade.. Key drivers for this market are: Increasing Demand for Functional and Fortified Food, Multi-functionality and Wide Application of Riboflavin. Potential restraints include: Low Stability of Riboflavin on Exposure to Light and Heat. Notable trends are: Increased willingness of people to experiment with new cuisines and dining experiences propelling the market sales.
The food service market in India was estimated to be about 70 billion U.S dollars in 2023. It is estimated to increase to 125 billion U.S dollars in 2029. This estimates accounts for full service restaurants, quick service restaurants, cafes and bars and cloud kitchen segment.
Fast Food Market Size 2025-2029
The fast food market size is forecast to increase by USD 119.6 billion at a CAGR of 3% between 2024 and 2029.
The global fast food market is experiencing steady growth, driven by the increasing online presence of vendors and advancements in delivery technology. Key factors include shifting consumer preferences toward convenience and variety, fueled by busy lifestyles, and the rise of digital platforms and food delivery services that make ordering quick and seamless.
This report provides a practical resource for businesses, detailing market size, growth forecasts through 2028, and key segments like non-vegetarian fast food, which leads due to its broad appeal and diverse offerings. It explores trends such as the growing demand for fast-casual dining options that blend speed with quality and addresses challenges like intense competition from quick-service restaurants, which pressures pricing and innovation. The analysis is tailored for strategic planning, operational adjustments, and customer engagement strategies.
For companies looking to stay competitive in the global fast food market, this report offers clear, data-driven insights into leveraging digital trends and navigating a crowded landscape, ensuring they can adapt to evolving consumer demands and market dynamics.
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Brand loyalty remains a critical factor, with restaurants investing in advertising strategies and franchise opportunities to expand their reach. The labor market and safety regulations also influence the industry, with a focus on women's employment and industry events addressing workforce development. The industry's innovation is further shaped by the tech industry, with a growing emphasis on menu innovation, waste reduction, and the integration of healthy options. Overall, the market is characterized by its resilience and adaptability, with restaurants and delivery services continually adapting to meet changing consumer demands.
How is this Fast Food Industry segmented?
The fast food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Product
Non-vegetarian fast food
Vegetarian fast food
Service Type
Eat-in
Take away
Home delivery
Others
End-User
Quick Service Restaurants
Fast Casual Restaurants
Others
Geography
North America
Mexico
US
APAC
China
India
Japan
South Korea
Europe
Germany
UK
France
South America
Brazil
Middle East and Africa
By Product Insights
The non-vegetarian fast food segment is estimated to witness significant growth during the forecast period. The non-vegetarian the market experiences growth due to the demand for innovative and appetizing menu items, primarily featuring chicken, fish, seafood, and beef. Consumers seek low-calorie, high-protein options, fueling market expansion. Online ordering systems and nationwide lockdown restrictions have influenced the industry, with take-out facilities and home delivery becoming essential.
E-commerce and franchise business models cater to the convenience-driven working populations, particularly the millennial demographic. The convenience of on-the-go foods and the increasing internet penetration expand the consumer base. The fast-casual segment and novel food applications, such as Italian fillings and flavors, attract health-conscious consumers. Despite labor restraints, the industry continues to generate financial growth and income, with applications in various sectors, including tourism and travel.
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The non-vegetarian fast food segment was valued at USD 424.90 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American market is experiencing significant growth due to several factors. The expanding workforce and increasing urbanization have led to an increase In the number of fast food establishments, catering to the demand for convenient, on-the-go meals. Consumers' busy schedules and the affordability of fast food are driving up sales. The region's population, particularly the millennial demographic, prefers fast foods for their convenience and variety. E-commerce systems and online ordering have become increasingly popular, enabling consumers to order fro
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Indian foodservice market size was USD 71.23 billion in 2023 and is expected to grow to USD 165.24 billion by 2032 at a CAGR of 9.8%.
The market value of the Indian restaurants and food service industry was about four trillion Indian rupees as of fiscal year 2020. While the restaurants and food service market in the country is divided into two segments, the unorganized segment accounts for the major share of the market size. Nevertheless, the organized sectors, grew at a strong rate between 2014 and 2020. The value of the chain segment, including quick service restaurants (QSR), more than doubled.
The unorganized segment comprises of individuals or families selling ready to eat food through vendors, dhabas, food carts, street stalls and more.
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The India food service market size was valued at USD 50.99 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 123.5 Billion by 2033, exhibiting a CAGR of 10.33% from 2025-2033. The India food service market share is fueled by urbanization, higher disposable incomes, a rising inclination for eating out, the growth of quick-service restaurants (QSRs), and the impact of global food trends.
In 2023, the top three Quick Service Restaurant (QSR) brands in India were Domino’s, Pizza Hut, and KFC, which had a significant market presence in tier-one cities and a notable footprint in tier-two cities. However, their footprint in tier-three cities remained relatively limited. Store penetration is the proportion of cities where a brand operates at least one store.
This dataset provides information on 367,275 in India as of March, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.
Food Service Market Size 2025-2029
The food service market size is forecast to increase by USD 53,709.5 billion at a CAGR of 47.5% between 2024 and 2029.
The global foodservice market is experiencing consistent growth, driven by rising consumer demand for convenience and advancements in delivery technology and catering services. Key factors include shifting lifestyles that favor dining out or ordering in, particularly among urban populations, and the expansion of online food delivery platforms, which leverage mobile apps and real-time tracking to enhance customer experience.
This report provides a comprehensive guide for businesses, detailing market size, growth forecasts through 2028, and key segments like quick-service restaurants, which dominate due to their speed and affordability. It explores trends such as the growing popularity of plant-based menu options, reflecting dietary shifts, and addresses challenges like rising operational costs, which can squeeze margins in a competitive landscape. The analysis is designed to support strategic planning, menu development, and operational efficiency.
For companies aiming to thrive in the global foodservice market, this report offers clear, data-driven insights into capitalizing on convenience trends and managing cost pressures, ensuring they can adapt to an evolving and dynamic industry.
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The foodservice industry continues to evolve, with increasing adoption of technology and strategic partnerships to enhance the customer experience. Food delivery services have gained significant traction, offering convenience and flexibility to consumers. Market growth is driven by factors like population growth, changing consumer preferences, and advancements in food technology. The industry's size is substantial, with continuous expansion expected due to increasing demand for diverse and convenient food options.
How is this Food Service Industry segmented?
The food service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Service
Conventional
Centralized
Ready-prepared
Assembly-serve
Sector
Commercial
Non-commercial
Geography
APAC
China
India
Japan
South Korea
North America
Canada
US
Europe
Germany
UK
France
Italy
South America
Middle East and Africa
By Service Insights
The conventional segment is estimated to witness significant growth during the forecast period. The conventional food service system is a traditional approach used by companies to prepare and serve food on the same premises. This system ensures customers that their meals are freshly prepared and customized to their preferences. Depending on the food type, it is maintained in heated or chilled conditions before being served. This system is commonly used in institutions such as schools and universities, as well as in restaurants and cafeterias. Food prepared using this method can be distributed directly to dining rooms or lunch counters for service. Key players in the food service industry, including restaurant operators, hotel chains, independent business owners, and child care centers, utilize this system. The convenience of this approach allows for productivity gains, improved safety, and enhanced consumer experience.
With the increasing urbanization and population growth, particularly in urban areas, the demand for food service establishments has risen. The integration of technology, such as e-commerce systems and online ordering, has further boosted the growth of the food service industry. The sector encompasses various segments, including restaurants, cafes, and hotels, among others. The industry caters to diverse cuisines and dietary preferences, such as veganism, which is currently a popular food trend. The market is driven by factors such as changing consumer lifestyles, foreign investment, rising incomes, and high aspiration levels. The quality of food, punctuality of delivery, and full meal menus, including breakfast, lunch, and dinner options, are essential considerations for both fine dining establishments and casual dining restaurants.
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The conventional segment was valued at USD 1,173.40 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In an online survey conducted in October 2023 among India's urban population, approximately 46 percent of respondents reported Domino's and McDonald's as their preferred quick service restaurants. It was followed by KFC, with 42 percent expressing their preference. Interestingly, Gen Z favored Domino's, while Gen X preferred McDonald's.
The Asia Pacific fast food market is valued at USD 158 billion, based on a five-year historical analysis. This market is driven by the region's growing urban population and increasing disposable incomes, especially in developing economies like China and India.
APAC Food Service Market Size 2025-2029
The APAC food service market size is forecast to increase by USD 9.94 billion billion at a CAGR of 29.9% between 2024 and 2029.
The market is experiencing significant growth, driven by changing consumer lifestyles and the increasing demand for convenient food options. With the region's population becoming more urbanized and time-starved, there is a rising preference for quick and easy meals. This trend is particularly prominent in countries like China and India, where the number of working women and families with both parents employed outside the home is on the rise. Another key trend shaping the market is the growing demand for gluten-free fast food. As health consciousness becomes a priority for consumers, there is a rising demand for food that caters to specific dietary requirements.
This presents a significant opportunity for food service providers to offer gluten-free options and cater to this growing consumer base. However, the market is not without its challenges. Fluctuating raw material prices, particularly for staples like rice and wheat, can impact the profitability of food service businesses. Additionally, the increasing competition and fragmented nature of the market can make it difficult for companies to differentiate themselves and maintain market share. To capitalize on the opportunities presented by the market, food service providers must focus on innovation and differentiation. Offering unique menu items, investing in technology to streamline operations, and catering to specific dietary requirements are all strategies that can help companies stand out from the competition and attract and retain customers.
Additionally, building strong supply chain relationships and implementing effective price management strategies can help mitigate the impact of raw material price fluctuations. Overall, the market presents significant growth opportunities for companies that are able to navigate the challenges effectively and offer products and services that cater to the evolving needs and preferences of consumers.
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The Asia Pacific food service market encompasses a vast and dynamic industry, serving consumers in various establishments such as restaurants, cafes, bars, and more. This market exhibits significant growth, driven by increasing consumer preferences for convenience, diversity, and quality. Centralized food service systems, including commissary food and central kitchens, are gaining traction for their efficiency in food preparation and distribution. Food safety regulations are a critical focus, with stringent food safety codes and food laws in place to ensure public health and prevent foodborne illnesses. Business management systems are increasingly adopting technology to enhance customer service and streamline operations.
Employment opportunities In the food service sector are plentiful, with food safety agencies playing a crucial role in training and certification. Sustainability is a growing trend, with businesses prioritizing eco-friendly practices in food preparation, distribution, and waste management. Food distribution is undergoing transformation, with the rise of delivery services and storing technologies to maintain food quality and safety. Overall, the Asia Pacific food service market is a vibrant and evolving landscape, offering numerous opportunities for businesses and consumers alike.
How is this market segmented?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Product
Food sales
Beverage sales
Type
Delivery and takeaway
Restaurants
Fast food
Cafes and bars
Others
Geography
APAC
China
India
Japan
South Korea
By Product Insights
The food sales segment is estimated to witness significant growth during the forecast period.
The Asia Pacific (APAC) food service market is experiencing significant growth due to the region's higher sales of food items compared to other regions, accounting for approximately 30% of total sales. Food service and coffee chains are expanding their offerings to include a variety of fast foods, bakery items, and breakfast options, catering to consumers' increasing demand for convenience. Popular menu items include cakes, pastries, doughnuts, sandwiches, burgers, and pizza. Customer experience is a top priority In the food service industry, with excellent customer service, business management, and food safety regulations playing crucial roles. Centralized food service systems, such as commissary food systems, streamline food preparation and distribution, ensuring food safety and reducing operational costs.
Food safet
Fast Casual Restaurants Market Size 2025-2029
The fast casual restaurants market size is forecast to increase by USD 181.6 billion at a CAGR of 16.1% between 2024 and 2029.
The market is experiencing significant growth, driven by the increasing demand for innovation and customization in food offerings. Consumers are seeking more personalized dining experiences, leading to the rise in popularity of chef-driven fast casual restaurant franchises. This trend is particularly prevalent among the millennial demographic, who value convenience, affordability, and unique food experiences.
Mobile apps and self-service kiosks are becoming increasingly popular, allowing customers to order and pay for their meals quickly and conveniently. However, the market faces intense competition from quick-service restaurants, which offer similar convenience at lower prices. To stay competitive, fast casual restaurants are focusing on improving operational efficiency, expanding digital ordering capabilities, and offering loyalty programs to retain customers.
Additionally, partnerships with food delivery services and the adoption of contactless ordering and payment systems are becoming essential strategies for survival and growth in the market. Companies seeking to capitalize on these opportunities must remain agile and responsive to changing consumer preferences and competitive dynamics.
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Alcoholic beverages are increasingly common, expanding the offerings beyond food. Fast-food locations are responding with self-service kiosks and mobile ordering, aiming to streamline the dining experience. Ethnic-inspired dishes and burgers made with high-quality ingredients continue to gain popularity. Food delivery services further enhance convenience, allowing customers to enjoy their favorite meals from the comfort of their homes. Overall, the market is a dynamic and evolving sector, catering to diverse consumer demands and preferences.
How is the Fast Casual Restaurants Industry segmented?
The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
Product
North American
Italian
Mexican
Others
Channel
Dine-in
Takeaway
Type
Franchised
Standalone
Geography
North America
US
Canada
APAC
Australia
China
India
Japan
Europe
France
Germany
Italy
UK
South America
Middle East and Africa
By Product Insights
The North American segment is estimated to witness significant growth during the forecast period. Fast casual restaurants have gained significant popularity in the US, UK, and Australia due to the increasing demand for quick, fresh, and convenient meal options. According to research, approximately one-third of children and teenagers in these countries consume sandwiches, burgers, or similar fast-serve foods daily, with about one-fifth obtaining over half of their daily nutritional requirements from these meals. In response, they offer a range of healthy options on their menus to cater to this demographic. Sandwiches, in particular, are favored by millennials, who prioritize fast and convenient meals. The US market alone consumes over 290 million to 300 million sandwiches daily.
Fast casual restaurants also provide seating areas with Wi-Fi, online ordering, delivery services, and self-service kiosks for added convenience. Additionally, the industry incorporates automation, scheduling software, digital inventory tracking, and automated purchasing tools for efficient inventory management and customer satisfaction. Plant-based offerings, sustainable food alternatives, and international flavors are also trending in the sector. The economic recession and the coronavirus outbreak have accelerated the adoption of digital platforms, including mobile apps and online ordering systems, for contactless dining experiences. Franchise opportunities and door-to-door delivery services further expand the market reach of fast casual restaurants.
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The North American segment was valued at USD 46.80 billion in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Fast casual restaurants in North America cater to the growing demand for customization, particularly among millennials. Bowls have emerged as a popular choice due to their versatility and customizatio
In the organized market of the Indian restaurants and food service industry, quick service restaurants accounted for the largest share of about 47 percent in financial year 2020. Casual dining ranked second that year.
Cuisine-based restaurants
There are several reasons including change in lifestyles, disposable incomes, variety in cuisines that influence the choice of dining out. Among the various casual dining restaurants, Indian cuisine was foremost in the country. This is in line with the preference of customers; for instance, in Bangalore, almost half of the restaurants served Indian cuisine and are thriving. The country also has many fine dining restaurants that serve Indian delicacies with unique cultural experiences.
Food and drinks
Although all food service includes drinks, alcohol is served only with a license. Before the last decade, alcohol consumption in the country had increased, mainly due to the change in lifestyle and a cultural acceptance of consuming drinks alongside food. The result of fewer restrictions on pubs and restaurants serving alcohol have a profitable impact on revenues.
In 2019, full service restaurants in India had a market share of 64 percent while street food had a market share of 29 percent. This was the highest share among those countries with the biggest foodservice markets worldwide. Cafes and bars as well as quick service restaurants had only market shares of three percent each.
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The fast food bag market is estimated to be valued at US$ 486.0 million in 2024. The market valuation was US$ 460.7 million in 2023. The market is projected to progress at a CAGR of 5.5% over the forecast period from 2024 to 2034. By 2034, the market is expected to reach US$ 830.2 million.
Attributes | Details |
---|---|
Fast Food Bag Market Value for 2024 | US$ 486.0 million |
Projected Market Value for 2034 | US$ 830.2 million |
Value-based CAGR from 2024 to 2034 | 5.5% |
Historical Performance of the Fast Food Bag Market
Market Valuation (2019) | US$ 380.0 million |
---|---|
Historical CAGR (2019 to 2023) | 4.9% |
Historical Market Valuation (2023) | US$ 460.7 million |
Category-wise Outlook
Top Material Type | Brown Kraft |
---|---|
Market Share in 2024 | 82.5% |
Top End Use | Hotels, Restaurants, and Cafes |
---|---|
Market Share in 2024 | 66.1% |
Country-Wise Analysis
Countries | CAGR (2024 to 2034) |
---|---|
United States | 5.4% |
Japan | 5.0% |
Australia | 4.1% |
India | 7.5% |
China | 6.7% |
The quick-service restaurant market in India was valued at about 25.46 billion U.S. dollars in 2024. It was forecasted to reach 38.7 billion U.S. dollars in 2029. Unorganized versus organized QSR sector Roadside eateries, Dhabas, and food stalls, the traditional fast food formats formed a major part of the unorganized sector. The organized fast-food sector in India was dominated by global food chains like Dominos, McDonalds, KFC and Pizza Hut. These leading chain restaurants successfully catered to the country's population and by adding customized dishes to their standard menus. Impact of COVID-19 on QSRs The food service industry was tremendously affected by the COVID-19 pandemic and the subsequent lockdowns. The pandemic created a massive demand for online food delivery services. Swiggy and Zomato emerged as the leading food delivery services in the country and introduced new features such as grocery delivery, pay later services and running errands to stay ahead of their competitors.