The India Quick Service Restaurant Market Report is Segmented by Service Type (Dine-In, Delivery, and More), Cuisine (Asian, European, and More), Outlet (Chained Outlets and Independent Outlets), and Location (Leisure, Travel, and More). The Market Forecasts are Provided in Terms of Value (USD).

The quick-service restaurant market in India was estimated at about ** billion U.S. dollars in 2025. It was forecasted to reach ** billion dollars in 2030. Unorganized versus organized QSR sector Roadside eateries, Dhabas, and food stalls, the traditional fast food formats formed a major part of the unorganized sector. The organized fast-food sector in India was dominated by global food chains like Dominos, McDonalds, KFC and Pizza Hut. These leading chain restaurants successfully catered to the country's population and by adding customized dishes to their standard menus. Impact of COVID-19 on QSRs The food service industry was tremendously affected by the COVID-19 pandemic and the subsequent lockdowns. The pandemic created a massive demand for online food delivery services. Swiggy and Zomato emerged as the leading food delivery services in the country and introduced new features such as grocery delivery, pay later services and running errands to stay ahead of their competitors.

The india quick service restaurants market size is projected to exhibit a growth rate (CAGR) of 7.22% during 2025-2033. The increasing integration of technology, such as online ordering platforms, mobile apps, and self-service kiosks, which enhances customer experience and operational efficiency, is driving the market.

In 2025, India was estimated to have over ******* Quick Service Restaurant (QSR) outlets, and was projected to increase over the decade.

Discover the booming India Quick Service Restaurant (QSR) market! This in-depth analysis reveals an 8.62% CAGR, market size projections, key drivers, trends, and competitive insights for 2025-2033. Learn about top players like McDonald's and Wow! Momo, and explore regional market dynamics. Key drivers for this market are: Rising Health Consciousness among consumer. Potential restraints include: High Cost of natural Ingredients. Notable trends are: Fast-delivery options along with hygienic food and the essence of brand loyalty boost the sales.

The India Full Service Restaurant (FSR) market is experiencing robust growth, driven by rising disposable incomes, changing lifestyles, and a burgeoning young population with a preference for dining out. The market's segmentation reveals a diverse landscape, with Asian, European, and North American cuisines holding significant shares. Chained outlets are increasingly dominating the market, leveraging brand recognition and economies of scale to expand their presence across various locations like leisure centers, hotels, and standalone establishments. The growth is further fueled by increasing tourism and a preference for convenient, high-quality dining experiences. While challenges exist, including rising input costs and competition from quick-service restaurants (QSRs), the overall market outlook remains positive. Strategic partnerships, menu innovation, and focus on customer experience are key strategies adopted by leading players like Barbeque Nation Hospitality Ltd., Haldiram Foods International Pvt Ltd., and ITC Limited to maintain a competitive edge. The expansion of the middle class and the increasing adoption of online food ordering and delivery services are also expected to significantly contribute to market growth in the coming years. Growth is expected to be particularly strong in urban areas with a high concentration of young professionals and tourists. The forecast period (2025-2033) projects continued expansion of the India FSR market. While precise CAGR figures are unavailable, assuming a moderate growth trajectory consistent with emerging market dynamics, a conservative estimate of a 7-8% annual growth rate would be reasonable. This is based on the current trends of increased urbanization, rising tourism, and the continuous evolution of consumer preferences towards diverse culinary options and experiences. This growth will be largely driven by the expansion of existing restaurant chains into new locations and the emergence of new players catering to niche market segments. Key areas for future growth include enhancing the digital experience and optimizing supply chain efficiencies. Recent developments include: August 2023: ITC invested nearly USD 72.415 million in opening its 12th luxury hotel chain in Gujarat.January 2023: Indian Hotels Company (IHCL) announced the signing of its first hotel in Indore, Madhya Pradesh, under the Vivanta brand. The Greenfield project is slated to open in 2026.December 2022: Ohri's Group identified four brands: Qaffeine-The Coffee Shop, Sahib's Barbeque, Cake Nation, and Ming's Court, to expand its operations in India. By 2026, the company plans to expand, with its first phase beginning operations in Bengaluru, Pune, Mumbai, and Goa. In the next two years, Ohri's will be visible across major towns in the country.. Notable trends are: Residents looking for international cuisines and increased dine-out culture fueling the sales.

The India Quick Service Restaurant (QSR) market is experiencing robust growth, driven by factors such as rising disposable incomes, changing lifestyles, increasing urbanization, and a burgeoning young population with a preference for convenient and affordable dining options. The market's diverse culinary landscape, encompassing bakeries, burgers, ice cream parlors, meat-based cuisines, pizza outlets, and other QSR offerings, caters to a wide range of consumer preferences. The presence of both chained and independent outlets, strategically located across leisure, lodging, retail, standalone, and travel segments, further contributes to market expansion. Significant growth is witnessed in both urban and semi-urban areas, fueled by the increasing penetration of smartphones and online food delivery platforms. Competition is fierce, with established international players like McDonald's and Yum! Brands alongside successful domestic brands like Jubilant FoodWorks and Wow! Momo Foods vying for market share. This competitive environment is fostering innovation in menus, service delivery, and customer engagement strategies. While challenges exist, such as fluctuating raw material prices and maintaining consistent food quality across multiple outlets, the long-term outlook for the India QSR market remains exceptionally positive. Further expansion is expected to be fueled by ongoing investments in technology, improved supply chain management, and strategic partnerships. The market segmentation reveals significant opportunities for specialized QSR concepts catering to specific dietary preferences and demographic segments. Growth in the chained outlet segment will continue, but independent outlets will retain a crucial role, particularly in local markets and niche offerings. The focus on digital marketing and customer loyalty programs will intensify as brands strive to enhance customer engagement and brand awareness. Given the robust growth trajectory, it is anticipated that the India QSR market will continue to attract both domestic and international investment in the coming years. The continued emphasis on hygiene and food safety standards will also be crucial for sustained success within this competitive landscape. Recent developments include: August 2023: Subway was acquired by private equity firm Roark Capital for USD 8.95 billion. To fully receive the amount, Subway needs to achieve certain cash flow milestones within a period of two or more years after the deal is completed.January 2023: Jubilant Foodworks announced its near-medium-term outlook. The company plans to open 250 stores for Domino's in India in the next 12-18 months with a capital investment of INR 900 crore.January 2023: Popeyes introduced the new Shrimp Roll to its seafood menu.. Notable trends are: Fast-delivery options along with hygienic food and the essence of brand loyalty boost the sales.

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Quick Service Restaurants Market Size 2025-2029

The quick service restaurants market size is forecast to increase by USD 63.8 billion, at a CAGR of 2.2% between 2024 and 2029. Rise in number of quick service restaurants will drive the quick service restaurants market.

Major Market Trends & Insights

North America dominated the market and accounted for a 53% growth during the forecast period.
By the Service, the Eat-in service sub-segment was valued at USD 270.60 billion in 2023
By the Type, the Chain sub-segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 18.09 billion
Future Opportunities: USD 63.80 billion 
CAGR : 2.2%
North America: Largest market in 2023

Market Summary

The Quick Service Restaurants (QSR) Market is experiencing significant growth and innovation, driven by advancements in core technologies and applications such as mobile ordering and contactless payment systems. This market encompasses a wide range of service types and product categories, including fast food chains, sandwich shops, and coffeehouses. Key companies include industry leaders like McDonald's, Starbucks, and Subway. Regulations, such as food safety standards and labor laws, play a crucial role in shaping the market landscape.
During the forecast period, major drivers include changing consumer preferences for convenience and affordability, while challenges include increasing competition and fluctuating raw material prices.
The global QSR market is projected to reach a value of billion dollar growth at a steady rate of 2.2% annually. Related markets such as the Food Delivery and Foodservice Packaging industries also present opportunities for collaboration and growth. 

What will be the Size of the Quick Service Restaurants Market during the forecast period?

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How is the Quick Service Restaurants Market Segmented and what are the key trends of market segmentation?

The quick service restaurants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Eat-in service
  Takeaway service
  Drive-thru service
  Home delivery service


Type

  Chain
  Independent


Product Type

  Burger and sandwich
  Pizza
  Asian cuisine
  Frozen desserts and ice cream
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Service Insights

The eat-in service segment is estimated to witness significant growth during the forecast period.

In the dynamic quick service restaurant market, operational efficiency is a top priority. Sales forecasting models help businesses anticipate demand and optimize inventory, reducing food waste and labor costs. Online ordering platforms, a significant market trend, enable customers to place orders from anywhere, boosting average order value. Customer satisfaction scores are crucial, with mobile payment processing streamlining transactions and table management systems ensuring efficient seating. Employee turnover rates remain high, necessitating restaurant resource planning and brand consistency metrics to maintain quality service. Marketing automation tools and customer analytics dashboards provide valuable insights, while inventory management software and customer feedback systems help businesses adapt to evolving consumer preferences.

Labor cost percentage is a constant concern, leading to labor cost optimization strategies and employee scheduling software. Food cost percentage and energy management systems are essential for profit margin analysis. Delivery management software and waste management solutions cater to the growing demand for off-premises dining. Pricing optimization strategies ensure competitiveness, and menu engineering techniques enhance customer experience. Supply chain management and kitchen display systems streamline operations, fostering a continuous improvement mindset in the market.

The Eat-in service segment was valued at USD 270.60 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Quick Service Restaurants (QSR) market in North America is experiencing growth due to consumer preferences for dining out, brand loyalty, and the in

In 2023, the average order value (AOV) of a Quick Service Restaurant (QSR) was **** U.S. dollars. It has linearly increased since 2017. The average order value of QSR was projected to reach **** U.S. dollars by 2029.

The market value of the Indian restaurants and food service industry was about ************* Indian rupees as of fiscal year 2020. While the restaurants and food service market in the country is divided into two segments, the unorganized segment accounts for the major share of the market size. Nevertheless, the organized sectors, grew at a strong rate between 2014 and 2020. The value of the chain segment, including quick service restaurants (QSR), more than doubled. The unorganized segment comprises of individuals or families selling ready to eat food through vendors, dhabas, food carts, street stalls and more.

The India Foodservice Market Report is Segmented by Foodservice Type (Cafés and Bars, Cloud Kitchens, Full-Service Restaurants, Quick-Service Restaurants), Outlet (Chained Outlets and Independent Outlets), Location (Leisure, Lodging, Retail, Standalone, Travel), Service Type (Dine-In, Takeaway, Delivery), and Geography (India). The Market Forecasts are Provided in Terms of Value (USD).

The Airport Quick Service Restaurants Market Report is Segmented by Type (Fast Foods and Meals, Beverages, and Bakery and Confectionery) and Geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

The food service market in India was estimated to be about ** billion U.S. dollars in 2025. It was estimated to increase to, around*** billion U.S. dollars in 2030. This estimates accounts for full service restaurants, quick service restaurants, cafés and bars and cloud kitchen segment.

Comprehensive dataset containing 516,757 verified Fast food restaurant businesses in India with complete contact information, ratings, reviews, and location data.

The global Restaurants and Mobile Food Service market is poised for significant expansion, driven by evolving consumer lifestyles, increasing disposable incomes, and the pervasive influence of digital platforms. Valued at an estimated USD 1,500 million in 1971, the market is projected to experience a Compound Annual Growth Rate (CAGR) of approximately 7.5% during the study period of 2019-2033. This robust growth is fueled by several key drivers. The proliferation of fast-casual dining and the demand for convenience are reshaping consumer preferences, with consumers increasingly seeking quick, quality meal options. Furthermore, the integration of technology, including online ordering, food delivery apps, and contactless payment solutions, has become indispensable, catering to the on-the-go nature of modern life. The expansion of quick-service restaurants (QSRs) and the growing popularity of mobile food trucks are also contributing to market momentum, offering accessibility and diverse culinary experiences. Despite this positive trajectory, the market faces certain restraints. Rising operational costs, including labor and ingredient expenses, can impact profitability for businesses. Intense competition within the fragmented market also necessitates continuous innovation and strategic differentiation to maintain market share. Geographically, North America currently leads the market, bolstered by a mature dining culture and a high adoption rate of food delivery services. However, the Asia Pacific region is anticipated to witness the fastest growth, driven by a burgeoning middle class, rapid urbanization, and increasing digitalization, particularly in countries like China and India. The market segmentation reveals a strong presence of both full-service and limited-service restaurants, with chain stores holding a significant, albeit increasingly challenged, market position against agile standalone establishments and innovative mobile food services. Key players like McDonald's, Yum China Holdings, and Darden Restaurants are actively innovating to adapt to these dynamic market conditions.

As of 2024, quick service restaurants had the************** in the organized food service sector in India. It was followed by pubs, clubs, and bars at nearly ** percent.

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Fast Casual Restaurants Market Size 2025-2029

The fast casual restaurants market size is forecast to increase by USD 181.6 billion, at a CAGR of 16.1% between 2024 and 2029.

The market is characterized by a significant demand for innovation and customization in food menus, driven by consumers' evolving preferences and expectations. This trend is further fueled by the increasing popularity of chef-driven fast casual restaurant franchises, which offer unique culinary experiences , fresh food and higher quality ingredients. However, this market faces intense competition from quick-service restaurants, which continue to dominate the food industry with their affordability and convenience.
Navigating this competitive landscape requires strategic planning and a focus on differentiating offerings through unique menu items, efficient operations, and exceptional customer service. Companies that successfully balance affordability, quality, and innovation are well-positioned to capitalize on the growing demand for customized dining experiences in the fast casual restaurant sector.

What will be the Size of the Fast Casual Restaurants Market during the forecast period?

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The fast casual restaurant market continues to evolve, with dynamic market dynamics shaping various sectors. Quick service restaurants (QSRs) are increasingly integrating mobile ordering and recipe management systems for operational efficiency and customer convenience. Online ordering and delivery services are gaining popularity, driving sales growth and brand awareness. Seasonal menus cater to customer preferences, while operational efficiency is enhanced through inventory management and kitchen equipment. Customer retention is a key focus, with employee training, customer service, and community engagement essential for fostering loyalty. Franchise models offer expansion opportunities, while health inspections ensure hygiene standards. Table service and counter service options cater to diverse customer needs.

Food cost control, allergen management, and menu engineering are crucial for maintaining profitability. Sales forecasting and price optimization help manage peak demand. Social media marketing and online reputation management are essential for effective brand management. Restaurant design, labor management, and supply chain management are ongoing concerns. Dietary restrictions and menu customization cater to diverse customer needs. Technology adoption, from point-of-sale systems to data analytics, is transforming the industry. Limited service restaurants, casual dining, and full service restaurants each face unique challenges and opportunities. The fast casual dining sector continues to unfold, with ongoing patterns and applications across various aspects of the industry.

How is this Fast Casual Restaurants Industry segmented?

The fast casual restaurants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  North American cuisine
  Italian
  Mexican
  Others


Channel

  Dine-in
  Takeaway


Type

  Franchised
  Standalone


End-User

  Health-Conscious
  Family-Oriented
  Young Professionals


Geography

  North America

    US


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The north american cuisine segment is estimated to witness significant growth during the forecast period. Fast casual dining is a thriving sector in the US market, with millions of consumers, particularly millennials, opting for quick, fresh, and convenient meal options daily. According to industry estimates, approximately one-third of children and teenagers in the US, Canada, and select Asian and European countries consume sandwiches, burgers, or similar quick-serve foods daily, contributing significantly to their dietary needs. In response, fast casual restaurants in the US, UK, and Australia have expanded their menus to include healthier options, recognizing the demand for nutritious meals among this demographic. The fast casual dining industry is also leveraging technology to streamline operations and enhance customer experience.

The North American cuisine segment was valued at USD 46.80 billion in 2019 and showed a gradual increase during the forecast period. Mobile ordering and recipe management systems facilitate efficient food preparation and menu customization, while online ordering, delivery services, and sales forecasting enable restaurants

Indian foodservice market size was USD 71.23 billion in 2023 and is expected to grow to USD 165.24 billion by 2032 at a CAGR of 9.8%.

The Saudi Arabia Quick Service Restaurants Market Report is Segmented by Cuisine (Bakeries, Burger, Ice Cream, Meat-Based Cuisines, Pizza, Other QSR Cuisines), Outlet (Chained Outlets, Independent Outlets), Locations (Leisure, Lodging, Retail, Standalone, Travel), Service Type (Dine-In, Takeaway, Delivery), and Geography (Regional Analysis). The Market Forecasts are Provided in Terms of Value (USD).

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Fast Food Market Size 2025-2029

The fast food market size is forecast to increase by USD 119.6 billion, at a CAGR of 3% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 35% growth during the forecast period.
By the Product - Non-vegetarian fast food segment was valued at USD 424.90 billion in 2023
By the Service Type - Eat-in segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 28.51 billion
Market Future Opportunities: USD 119.60 billion 
CAGR : 3%
APAC: Largest market in 2023

Market Summary

The global fast food market was valued at USD 712 billion in 2024 and is expected to reach USD 895 billion by 2029, driven by rising urbanization, convenience trends, and changing dietary preferences. The U.S. accounts for over 28% of global fast food sales, with more than 194,000 fast-food establishments operating nationwide. Quick Service Restaurants (QSRs) dominate, representing over 60% of market revenue, while online food delivery platforms contribute to over 30% of total orders globally. Increasing demand for plant-based menu options, gluten-free offerings, and low-calorie meals reflects growing health-conscious consumer behavior. Additionally, AI-driven personalization and self-service kiosks are transforming customer experience in the industry. Internal linking opportunities include Functional Food Ingredients Market, Plant-Based Food Market, and Online Food Delivery Market, which align with evolving fast-food trends and consumer expectations.

What will be the Size of the Fast Food Market during the forecast period?

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The fast food market continues to expand, driven by innovations in restaurant technology and the integration of food service equipment designed to improve speed and efficiency. Brands are adopting POS terminal integration and online ordering integration to streamline transactions and meet growing consumer demand for convenience. Enhancing kitchen workflow efficiency and implementing structured employee training programs are critical to reducing errors and ensuring consistency in service.

Modern operators rely heavily on customer feedback systems and data driven decision making to refine operations. Advanced supply chain traceability, stringent food quality control, and robust sanitation protocols support compliance and safety, while strategies for operational efficiency and cost reduction strategies remain essential for maintaining margins. Growth initiatives include revenue generation, customer acquisition, and customer retention, supported by menu optimization and targeted campaigns informed by marketing analytics and brand positioning.

Strategic decisions like location analysis and franchise development influence expansion, while effective store operations, staff management, and inventory control are key for sustaining performance. Tools for food cost control, quality assurance, and sales forecasting help operators maintain profitability. Additionally, profitability analysis, risk management, and a strong focus on customer experience are shaping the competitive landscape. With digitalization and analytics driving innovation, the sector is evolving toward faster, smarter, and more customer-centric models.

How is this Fast Food Industry segmented?

The fast food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Non-vegetarian fast food
  Vegetarian fast food


Service Type

  Eat-in
  Take away
  Home delivery
  Others


End-User

  Quick Service Restaurants
  Fast Casual Restaurants
  Others


Target Audience

  Youth
  Families
  Professionals


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The non-vegetarian fast food segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, various strategies are employed by outlets to attract consumers and drive growth. Menu engineering principles introduce innovative non-vegetarian dishes, primarily focusing on fish, seafood, chicken, beef, and other options. Consumers' preference for low-calorie and high-protein food products, such as meat-based offerings, further propels market expansion. Chicken, in particular, is a highly demanded non-vegetarian fast food category. Resta