The number of QVC's consolidated consumers worldwide in 2021 amounted to approximately 15.1 million, of which 4.7 million were QVC International customers. Customers from QxH made up 10.4 million, which is a combination of the segments HSN and QVC.

In 2021, QVC, a subsidiary of Qurate Retail Inc., generated 11.35 billion U.S. dollars in revenue around the globe. This marks a decrease from the 11.47 billion reported in 2020. 2020 marked the company’s biggest year of all time in terms of revenue generation, increasing annual figures by more than 2.7 billion U.S. dollars in comparison to 2017 after experiencing years of relative stagnation.

What does QVC do?

QVC is a television home shopping network which is broadcast primarily in the United States and also operates subsidiary stations in a handful of European countries as well as Japan and China. As of 2017, QVC programming reached hundreds of millions of consumers around the world, with the company’s biggest markets being the United States and China. In addition to the hundreds of millions of QVC viewers around the world, the company also boasts millions of paying customers, over eight million of which reside in the United States.

QVC.com

In addition to their television shopping network, the company also operates a website called qvc.com which serves as the company’s online marketplace. Although the online shopping market is traditionally dominated by large companies such as Amazon, Alibaba and Walmart, qvc.com has managed to carve out a significant online shopping platform, partially thanks to traffic generated by its television network. As of 2018 qvc.com ranked as one of the top e-commerce stores in the U.S. in terms of both net sales and share of visits.

The graph shows the number of TV households QVC programming reached worldwide in 2017, by region. In China, 129 million TV households received QVC's TV shopping channels.

TV shopping network QVC generated 6.5 billion U.S. dollars revenue with its global e-commerce activities in 2021, marking an increase from the 6.4 billion recorded in the previous year. The company's e-commerce revenue in 2021 was more than double that of 2013, highlighting the increased appeal of online shopping among consumers.

QVC Inc. Company Profile, Opportunities, Challenges and Risk (SWOT, PESTLE and Value Chain); Corporate and ESG Strategies; Competitive Intelligence; Financial KPI’s; Operational KPI’s; Recent Trends: “ Read More

The timeline shows data on the revenue generated by QVC Incorporated in the United States from 2012 to 2017. The TV shopping network generated 6.1 billion U.S. dollars revenue with its activities in the U.S. in 2017.

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The global teleshopping market, valued at $20,570 million in 2025, is experiencing significant growth driven by the increasing penetration of internet and mobile devices, coupled with the rising popularity of online shopping, particularly amongst the 30-49 and 50+ age demographics. The convenience of home shopping, especially for time-constrained individuals, fuels market expansion. While traditional teleshopping channels like television remain important, the integration of e-commerce platforms and social media marketing strategies is transforming the industry. This convergence allows for targeted advertising, personalized offers, and a broader reach. Key players like QVC, HSE24, and ShopHQ leverage their established brands and extensive product catalogs to maintain market leadership, while newer entrants utilize digital platforms for disruptive innovation. However, challenges remain, such as the need to build trust and overcome consumer concerns about product quality and return policies in online teleshopping. Competition from established e-commerce giants also exerts pressure on market participants. Despite these challenges, the market’s future looks bright. Growth will be further fueled by improvements in logistics and delivery services, as well as the increasing adoption of advanced technologies such as augmented reality (AR) and virtual reality (VR) for immersive shopping experiences. This will lead to a more engaging and personalized teleshopping experience, driving further market penetration. Geographic expansion, particularly in emerging markets with rising disposable incomes and increasing internet access, represents another significant growth opportunity. The segmentation of the market by age group allows for tailored marketing strategies, maximizing reach and engagement across different customer demographics. Strategic partnerships and mergers and acquisitions are also likely to shape the competitive landscape, leading to further consolidation in the market. Overall, the teleshopping market is poised for sustained growth throughout the forecast period (2025-2033), driven by technology advancements, evolving consumer behavior, and strategic market initiatives.

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How high is the brand awareness of QVC in Germany?When it comes to fashion online shop users, brand awareness of QVC is at 47% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is QVC in Germany?In total, 6% of German fashion online shop users say they like QVC. However, in actuality, among the 47% of German respondents who know QVC, 13% of people like the brand.What is the usage share of QVC in Germany?All in all, 5% of fashion online shop users in Germany use QVC. That means, of the 47% who know the brand, 11% use them.How loyal are the customers of QVC?Around 4% of fashion online shop users in Germany say they are likely to use QVC again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.What's the buzz around QVC in Germany?In July 2022, about 6% of German fashion online shop users had heard about QVC in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around QVC in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

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QVC, the subsidiary of Qurate Retail Inc., reported an income of 1.51 billion U.S. dollars from its 2021 activities around the globe, marking a slight decrease from the company's income in 2020 of 1.57 billion U.S. dollars.

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Financial overview and grant giving statistics of There With Care

QVC's employees shipped 236 million units globally in 2021, down from 239 million units the previous year. The company's order volume from 2012 to 2019 and showed more or less consistent growth annually, with the 2020 figure the highest recorded.

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