100+ datasets found
  1. Most used social networks 2025, by number of users

    • statista.com
    • ai-chatbox.pro
    • +1more
    Updated Mar 26, 2025
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    Statista (2025). Most used social networks 2025, by number of users [Dataset]. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
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    Dataset updated
    Mar 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2025
    Area covered
    Worldwide
    Description

    Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

  2. Most popular social media apps in the U.S. 2019, by audience

    • statista.com
    • ai-chatbox.pro
    Updated May 20, 2025
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    Statista (2025). Most popular social media apps in the U.S. 2019, by audience [Dataset]. https://www.statista.com/statistics/248074/most-popular-us-social-networking-apps-ranked-by-audience/
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    Dataset updated
    May 20, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 2019
    Area covered
    United States
    Description

    Despite a tumultuous 2018, Facebook is still the top social network in the United States, with 169.76 million mobile users accessing the Facebook app in September 2019. The company’s other properties Instagram and Facebook Messenger ranked second and third with 121 and 106 million users respectively. Cambridge Analytica scandal 2018 The biggest social media company in the world had a difficult 2018. The platform has long been accused of enabling the spread of fake news during the 2016 election and beyond. One of the first and biggest negative Facebook stories of 2018 was the Cambridge Analytica scandal, which unfolded from March 2018. The Guardian, The Observer, and The New York Times simultaneously reported on political data firm Cambridge Analytica harvesting data of millions of Facebook users worldwide without their knowledge before the 2016 election, which led to Facebook CEO Mark Zuckerberg having to testify before Congress in April 2018. Facebook usage behavior changes Due to the revelations about Facebook and the company’s treatment of private user data, many U.S. users are planning to use the social network much less and to be much more careful about what they post . During an April 2018 survey, only 20 percent of respondents stated that their Facebook usage has not changed, and they were planning on continuing to use the social platform as much as they always had in the past.

  3. Ranking of social media platforms in Russia Q3 2024, by user share

    • statista.com
    Updated Mar 7, 2025
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    Statista (2025). Ranking of social media platforms in Russia Q3 2024, by user share [Dataset]. https://www.statista.com/statistics/867549/top-active-social-media-platforms-in-russia/
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    Dataset updated
    Mar 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Russia
    Description

    More than three-quarters of the Russian online population aged 16 years and older used the Telegram messenger, thus making it the most-used social media platform among those listed in the ranking. WhatsApp ranked second, with a penetration rate of nearly 74 percent, followed by VK and TikTok. Social media usage in Russia In 2024, the daily time spent on social media in Russia was recorded at roughly two hours and 20 minutes per user on average. After Facebook, Instagram, and X (formerly Twitter) were blocked in Russia at the end of February and the beginning of March 2022, a significant increase in activity was recorded on VK and Telegram. For example, the daily audience on VK increased by almost nine percent, while the number of friends requests and feed views grew by 250 percent and 25 percent, respectively. YouTube From the global perspective, YouTube ranked second after Facebook, which remained the leading social media platform with about three billion active users. The U.S.-based channel MrBeast had the highest number of subscribers on YouTube with around 343 million as of January 2025. India-based T-Series followed with 284 million subscribers as of that month.

  4. U.S. market share of leading social media websites 2025

    • statista.com
    • ai-chatbox.pro
    Updated Jun 25, 2025
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    Statista (2025). U.S. market share of leading social media websites 2025 [Dataset]. https://www.statista.com/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2025
    Area covered
    United States
    Description

    In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

  5. Norway: most popular social media platforms 2024

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). Norway: most popular social media platforms 2024 [Dataset]. https://www.statista.com/forecasts/1418000/norway-most-used-social-media-platform-brand
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 20, 2024 - May 21, 2024
    Area covered
    Norway
    Description

    As of March 2024, *************** was the most popular social media platform in Norway, with ** percent of social network users in the country using the service. Overall, Instagram and Snapchat were used by ** percent and ** percent of the online population, respectively. YouTube was also popular, with ** percent of respondents stating that they used the service. Moreover, ***** percent of internet users in Norway were using mobile-first photo platform BeReal.

  6. Denmark: most popular social media platforms 2024

    • statista.com
    Updated Oct 15, 2024
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    Statista (2024). Denmark: most popular social media platforms 2024 [Dataset]. https://www.statista.com/forecasts/1417895/denmark-most-used-social-media-platform-brand
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    Dataset updated
    Oct 15, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 18, 2024 - Mar 15, 2024
    Area covered
    Denmark
    Description

    As of March 2024, Meta's Facebook was the most popular social media platform in Denmark, with 81 percent of social network users in the country using the service. Instagram and YouTube ranked second, with almost six in ten users in Denmark accessing these online platforms. Snapchat was also relatively popular, with 39 percent of respondents stating that they used the app.

  7. Most popular social networks worldwide 2021, by reach

    • statista.com
    Updated Aug 17, 2022
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    Statista (2022). Most popular social networks worldwide 2021, by reach [Dataset]. https://www.statista.com/statistics/274773/global-penetration-of-selected-social-media-sites/
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    Dataset updated
    Aug 17, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2021 - Feb 2021
    Area covered
    Worldwide
    Description

    As of February 2021, YouTube had a global penetration rate of 62 percent, followed closely by Meta's Facebook, with 61 percent. Overall, instant messaging service WhatsApp had a global penetration rate of 52 percent. Additionally, 12 percent of people used TikTok, and one in ten people around the world use messaging service Telegram.

  8. Leading social media platforms used by marketers worldwide 2024

    • statista.com
    • ai-chatbox.pro
    • +1more
    Updated Mar 28, 2025
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    Statista (2025). Leading social media platforms used by marketers worldwide 2024 [Dataset]. https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
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    Dataset updated
    Mar 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2024
    Area covered
    Worldwide
    Description

    During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

  9. Finland: most popular social media platforms 2024

    • statista.com
    Updated Oct 15, 2024
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    Statista (2024). Finland: most popular social media platforms 2024 [Dataset]. https://www.statista.com/forecasts/1417979/finland-most-used-social-media-platform-brand
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    Dataset updated
    Oct 15, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 3, 2023 - Mar 19, 2024
    Area covered
    Finland
    Description

    According to a survey conducted in March 2023 in Finland, Facebook was the most popular social media platform, with 73 percent of the online population accessing the service. Instagram was also widely used, with a reach of 67 percent. Jodel, an app that connects people with their local communities, was used by around one in ten internet users in Finland.

  10. Ranking of social media platforms in Russia 2024, by monthly publications

    • statista.com
    Updated Dec 16, 2024
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    Statista (2024). Ranking of social media platforms in Russia 2024, by monthly publications [Dataset]. https://www.statista.com/statistics/284447/social-media-platforms-by-publications-russia/
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    Dataset updated
    Dec 16, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Russia
    Description

    Vkontakte enjoyed the highest place in the ranking of social networks in Russia, at 378 million monthly publications as of October 2024. Odnoklassniki followed with roughly over 150 million publications per month. VKontakte: the Facebook of Russia VKontakte, also referred to as VK, primarily services the Russian market with a social network that borrows very heavily from Facebook in terms of design and function. VK has undergone significant growth over the past five years, with its user base rising from 43.9 million users in March 2016 to 84.7 million users in December 2023. In that year, the number of downloads of the social media platform in question exceeded 14.6 million in Russia alone. VK’s presence is much smaller outside of Russia, however, with more than 2.4 million downloads in Kazakhstan over the same period.   Social media usage in Russia Although Russians tend to display a preference for nationally developed services such as VK and Odnoklassniki, Western social networks also have a significant users' base. Namely, nearly 4.7 million Russians are using Twitter, while the number of Instagram users in the country stood at nearly 64 million users in January 2024. Approximately 71 million Russians were also using Facebook as of January 2024.

  11. Mexico: most popular social media platforms 2024

    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Mexico: most popular social media platforms 2024 [Dataset]. https://www.statista.com/statistics/449869/mexico-social-network-penetration/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 19, 2024 - May 3, 2024
    Area covered
    Mexico
    Description

    According to a May 2024 survey, WhatsApp was the most popular social media platform in Mexico. At that time, ** percent of those interviewed said they had an active account on the messaging app. Also owned by Meta Platforms Inc., Facebook and Instagram ranked second and third, being used by ** and ** percent of respondents, respectively.

    Social media penetration and demographics Close to ** percent of the Mexican population was expected to be on Facebook by the end of 2023 (slightly below the estimated ***** percent for the United States during the same period). Its popularity in the North American country relies heavily on young internet users: when it comes to the distribution of Mexican Facebook users by age group, more than ** percent were between 18 and 34 years old. All news just a click away According to a February 2022 survey, half of internet users in Mexico used Facebook for news consumption, while YouTube is used by ** percent of the country's online audiences for the same function. This preference was also observed across all age groups: more than a third of the country's news consumers across all demographics turned to the Meta-owned social network to find, read, watch, share, or comment on the news.

  12. Social media platform usage for Gen Z and global users 2023

    • statista.com
    Updated Feb 2, 2024
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    Statista (2024). Social media platform usage for Gen Z and global users 2023 [Dataset]. https://www.statista.com/statistics/1446950/gen-z-internet-users-social-media-use/
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    Dataset updated
    Feb 2, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 18, 2023 - Sep 24, 2023
    Area covered
    Worldwide
    Description

    As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

  13. Most popular social media in China Q3 2024

    • statista.com
    • ai-chatbox.pro
    Updated Feb 26, 2025
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    Statista (2025). Most popular social media in China Q3 2024 [Dataset]. https://www.statista.com/statistics/250546/leading-social-network-sites-in-china/
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    Dataset updated
    Feb 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    China
    Description

    According to a survey on digital usage in China, around 91.8 percent of respondents had used WeChat as of the third quarter of 2023. The short video app Douyin, the social commerce site Xiaohongshu, and the Twitter-like site Weibo, were among the most popular social media platforms in China. How successful is WeChat in China? The country’s most popular messaging app, WeChat, boasts over one billion monthly active users. For many Chinese consumers, WeChat is part of daily life, helping them to organize tasks such as paying bills, ordering food delivery, and calling a taxi. On average, WeChat users spent about an hour and 20 minutes per day on the app. Large user base with high engagement The social media scene in China is huge and mobile-centric. In 2023, the social media penetration rate amounted to 74 percent in China, slightly higher than in countries like the United States and Japan. While the user number has shown signs of reaching a saturation point, Chinese consumers have been spending more time online, with a considerable daily usage of social media.

  14. Most well-known social networks in the United States 2024

    • statista.com
    • ai-chatbox.pro
    Updated Apr 3, 2025
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    Statista (2025). Most well-known social networks in the United States 2024 [Dataset]. https://www.statista.com/statistics/1307244/most-well-known-social-networks-in-the-united-states/
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    Dataset updated
    Apr 3, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2024
    Area covered
    United States
    Description

    When it comes to the most well-known social networks in the United States, YouTube and Facebook are leading the pack with a brand awareness of 96 and 95 percent respectively, among internet users. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

  15. Most popular social media platforms for Millennials in the Netherlands 2020

    • statista.com
    Updated Aug 29, 2023
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    Statista (2023). Most popular social media platforms for Millennials in the Netherlands 2020 [Dataset]. https://www.statista.com/statistics/697047/share-millennials-actively-using-social-media-the-netherlands-by-social-network/
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    Dataset updated
    Aug 29, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2020
    Area covered
    Netherlands
    Description

    WhatsApp, Facebook and YouTube ranked as the most popular social media for Dutch Millennials or 20-to-39-year-olds in 2020, beating, for example, Instagram. In 2020, roughly 90 percent of the Millennial respondents in the Netherlands said they used WhatsApp. Facebook was also popular, with 82 percent indicating they actively used this platform. Both social networks had over ten million users in the country, of which 9.1 million were daily users for WhatsApp and 6.8 million for Facebook.

    Millennials are less active on Facebook

    Despite that Facebook ranks as the second-most popular social media platform, the Silicon Valley application experienced upheaval in the Netherlands. In a different question asked by the source, 57 percent of the Millennials agreed with a statement that said they spent less time on Facebook than they used to. Privacy concerns were one possible explanation for this. Some respondents also mentioned, though, that the platform had become too time-consuming and would rather spend it on “real life” activities.

    Instagram and Snapchat a gateway to Generation Z, not Millennials

    Are Dutch Millennials leaving Facebook then for other social networks, such as Instagram or Snapchat? The ranking provided here does to indicate that the 23-to-37-year-olds are part of the user base of the two photo apps. Data looking at the growing penetration rate of the two platforms by different age groups in the Netherlands confirms this. This same data does mention, though, that consumers aged 15-19 used the apps a lot more. Between 2015 and 2018, Instagram’s penetration rate among Generation Z increased by roughly 25 percentage points whilst the youngest generation was the first in the Netherlands to use Snapchat.

  16. Sweden: most popular social media platforms 2024

    • statista.com
    Updated Oct 15, 2024
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    Statista (2024). Sweden: most popular social media platforms 2024 [Dataset]. https://www.statista.com/forecasts/1418012/sweden-most-used-social-media-platform-brand
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    Dataset updated
    Oct 15, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 5, 2023 - Mar 22, 2024
    Area covered
    Sweden
    Description

    As of March 2024, Facebook was the most popular social media platform in Sweden, with a reach of 75 percent of the country's online population. Instagram and YouTube were used by 66 percent and 64 percent of internet users, respectively. Moreover, 36 percent of online users in Sweden were on Snap Inc's app, Snapchat.

  17. Instagram: most popular posts as of 2024

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: most popular posts as of 2024 [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    Instagram’s most popular post

                  As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
                  After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.
    
                  Instagram’s most popular accounts
    
                  As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.
    
                  Instagram influencers
    
                  In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.
    
                  Instagram around the globe
    
                  Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.
    
  18. Most downloaded social media apps worldwide 2022

    • statista.com
    • ai-chatbox.pro
    Updated Jun 24, 2025
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    Statista (2025). Most downloaded social media apps worldwide 2022 [Dataset]. https://www.statista.com/statistics/1284900/top-social-media-apps-worldwide-by-downloads/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2022
    Area covered
    Worldwide
    Description

    In 2022, Instagram was the world's leading social media app, with *** million downloads WhatsApp ranked second with *** million downloads, while Telegram surpassed the remaining mobile versions of Meta-owned social media platforms Facebook and Messenger. Newcomer BeReal, a photo-sharing social media app launched in 2020, entered the ranking in tenth position with over ** million global downloads during the examined year.

  19. Leading social media and messaging platforms in Germany 2023

    • statista.com
    Updated Jan 13, 2025
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    Statista (2025). Leading social media and messaging platforms in Germany 2023 [Dataset]. https://www.statista.com/statistics/867539/top-active-social-media-platforms-in-germany/
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    Dataset updated
    Jan 13, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Germany
    Description

    WhatsApp was the leading actively used messenger service in Germany in 2021. Almost 84 percent of users confirmed this. While WhatsApp is foremost a messaging service, certain features indicate similarities with social media networks, as sharing and posting between users still occurs, just not necessarily on a publicly accessible website. Delivering the message For most of the population, modern life is unimaginable without messenger apps. Texting has become much more varied as a form of communication thanks to extended file and content sharing options within messages. There is no doubt that WhatsApp is a popular messaging app in Germany. In 2023, almost 85 percent of people were messaging on WhatsApp every day. By 2025, it is estimated that over 53 million people will be using WhatsApp in Germany, suggesting it's popularity as a messaging app will not diminish with time. Personal data While Facebook is extremely popular in many different countries, long-term questions and concerns from users continue to arise, with personal data security being one of the leading topics of discussion. In general, the there have been many breaches of personal data online. At the same time, social media continues to enjoy rising popularity and use among the German population, both in a private and professional context.

  20. Instagram: distribution of global audiences 2024, by gender

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
    Explore at:
    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

                  Instagram’s Global Audience
    
                  As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
                  As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.
    
                  Who is winning over the generations?
    
                  Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.
    
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Statista (2025). Most used social networks 2025, by number of users [Dataset]. https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
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Most used social networks 2025, by number of users

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Dataset updated
Mar 26, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Feb 2025
Area covered
Worldwide
Description

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

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