There were 11 280 Linkedin users in Cook Islands in February 2025, which accounted for 70.5% of its entire population. People aged 25 to 34 were the largest user group (4 500).

There were 2 400 Messenger users in Cook Islands in February 2025, which accounted for 15% of its entire population. The majority of them were women - 54.2%. People aged 25 to 34 were the largest user group (2 400). The highest difference between men and women occurs within people aged 25 to 34, where women lead by 1 100.

In the Cook Islands in 2024, the population decreased by about 2.24 percent compared to the previous year, making it the country with the highest population decline rate in 2024. Of the 20 countries with the highest rate of population decline, the majority are island nations, where emigration rates are high (especially to Australia, New Zealand, and the United States), or they are located in Eastern Europe, which suffers from a combination of high emigration rates and low birth rates.