In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

During an average week in June 2024, radio reached **** percent of all American men aged over 55 years of age. Men of this age or older were the group most engaged with radio, although listening frequency was similar among men and women.

During the third quarter of 2020, it was found that Facebook was accessed by ** percent of U.S. internet users aged 26 to 35 years. Overall, ******* was the most popular social platform across all age groups.

According to a study of U.S. iOS users aged 18 years old and above, 84 percent of responding Gen Z audiences in the United States were active users of the YouTube app. By comparison, 73 percent of participants aged 26 and above reported being active on the platform via their iOS devices. The active user share for the Instagram app in users between 18 and 25 was recorded at 82 percent, while older users appeared to be slightly less active on the photo and video sharing platform.

Data on the weekly reach of selected media in the United States in the first quarter of 2019 shows that ** percent of Millennials (those aged 18 to 34) watched TV at least once a week, meaning that adults in this age bracket watched less television than their older peers. Media consumption among Millennials was overall slightly lower than for older adults, with ** percent of adults in this category using apps or internet on a tablet weekly compared to ** percent of those aged 35 to 49 years old.

As of January 2025, ** percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were ** percent of ** to ** year olds in the country. Overall, ** percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach *** million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive ***** percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for ** percent of all social media visits in 2023, followed by Pinterest with **** percent of visits. The global social media landscape As of April 2024, **** billion people were social media users, accounting for **** percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of **** percent, followed by Western Europe with **** percent and Eastern Asia **** percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. YouTube, Instagram, and WhatsApp followed, all with *** billion or more MAU.

According to data gathered in late 2024, ** percent of adults aged 65 years or over watched news on TV at least sometimes, more than double the share of adults under ** who did the same. Older news consumers were more likely to turn to print and TV than their younger counterparts, although also increased their news consumption via podcasts.

As of 2024, 99 percent of the Americans between 30-49 and 18-29 years, used the internet at least occasionally. The United States have made large gains in online adoption over the last decade.

In May 2022, an online survey in the United States found that around nine out of ten respondents aged between 18 and 34 years had a YouTube account. Similarly, 88 percent of the respondents aged between 35 and 44 years were registered on the popular social video platform YouTube. Registered users appeared to decline among older age groups, with only 66 percent of respondents aged between 45 and 64, as well as 46 percent of respondents aged 65 years and over reporting having a YouTube account.

In the fourth quarter of 2023, among Norwegian online users aged 18 to 29 years, ** percent of men and ** percent of women were using the social network LinkedIn. Among users aged 40 to 49 years old, almost half of all men were using the platform, making this demographic LinkedIn's largest audience in the country. In contrast, only ** percent of women in the same age group used the business-focused platform.

The monthly internet radio reach in the United States in 2021 was highest among listeners aged between 12 and 35 years old, with ** percent of respondents in this age category saying that they had listened to online radio in month prior to the survey. The biggest increase in monthly usage can be seen among adults aged 55 or above.

According to a survey of adults in the United States in 2024, 46 percent of respondents who used Reddit were aged between 19 and 29 years. Reddit usage tends to be affected by users’ age, with older users reporting lower levels of engagement. Reddit engagement in numbers Reddit is one of the most popular websites in the forum category, allowing users to interact in multiple close-knitted communities organized in sub-threads and divided by topics. In March 2024, Reddit.com registered an average of 2.2 billion monthly visits from desktop and mobile combined. Reddit users are mostly based in North America, with the United States accounting for the biggest share of traffic worldwide by far. The future of Reddit Reddit was created in 2005, was redesigned for the very first time in 2018 to make it more appealing to new users and increase engagement from non-participating guests (jokingly called “lurkers”) who nonetheless enjoy the content. In February 2024, the company announced it was entering the public market by releasing its S-1 registration statement. In 2024, the company generated around 1.3 billion U.S. dollars worldwide in revenues. This translated into an average revenue per user (ARPU) of around 4.21 dollars in the last quarter of 2024.

This statistic provides information on the digital newspaper reach in the United States in August 2015, by age. In the measured period, digital newspaper content reached ** percent of the adult women between the ages of ** and ** in the U.S.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

The largest monthly reach of Chat GPT was generated by Poles aged between ********* in January 2025.

As of March 2019, 83.4 percent of the online popular in the United States were digital video viewers with internet users in the age group 18 to 24 most likely to watch digital video. A total of 97.8 percent of U.S. internet users in that particular age group were digital video audiences.

According to a study of iOS users aged 18 and above, YouTube was the leading video streaming app based on active users share in the examined period. Short-video social app TikTok followed, with an active user reach of ** percent among all participants. Netflix ranked third, with ** percent of responding Gen Z audiences being active users of the streaming platform. Amazon's streaming service Prime Video ranked last, with a slightly higher reach among users aged 26 years or older.

This statistic shows data on the reach of daily national newspaper Bild Zeitung in Germany in 2022 and 2024, by age and gender. In 2024, the newspaper had a reach of **** million readers per issue among men.

According to an April 2020 survey, ** percent of online Canadian adults had a Facebook account, marking a trend that the social network is increasingly less popular with younger users. ******** was the most popular social network among ** to ** year olds with a ** percent account ownership rate in that particular age group.