As of February 2025, Singapore had the highest X (formerly Twitter) ad reach in the Asia-Pacific region, with ads on the platform having a reach rate of approximately *** percent among the population aged 18 years and over. In China, where X is officially blocked, the company reported an ad reach rate of *** percent, with around ********** people reached.

As of October 2024, Singapore had the highest potential reach rate of YouTube ads in the Asia-Pacific region, at nearly ** percent among the population aged 18 years and above. In comparison, the video platform's potential ad reach in India amounted to around ** percent of the country's adult population.

As of October 2025, Facebook had an addressable ad audience reach 145 percent in Nauru, followed by Libya with 133.5 percent and Saint Barthélemy with 124.8 percent. Additionally, the Philippines and Mongolia had addressable ad audiences of 122.1 percent and 121.6 percent, respectively.

This dataset provides an overview of LinkedIn's user base across the globe. It includes estimates of the number of LinkedIn users in various countries as of 2023 and 2024. The data was sourced from various online reports and analyses of LinkedIn's user demographics.

As of February 2025, Norway recorded the highest Snapchat reach by far among the examined Nordic countries, with 63.9 percent of its digital population using the video-sharing and messaging app. Denmark followed with a reach of 47.9 percent, while Sweden reported a Snapchat reach of around 45.9 percent at the beginning of 2025.

As of October 2025, social network X (formerly known as Twitter) was most popular in the United States, with an audience reach of approximately 99.04 million users. Japan ranked second, recording more than 71 million users on the platform. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

Description

This comprehensive dataset provides a wealth of information about all countries worldwide, covering a wide range of indicators and attributes. It encompasses demographic statistics, economic indicators, environmental factors, healthcare metrics, education statistics, and much more. With every country represented, this dataset offers a complete global perspective on various aspects of nations, enabling in-depth analyses and cross-country comparisons.

Key Features

• Country: Name of the country.
• Density (P/Km2): Population density measured in persons per square kilometer.
• Abbreviation: Abbreviation or code representing the country.
• Agricultural Land (%): Percentage of land area used for agricultural purposes.
• Land Area (Km2): Total land area of the country in square kilometers.
• Armed Forces Size: Size of the armed forces in the country.
• Birth Rate: Number of births per 1,000 population per year.
• Calling Code: International calling code for the country.
• Capital/Major City: Name of the capital or major city.
• CO2 Emissions: Carbon dioxide emissions in tons.
• CPI: Consumer Price Index, a measure of inflation and purchasing power.
• CPI Change (%): Percentage change in the Consumer Price Index compared to the previous year.
• Currency_Code: Currency code used in the country.
• Fertility Rate: Average number of children born to a woman during her lifetime.
• Forested Area (%): Percentage of land area covered by forests.
• Gasoline_Price: Price of gasoline per liter in local currency.
• GDP: Gross Domestic Product, the total value of goods and services produced in the country.
• Gross Primary Education Enrollment (%): Gross enrollment ratio for primary education.
• Gross Tertiary Education Enrollment (%): Gross enrollment ratio for tertiary education.
• Infant Mortality: Number of deaths per 1,000 live births before reaching one year of age.
• Largest City: Name of the country's largest city.
• Life Expectancy: Average number of years a newborn is expected to live.
• Maternal Mortality Ratio: Number of maternal deaths per 100,000 live births.
• Minimum Wage: Minimum wage level in local currency.
• Official Language: Official language(s) spoken in the country.
• Out of Pocket Health Expenditure (%): Percentage of total health expenditure paid out-of-pocket by individuals.
• Physicians per Thousand: Number of physicians per thousand people.
• Population: Total population of the country.
• Population: Labor Force Participation (%): Percentage of the population that is part of the labor force.
• Tax Revenue (%): Tax revenue as a percentage of GDP.
• Total Tax Rate: Overall tax burden as a percentage of commercial profits.
• Unemployment Rate: Percentage of the labor force that is unemployed.
• Urban Population: Percentage of the population living in urban areas.
• Latitude: Latitude coordinate of the country's location.
• Longitude: Longitude coordinate of the country's location.

Potential Use Cases

• Analyze population density and land area to study spatial distribution patterns.
• Investigate the relationship between agricultural land and food security.
• Examine carbon dioxide emissions and their impact on climate change.
• Explore correlations between economic indicators such as GDP and various socio-economic factors.
• Investigate educational enrollment rates and their implications for human capital development.
• Analyze healthcare metrics such as infant mortality and life expectancy to assess overall well-being.
• Study labor market dynamics through indicators such as labor force participation and unemployment rates.
• Investigate the role of taxation and its impact on economic development.
• Explore urbanization trends and their social and environmental consequences.

Data Source: This dataset was compiled from multiple data sources

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The penetration rate ranking in the 'Video Streaming (SVoD)' segment of the media market is led by the United States with 48.55 percent, while Canada is following with 47.08 percent. In contrast, Sweden is at the bottom of the ranking with 43.72 percent, showing a difference of 4.83 percentage points to the United States. Find more statistics on other topics: a comparison of countries or regions regarding the penetration rate and a comparison of the revenue in Thailand.The Statista Market Insights cover a broad range of additional markets.

Turkey is leading the ranking by reach by social network in the 'Facebook' segment of the digital advertising market, recording 57.59 million users. Following closely behind is the United Kingdom with 51.22 million users, while Iceland is trailing the ranking with 0.29 million users, resulting in a difference of 57.3 million users to the ranking leader, Turkey. The Statista Market Insights cover a broad range of additional markets.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

As of February 2025, Singapore had the highest LinkedIn ad reach in the Asia-Pacific region, at **** percent of the adult population. Australia followed with an ad reach rate of around **** percent. In comparison, LinkedIn advertising in Japan had a reach rate of around *** percent that year.

###### Title: Top 20 Countries with the Largest TikTok User Base (2024)

### Subtitle: An Insight into TikTok's Global Reach and Popularity

Description: This dataset provides the top 20 countries with the highest number of TikTok users as of 2024. TikTok, as one of the most widely used social media platforms globally, continues to grow in popularity, attracting users from diverse demographics and regions. Understanding where the majority of TikTok users reside can offer valuable insights for marketers, businesses, and researchers interested in global digital trends. Dataset Information:

Source: Compiled from various statistical reports including (RouteNote: Digital Music Distribution
)ps://​(Business of Apps
)ntries-by-tiktok-users/) and Business of Apps.
Time Period: 2024
Number of Records: 20 countries
Global User Base: Over 1.5 billion monthly active users worldwide

Columns Description:

Country: The name of the country.
Users: The estimated number of TikTok users in that country (in millions).
Percentage of Global Users: The percentage share of global TikTok users that each country represents.
Year: The year the data was collected (2024).

Key Insights:

The United States leads with over 150 million users, followed by Indonesia with 126 million, and Brazil with 99 million.
Countries from diverse regions such as Asia (Indonesia, Vietnam, the Philippines), Latin America (Brazil, Mexico), and Europe (France, Germany) feature prominently in this list.
TikTok has shown exceptional growth in emerging markets like Southeast Asia, reflecting the app's global appeal beyond just the Western world.

Potential Uses:

Market Analysis: This dataset can be used to analyze TikTok's global distribution, helping brands and content creators to target specific regions.
Social Media Research: Researchers can study trends in TikTok adoption and usage across different regions.
Business Strategy: This dataset is ideal for companies looking to expand their digital marketing strategies or launch influencer campaigns in regions with the most active users.

Tags:

TikTok, Social Media, Global Users, Digital Trends, Social Media Marketing

Outsourcing Statistics: In today's global economy, outsourcing plays a pivotal role in business operations, offering companies cost-effective solutions and access to specialized expertise. Recent statistics shed light on the widespread adoption and impact of outsourcing. According to data from Statista, the global outsourcing market was valued at USD 92.5 billion in 2021, with a projected growth rate of 5.84% from 2022 to 2028. Furthermore, a report by Deloitte revealed that 59% of companies outsource to cut costs, while 57% outsource to focus on core business functions. These figures underscore the significant role outsourcing plays in modern business strategies, driving efficiency and enabling organizations to stay competitive in a rapidly evolving landscape. As we delve deeper into outsourcing statistics, it becomes evident that its influence extends across industries and geographies, shaping the way businesses operate and thrive in today's interconnected world. Editor’s Choice The global spending on outsourcing surged to approximately USD 731 billion in 2023, reflecting its significant economic impact and widespread adoption across industries. An overwhelming 92% of G2000 companies leverage IT outsourcing services, emphasizing the prevalent reliance on outsourcing to meet technological needs. Business process outsourcing contributes significantly to the Philippines' economy, accounting for 9% of its GDP, highlighting the country's pivotal role in the outsourcing landscape. Approximately 37% of small businesses outsource at least one business process, demonstrating the accessibility and benefits of outsourcing for organizations of varying sizes. China's services outsourcing industry witnesses a substantial influx of over one million new employees annually, indicating the sector's robust growth and employment opportunities. The global outsourcing industry was valued at USD 620.381 billion in 2020 and is projected to reach USD 904.948 billion by 2027, showcasing its continuous expansion and market potential. India, known as the "Outsourcing Capital of the World," excels in various outsourcing domains, including IT services, software development, customer support, and back-office operations, leveraging its abundant talent pool and technological expertise. Southeast Asian countries like Malaysia, Vietnam, and Thailand specialize in IT outsourcing, business support functions, and digital marketing, offering competitive solutions to global businesses. The US market dominates the global outsourcing business, generating USD 62 billion of the total international income from the industry, underscoring its significance in the global outsourcing landscape. Information technology remains the most outsourced industry, with 37% of IT operations being outsourced, highlighting the sector's reliance on outsourcing for specialized services and expertise. The outsourcing industry is anticipated to witness a compound annual growth rate of 4% between 2021 and 2025, indicating steady expansion and opportunities for market players. Since the pandemic, 45% of businesses have expressed intentions to increase outsourcing, emphasizing the growing importance of outsourcing in business strategies, particularly in accessing specialized skill sets and enhancing efficiency. Cloud computing has opened up more outsourcing opportunities, with 90% of businesses able to leverage remote professionals, indicating the transformative impact of technology on the outsourcing landscape. You May Also Like To Read Business Intelligence Statistics Networking Statistics Diversity in Tech Statistics Robotics Industry Statistics

As of late 2025, Saudi Arabia and the United Arab Emirates recorded the highest social media penetration rates worldwide among selected countries and territories. In contrast, Nigeria had the lowest rates globally, with only about 20 percent of its population using social media. How many people use social media? Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social network Meta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

Global Cost to Achieve Documentary Compliance for Import Purposes by Country, 2023 Discover more data with ReportLinker!

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Latin America's e-commerce market is poised for significant growth, with Brazil leading the charge. The country's e-commerce revenue is expected to reach 148 billion U.S. dollars by 2030, up from 86 billion in 2024. Mexico follows as the second-largest market, projected to grow from 72 billion to 104 billion U.S. dollars in the same period. This growth reflects the increasing importance of the digital market in the region. Mobile commerce and cross-border sales Mobile commerce is revolutionizing Latin America's e-commerce sector. By the end of 2025, mobile retail e-commerce sales in the region are forecast to reach approximately 106 billion U.S. dollars, a fourfold increase from 2019. Additionally, cross-border online sales are gradually increasing, expected to account for 17 percent of the total e-commerce market in Latin America by 2025, up from 13 percent in 2022. This trend indicates a slowly expanding appetite for international products among Latin American consumers. Evolving payment landscape Latin America's e-commerce sector is witnessing a shift in payment preferences. Account-to-account (A2A) payments are gaining traction, accounting for 24 percent of total e-commerce transaction value in 2024. Countries like Brazil, Peru, and Colombia are expected to see the highest increase in A2A payments by 2030. Meanwhile, Buy Now, Pay Later (BNPL) methods are becoming increasingly popular, particularly in Mexico and Colombia. Digital wallets are also on the rise, with Argentina leading the region in adoption for online purchases. These diverse payment options are reshaping the e-commerce landscape and driving further growth across Latin America.

As of February 2025, Australia had the highest potential Instagram ad reach rate in the Asia-Pacific region among the reported markets, at about **** percent of the adult population. In comparison, Instagram advertising in China had a potential reach of about *** percent among the population aged 18 years and over. The rise of social media advertising Digital advertising had the highest ad spending in the Asia-Pacific region, with brands increasingly prioritizing online presence and engagement. Social media advertising has become a major focus, as platforms like Instagram, Facebook, TikTok, and WeChat offer access to a wide audience. Among APAC markets, China and Japan lead in social media ad revenue, reflecting large user bases. Next to paid advertising, social media influencers and bloggers have emerged as key players in shaping consumer preferences. Their recommendations are often perceived as trustworthy, in contrast to traditional brand ads, making them an essential part of modern digital marketing strategies. Influencer marketing: Driving purchases in Asia Influencer marketing plays a crucial role in the shopping behavior of consumers. In Southeast Asia specifically, the top product categories purchased due to influencer recommendations include beauty and fashion, with influencers often setting trends and creating demand for new products through their content. Consumers in Southeast Asia engage with influencer content primarily for entertainment, but many also seek purchase inspiration. As influencer marketing continues to evolve, brands are increasingly investing in partnerships with content creators to enhance their reach, credibility, and connection with consumers.

As of October 2025, India had the largest Instagram audience worldwide, with 480.55 million users. The United States ranked second with 181.75 million users, followed by Brazil with 147 million. However, Turkey recorded the highest audience reach, with 92.1 percent of its population using the platform. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. Instagram’s demographics in the United States As of March 2025, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and X. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram in 2021, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of January 2025, roughly 28.3 of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of April 2024 with over 672 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 628 million followers on the platform, while the Argentinian footballer Lionel Messi (@leomessi) had over 502 million followers. The Instagram accounts of the American singer and actress Selena Gomez (@selenagomez) and the media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 400 million followers each.

These are the Airbnb statistics on gross revenue by country.