Online formats were the most used for weekly newspaper readership in Canada as of November 2023, according to a study on newspaper readership. A total of 59 percent of surveyed respondents stated to read newspaper content on websites or apps. Yet, despite traditional news media waning in popularity, newspapers in print format or their online counterparts were not far behind in the ranking, with 46 percent of respondents saying they read them this way.

People magazine had the largest audience in the United States in the second quarter of 2024, with an average monthly reach of **** million people. AARP The Magazine ranked second with a reach of just under **** million, followed by Allrecipies with a total audience of just over ** million.

As of 2023, smartphones were the most used devices in order to consult the news in France. Indeed, the French population increasingly rely on online websites or applications to that effect, and online newspapers have registered an increase in digital readership. More than ** percent of the readership of the popular newspaper Le Monde was digital in 2023.

This dataset contains information about circulation (checkouts) by item type for each Norfolk Public Library branch location by month. The data begins July 2016 and is updated monthly.

The graph presents information on Number of magazines read according to consumers in North America as of September 2018, by format. The survey results show that **** percent of respondents said they didn't read any print magazines in the month preceding the study, and **** percent said the same about digital magazines.

This dataset provides the monthly circulation statistics since 2013, including renewals, for all public libraries in East Baton Rouge Parish.

The circulation sales by type of format by North American Industry Classification System (NAICS 51111) for Newspaper publishers which include all members under Circulation Sales, every two years (dollars) for five years of data.

At Factori, we gather various data sets from leading publishers, data platforms, online services, and data aggregators globally, linked to consumers, places, and businesses. We combine this data with public and private sources to derive interests, intent, and behavioral attributes. Our proprietary algorithms clean, enrich, unify, and aggregate these data sets for use in our products. We categorize our audience data into consumable categories such as interest, demographics, behavior, geography, etc.

The statistic shows the number of newspaper readers in the United State in 2010 and 2014, by platform. The number of adults who read newspaper content online only increased from ************ in 2010 to ************ in 2014.

Newspaper readers in the United States – additional information

Online newspapers started to gain popularity in the late *** with the rise of the internet. In parallel to this development, print media has seen its market share deteriorate over the years. Figures show a sharp decline of the print media, especially for daily newspapers in the U.S. The number of daily newspapers in the U.S. shrank by nearly ***, going from ***** in 1981 to the ***** in 2014. Daily newspaper readership in the U.S. has also dropped considerably in the last few years.This decline is not limited to the consumer's age; in the U.S., daily newspaper consumption has decreased across all age groups.

In line with this trend, the number of newspaper readers in the U.S. who read print newspaper and only print newspaper has declined between 2010 and 2014. In 2010, nearly ********** people read only print newspapers. This figure stood at about ********** in 2014. On the other hand, the number of readers who read newspaper content online increased from around ********** in 2010 to nearly ********** in 2014. The share of readers who read newspaper content online only nearly doubled during the same time period.

Despite this shift in readership between online and printed newspapers, credible and well-established newspapers brand have been able to reinvent themselves in this market. The New York Times, for example, was the most popular website of a print publication in the U.S. as of *********, and has recently reached a milestone for its online products. The New York Times Company's digital-only subscriber number has passed the *********** mark for the first time in 2015. Along with the New York Times, USA Today, Daily Mail, the Washington Post and the Guardian are leading newspapers in the U.S. in terms of unique website visitors.

In 2021, there were ***** million magazine readers aged 18 or older in the United States. This marked an increase of *** thousand readers from the previous year. The number dropped substantially between 2019 and 2020, which the source partially attributed to the COVID-19 pandemic and the resulting reduction in pass-along reading. The figure for 2019, on the other hand, was the highest recorded since 2012, and trends during that period indicated a slow annual increase in the number of magazine readers. Magazine reading behavior Magazine readership is changing. On the one hand, data from surveys held in 2019 and 2020 found that print magazines remained the preferred magazine format, but there was also a growing interest in online versions. The audience of magazine brands was comprised mostly of readers of print magazine and their digital counterparts in December 2020, but mobile web came a very close second with a year-to-date average audience of over *** million. If this trend continues, magazine brands’ mobile web visitors will account for the majority of their audience in the next one to two years. Magazine brands In 2020, the fastest-growing magazine brand in the United States was experiential travel publication Afar. The magazine's average monthly audience grew by almost ** percent compared to the previous year, partly thanks to a boost in the publication's mobile web visitors. The most recently available data on other travel magazine brands found that several publications in that category enjoyed a large mobile web audience, and Condé Nast Traveler had a video audience of over *** million. The leading consumer magazine in the United States by circulation in the first half of 2021 was AARP The Magazine, with a circulation of close to ** million.

E-Z Pass readers are installed throughout NYC to determine traffic speed on local streets. The collected data were used to plan traffic calming and reorganizations of NYC streets. Projects like Midtown in Motion (MIM), a congestion management program served midtown Manhattan from 1st to 9th Avenue between 42nd to 57th Streets was conducted to make best adjustments for driver's needs. Data ranges from April 8, 2021 to July 7, 2024. For data after July 7, 2024, visit: https://data.cityofnewyork.us/Transportation/EZ-Pass-Readers-July-2024-current/6a2s-2t65/about_data

DRAKO is a Mobile Location Audience Targeting provider with a programmatic trading desk specialising in geolocation analytics and programmatic advertising. Through our customised approach, we offer business and consumer insights as well as addressable audiences for advertising.

Mobile Location Data can be meaningfully transformed into Audience Targeting when used in conjunction with other dataset. Our expansive POI Data allows us to segment users by visitation to major brands and retailers as well as categorizes them into syndicated segments. Beyond POI visits, our proprietary Home Location Model determines residents of geographic areas such as Designated Market Areas, Counties, or States. Relatedly, our Home Location Model also fuels our Geodemographic Census Data segments as we are able to determine residents of the smallest census units. Additionally, we also have audiences of: ticketed event and venue visitors; survey data; and retail data.

All of our Audience Targeting is 100% deterministic in that it only includes high-quality, real visits to locations as defined by a POIs satellite imagery buildings contour. We never use a radius when building an audience unless requested. We have a horizontal accuracy of 5m.

Additionally, we can always cross reference your audience targeting with our syndicated segments:

Overview of our Syndicated Audience Data Segments: - Brand/POI segments (specific named stores and locations) - Categories (behavioural segments - revealed habits) - Census demographic segments (HH income, race, religion, age, family structure, language, etc.,) - Events segments (ticketed live events, conferences, and seminars) - Resident segments (State/province, CMAs, DMAs, city, county, sub-county) - Political segments (Canadian Federal and Provincial, US Congressional Upper and Lower House, US States, City elections, etc.,) - Survey Data (Psychosocial/Demographic survey data) - Retail Data (Receipt/transaction data)

All of our syndicated segments are customizable. That means you can limit them to people within a certain geography, remove employees, include only the most frequent visitors, define your own custom lookback, or extend our audiences using our Home, Work, and Social Extensions.

In addition to our syndicated segments, we’re also able to run custom queries return to you all the Mobile Ad IDs (MAIDs) seen at in a specific location (address; latitude and longitude; or WKT84 Polygon) or in your defined geographic area of interest (political districts, DMAs, Zip Codes, etc.,)

Beyond just returning all the MAIDs seen within a geofence, we are also able to offer additional customizable advantages: - Average precision between 5 and 15 meters - CRM list activation + extension - Extend beyond Mobile Location Data (MAIDs) with our device graph - Filter by frequency of visitations - Home and Work targeting (retrieve only employees or residents of an address) - Home extensions (devices that reside in the same dwelling from your seed geofence) - Rooftop level address geofencing precision (no radius used EVER unless user specified) - Social extensions (devices in the same social circle as users in your seed geofence) - Turn analytics into addressable audiences - Work extensions (coworkers of users in your seed geofence)

Data Compliance: All of our Audience Targeting Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences.

Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

The newspaper with the highest print circulation in the United States in the six months running to September 2023 was The Wall Street Journal, with an average weekday print circulation of 555.2 thousand. Ranking second was The New York Times, followed by The New York Post. The paper in the ranking with the highest year-over-year drop in circulation was The Denver Post with a decline of 25 percent (although Buffalo News recorded a higher drop, data does not refer to September 2022 to September 2023, see notes).

Digital Audience Measurement Market size was valued at USD 21 Billion in 2023 and is projected to reach USD 43.5 Billion by 2031, growing at a CAGR of 8.6% during the forecast period 2024-2031.

Global Digital Audience Measurement Market Drivers

The market drivers for the Digital Audience Measurement Market can be influenced by various factors. These may include:

Growing Digital Advertising Spending: The surge in digital advertising spending is a crucial driver for the Digital Audience Measurement Market. As more businesses allocate larger portions of their marketing budgets to online advertising, the demand for accurate and insightful audience measurement tools increases. Advertisers seek to optimize their campaigns and ensure that marketing efforts are effectively reaching target audiences. Consequently, businesses are investing in technologies that can provide real-time analytics, audience insights, and performance metrics. This shift enhances the demand for robust measurement solutions that can help advertisers understand audience engagement and behavior, thereby supporting data-driven decision-making and improving ROI.

Proliferation of Digital Content: The exponential growth of digital content across platforms is significantly influencing the Digital Audience Measurement Market. With the rise of streaming services, social media, and user-generated content, consumers are consuming more digital media than ever before. This shift demands tools that can accurately measure who is consuming this content, how, and when. Businesses and content creators require deep insights into audience behaviors and preferences to tailor their offerings and marketing strategies effectively. As digital content continues to proliferate, the need for comprehensive audience measurement solutions becomes increasingly critical, driving adoption in various industries, including entertainment, marketing, and retail.

Global Digital Audience Measurement Market Restraints

Several factors can act as restraints or challenges for the Digital Audience Measurement Market. These may include:

Data Privacy Concerns: Increasing concerns over data privacy and the implementation of strict regulations, such as GDPR and CCPA, pose significant restraints on the Digital Audience Measurement Market. Businesses must navigate complex compliance requirements, leading to challenges in collecting and analyzing user data. With rising user apprehensions about data collection practices, companies may face difficulties in obtaining consent, ultimately impacting the richness and accuracy of audience data. This regulatory environment can hinder the deployment of effective measurement tools, pushing businesses to invest more in compliance rather than innovation, thus slowing market growth and limiting the effectiveness of audience measurement strategies.

Fragmentation of Platforms: The fragmentation of digital platforms presents a formidable restraint for the Digital Audience Measurement Market. With a multitude of social media networks, streaming services, and other online platforms, measuring audience engagement across disparate sources becomes increasingly complex. This fragmentation hampers the ability of measurement tools to aggregate and analyze data comprehensively, leading to inconsistencies and gaps in insights. Additionally, different platforms often utilize varying metrics and audience definitions, complicating cross-platform comparisons. As a result, marketers may struggle to derive actionable insights, limiting their effectiveness in targeting and engaging audiences across the diverse digital landscape.

Norway Exports of automatic data processing machines, magnetic or optical readers to Peru was US$77.49 Thousand during 2024, according to the United Nations COMTRADE database on international trade. Norway Exports of automatic data processing machines, magnetic or optical readers to Peru - data, historical chart and statistics - was last updated on July of 2025.

Annual number of physical items checked out by library for fiscal year 2023. Formats break the circulation down by audience and material type.

Checking the news online via mobile devices is becoming the norm among French press readers. Smartphones were indeed the most used devices to that effect in France. If most French newspapers recorded an increase in interest in digital press, the newspaper Le Parisien & Aujourd'hui en France ranked first with a **** percent evolution from 2022 to 2023.

Latvia Imports of automatic data processing machines, magnetic or optical readers from Greenland was US$188 during 2020, according to the United Nations COMTRADE database on international trade. Latvia Imports of automatic data processing machines, magnetic or optical readers from Greenland - data, historical chart and statistics - was last updated on August of 2025.

As of June 2024, the News UK paper with the highest average print readership was The Sun (Mon-Sat), with over 1.9 million people having read or looked at an average issue of the publication. The Times had an average readership of under one million in the same time period.

Finland Exports of automatic data processing machines, magnetic or optical readers to Sudan was US$5.05 Thousand during 2023, according to the United Nations COMTRADE database on international trade. Finland Exports of automatic data processing machines, magnetic or optical readers to Sudan - data, historical chart and statistics - was last updated on July of 2025.