This statistic presents the revenue of Red Bull worldwide from 2011 to 2023. In 2023, the company's global revenue amounted to about 10.55 billion euros worldwide. Red Bull was the leading energy drink brand in the United States.

Red Bull

Red Bull GmbH operates in the beverage segment and is especially known for its famous energy drink Red Bull. The company was founded in 1987 and is currently headquartered in Fuschl am See in Austria, close to Salzburg. The company operates in more than 166 countries around the world. The energy drink Red Bull is a functional drink containing caffeine, taurine, B-Group vitamins, sucrose and glucose, and water. In addition to the traditional Red Bull, the company has ‘Red Bull Sugarfree’, Red Bull Total Zero and ‘Red Bull Red, Silver and Blue Edition’ in its portfolio. The drinks are sold in cans holding 8.4 fluid ounces (250ml). Besides producing and selling beverages the beverage company is highly known for their engagement in sponsoring extreme sports and motor sports. In 2013, the Red Bull Racing Team won the fourth consecutive Formula One Constructor’s Championship. In mid 2014, Red Bull was subject in the press regarding its advertising slogan ‘Red Bull gives you wings’, which the firm has been using since about two decades. Some disappointed U.S. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to increase their performance or reaction speed. They filed a U.S. class action lawsuit that accused the company of misleading and false advertising claims. Red Bull has agreed to reimburse class members who have bought Red Bull during the last 12 years.

In 2023, United States sales of Red Bull energy drinks amounted to approximately 1.71 billion U.S. dollars for the 13 weeks ended on December 12, 2023.

Energy drinks

Energy drinks are a type of drink that are created to stimulate energy in consumers. They contain high amounts of sugar and caffeine, which can be harmful if consumed in excess. Energy drinks are banned in several areas of the world and are occasionally age restricted. Energy drinks are frequently consumed on college campuses to help students stay awake for long nights of studying and homework. It is also often used as a mixer in alcoholic drinks. Despite energy drinks having the reputation as a college student’s drink, it is the 30 to 49 year old age group that consumes the most amount of energy drinks regularly.

Red Bull

Red Bull was first introduced in 1987, by Austrian company Red Bull GmbH. They are the leading energy drink brand in the United States, as of 2023. Their unit sales have been steadily increasing since 2015. They currently have about 20 flavors available. Not only is Red Bull an energy drink, they also own Formula One teams such as Red Bull Racing and Scuderia Toro Rosso, and soccer clubs such as RB Leipzig, and New York Red Bulls.

The popular energy drink Red Bull sold 12.1 billion cans in 2023 worldwide, up from just over four billion cans in 2011.

Red Bull in the U.S.

Red Bull is one of the most popular energy drinks in the United States, controlling about 39.5 percent of the market. In 2022, Red Bull energy drinks generated sales of over 1.6 billion U.S. dollars.

Energy Drink Consumption

Energy drinks are great for boosting energy and keeping awake. Many contain large amounts of caffeine as well Taurine and B-vitamins. A survey of American consumers found that among those who consume energy drinks, about half drink them several times a week, and a quarter drink them on a daily or almost daily basis. Perhaps to stave off post-lunch drowsiness, the most popular time to drink energy drinks is between 2:00 and 4:00 in the afternoon.

In 2022, U.S. sales of Red Bull energy drinks amounted to approximately 189 million cases. For the fifth consecutive year, Red Bull’s unit sales have shown a steady increase.

Competitor sales numbers

While Red Bull’s U.S. sales have been on the rise, Rockstar’s energy drink sales have declined in the United States in the past few years. The company generated just over 169 million U.S. dollars in sales in 2022. NOS, a brand of energy drink produced by Monster Beverage, generated U.S. sales amounting to just over 107 million U.S. dollars in the same year.

The Monster Beverage Corporation

Monster Beverage is an American beverage corporation, headquartered in Corona, California. The company produces various energy drinks, including Burn, NOS, Relentless, and perhaps most famously, Monster Energy. U.S. unit sales for Monster Energy drinks amounted to approximately 347 million units in 2022.

This ranking shows the leading energy drink brands in the United States in 2024, based on sales. In that year, the leading energy drink brand in the United States was Red Bull, based on generated sales of about 7.76 billion U.S. dollars. Energy drinksEnergy drinks belong to the non-alcoholic beverage category. They are defined as functional beverages which aim to boost both mental and physical energy. As stimulants, most drinks contain caffeine, taurine, vitamins and some kind of sweetener.Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.In the U.S. retail landscape, Red Bull was ranked as the leading energy brand in 2024, based on sales. The brand is owned by Red Bull Company, which is headquartered in Fuschl am See in Austria. In mid-2014, Red Bull was subject in the press regarding its marketing slogan ‘Red Bull gives you wings’, which the firm has been using for about two decades. Some disappointed U.S. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to enhance their performance or alertness. They filed an U.S. class action lawsuit that accused the company of misleading and false advertising claims. Red Bull has agreed to reimburse class members who have purchased the energy drink brand during the last 12 years.

In 2024, Red Bull had an estimated brand value of 18.98 billion euros. The energy drink manufacturer remained Austria’s most valuable brand by a wide margin. Red Bull experiences an upwind Red Bull is a functional energy drink produced by Austrian beverage giant Red Bull GmbH. The drink that is known for its catchy advertising slogan has dominated the global energy drink market for decades, and in 2023, a record over 12 billion cans were sold around the world. Red Bull ranked fourth among the most valuable soft drink brands worldwide, outperforming household names such as Nespresso or Yili. Moreover, Red Bull’s annual revenue peaked at 10.55 billion euros in that year, and to keep not only the drink but also the brand name on everyone’s lips, Red Bull vividly promotes extreme sports and motorsport events. Energy drinks are all the hype Energy drinks are beverages that aim to boost mental and physical energy and enhance overall performance. They usually contain caffeine, taurine, vitamins, and some form of sweetener – a combination that resonates with millions of consumers worldwide. In 2023, Red Bull maintained its spot as the leading energy drink brand in the United States, but looking at the most recent sales data, Monster Energy is becoming an increasingly viable competitor.

Energy drinks in the United States have increased in popularity recently. In 2017, energy drink sales in the United States amounted to 11 billion U.S. dollars and reached around 21 billion U.S. dollars by 2024. Packaged beverages in the United States Energy drinks are one of the top-selling packaged beverages in the United States. In 2023, energy drinks accounted for almost 32 percent of the dollar sales of packaged beverages sold at U.S. convenience stores. Leading energy drink brands In the United States, Red Bull is the bestselling brand of energy drink by a large margin. In 2023, Red Bull sales reached 7.3 billion U.S. dollars. Monster was the second leading energy drink brand in the United States that year, generating sales of around 5.5 billion U.S. dollars. Red Bull also manufactures a popular sugar-free energy drink, as well as Red Bull The Blue Edition, which is blueberry flavored.

As of 2024, the leading energy drink brand in the United Kingdom by retail sales revenue was Red Bull. That year, Red Bull generated approximately 410 million British pounds worth of sales in their energy drink products. The leading competitor was Monster, which generated approximately 357 million British pounds that year.

In 2018, Red Bull’s sales in Turkey grew by 23 percent, compared to the previous year, making Turkey the company’s fastest growing market. A considerable amount of sales growth was also recorded in Russia and Canada that year.

Energy drinks worldwide

The sales value of energy drinks worldwide amounted to just over 50 billion U.S. dollars in 2019, a number that is projected to reach almost 90 billion by 2026. There are many kinds of liquid refreshment beverages (or LRB) however, and energy drinks only make up a small fraction of the market. Energy drinks accounted for about a one percent share of LRB volume sales in 2019. Bottled water made up almost half of all volume sales, while carbonated soft drinks stood in second place, accounting for just under a quarter of the market.

Dollar sales in c-stores in the US

In terms of dollar sales shares of packaged beverages in U.S. convenience stores, the energy drink was the leading category. In 2019, energy drinks accounted for almost a third of all American c-store packaged beverage sales. Bottled water’s share amounted to approximately ten percent.

In 2022, Red Bull held a carbonated soft drink (CSD) market share of almost one percent in the United States. The company’s share has grown significantly in the past 14 years. The Red Bull GmbH is an Austrian beverage company, mostly known for the energy drink Red Bull. The company is headquartered in Fuschl am See, Austria.

The leading energy drink brand

In 2021, Red Bull was the leading brand of energy drink in the United States, based on generated sales of close to seven billion U.S. dollars. Monster Energy, one of Red Bull’s main competitors, ranked second that year, with just around five billion U.S. dollars’ worth of sales.

Energy drinks in the U.S.

In 2021, total energy drink sales reached over 13 billion U.S. dollars in the United States. This type of beverage has become considerably more popular when compared to previous years, however it remains low on the list of favorites among Americans - energy drinks accounted for 1.5 percent of the beverages consumed by U.S. consumers in 2022. Other beverages, such as bottled water and CSD, were more popular: each of these two segments accounted for a consumption share of approximately 20 percent that year.

Rockstar energy drink sales have been on the decline in recent years. In the United States, dollar sales of the energy drink Rockstar amounted to 137.1 million U.S. dollars in 2024. By comparison, in 2017, it peaked amounting to 224 million U.S. dollars. C-Store Energy Drink Retail In 2022, the leading brand of energy drinks in convenience stores in the United States was Red Bull. That year, about 1.6 billion cans of Red Bull were sold in convenience stores across the country. Monster was also a popular energy drink that year. Energy Shots in the U.S. Sometimes lumped into the category of energy drinks are energy shots. These are sold in much smaller bottles and are meant to deliver a quick boost of energy. However, between 2013 and 2022 energy shot sales in the U.S. dropped significantly, from 1.26 billion U.S. dollars in 2013 to about 980 million U.S. dollars by 2022. 5 Hour Energy is by far the leading energy shot brand in the United States, accounting for 88.5 percent of the market.

Red Bull was the leading brand within the United States energy drinks market in the 52 weeks ending on May 19, 2024 responsible for almost one half of all sales. This translated into sales of around 7.76 billion U.S. dollars for the energy drink brand. Monster Energy followed in second place, with 28 percent market share. Celsius, Rockstar, and C4 also featured in the top five energy drinks of 2024. Red Bull’s success story Red Bull is the primary energy drink brand sold by Red Bull GmbH, an Austrian beverage company which was created in 1987. Red Bull’s brand value reached over 22 billion U.S. dollars in 2024. Part of the appeal of the beverage may be in part to its advertising. It has created extreme sports events such as the Red Bull Air Race and the Red Bull Cliff Diving World Series, and owns multiple sports teams in racing and soccer. Clever television advertising also helped Red Bull become a household name. What are the effects of energy drinks? Energy drinks are part of the non-alcoholic beverage industry and can be manufactured with or without carbonation. They contain different stimulant compounds which provide mental and physical stimulation, making the consumer feel more awake. Caffeine is the most common stimulant used within energy drinks, other ingredients can include sugar, sweeteners, herbal extracts, and various vitamins. Such products can be harmful if consumed in excess.

The combined revenue in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market in Japan was forecast to continuously increase between 2024 and 2029 by in total 0.6 billion U.S. dollars (+9.43 percent). After the ninth consecutive increasing year, the combined revenue is estimated to reach 6.96 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue change in the 'Ready-to-Drink (RTD) Tea' segment of the non-alcoholic drinks market in Brazil and the average volume per capita in the 'Soft Drinks' segment of the non-alcoholic drinks market in Hungary. The Statista Market Insights cover a broad range of additional markets.

The global combined revenue per capita in the 'Energy & Sports Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2024 and 2029 by in total 5.3 U.S. dollars (+19.41 percent). After the ninth consecutive increasing year, the combined revenue per capita is estimated to reach 32.58 U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the average consumption per capita and revenue. The Statista Market Insights cover a broad range of additional markets.

By the end of 2023, Red Bull had employed just over 7,800 people in approximately 170 countries. This is an increase of just about two thousand people compared to the previous year.

Red Bull brand value

In terms of sales, Red Bull was the leading energy drink brand in the United States in 2023. The brand generated over seven billion U.S. dollars, which is more than two billion U.S. dollars higher than the sales earnings of that year’s runner-up, Monster Energy.

Red Bull Racing

Over the years, Red Bull has become associated with the sports industry, creating sponsorship deals across all types of sports, from rallying to e-sports. The company has additionally become deeply involved within the various sports. For example, Red Bull Racing is a Formula One racing team owned by Red Bull, based in the United Kingdom. The Red Bull Racing team generated a turnover of more than 238 million British pounds in 2021. The Formula One team had a cost of sales of just under that amount in 2020.

In 2022, the Red Bull F1 team generated a turnover of 278.03 million British pounds, representing an increase of over 16 percent on the previous year. As of 2024, the team had won a total of six World Championship titles.

This ranking shows the leading energy drink brands worldwide in 2013, based on sales. In that year, Red Bull continued to be the category leader with a massive lead over its competitors. The brand generated sales amounting to 10.9 billion U.S. dollars.

Sales of Monster energy drinks reached around 1.49 billion U.S. dollars in 2024, an increase of over 539 million U.S. dollars since 2015. Globally, net sales peaked at 6.3 billion dollars in 2022, with even larger growth of nearly 50 percent over the same time period. Monster Beverage Corp. Monster energy drinks are marketed by the Monster Beverage Corporation and were first introduced to the market in 2002. In the United States, there are 34 different varieties of Monster branded energy drinks. Monster ties its advertising and image to sports, sponsoring a variety of racing competitions, MMA fighters, Esports competitors, and the X Games. Energy drink landscape Monster’s primary rival in the energy drinks category is Red Bull, whose main brand controls 39.5 percent of the market, compared to Monster’s 29.7 percent market share. Both companies’ brands occupy eight spots of the top ten top selling energy drinks. In overall sales across all brands, Red Bull North America is the leading energy drink company in the United States, with 1.4 billion dollars in sales compared to Monster Beverage Corp’s 1.23 billion dollars.

This statistic shows leading energy drinks in Mexico in 2017, by market share based on sales value. That year, Red Bull accounted for 35 percent of the energy drinks' sales value in Mexico.

This statistic shows the leading vendors of energy drinks in the United States in 2020, based on sales. According to the report, Red Bull North America was the leading U.S. vendor of energy drinks that year, with sales amounting to approximately 1.4 billion U.S. dollars.