In 2023, the Red Bull F1 team generated around 307.47 million British pounds in turnover, representing an increase of over 10 percent on the previous year. As of 2025, the team had won a total of six World Championship titles.

This statistic presents the revenue of Red Bull worldwide from 2011 to 2024. In 2024, the company's global revenue amounted to about 11.23 billion euros worldwide. Red Bull was the leading energy drink brand in the United States. Red BullRed Bull GmbH operates in the beverage segment and is especially known for its famous energy drink Red Bull. The company was founded in 1987 and is currently headquartered in Fuschl am See in Austria, close to Salzburg. The company operates in more than 166 countries around the world.The energy drink Red Bull is a functional drink containing caffeine, taurine, B-Group vitamins, sucrose and glucose, and water. In addition to the traditional Red Bull, the company has ‘Red Bull Sugarfree’, Red Bull Total Zero and ‘Red Bull Red, Silver and Blue Edition’ in its portfolio. The drinks are sold in cans holding 8.4 fluid ounces (250ml).Besides producing and selling beverages the beverage company is highly known for their engagement in sponsoring extreme sports and motor sports. In 2013, the Red Bull Racing Team won the fourth consecutive Formula One Constructor’s Championship.In mid 2014, Red Bull was subject in the press regarding its advertising slogan ‘Red Bull gives you wings’, which the firm has been using since about two decades. Some disappointed U.S. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to increase their performance or reaction speed. They filed a U.S. class action lawsuit that accused the company of misleading and false advertising claims. Red Bull has agreed to reimburse class members who have bought Red Bull during the last 12 years.

This statistic shows a ranking of Formula One teams by sponsorship income in 2015. That season, Red Bull Racing had the highest income from sponsorship deals at 266 million euros. Ferrari and McLaren Honda ranked second and third highest with an income of approximately 209 million and 145 million euros respectively.

The global motorsports market is a dynamic and expansive industry, projected to reach $2301 million in 2025 and demonstrate a Compound Annual Growth Rate (CAGR) of 1.5% from 2025 to 2033. This growth is fueled by several key drivers. Increased media coverage, particularly through streaming platforms and dedicated sports channels, significantly expands the audience and generates substantial advertising/sponsorship revenue. The rising popularity of esports and simulation racing further broadens the market's reach, attracting a younger demographic and fostering engagement beyond traditional track events. Technological advancements in vehicle design and safety features, along with the continuous evolution of racing formats, also contribute to this market's expansion. While the growth is steady, potential restraints include economic downturns that can affect sponsorship and ticket sales, and concerns about environmental sustainability within the sport. The segmentation reveals diverse revenue streams, with broadcasting, ticketing, and merchandising contributing significantly. Venue racing continues to dominate, but non-venue racing, including esports and sim racing, is experiencing substantial growth, presenting exciting opportunities for expansion and diversification within the industry. Key players like Mercedes-Benz, Red Bull Racing, and Ferrari influence the market's trajectory through their performance, technological innovation, and brand influence. The geographic distribution of the motorsports market reflects varying levels of engagement. North America, particularly the United States, holds a significant market share, driven by the popularity of NASCAR and other racing series. Europe, home to Formula 1 and other prominent championships, also boasts a substantial market share. However, emerging markets in Asia-Pacific and the Middle East & Africa show promising growth potential, driven by rising disposable incomes and increasing interest in motorsports. The strategic expansion of racing events and the growing popularity of motorsports-related entertainment, such as themed parks and experiential events, further contribute to the industry’s global reach and appeal. Market participants are focused on developing innovative strategies to engage diverse audiences and tap into new revenue streams, positioning motorsports for continued growth in the years to come.

In 2023, United States sales of Red Bull energy drinks amounted to approximately 1.71 billion U.S. dollars for the 13 weeks ended on December 12, 2023.

Energy drinks

Energy drinks are a type of drink that are created to stimulate energy in consumers. They contain high amounts of sugar and caffeine, which can be harmful if consumed in excess. Energy drinks are banned in several areas of the world and are occasionally age restricted. Energy drinks are frequently consumed on college campuses to help students stay awake for long nights of studying and homework. It is also often used as a mixer in alcoholic drinks. Despite energy drinks having the reputation as a college student’s drink, it is the 30 to 49 year old age group that consumes the most amount of energy drinks regularly.

Red Bull

Red Bull was first introduced in 1987, by Austrian company Red Bull GmbH. They are the leading energy drink brand in the United States, as of 2023. Their unit sales have been steadily increasing since 2015. They currently have about 20 flavors available. Not only is Red Bull an energy drink, they also own Formula One teams such as Red Bull Racing and Scuderia Toro Rosso, and soccer clubs such as RB Leipzig, and New York Red Bulls.