In the six months ending March 2024, the United States accounted for 48.46 percent of traffic to the online forum Reddit.com. The United Kingdom was ranked second, accounting for 7.16 percent of web visits to the social media platform. Reddit in the United States In August 2023, Reddit accounted for slightly over 1.6 percent of social media website traffic in the United States. Founded in 2005, Reddit is a discussion website which enables users to aggregate news by posting links and let other users vote and comment on them. There are thousands of subforums, called subreddits, on a wide range of topics available. One of the most popular subreddits is the AMA (“Ask Me Anything”), where celebrities, public figures or people in unique positions post threads that allow other Reddit users to ask them anything. In 2022, Nicolas Cage's AMA post generated over 238.5 thousand upvotes, making it the most popular AMA of the year. Reddit users in the United States Reddit use in the United States is more prevalent among younger online audiences. During a February 2021 survey, it was found that 36 percent of internet users aged 18 to 29 years and 22 percent of users aged 30 to 49 years used Reddit. However, the reach of the social platform strongly declines with age. Also, whilst around a 23 of male adults in the U.S. access Reddit, only 12 percent of women do the same.

According to a survey of internet users conducted in the United States between February and June, 2024, 14 percent of Black Americans reported having ever used Reddit. Asian Americans appeared to be more likely than both Black and white Americans to have ever used the social media and community forum, with 36 percent of users in the demographic reporting to have used the popular forum and social media.

According to a survey of adults in the United States in 2024, 46 percent of respondents who used Reddit were aged between 19 and 29 years. Reddit usage tends to be affected by users’ age, with older users reporting lower levels of engagement. Reddit engagement in numbers Reddit is one of the most popular websites in the forum category, allowing users to interact in multiple close-knitted communities organized in sub-threads and divided by topics. In March 2024, Reddit.com registered an average of 2.2 billion monthly visits from desktop and mobile combined. Reddit users are mostly based in North America, with the United States accounting for the biggest share of traffic worldwide by far. The future of Reddit Reddit was created in 2005, was redesigned for the very first time in 2018 to make it more appealing to new users and increase engagement from non-participating guests (jokingly called “lurkers”) who nonetheless enjoy the content. In February 2024, the company announced it was entering the public market by releasing its S-1 registration statement. In 2024, the company generated around 1.3 billion U.S. dollars worldwide in revenues. This translated into an average revenue per user (ARPU) of around 4.21 dollars in the last quarter of 2024.

Introduction

Reddit Statistics: Reddit is an American news social media platform where users can submit content, text posts, and images. Posts can be upvoted and downvoted. As of October 2023, it is the 18^th most visited website in the world. Based on submissions and posts can be voted up or down by other members. Â As a platform, it has faced various criticism for spreading misinformation.

Nevertheless, it remains one of the most popular social media platforms. Â With the help of Reddit Statistics, we will discuss some interesting aspects.

Comparing the *** selected regions regarding the number of Reddit users , the United States is leading the ranking (****** million users) and is followed by the United Kingdom with ***** million users. At the other end of the spectrum is Gabon with **** million users, indicating a difference of ****** million users to the United States. User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

reddit.com is ranked #5 in US with 4.66B Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

Reddit is a web traffic powerhouse: in March 2024 approximately 2.2 billion visits were measured to the online forum, making it one of the most-visited websites online. The front page of the internet Formerly known as “the front page of the internet”, Reddit is an online forum platform with over 130,000 sub-forums and communities. The platform allows registered users, called Redditors, to post content. Each post is open to the entire Reddit community to vote upon, either by down- or upvotes. The most popular posts are featured directly on the front page. Subreddits are available by category and Redditors can follow selected subreddits relevant to their interest and also control what content they see on their custom front page. Some of the most popular subreddits are r/AskReddit or r/AMA – the “Ask Me Anything” format. According to the company, Reddit hosted 1,800 AMAs in 2018, with a wide range of topics and hosts. One of the most popular Reddit AMA of 2022 by number of upvotes was by actor Nicolas Cagem with more than 238.5 thousand upvotes. Reddit usage The United States account for the biggest share of Reddit's desktop traffic, followed by the UK, and Canada. As of March 2023, Reddit ranked among the most popular social media websites in the United States.

From a market share of just around *** percent in **********, Reddit had climbed up to *** percent market share in India's desktop social media market as of **********. The highest desktop social media traffic was on YouTube with over ** percent of the market share.

In January 2024, online forum and discussion site Reddit received visits from approximately **** billion users worldwide. This represents a small decrease compared to January 2023, when the popular online forum recorded around **** billion users worldwide. Between April 2022 and January 2024, Reddit was the majority of its visitors accessing the website from mobile devices.

The included datasets are at the basis of the article "No space for Reddit spacing: Mapping the reflexive relationship between groups on 4chan and Reddit", published in Social Media + Society. They include cross-mentions between 4chan and Reddit, as well as various metrics associated to these cross-references.

The timeframe ranges from the earliest date available (for Reddit: June 2006; for 4chan/b/: April 2006; for 4chan/pol/: December 2013) and ends in January 2023 (except for the 4chan/b/ dataset, which ends in December 2008).

The datasets specifically entail the following:

1. Cross-mentions from Reddit to 4chan

reddit-mentions-to-4chan.csv

I used the Pushshift API's search endpoint to fetch Reddit comments (so no opening posts) with the keyword "4chan" (note: this Pushshift functionality is now deprecated). I also used a rudimentary filter to remove posts by bots, specifically by 1) deleting posts from every account that had "bot" or "auto" in the username and 2) removing all posts by authors with 100 or more contributions and which I manually identified as automated accounts.

I removed URL-only cross-references, i.e. posts that only mentioned "://boards.4chan.org" or "://boards.4channel.org" without another 4chan-reference/

This resulted in 2,638,621 "4chan" references across Reddit.

2. Cross-mentions from 4chan/pol/ to Reddit

4chan-pol_mentions-of-reddit.csv

With a complete dataset of /pol/ collected through 4CAT, I queried for "reddit" or the common synonym "plebbit", capital-insensitive, with post- and suffixes allowed (e.g. "Redditor").

I removed URL-only cross-references, i.e. posts that only mentioned "://reddit.com/", "www.reddit.com/", or "i.reddit.com/". without another Reddit-reference/

This resulted in 1,640,273 "Reddit" references on /pol/.

3. Cross-mentions from 4chan/b/ to Reddit

4chan-b_mentions-to-reddit.csv

I extracted five million posts from Jason Scott's 4chan/b/ dump. I then queried for "reddit" or the common synonym "plebbit", capital-insensitive, with post- and suffixes allowed (e.g. "Redditor").

I removed URL-only cross-references, i.e. posts that only mentioned "://reddit.com/", "www.reddit.com/", or "i.reddit.com/". without another Reddit-reference/

This resulted in 1,287 "Reddit" references on /b/.

See Hagen (2020) for more information on the 4chan/b/ dataset.

4. Cross-mention metrics

cross-mention-metrics.xlsx

I extracted the following metrics from the datasets above:

4.1 The total number of cross-mentions, absolute and relative, per month
This simply used the monthly counts from datasets 1 and 2.

4.2 The most mentioned subreddits on /pol/, per year
Using the regular expression: r\/[a-zA-Z_]

4.3 Subreddits that mention 4chan most often, per year

4.4 4chan boards mentioned across Reddit, per month

4.5 4chan boards mentioned by subreddits

I counted every subreddit- or board-mention per post instead of total occurrences.

For 4.4 and 4.5, I used the following regular expression to extract 4chan board names:

(\s|^|4chan)\/(a|b|c|d|e|f|g|gif|h|hr|k|m|o|p|t|v|vg|vm|vmg|vr|vrpg|vst|w|wg|i|ic|r9k|s4s|vip|qa|cm|hm|lgbt|y|3|aco|adv|an|bant|biz|cgl|ck|co|diy|fa|fit|gd|hc|his|int|jp|lit|mlp|mu|n|news|out|po|pol|pw|qst|sci|soc|sp|tg|toy|trv|tv|vp|vt|wsg|wsr|x|xs|new)\/(\s|$)

I also omitted 4chan's /r/, /u/, and /s/ boards; despite their small scale, they appeared as false positives due to their unrelated vernacular meaning on Reddit (e.g. /u/ as a username prefix).

4.5 was also transformed and included as a Gephi network file (subreddit-board-mentions.gephi).

Lastly, I also included:

4.6 The total amount of posts on 4chan and Reddit

This was used to calculate 4.1. It uses Pushshift's database statistics (which as of Nov. 2023 requires a login; see this Pastebin for an alternative) and metrics of total 4chan post counts from 4stats.io.

Each of these metrics has their own corresponding tab in the Excel file.

5. Co-words of "4chan" and "reddit" in the cross-mentions

co-words.xslx

Using datasets 1, 2, and 3, I extracted the top ten words appearing directly next to "4chan" on Reddit, and next to "Reddit" on 4chan, per year.

I first pre-processed the text, which involved tokenisation, filtering of unwanted text elements like URLs, stop word removal (I whitelisted back), and lemmatisation.

For the co-word extraction I used a window size of two. I excluded a range of semantically uninteresting words or commonly used hate speech terms prevalent throughout 4chan.

6. Annotated cross-mentions between Reddit and 4chan/pol/ in September 2014

annotations_4chanpol-2014.csv
annotations_reddit-2014-kotakuinaction-anonimised.csv
annotations_reddit-2014-tumblrinaction-anonimised.csv

I extracted cross-mentions from /pol/ to Reddit and from Reddit to 4chan in September 2014 for close-reading and annotation.

_

The author names are removed for all datasets.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

The share of Reddit in the social media market across India was about *** percent as of April 2023. This was a decrease in market share compared to the April 2020 when it hovered around **** percent.

The statistic presents the percentage of internet users in the United States who are logged-in Reddit users from 2017 to 2013. In 2018, it was estimated that *** percent of U.S. internet users were logged-in Reddit users. This figure is projected to grow to **** percent in 2023.

During the first quarter of 2025, online forum and news aggregator Reddit saw approximately 108.1 million daily active users (DAU) engaging with its platform. Of these, over 59.4 million users were not logged in and accessed the platform's content without proving they registered to Reddit. This represents an increase of approximately 6.8 percent compared to the previous quarter, when Reddit saw 55.6 million logged-off DAU.

This dataset of 289,870 people sampled across TikTok, X, and Reddit reveals statistics of employee engagement in 2024 to find out whether employees consider themselves engaged, why they were engaged, what would make them more engaged, and to learn more about their demographics.

During the first quarter of 2025, Reddit saw approximately 50 million daily active users (DAU) in the United States. In comparison, 58 million online users in the rest of the global market engaged with Reddit content daily in the last examined quarter. Between the beginning of 2021 and the end of 2024, the number of global daily active users engaging with Reddit experienced a moderate but constant increase.

In the second half of 2024, a total of 5.96 billion pieces of content were created on Reddit. Of these, over 1.7 billion were comments left by registered users under posted content. Over 3.4 billion chats were exchanged during the examined period, while private messages on the platform had a volume of approximately 522 million pieces of content.

In the first quarter of 2025, community-based social media Reddit generated 392.36 million U.S. dollars in revenues. This represents an increase of almost 61 percent compared to the corresponding quarter in 2024, when Reddit Inc. saw revenues of 242.96 million U.S. dollars. Reddit, which launched way back in 2005, confidentially filed to enter the public market in 2021 after experiencing an acceleration in user adoption during the first years of the global COVID-19 pandemic.

In 2023, Reddit had a market share of about **** percent in mobile social media market in Indonesia. The number of Reddit users in the country is forecast to reach **** millions by 2025.

How high is the brand awareness of Reddit in the United States?When it comes to social media users, brand awareness of Reddit is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Reddit in the United States?In total, ** percent of U.S. social media users say they like Reddit. However, in actuality, among the ** percent of U.S. respondents who know Reddit, ** percent of people like the brand.What is the usage share of Reddit in the United States?All in all, ** percent of social media users in the United States use Reddit. That means, of the ** percent who know the brand, ** percent use them.How loyal are the users of Reddit?Around ** percent of social media users in the United States say they are likely to use Reddit again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.What's the buzz around Reddit in the United States?In February 2023, about ** percent of U.S. social media users had heard about Reddit in the media, on social media, or in advertising over the past four weeks. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Reddit in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.