In January 2024, worldwide visits to Reddit.com amounted to roughly *** billion from mobile and **** billion from desktop devices. Between April 2024 and January 2024, the volume of mobile traffic to Reddit.com was consistently higher than the traffic coming from desktop devices.

This statistic shows the number of logged-in Reddit users in the United States from 2017 to 2025. In 2020, it was reported that ** million users accessed their account on the social news aggregation website. This figure is projected to rise to ** million users in 2025.

Reddit is a web traffic powerhouse: in March 2024 approximately 2.2 billion visits were measured to the online forum, making it one of the most-visited websites online. The front page of the internet Formerly known as “the front page of the internet”, Reddit is an online forum platform with over 130,000 sub-forums and communities. The platform allows registered users, called Redditors, to post content. Each post is open to the entire Reddit community to vote upon, either by down- or upvotes. The most popular posts are featured directly on the front page. Subreddits are available by category and Redditors can follow selected subreddits relevant to their interest and also control what content they see on their custom front page. Some of the most popular subreddits are r/AskReddit or r/AMA – the “Ask Me Anything” format. According to the company, Reddit hosted 1,800 AMAs in 2018, with a wide range of topics and hosts. One of the most popular Reddit AMA of 2022 by number of upvotes was by actor Nicolas Cagem with more than 238.5 thousand upvotes. Reddit usage The United States account for the biggest share of Reddit's desktop traffic, followed by the UK, and Canada. As of March 2023, Reddit ranked among the most popular social media websites in the United States.

In January 2025, online visits to Reddit.com from the United States amounted to roughly **** billion. The United Kingdom ranked second, with internet users from the country generating ***** million visits to Reddit.com during the examined month. Canada represented the third-largest market for Reddit in terms of internet traffic, generating over *** million visits to the popular online forum in the analyzed period.

Traffic analytics, rankings, and competitive metrics for reddit.com as of May 2025

In the six months ending March 2024, the United States accounted for 48.46 percent of traffic to the online forum Reddit.com. The United Kingdom was ranked second, accounting for 7.16 percent of web visits to the social media platform. Reddit in the United States In August 2023, Reddit accounted for slightly over 1.6 percent of social media website traffic in the United States. Founded in 2005, Reddit is a discussion website which enables users to aggregate news by posting links and let other users vote and comment on them. There are thousands of subforums, called subreddits, on a wide range of topics available. One of the most popular subreddits is the AMA (“Ask Me Anything”), where celebrities, public figures or people in unique positions post threads that allow other Reddit users to ask them anything. In 2022, Nicolas Cage's AMA post generated over 238.5 thousand upvotes, making it the most popular AMA of the year. Reddit users in the United States Reddit use in the United States is more prevalent among younger online audiences. During a February 2021 survey, it was found that 36 percent of internet users aged 18 to 29 years and 22 percent of users aged 30 to 49 years used Reddit. However, the reach of the social platform strongly declines with age. Also, whilst around a 23 of male adults in the U.S. access Reddit, only 12 percent of women do the same.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

The number of Reddit users in Israel was forecast to increase between 2024 and 2028 by in total 0.01 million users (+0.76 percent). This overall increase does not happen continuously, notably not in 2027. The Reddit user base is estimated to amount to 1.32 million users in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Bahrain and Kuwait.

Preprint

Abstract

The World Wide Web is a complex interconnected digital ecosystem, where information and attention flow between platforms and communities throughout the globe. These interactions co-construct how we understand the world, reflecting and shaping public discourse. Unfortunately, researchers often struggle to understand how information circulates and evolves across the web because platform-specific data is often siloed and restricted by linguistic barriers. To address this gap, we present a comprehensive, multilingual dataset capturing all Wikipedia links shared in posts and comments on Reddit from 2020 to 2023, excluding those from private and NSFW subreddits. Each linked Wikipedia article is enriched with revision history, page view data, article ID, redirects, and Wikidata identifiers. Through a research agreement with Reddit, our dataset ensures user privacy while providing a query and ID mechanism that integrates with the Reddit and Wikipedia APIs. This enables extended analyses for researchers studying how information flows across platforms. For example, Reddit discussions use Wikipedia for deliberation and fact-checking which subsequently influences Wikipedia content, by driving traffic to articles or inspiring edits. By analyzing the relationship between information shared and discussed on these platforms, our dataset provides a foundation for examining the interplay between social media discourse and collaborative knowledge consumption and production.

Datasheet

Motivation

The motivations for this dataset stem from the challenges researchers face in studying the flow of information across the web. While the World Wide Web enables global communication and collaboration, data silos, linguistic barriers, and platform-specific restrictions hinder our ability to understand how information circulates, evolves, and impacts public discourse. Wikipedia and Reddit, as major hubs of knowledge sharing and discussion, offer an invaluable lens into these processes. However, without comprehensive data capturing their interactions, researchers are unable to fully examine how platforms co-construct knowledge. This dataset bridges this gap, providing the tools needed to study the interconnectedness of social media and collaborative knowledge systems.

Composition

WikiReddit, a comprehensive dataset capturing all Wikipedia mentions (including links) shared in posts and comments on Reddit from 2020 to 2023, excluding those from private and NSFW (not safe for work) subreddits. The SQL database comprises 336K total posts, 10.2M comments, 1.95M unique links, and 1.26M unique articles spanning 59 languages on Reddit and 276 Wikipedia language subdomains. Each linked Wikipedia article is enriched with its revision history and page view data within a ±10-day window of its posting, as well as article ID, redirects, and Wikidata identifiers. Supplementary anonymous metadata from Reddit posts and comments further contextualizes the links, offering a robust resource for analysing cross-platform information flows, collective attention dynamics, and the role of Wikipedia in online discourse.

Collection Process

Data was collected from the Reddit4Researchers and Wikipedia APIs. No personally identifiable information is published in the dataset. Data from Reddit to Wikipedia is linked via the hyperlink and article titles appearing in Reddit posts.

Preprocessing/cleaning/labeling

Extensive processing with tools such as regex was applied to the Reddit post/comment text to extract the Wikipedia URLs. Redirects for Wikipedia URLs and article titles were found through the API and mapped to the collected data. Reddit IDs are hashed with SHA-256 for post/comment/user/subreddit anonymity.

Uses

We foresee several applications of this dataset and preview four here. First, Reddit linking data can be used to understand how attention is driven from one platform to another. Second, Reddit linking data can shed light on how Wikipedia's archive of knowledge is used in the larger social web. Third, our dataset could provide insights into how external attention is topically distributed across Wikipedia. Our dataset can help extend that analysis into the disparities in what types of external communities Wikipedia is used in, and how it is used. Fourth, relatedly, a topic analysis of our dataset could reveal how Wikipedia usage on Reddit contributes to societal benefits and harms. Our dataset could help examine if homogeneity within the Reddit and Wikipedia audiences shapes topic patterns and assess whether these relationships mitigate or amplify problematic engagement online.

Distribution

The dataset is publicly shared with a Creative Commons Attribution 4.0 International license. The article describing this dataset should be cited: https://doi.org/10.48550/arXiv.2502.04942

Maintenance

Patrick Gildersleve will maintain this dataset, and add further years of content as and when available.

SQL Database Schema

Table: posts

Table: comments

Table: postlinks

Table: commentlinks

Comparing the *** selected regions regarding the number of Reddit users , the United States is leading the ranking (****** million users) and is followed by the United Kingdom with ***** million users. At the other end of the spectrum is Gabon with **** million users, indicating a difference of ****** million users to the United States. User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Preliminary research efforts regarding Social Media Platforms and their contribution to website traffic in LAMs. Through the Similar Web API, the leading social networks (Facebook, Twitter, Youtube, Instagram, Reddit, Pinterest, LinkedIn) that drove traffic to each one of the 220 cases in our dataset were identified and analyzed in the first sheet. Aggregated results proved that Facebook platform was responsible for 46.1% of social traffic (second sheet).

The global number of Reddit users in was forecast to continuously increase between 2024 and 2028 by in total 52.1 million users (+10.33 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 556.59 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Asia and Europe.

The number of Reddit users in Brazil was forecast to continuously increase between 2024 and 2028 by in total ************ users (+***** percent). After the ****** consecutive increasing year, the Reddit user base is estimated to reach ************ users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

According to a survey of adults in the United States in 2024, 46 percent of respondents who used Reddit were aged between 19 and 29 years. Reddit usage tends to be affected by users’ age, with older users reporting lower levels of engagement. Reddit engagement in numbers Reddit is one of the most popular websites in the forum category, allowing users to interact in multiple close-knitted communities organized in sub-threads and divided by topics. In March 2024, Reddit.com registered an average of 2.2 billion monthly visits from desktop and mobile combined. Reddit users are mostly based in North America, with the United States accounting for the biggest share of traffic worldwide by far. The future of Reddit Reddit was created in 2005, was redesigned for the very first time in 2018 to make it more appealing to new users and increase engagement from non-participating guests (jokingly called “lurkers”) who nonetheless enjoy the content. In February 2024, the company announced it was entering the public market by releasing its S-1 registration statement. In 2024, the company generated around 1.3 billion U.S. dollars worldwide in revenues. This translated into an average revenue per user (ARPU) of around 4.21 dollars in the last quarter of 2024.

The number of Reddit users in France was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the eighth consecutive increasing year, the Reddit user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Netherlands and Luxembourg.

The number of Reddit users in Romania was forecast to increase between 2024 and 2028 by in total *** million users (+**** percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Reddit user base is estimated to amount to **** million users in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Bulgaria and Serbia.

The number of Reddit users in Latvia was forecast to continuously decrease between 2024 and 2028 by in total 0.01 million users (-2.33 percent). While the Reddit user base was increasing earlier, it deteriorated and the Reddit user base was forecast to reach 0.42 million users in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Estonia and Lithuania.

In March 2021, a large part of traffic on YouTube's website came from the platform itself, with roughly *** billion visits in the examined period from direct traffic. YouTube.com second largest traffic driver was Google.com, both as a search engine and via referral, with roughly *** and **** million visits respectively. Facebook.com and Reddit.com were the leading social media websites driving traffic to YouTube.com.

The number of Reddit users in Estonia was forecast to continuously decrease between 2024 and 2028 by in total 0.03 million users (-5.77 percent). While the Reddit user base was increasing earlier, it deteriorated and the Reddit user base was forecast to reach 0.49 million users in 2028. User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Latvia and Lithuania.

The number of Reddit users in Germany was forecast to continuously increase between 2024 and 2028 by in total one million user (+4.33 percent). After the eighth consecutive increasing year, the Reddit user base is estimated to reach 24.04 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Switzerland and Austria.