Reddit is a web traffic powerhouse: in March 2024 approximately 2.2 billion visits were measured to the online forum, making it one of the most-visited websites online. The front page of the internet Formerly known as “the front page of the internet”, Reddit is an online forum platform with over 130,000 sub-forums and communities. The platform allows registered users, called Redditors, to post content. Each post is open to the entire Reddit community to vote upon, either by down- or upvotes. The most popular posts are featured directly on the front page. Subreddits are available by category and Redditors can follow selected subreddits relevant to their interest and also control what content they see on their custom front page. Some of the most popular subreddits are r/AskReddit or r/AMA – the “Ask Me Anything” format. According to the company, Reddit hosted 1,800 AMAs in 2018, with a wide range of topics and hosts. One of the most popular Reddit AMA of 2022 by number of upvotes was by actor Nicolas Cagem with more than 238.5 thousand upvotes. Reddit usage The United States account for the biggest share of Reddit's desktop traffic, followed by the UK, and Canada. As of March 2023, Reddit ranked among the most popular social media websites in the United States.

In January 2024, worldwide visits to Reddit.com amounted to roughly 5.9 billion from mobile and 1.67 billion from desktop devices. Between April 2024 and January 2024, the volume of mobile traffic to Reddit.com was consistently higher than the traffic coming from desktop devices.

In the six months ending March 2024, the United States accounted for 48.46 percent of traffic to the online forum Reddit.com. The United Kingdom was ranked second, accounting for 7.16 percent of web visits to the social media platform. Reddit in the United States In August 2023, Reddit accounted for slightly over 1.6 percent of social media website traffic in the United States. Founded in 2005, Reddit is a discussion website which enables users to aggregate news by posting links and let other users vote and comment on them. There are thousands of subforums, called subreddits, on a wide range of topics available. One of the most popular subreddits is the AMA (“Ask Me Anything”), where celebrities, public figures or people in unique positions post threads that allow other Reddit users to ask them anything. In 2022, Nicolas Cage's AMA post generated over 238.5 thousand upvotes, making it the most popular AMA of the year. Reddit users in the United States Reddit use in the United States is more prevalent among younger online audiences. During a February 2021 survey, it was found that 36 percent of internet users aged 18 to 29 years and 22 percent of users aged 30 to 49 years used Reddit. However, the reach of the social platform strongly declines with age. Also, whilst around a 23 of male adults in the U.S. access Reddit, only 12 percent of women do the same.

As of March 2024, simpcity.su accounted for almost 5.6 percent of referral traffic to Reddit.com. Reddit's second-largest referral traffic driver was linktr.ee, which generated 4.36 percent of referral traffic to the social media platform.

In December 2021, Reddit saw approximately 4.26 billion visits to the website of its popular discussion and social platform. Almost 58 percent of traffic recorded during the month was generated via search engines, with over 2.45 billion visits to the website. Direct traffic to Reddit made up 38.4 percent of the platform's monthly visits, while social traffic represented 0.57 percent of all the platform's visits during the examined month.

In January 2025, online visits to Reddit.com from the United States amounted to roughly 3.31 billion. The United Kingdom ranked second, with internet users from the country generating 363.5 million visits to Reddit.com during the examined month. Canada represented the third-largest market for Reddit in terms of internet traffic, generating over 320 million visits to the popular online forum in the analyzed period.

Between April 2021 and April 2022, paid traffic to the popular social discussion forum Reddit represented only a fraction of its total visits. The largest share of visits to Reddit.com is generated via search engines and direct traffic to the website.

In January 2024, users who reached Reddit.com from links displayed after launching a research on search engines like Google or Yahoo generated over 4.6 billion visits. Between April 2022 and January 2024, search traffic volumes to Reddit experienced a positive trend.

Preliminary research efforts regarding Social Media Platforms and their contribution to website traffic in LAMs. Through the Similar Web API, the leading social networks (Facebook, Twitter, Youtube, Instagram, Reddit, Pinterest, LinkedIn) that drove traffic to each one of the 220 cases in our dataset were identified and analyzed in the first sheet. Aggregated results proved that Facebook platform was responsible for 46.1% of social traffic (second sheet).

In April 2022, direct traffic to the popular discussion forum and social media site Reddit.com amounted to roughly 1.65 billion visits worldwide. In April 2021, direct traffic on the website presented a volume of over 2.3 billion visits before starting to decrease. Between April 2021 and April 2022, direct traffic to the popular social media platform fluctuated greatly.

In April 2022, users who reached Reddit.com from another social media platform generated approximately 22.7 million visits. Between April and May 2021, social media traffic on the website increased by over 66.88 percent, reaching a traffic volume of almost 30.3 million visits in May 2021.

In April 2022, referral traffic to the popular discussion forum and social media site Reddit.com amounted to roughly 84 million visits worldwide. Between June and October 2021, referral traffic on the website increased by almost 56 percent, before starting to experience a downward trend.

In April 2022, worldwide visits to Reddit.com amounted to roughly 3.8 billion worldwide. Between April 2021 and August 2021, visitor traffic to Reddit.com experienced a decrease of approximately 19 percent. In November 2021, the number of worldwide visits to Reddit reached a peak of 4.63 billion. In April 2021, mobile visits to Reddit.com made up over 70 percent of all monthly traffic to the popular social media platform.

According to a survey of adults in the United States in 2024, 46 percent of respondents who used Reddit were aged between 19 and 29 years. Reddit usage tends to be affected by users’ age, with older users reporting lower levels of engagement. Reddit engagement in numbers Reddit is one of the most popular websites in the forum category, allowing users to interact in multiple close-knitted communities organized in sub-threads and divided by topics. In March 2024, Reddit.com registered an average of 2.2 billion monthly visits from desktop and mobile combined. Reddit users are mostly based in North America, with the United States accounting for the biggest share of traffic worldwide by far. The future of Reddit Reddit was created in 2005, was redesigned for the very first time in 2018 to make it more appealing to new users and increase engagement from non-participating guests (jokingly called “lurkers”) who nonetheless enjoy the content. In February 2024, the company announced it was entering the public market by releasing its S-1 registration statement. In 2024, the company generated around 1.3 billion U.S. dollars worldwide in revenues. This translated into an average revenue per user (ARPU) of around 4.21 dollars in the last quarter of 2024.

This statistic shows the number of logged-in Reddit users in the United States from 2017 to 2025. In 2020, it was reported that 38 million users accessed their account on the social news aggregation website. This figure is projected to rise to 53 million users in 2025.

In 2024, Reddit is forecasted to surpass one billion U.S. dollars in revenues from its online advertising business. This represents an increase of almost 30 percent year-over-year, as in 2023 Reddit reported it generated over 788 million U.S. dollars in advertising revenue. Funded in 2005, news aggregator and discussion website Reddit is a traffic powerhouse, as well as one of the most popular social media platforms for global users. In recent years, Reddit has sought to help advertisers capitalize more on the platform's high engagement by creating an in-house advertising agency called KarmaLab, as well as by entering into a partnership with global PR and marketing leader WPP. Reddit advertising revenues are estimated to reach one billion U.S. dollars in 2026, proven that the platform can grow its audience among mainstream social media users and solidify its presence among advertisers and media conglomerates.

In 2023, most of the global website traffic was still generated by humans but bot traffic is constantly growing. Fraudulent traffic through bad bot actors accounted for 32 percent of global web traffic in the most recently measured period, representing an increase of 1.8 percent from the previous year. Sophistication of Bad Bots on the rise The complexity of malicious bot activity has dramatically increased in recent years. Advanced bad bots have doubled in prevalence over the past two years, indicating a surge in the sophistication of cyber threats. Simultaneously, simple bad bots saw a 6 percent increase compared to the previous year, suggesting a shift in the landscape of automated threats. Meanwhile, areas like entertainment, and law & government face the highest amount of advanced bad bots, with more than 78 percent of their bot traffic affected by evasive applications. Good and bad bots across industries The impact of bot traffic varies across different sectors. Bad bots accounted for over 57.2 percent of the gaming segment's web traffic. Meanwhile, almost half of the online traffic for telecom and ISPs was moved by malicious applications. However, not all bot traffic is considered bad. Some of these applications help index websites for search engines or monitor website performance, assisting users throughout their online search. Therefore, areas like entertainment, food and groceries, and financial services experienced notable levels of good bot traffic, demonstrating the diverse applications of benign automated systems across different sectors.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

In April 2022, the traffic bounce rate on Reddit.com averaged around 55 percent of visits. Between April 2021 and the end of 2021, the bounce rate on the platform's website experienced a small increase, reaching a peak of 56.04 percent in August 2021, with users increasingly visiting only one page on Reddit.com before leaving the website.