This timeline shows the net sales of the Reebok brand worldwide from 2006 to 2022. In 2022, the Reebok business under Adidas saw a net sales amounting to about 353 million euros. The Reebok brand was sold by Adidas to Authentic Brands Group LLC with the change in ownership taking effect from 1 March 2022.

Reebok Reebok's history began way back in 1890, when a shoemaker named J.W. Foster developed the first known running shoes with spikes, enabling athletes to run faster than ever before. Reebok is a subsidiary of the adidas Group. The company designs and markets sports, fitness and casual footwear, apparel and equipment. The company has operations throughout North America, Europe, the Middle East, Africa and Asia Pacific. Reebok holds licensing agreements with different professional leagues such as the National Football League, National Hockey League and the National Lacrosse League in the United States.

Reebok is an American-inspired sports brand with the clear objective to become the leading fitness brand in the world. Understanding and embracing the multi-facets and lifestyle potential of fitness, Reebok provides consumers with innovative products, experiences and inspirations. Its strong roots and history in fitness allow Reebok to empower consumers to be fit for life.

This statistic shows the net sales of the Reebok brand from 2017 to 2020, broken down by region. In 2020, the Reebok had net sales of 397 million euros in North America. Reebok is owned by the adidas Group.

The statistic shows the brand value of the sports company Reebok from 2012 to 2017. Reebok had a brand value of 0.8 billion U.S. dollars in 2017.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

In 2024, nearly 32 percent of the adidas Group's net sales were generated in Europe. Sales shares from the key regions of North America and Greater China stood at about 22 and 15 percent, respectively. That year, the adidas Group generated some 23.7 billion euros in net sales worldwide. The adidas Group’s global appeal The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached nearly 14 billion euros in 2024, which represents a 59 percent share of adidas’ net sales. Apparel makes up the company's second-largest product segment. The departure of Reebok The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).

This timeline shows the net sales of the adidas brand worldwide from 2017 to 2020, broken down by region. In 2020, net sales of the adidas brand in the Asia-Pacific region amounted to about 6.3 billion euros. AdidasAdidas AG is the second largest sportswear manufacturer in the world. The Adidas Group's global net sales amounted to about 19.8 billion euros in 2020. That year, the North American region accounted for 24 percent of the adidas Group's retail sales.

The Adidas Group owns several sporting brands, including Reebok and Taylor Made. Reebok is seen as a cheaper and less of a premium brand. As well as sponsoring individual sports personalities like Lionel Messi and Damian Lillard, Adidas also sponsors major organizations such as FIFA and UEFA competitions, the NBA and the Olympics. By making these actions, Adidas increases their product awareness globally and raises its customer base; maintaining its appeal as one of the most valuable sports business brands in the world.

In 2023, nearly 40 percent of the adidas Group's net sales were generated in the EMEA region. Sales shares from the key regions of North America and Greater China stood at 25 and 15 percent, respectively. That year, the adidas Group generated some 21.4 billion euros in net sales worldwide.

The adidas Group’s global appeal

The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached over 12 billion euros in 2023 – about the same amount in the previous year – and this corresponded to just over 55 percent share of adidas’ net sales. Apparel makes up the company's second-largest product segment.

The departure of Reebok

The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).