Amsterdam is set to maintain its position as Europe's most expensive city for apartment rentals in 2025, with median costs reaching 2,500 euros per month for a furnished unit. This figure is double the rent in Prague and significantly higher than other major European capitals like Paris, Berlin, and Madrid. The stark difference in rental costs across European cities reflects broader economic trends, housing policies, and the complex interplay between supply and demand in urban centers. Factors driving rental costs across Europe The disparity in rental prices across European cities can be attributed to various factors. In countries like Switzerland, Germany, and Austria, a higher proportion of the population lives in rental housing. This trend contributes to increased demand and potentially higher living costs in these nations. Conversely, many Eastern and Southern European countries have homeownership rates exceeding 90 percent, which may help keep rental prices lower in those regions. Housing affordability and market dynamics The relationship between housing prices and rental rates varies significantly across Europe. As of 2024, countries like Turkey, Iceland, Portugal, and Hungary had the highest house price to rent ratio indices. This indicates a widening gap between property values and rental costs since 2015. The affordability of homeownership versus renting differs greatly among European nations, with some countries experiencing rapid increases in property values that outpace rental growth. These market dynamics influence rental costs and contribute to the diverse rental landscape observed across European cities.

Geneva stands out as Europe's most expensive city for apartment purchases in early 2025, with prices reaching a staggering 15,720 euros per square meter. This Swiss city's real estate market dwarfs even high-cost locations like Zurich and London, highlighting the extreme disparities in housing affordability across the continent. The stark contrast between Geneva and more affordable cities like Nantes, France, where the price was 3,700 euros per square meter, underscores the complex factors influencing urban property markets in Europe. Rental market dynamics and affordability challenges While purchase prices vary widely, rental markets across Europe also show significant differences. London maintained its position as the continent's priciest city for apartment rentals in 2023, with the average monthly costs for a rental apartment amounting to 36.1 euros per square meter. This figure is double the rent in Lisbon, Portugal or Madrid, Spain, and substantially higher than in other major capitals like Paris and Berlin. The disparity in rental costs reflects broader economic trends, housing policies, and the intricate balance of supply and demand in urban centers. Economic factors influencing housing costs The European housing market is influenced by various economic factors, including inflation and energy costs. As of April 2025, the European Union's inflation rate stood at 2.4 percent, with significant variations among member states. Romania experienced the highest inflation at 4.9 percent, while France and Cyprus maintained lower rates. These economic pressures, coupled with rising energy costs, contribute to the overall cost of living and housing affordability across Europe. The volatility in electricity prices, particularly in countries like Italy where rates are projected to reach 153.83 euros per megawatt hour by February 2025, further impacts housing-related expenses for both homeowners and renters.

The house price to income index in Europe declined in almost all European countries in 2023, indicating that income grew faster than house prices. Portugal, Luxembourg, and the Netherlands led the house price to income index ranking in 2023, with values exceeding *** index points. Romania, Bulgaria, and Finland were on the other side of the spectrum, with less than 100 index points. The house price to income ratio is an indicator for the development of housing affordability across OECD countries and is calculated as the nominal house prices divided by nominal disposable income per head, with 2015 chosen as a base year. A ratio higher than 100 means that the nominal house price growth since 2015 has outpaced the nominal disposable income growth, and housing is therefore comparatively less affordable. In 2023, the OECD average stood at ***** index points.

Table showing the country rankings based in the different metrics analysed

Housing Rental Service Market Outlook

The global housing rental service market size was valued at $1.56 trillion in 2023 and is projected to reach $2.56 trillion by 2032, growing at a compound annual growth rate (CAGR) of 5.6% during the forecast period. This growth is primarily driven by increasing urbanization, rising population density in metropolitan areas, and the shift in consumer preference towards rental accommodations over homeownership. The demand for housing rental services is also fueled by the flexibility and cost-effectiveness they offer compared to buying properties, particularly in economically volatile environments.

One of the primary growth factors influencing the housing rental service market is the rapid urbanization happening globally. As more people move to urban centers in search of better employment opportunities, the demand for rental housing rises significantly. Urban areas often come with high property prices, making homeownership less feasible for many individuals. Consequently, the rental market becomes an attractive alternative, providing more affordable and flexible living arrangements. Additionally, the increasing number of single-person households and young professionals seeking mobility and convenience further propels the market.

Another significant driver is the growing popularity of the sharing economy, which has revolutionized the way people perceive and utilize property. Platforms like Airbnb have normalized short-term rentals, contributing to the market's growth. These platforms offer homeowners the opportunity to monetize vacant properties and provide renters with cost-effective and flexible options. This shift towards embracing short-term rentals is also supported by advancements in technology, which make it easier for users to find, book, and manage rental properties online, thus enhancing the overall user experience.

Economic factors also play a crucial role in the growth of the housing rental service market. In regions with high costs of living and economic uncertainty, renting becomes a more viable option compared to purchasing a home. Renting allows for better financial flexibility, avoiding the long-term commitment and financial burden that comes with a mortgage. Moreover, the trend towards remote work, accelerated by the COVID-19 pandemic, has led to changes in housing preferences, where people are no longer constrained to live near their workplaces, allowing them to choose rental properties that better suit their lifestyle and budget.

From a regional perspective, North America and Europe are major markets for housing rental services due to the high rate of urbanization and a substantial population of expatriates and young professionals. The Asia Pacific region is anticipated to witness significant growth, driven by rapid urbanization in countries like China and India. The Middle East & Africa and Latin America are also expected to see moderate growth, supported by improving economic conditions and increased foreign investments in real estate. These regional dynamics highlight the varied but robust demand for rental housing services worldwide.

The luxury rental market is an intriguing segment within the broader housing rental service market. This niche caters to high-net-worth individuals and expatriates who seek premium accommodations with top-tier amenities and services. Luxury rentals often include features such as concierge services, private gyms, and high-end finishes, appealing to those who prioritize comfort and exclusivity. In urban centers, luxury apartments and penthouses are particularly popular, offering breathtaking views and proximity to cultural and business hubs. The demand for luxury rentals is also driven by the increasing number of affluent individuals and the global mobility of professionals who prefer renting over purchasing properties in foreign locations.

Type Analysis

The housing rental service market can be segmented by type into short-term rentals and long-term rentals. Short-term rentals, including vacation rentals and corporate housing, have gained significant traction due to the popularity of platforms like Airbnb and VRBO. These rentals are appealing to travelers and business professionals seeking temporary accommodation without the commitment of a long-term lease. The flexibility and convenience provided by short-term rentals, coupled with the ability to experience different neighborhoods and properties, have made them an attractive option for many consumers.&

Portugal, Canada, and the United States were the countries with the highest house price to income ratio in 2024. In all three countries, the index exceeded 130 index points, while the average for all OECD countries stood at 116.2 index points. The index measures the development of housing affordability and is calculated by dividing nominal house price by nominal disposable income per head, with 2015 set as a base year when the index amounted to 100. An index value of 120, for example, would mean that house price growth has outpaced income growth by 20 percent since 2015. How have house prices worldwide changed since the COVID-19 pandemic? House prices started to rise gradually after the global financial crisis (2007–2008), but this trend accelerated with the pandemic. The countries with advanced economies, which usually have mature housing markets, experienced stronger growth than countries with emerging economies. Real house price growth (accounting for inflation) peaked in 2022 and has since lost some of the gain. Although, many countries experienced a decline in house prices, the global house price index shows that property prices in 2023 were still substantially higher than before COVID-19. Renting vs. buying In the past, house prices have grown faster than rents. However, the home affordability has been declining notably, with a direct impact on rental prices. As people struggle to buy a property of their own, they often turn to rental accommodation. This has resulted in a growing demand for rental apartments and soaring rental prices.

Rents in Germany continued to increase in all seven major cities in 2024. The average rent per square meter in Munich was approximately **** euros — the highest in the country. Conversely, Düsseldorf had the most affordable rent, at approximately **** euros per square meter. But how does renting compare to buying? According to the house price to rent ratio, house prices in Germany have risen faster than rents, making renting more affordable than buying. Affordability of housing in Germany In 2023, Germany was among the European countries with a relatively high house price to income ratio in Europe. The indicator compares the affordability of housing across OECD countries and is calculated as the nominal house prices divided by nominal disposable income per head, with 2015 chosen as a base year. Between 2012 and 2022, property prices in the country rose much faster than income, with the house price to income index peaking at *** index points at the beginning of 2022. Slower house price growth in the following years has led to the index declining, as incomes catch up. Nevertheless, homebuyers in 2024 faced significantly higher mortgage interest rates, contributing to a higher final cost. How much does buying a property in Germany cost? Just as with renting, Munich was the most expensive city for newly built apartments. In 2024, the cost per square meter in Munich was almost ***** euros pricier than in the runner-up city, Frankfurt. Detached and semi-detached houses are usually more expensive. The price gap between Munich and the second most expensive city, Stuttgart, was nearly ***** euros per square meter.

In the presented European countries, the homeownership rate extended from 42 percent in Switzerland to as much as 96 percent in Albania. Countries with more mature rental markets, such as France, Germany, the UK and Switzerland, tended to have a lower homeownership rate compared to the frontier countries, such as Lithuania or Slovakia. The share of house owners among the population of all 27 European countries has remained relatively stable over the past few years. Average cost of housing Countries with lower homeownership rates tend to have higher house prices. In 2023, the average transaction price for a house was notably higher in Western and Northern Europe than in Eastern and Southern Europe. In Austria - one of the most expensive European countries to buy a new dwelling in - the average price was three times higher than in Greece. Looking at house price growth, however, the most expensive markets recorded slower house price growth compared to the mid-priced markets. Housing supply With population numbers rising across Europe, the need for affordable housing continues. In 2023, European countries completed between one and six housing units per 1,000 citizens, with Ireland, Poland, and Denmark responsible heading the ranking. One of the major challenges for supplying the market with more affordable homes is the rising construction costs. In 2021 and 2022, housing construction costs escalated dramatically due to soaring inflation, which has had a significant effect on new supply.

Rent prices per square meter in the largest Dutch cities have been on an upward trend after a slight decline in 2020. Amsterdam remained the most expensive city to live in, averaging a monthly rent of 27.6 euros per square meter for residential real estate in the private rental sector. Monthly rents in Utrecht were around six euros cheaper per square meter. Both cities were above the average rent price of residential property in the Netherlands overall, whereas Rotterdam and The Hague were slightly below that. Buying versus renting, what do the Dutch prefer? The Netherlands is one of Europe’s leading countries when it comes to homeownership, having funded this with a mortgage. In 2023, around 60 percent of people living in the Netherlands were homeowners with a mortgage. This is because Dutch homeowners were able to for many years to deduct interest paid from pre-tax income (a system known in the Netherlands as hypotheekrenteaftrek). This resulted in the Netherlands having one of the largest mortgage debts across the European continent. Total mortgage debt of Dutch households reached a value of approximately 803 billion euros in 2023. Is the Dutch housing market overheating? There are several indicators for the Netherlands that allow to investigate whether the housing market is overheating or not. House price indices corrected for inflation in the Netherlands suggest, for example, that prices have declined since 2022. The Netherlands’ house-price-to-rent-ratio, on the other hand, has exceeded the pre-crisis level in 2019. These figures, however, are believed to be significantly higher for cities like Amsterdam, as it was suggested for a long time that the prices of owner-occupied houses were increasing faster than rents in the private rental sector.