This chart represents the market share of car rental companies in the United States in 2017. Enterprise is by far the largest car rental company in the U.S. at just under 44 percent of the total market. The majority of rental car companies can be grouped into three major conglomerates. First, there is Enterprise Holdings, which owns Enterprise, National, and Alamo, then there is the Hertz Group, comprising Hertz, Thrifty, and Dollar and, lastly, there is also the Avis-Budget Group. These three business groups have a combined market share of almost 94 percent.

The US Car Rental Market Report is Segmented by Application (Leisure and Tourism and Business and Corporate), Vehicle Type (Economy and Budget Cars, and More), Booking Channel (Online and Offline), Rental Duration (Short-Term, and More), Propulsion (ICE Vehicles, and More), Service Model (Traditional Corporate Fleets and Peer-To-Peer Platforms), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In 2024, Lotte rental accounted for the largest market share among major car rental companies, amounting to **** percent. It was followed by SK rent-a-car and Hyundai Capital, taking up around **** percent and **** percent each.

The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

The Indonesian Car Rental Market Report is Segmented by Booking Type (Online and Offline), Rental Duration Type (Short and Long-Term), and Application Type (Tourism and Commuting). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The statistic illustrates the market share of car rental companies in the United Kingdom (IUK) in 2015. Enterprise was the leading car rental company in the UK in 2015, with a market share of 30 percent, followed by Europcar with 23 percent. These two companies amount to more than 50 percent of the car rental market in the UK.

The Car Rental industry has experienced volatility through the end of 2024. The industry endured a significant dip in revenue in 2020 because of COVID-19 and the associated drop in business and leisure travel within Canada. Despite this, the industry has performed well during most of the period. More travellers and increased spending on tourism before and after the pandemic have expanded industry revenue. Revenue is expected to climb at a CAGR of 0.4% to $6.3 billion through the end of 2024, including a 4.4% gain in 2024, when profit will reach 8.6%. The gain in revenue in 2024 can be mainly attributed to the ongoing domestic travel resurgence, a strengthen in inbound international travellers. During the period, the industry has continued to consolidate, leaving three dominant global brands, including Enterprise Holdings Inc. (Enterprise Holdings), Hertz Global Holdings Inc. (Hertz) and Avis Budget Group Inc. (Avis), with various degrees of solid market share. The industry has experienced several acquisitions over the past decade, including Hertz's acquisition of Dollar Thrifty, to gain market share in the leisure budget travel market. Shifting travel patterns, including a climb in demand at off-airport locations, which often have lower profit than airport rentals, have resulted in profit falling over the past five years. Increasing domestic travel, bolstered by an expanding Canadian economy, will raise demand for car rental services through the end of 2029. In addition to rising air travel, industry growth will be bolstered by growth in personal income and rebounding corporate travel budgets. Because of these trends, industry revenue is expected to climb at a CAGR of 1.5% to $6.8 billion through the end of 2029.

US Car Rental Market size is expected to be worth around USD 78.8 Billion by 2034, from USD 37.9 Billion in 2024, at a CAGR of 7.6%.

The global automotive rental market is experiencing robust growth, projected to reach a market size of $105.88 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 7.3% from 2025 to 2033. This expansion is driven by several key factors. Increased travel and tourism, particularly leisure travel, are fueling demand for rental vehicles, especially in regions with underdeveloped public transportation systems. The rise of the sharing economy and the increasing popularity of peer-to-peer car rentals are also contributing to market growth. Furthermore, the business travel segment continues to play a significant role, with companies utilizing rental cars for employee mobility and short-term transportation needs. Airport rental locations remain crucial for capturing a substantial portion of the market, although off-airport rentals are gaining traction due to improved accessibility and potentially lower pricing. The market is segmented by rental type (leisure and business) and location (airport and off-airport), allowing rental companies to tailor their services to specific customer segments. Competition is fierce among major players such as Enterprise, Hertz, Avis Budget Group, and others, prompting innovation in fleet management, technology integration (e.g., mobile apps for booking and management), and customer service offerings to enhance market share and customer loyalty. The competitive landscape is dynamic, with both large multinational corporations and regional players vying for market dominance. Differentiation strategies focus on pricing, vehicle types, service offerings (e.g., insurance packages, add-on services), and geographical reach. The market is expected to see further consolidation through mergers and acquisitions, particularly among smaller regional operators. Factors such as fluctuating fuel prices, economic downturns, and the emergence of alternative transportation solutions (e.g., ride-sharing services) could pose challenges to the sustained growth of the automotive rental market. However, the overall outlook remains positive, driven by the continuous growth of travel and tourism and the ongoing adoption of rental vehicles as a convenient and flexible transportation option across diverse sectors.

This statistic shows the market share of car rental companies on France in 2012. That year, Avis and Hertz respectively held a 22 percent market share, followed by Europcar with a 19 percent market share.

The United States car rental market is estimated to grow steadily, with a market size of USD 35.4 billion in 2025, increasing to USD 56.9 billion by 2035. The industry will grow at a CAGR of 4.85% between 2025 and 2035 due to the growth in demand for dynamic transportation alternatives and the integration of digital rental platforms.

Car Rental Industry Analysis in the United States

Competitive Outlook

Global Market Share by Key Players

Automotive Rental Market Outlook

The global automotive rental market size was valued at approximately USD 82.6 billion in 2023 and is projected to reach around USD 135.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.6% during the forecast period. This growth can be attributed to multiple factors such as the increasing need for mobility solutions, growing tourism, and the rise in urban population leading to higher demand for car rental services. Additionally, advancements in technology facilitating easier booking processes and more efficient fleet management have further propelled the growth of this market.

One of the significant growth factors of the automotive rental market is the increasing urbanization and population growth in metropolitan areas. As cities become more crowded, the demand for public transportation and personal mobility solutions rises. Car rental services offer a flexible, convenient alternative to car ownership, especially in urban environments where parking space is limited and the costs associated with vehicle maintenance can be prohibitive. Additionally, the shift towards a sharing economy has made automotive rentals an appealing option for many urban dwellers who prefer on-demand access to vehicles over ownership.

Another key factor driving the market is the burgeoning tourism sector worldwide. With international travel becoming more accessible and affordable, there is a steep rise in demand for rental cars, both for leisure and business purposes. Tourists often prefer renting cars to explore destinations at their own pace and convenience, which boosts the need for rental services. Moreover, the rise in business travel also contributes significantly to the demand for rental cars, as corporate clients seek efficient and flexible transportation solutions for their professional commitments.

Car rental services have become an integral part of the travel and tourism industry, offering a convenient and flexible transportation solution for both leisure and business travelers. With the increasing number of tourists exploring new destinations, the demand for car rental services has surged, allowing travelers to experience the freedom of exploring at their own pace. Car rental companies are continually enhancing their offerings by providing a wide range of vehicles, from economy cars to luxury models, catering to diverse customer preferences. This flexibility not only enhances the travel experience but also supports the growth of the tourism sector by providing easy access to transportation.

Technological advancements have also played a crucial role in the expansion of the automotive rental market. The integration of digital platforms for booking and managing rental services has revolutionized the industry, providing customers with a seamless and user-friendly experience. Mobile apps and online portals have made it easier for consumers to compare prices, book vehicles, and access customer support. Furthermore, the adoption of telematics and vehicle tracking systems has enhanced fleet management capabilities, enabling rental companies to optimize their operations and offer better services.

Regionally, North America and Europe are the dominant markets for automotive rental services, primarily due to the high level of urbanization, advanced infrastructure, and a strong tourism industry. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by increasing disposable incomes, rapid urbanization, and expanding tourism. The Middle East & Africa region is also showing promising growth due to rising tourism and favorable economic conditions. In Latin America, the market is growing steadily, supported by developing infrastructure and increasing awareness of automotive rental services.

Vehicle Type Analysis

The automotive rental market is segmented by vehicle type into economy cars, luxury cars, SUVs, MUVs, and others. Economy cars have traditionally held the largest market share due to their affordability, fuel efficiency, and suitability for a wide range of customers. These vehicles are particularly popular among budget-conscious travelers and urban commuters who require reliable, cost-effective transportation. The demand for economy cars is expected to remain strong, driven by growing urbanization and the need for economical mo

The statistic illustrates the market share of car rental companies in Germany in 2015. Sixt was the leading car rental company in Germany in 2015, with a market share of ** percent, followed by Europcar with ** percent. These two companies amount to more than ** percent of the car rental market in Germany.

The North America Vehicle Rental Market Report is Segmented by Vehicle Type (Luxury Cars and More), Application Type (Lesiure Travel and More), Rental Duration (Short-Term and Long-Term), Booking Type (Online and Offline), Customer Type (Individual and More), Rental Locaion (On-Airport and More), Fuel Type (Internal Combustion Engine (ICE) and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

The Car Rental industry in China has developed rapidly over the past five years, with total revenue expected to grow at an annualized 6.0% over the five years through 2024, to total $18.3 billion. This trend includes expected growth of 10.0% in the current year. The industry profitability is expected to be at 5.5% in 2024. Steady industry growth has been driven by the expanding customer group for car rental services, rising levels of household disposable income in China and the diversification of services provided by car rental firms.China has a gap between the number of licensed drivers and car owners. As of June 2024, the number of private automobiles in use had reached 345 million units and the number of licensed drivers had increased to 496 million persons. The widening disparity between the numbers of car owners and licensed drivers is expected to stimulate demand for car rentals in China.The car rental market in China is competitive and highly fragmented. A large portion of firms are small or medium scale with small car fleets scattered across the country. Major enterprises in the industry have much larger car fleets and broader ranges of business, which contribute to their competitive strength. The consolidation of the industry is expected to intensify over the next five years, as competition intensifies.With growing people's disposable income level and enhanced car rental services, the industry is projected to have continued steady growth. Overall, industry revenue is forecast to grow at an annualized 5.5% over the five years through 2029, to total $23.9 billion.As the younger generation becomes the main consumption group, the demand for personalized and customized car rental services will increase. In order to win more customers, industry enterprises will provide customized car rental services to create differentiated advantages and expand market shares.

Saudi Arabia car rental market size reached USD 778.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 964.0 Million by 2033, exhibiting a growth rate (CAGR) of 2.4% during 2025-2033​. The technological innovations, such as online reservation systems, mobile apps, and GPS navigation, which enhance the convenience of renting cars, making it easier for consumers to access and use rental services, are driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on booking type, rental length, vehicle type, application, and end user.

Car Rental Business Market size was valued at USD 132.49 Billion in 2023 and is projected to reach USD 278.04 Billion by 2030, growing at a CAGR of 11.3% during the forecast period 2024-2030.

Global Car Rental Business Market Drivers

The market drivers for the Car Rental Business Market can be influenced by various factors. These may include:

Travel and tourist Trends: The travel and tourist sector and the automobile rental business are closely related. The demand for rental automobiles typically rises as more people travel for business or pleasure.

Urbanization: As cities expand, there is frequently a greater need for temporary transit options. In cities, car rentals can offer a variety of flexible mobility options.

Economic Factors: A number of factors, such as consumer confidence and disposable income levels, might affect the market for car rentals. People can be more inclined to spend money on travel and related services during economic upturns.

Business Travel: The market for rental cars is greatly influenced by business travel. Corporate car rentals are becoming more and more necessary as organizations grow and go worldwide.

Air Travel: Since many consumers rent cars right out of airports, automobile rental companies frequently profit from air travel. The demand for rental automobiles may fluctuate in response to shifts in passenger volumes and air travel patterns.

Technological Advancements: New developments in online reservation platforms, smartphone apps, and automobile rental platforms can improve customer experiences by simplifying the rental process for customers and fleet management for businesses.

Environmental Concerns: As people become more conscious of environmental issues, their interest in eco-friendly and sustainable modes of transportation has grown. Several automobile rental firms have begun to add hybrid and electric cars to their fleets.

Changing Customer Preferences: The car rental sector may be impacted by changes in customer preferences, such as a predilection for adaptable and on-demand transportation options. Other alternative mobility options, including vehicle-sharing, could have an impact on the conventional automobile rental business.

Regulatory Environment: Market dynamics may be impacted by government laws, rules, and policies pertaining to the vehicle rental sector, such as those pertaining to licensing, taxes, and environmental standards.

Competitive Landscape: Market developments can be influenced by the strategies and presence of significant companies in the vehicle rental sector. Market share and competitiveness may be impacted by mergers, acquisitions, and new competitors.

The Car Rental industry in Australia has exhibited very high volatility over recent years, with revenue recovering strongly from steep slumps during the pandemic. Air passenger movements and international travel to Australia have risen sharply, heightening demand as tourists rent cars for their stay. Fleet shortages resulting from vehicle supply chain issues have raised the average daily rates for rental cars. These price hikes can support revenue but also steer consumers away to alternatives. Ride-sharing services and price-comparison websites have become increasingly popular, which has created intense price competition. This has forced car rental companies to keep their prices in check to maintain market share, eroding profitability. Revenue is expected to have climbed at an annualised 1.0% over the five years through 2024-25 to $1.49 billion, with no expected change anticipated in 2024-25. Major players like Hertz and Avis dominate the Car Rental industry, which is highly concentrated. Smaller players struggle to capture market share since there are significant entry costs and it’s difficult to become entrenched in airports, which is essential for success. Consumer preferences have shifted from smaller passenger vehicles to medium and large ones because of their space and versatility. Car rental businesses are mainly located in high-population states and popular tourist destinations, as this provides easy access to customers. Looking ahead, economic recovery and expanded aviation routes between Australian cities and South-East Asia will drive increased international travel, benefiting industry demand. Price competition from aggregator websites and the rising popularity of substitutes will continue to pressure the industry, tempering rental prices. Car rental companies will keep developing their digital platforms, providing consumers with a more seamless hiring process. Revenue is forecast to climb at an annualised 2.4% over the five years through 2029-30 to $1.67 billion.