The number of users in the 'Car Rentals' segment of the shared mobility market in the United States was modeled to be ************* users in 2024. Between 2017 and 2024, the number of users rose by ************ users, though the increase followed an uneven trajectory rather than a consistent upward trend. The number of users will steadily rise by ************ users over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Car Rentals.

The data set contains the number of motor vehicle rental companies registered in the specified period and the number of rental cars.

The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

This statistic represents the US rental car industry's total number of cars in service between 2002 and 2012. In 2012, there were about 1.86 million rental cars in service, while the industry's revenue grew to around 23.6 billion US dollars.

Introduction

Car Rental Statistics: Throughout the year 2024, the car rental sector has been changing. This indicates that it has become a vital component of the worldwide travel and transportation network.

The car rental industry is currently in a recognized phase of considerable transformation, as advancements in technology, the increasing significance of sustainable practices, and improvements in customer experience adaptation have begun to pave the way for its development. In recent years, the car rental market has witnessed substantial growth and change, influenced by a variety of factors.

With a global market size anticipated to reach USD 124.56 billion by 2026, based on recent projections, it is clear that the demand for rental vehicles is consistently increasing. By examining key statistics and trends within the car rental industry, we can acquire valuable insights into consumer preferences, market dynamics, and potential opportunities for growth and innovation.

Graph and download economic data for Producer Price Index by Industry: Passenger Car Rental: Replacement Passenger Car Rental (PCU5321115321113) from Dec 1991 to Aug 2025 about passenger, rent, vehicles, PPI, industry, inflation, price index, indexes, price, and USA.

Statistics for the 2024 Tourist Car Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Tourist Car Rental analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

   Tourism Car Rental Also Known As: Tourist Rent-a-Car, Holiday Auto Hire, Sightseeing Car Rental

Number of Businesses statistics on the Car Rental industry in the US

When it comes to share of people using Hertz as car rental company in the United States, ** percent of 18 - 29 year olds do so in the U.S. This is according to exclusive insights from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old consumers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

Snapshot img

Europe Vehicle Rental Market Size 2025-2029

The Europe vehicle rental market size is forecast to increase by USD 21.46 billion, at a CAGR of 8.8% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. Firstly, there is a growing awareness and preference for car rental among European consumers, particularly among the younger demographic. Secondly, the increasing dependence on technology-driven rental vehicle services is helping to expand the customer base and improve the overall rental experience. Additionally, the rising number of car-sharing services is contributing to the market growth, providing a more flexible and affordable option for consumers. The market is also facing challenges, such as increasing competition and regulatory compliance, which companies must navigate to remain competitive and profitable.

What will be the Europe Vehicle Rental Market Size During the Forecast Period?

Request Free Sample

The Europe Vehicle Rental Market growth, caters to the needs of both business and leisure travelers. Automobiles are rented through both online channels and offline stores, with Rental Car services being the key players. Travelers prefer renting personal vehicles for flexibility and convenience during global travel or local usage. Car damage repair and insurance compensation policies are essential considerations for car rental operators. Entertainment systems and Internet booking applications have become essential features for car rentals, enhancing the user experience. Airport transport is a major segment, while economy cars and executive cars cater to different customer segments.
The upper middle-class demographic serves as a crucial consumer segment, with urbanization and rising internet penetration fueling demand in the vehicle rental market. Advancements in vehicle rental technology are optimizing operations, allowing companies to efficiently manage fleet management, customer bookings, and rental logistics. Airports continue to be prime locations for passenger car rentals and light truck rental, given their high traveler volume. The surge in leisure travel and bleisure (business and leisure combined), along with the trend of global commuting, is amplifying the demand for rental vehicles, including short-term car rental and long-term car rental services. Additionally, the adoption of electric vehicle rentals and eco-friendly car rental options is reshaping the industry, particularly in regions like Europe, where light trucks for rent are gaining traction. As consumers increasingly opt for rental solutions over ownership, the market is poised for sustained growth.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Short term
  Long term


Geography

  Europe

    Germany
    UK
    France
    Italy

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Offline distribution channels in the market include rental offices, travel agents, and hotel partnerships. These channels provide a tangible and convenient option for customers who may not feel comfortable using online platforms or who lack access to them. Additionally, offline rentals often attract spontaneous travelers or those in need of immediate assistance, as they can simply visit a rental office and secure a vehicle on the spot.

Travel agencies also play a significant role in the offline segment. Collaborating with these agencies allows vehicle rental companies to reach a wider audience, particularly tourists and business travelers, who often rely on travel agents for comprehensive travel services. Hotels also contribute to the offline distribution of rental vehicles. Many hotels partner with car rental companies to offer on-site services, enabling guests to book transportation directly through hotel concierges. These factors combined are expected to drive growth in the vehicle rental market in Europe during the forecast period.

Get a glance at the market report of share of various segments Request Free Sample

Market Dynamics

Our market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of the market?

Growing awareness about rental cars among European people is the key driver of the market.

The market is experiencing significant growth due to shifting consumer preferences towards mobility solutions. The tre

Graph and download economic data for Producer Price Index by Industry: Passenger Car Rental: Passenger Car Rental for Leisure Travel (PCU532111532111221) from Dec 1998 to Aug 2025 about passenger, leisure, travel, rent, vehicles, PPI, industry, inflation, price index, indexes, price, and USA.

The Car Rental Industry is steering toward high-tech roads, as evidenced by its recent focus on connected car technologies, telematics and data analytics. Companies broadened their car rental portfolios by adopting many diverse vehicle options, catering to modern travelers' rising demands and diversified expectations. Stay-at-home orders during the pandemic prevented traveling, which decimated the market for car rentals. Pent-up demand for travel and a limited supply of new vehicles caused industry revenue to surge in 2021 and 2022, as high demand and low supply elevated rental prices. More recently, inflationary concerns led some consumers to postpone traveling, constraining additional growth. Industry revenue has climbed at a CAGR of 7.8% to reach $65.3 billion through the end of 2025, including a swell of 3.0% in 2025 alone. Profit has recovered from the lows endured during the pandemic, accounting for an estimated 8.9% of industry revenue in 2025. New car prices have continued to expand, making renting more cost-effective. Car sharing has also become popular in recent years. Other modes of transportation, such as public transportation, ride-sharing and taxi cabs, are substitutes for renting and continue to disrupt services. Car rental services are still less expensive than ride-sharing and taxis, are more efficient than public transportation and will continue to attract customers. Strategic partnerships with other companies will continue to help car rental services. Direct affiliations with manufacturers will lead to lower expenses. Deals with local airports and tourism companies will expand their customer base and help businesses personalize their rental services. Adopting new technology to streamline the rental process will be critical to competing with ride-sharing apps and boosting profit. Setting up automated kiosks in physical locations will simplify checkout while reducing wages. Car rental revenue will expand at a CAGR of 2.2% to $72.8 billion through the end of 2030.

This statistic shows the share of U.S. respondents by whether the availability of peer to peer car service Uber has effected their use of rental car services in 2016. During the survey, ** percent of respondents stated that they now use rental car services such as Hertz and Avis less as a result of the accessibility of Uber.

Automotive Rental Market Outlook

The global automotive rental market size was valued at approximately USD 82.6 billion in 2023 and is projected to reach around USD 135.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.6% during the forecast period. This growth can be attributed to multiple factors such as the increasing need for mobility solutions, growing tourism, and the rise in urban population leading to higher demand for car rental services. Additionally, advancements in technology facilitating easier booking processes and more efficient fleet management have further propelled the growth of this market.

One of the significant growth factors of the automotive rental market is the increasing urbanization and population growth in metropolitan areas. As cities become more crowded, the demand for public transportation and personal mobility solutions rises. Car rental services offer a flexible, convenient alternative to car ownership, especially in urban environments where parking space is limited and the costs associated with vehicle maintenance can be prohibitive. Additionally, the shift towards a sharing economy has made automotive rentals an appealing option for many urban dwellers who prefer on-demand access to vehicles over ownership.

Another key factor driving the market is the burgeoning tourism sector worldwide. With international travel becoming more accessible and affordable, there is a steep rise in demand for rental cars, both for leisure and business purposes. Tourists often prefer renting cars to explore destinations at their own pace and convenience, which boosts the need for rental services. Moreover, the rise in business travel also contributes significantly to the demand for rental cars, as corporate clients seek efficient and flexible transportation solutions for their professional commitments.

Car rental services have become an integral part of the travel and tourism industry, offering a convenient and flexible transportation solution for both leisure and business travelers. With the increasing number of tourists exploring new destinations, the demand for car rental services has surged, allowing travelers to experience the freedom of exploring at their own pace. Car rental companies are continually enhancing their offerings by providing a wide range of vehicles, from economy cars to luxury models, catering to diverse customer preferences. This flexibility not only enhances the travel experience but also supports the growth of the tourism sector by providing easy access to transportation.

Technological advancements have also played a crucial role in the expansion of the automotive rental market. The integration of digital platforms for booking and managing rental services has revolutionized the industry, providing customers with a seamless and user-friendly experience. Mobile apps and online portals have made it easier for consumers to compare prices, book vehicles, and access customer support. Furthermore, the adoption of telematics and vehicle tracking systems has enhanced fleet management capabilities, enabling rental companies to optimize their operations and offer better services.

Regionally, North America and Europe are the dominant markets for automotive rental services, primarily due to the high level of urbanization, advanced infrastructure, and a strong tourism industry. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by increasing disposable incomes, rapid urbanization, and expanding tourism. The Middle East & Africa region is also showing promising growth due to rising tourism and favorable economic conditions. In Latin America, the market is growing steadily, supported by developing infrastructure and increasing awareness of automotive rental services.

Vehicle Type Analysis

The automotive rental market is segmented by vehicle type into economy cars, luxury cars, SUVs, MUVs, and others. Economy cars have traditionally held the largest market share due to their affordability, fuel efficiency, and suitability for a wide range of customers. These vehicles are particularly popular among budget-conscious travelers and urban commuters who require reliable, cost-effective transportation. The demand for economy cars is expected to remain strong, driven by growing urbanization and the need for economical mo

Enterprise Rent-A-Car is the most famous car rental service in the United States, based on brand awareness. Owned by Enterprise Holdings, it is recognized by 84 percent of respondents in the U.S. Second on this list is another giant in the American car rental industry, Hertz, with a brand awareness of 78 percent. It is then followed by two companies from the Avis-Budget group, Budget and Avis, whereas another Enterprise Holdings owned brand Alamo claims fifth spot on this list.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

Graph and download economic data for Expenditures: Vehicle Rental, Leases, Licenses, and Other Charges by Age: from Age 25 to 34 (CXUVEHRNTLCLB0403M) from 1984 to 2023 about licenses, age, leases, 25 years +, rent, expenditures, vehicles, and USA.

Car Rentals Service Market Outlook

The global car rentals service market size is projected to grow from USD 92.92 billion in 2023 to an estimated USD 138.28 billion by 2032, at a compound annual growth rate (CAGR) of 4.53%. This steady growth is driven by increasing urbanization, rising disposable incomes, and a growing preference for rental services over car ownership due to convenience and cost-efficiency.

One of the primary growth factors for the car rentals service market is the increasing urban population globally. As more people migrate to urban areas, the demand for convenient and efficient transportation solutions grows. Car rental services provide a flexible alternative to car ownership, particularly in congested urban environments where parking can be scarce and expensive. Furthermore, younger generations, particularly millennials and Gen Z, are less inclined towards car ownership and more towards shared mobility solutions, fueling the market's growth.

Another significant growth driver is the rise in tourism and business travel. With more people traveling for leisure and work, the need for reliable transportation at travel destinations has surged. Car rental services offer the flexibility to travel at one's own pace and convenience, and they are often seen as more economical than using taxis or ride-hailing services for long distances. Additionally, advancements in digital technology have made it easier to book rental cars online, further simplifying the rental process and enhancing customer experience.

The expansion of the gig economy also plays a crucial role in the growth of the car rentals service market. Many individuals working as delivery drivers, ride-hailing drivers, or in other gig economy roles prefer renting vehicles rather than owning them. This preference is due to the financial flexibility and reduced long-term commitments associated with renting. Car rental companies have identified this trend and are offering tailored packages to meet the needs of gig workers, thereby expanding their customer base.

Regional outlooks indicate strong growth across various markets, with Asia Pacific, in particular, expected to see significant expansion. The rise in disposable income, rapid urbanization, and growing tourism sector in countries like China, India, and Southeast Asian nations are major contributors. North America and Europe remain key markets due to established infrastructure and a high rate of business travel, while Latin America and the Middle East & Africa are poised for growth due to increasing regional connectivity and economic development.

The Car Rental and Leasing sector is increasingly becoming an integral part of urban transportation systems. As cities grow and urban populations expand, the need for flexible and adaptable transportation solutions becomes paramount. Car rental and leasing services offer a viable alternative to traditional car ownership, providing users with the ability to access vehicles as needed without the financial burden of maintenance and depreciation. This trend is particularly appealing to younger generations who prioritize experiences over ownership and are keen on reducing their environmental footprint by opting for shared mobility solutions. As a result, the car rental and leasing market is poised for significant growth, driven by technological advancements and changing consumer preferences.

Vehicle Type Analysis

The vehicle type segment in the car rentals service market can be divided into economy cars, luxury cars, SUVs, and MUVs. Economy cars dominate this segment due to their affordability, fuel efficiency, and suitability for city driving. These vehicles are particularly favored by tourists and casual drivers who prioritize cost savings over luxury. Car rental companies often maintain a large fleet of economy cars to cater to this significant demand, ensuring that customers have a wide range of affordable options to choose from.

Luxury cars, on the other hand, cater to a niche market of customers seeking high-end vehicles for special occasions or business purposes. This segment is characterized by higher rental rates and often includes brands such as BMW, Mercedes-Benz, and Audi. While the luxury car rental market is smaller in terms of volume, it represents a substantial revenue stream due to the higher per-day rental costs. Additionally, luxury car rentals are popular in metropolitan areas and tourist destinations where there

Self-Drive Car Rental Market Outlook

The global self-drive car rental market is poised for significant growth, with the market size anticipated to expand from USD 55 billion in 2023 to an impressive USD 125 billion by 2032, reflecting a robust compound annual growth rate (CAGR) of approximately 9.5%. This remarkable growth trajectory is largely driven by the increasing consumer preference for flexible travel solutions, enhanced convenience, and the technological advancements in car rental services. As urbanization continues to rise and the need for personal mobility becomes more pronounced, self-drive car rental services are increasingly being recognized as a viable alternative to traditional car ownership.

One of the primary growth factors in this market is the widespread adoption of smart technology and mobile applications, which have transformed the booking and management of self-drive car rentals. The proliferation of smartphones and the expansion of mobile internet connectivity have facilitated seamless user experiences, with consumers now able to book, unlock, and manage rental cars directly from their devices. This technological integration not only enhances user convenience but also streamlines operations for service providers, reducing overhead costs and improving fleet utilization rates.

Additionally, the increasing environmental consciousness among consumers is propelling the self-drive car rental market. There is a growing demand for environmentally friendly transportation options, which has led to traditional car rental companies expanding their fleets to include electric and hybrid vehicles. This shift not only aligns with global sustainability efforts but also caters to the segment of eco-conscious consumers who prioritize reducing their carbon footprint. Furthermore, governments worldwide are encouraging this transition through incentives and regulations aimed at reducing emissions and promoting sustainable urban transport solutions.

Furthermore, the evolving consumer demographics, particularly among younger generations and millennials, play a pivotal role in the market's expansion. These groups are more likely to favour access over ownership, seeking cost-effective, flexible, and hassle-free mobility solutions. The convenience of self-drive car rentals, coupled with the freedom to choose the vehicle type and the duration of usage, resonates well with this demographic, driving the market's growth. As these consumer trends continue to evolve, they are expected to further bolster the demand for self-drive car rental services globally.

The Car Rental System has undergone significant transformation in recent years, driven by technological advancements and changing consumer preferences. Modern car rental systems now incorporate sophisticated software solutions that streamline the booking process, manage fleet operations, and enhance customer service. These systems are designed to provide seamless user experiences, allowing customers to easily reserve vehicles, choose from a variety of options, and complete transactions with minimal friction. By integrating features such as real-time tracking, automated billing, and personalized recommendations, car rental companies can offer a more efficient and satisfying service to their clients. This evolution in car rental systems is crucial for companies looking to maintain a competitive edge in a rapidly evolving market.

Regionally, North America and Europe currently hold significant shares in the self-drive car rental market, attributed to the high penetration of digital services and a well-established car rental industry. However, the Asia Pacific region is set to witness the fastest growth, driven by rapid urbanization, increasing disposable incomes, and a burgeoning middle class with a growing appetite for travel and exploration. The large population base and the rising adoption of digital technologies in countries like China and India further augment this growth. In contrast, markets in Latin America and the Middle East & Africa are gradually gaining traction, spurred by improving economic conditions and advancements in transportation infrastructure.

Vehicle Type Analysis

The self-drive car rental market is segmented by vehicle type into economy cars, luxury cars, SUVs, and others. Economy cars dominate the market due to their affordability and fuel efficiency, making them an attractive option for cost-conscious consumers. These vehicles are particularly popular among urban

This data set shows the Principal statistics taxi and rental of car services, 2010 and 2015 Source: Department of Statistics, Malaysia

The global automobile rental and leasing market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 9% from 2025 to 2033. This expansion is driven by several key factors. The rising popularity of ride-sharing services and the increasing preference for short-term vehicle rentals, particularly among younger demographics, significantly fuels market demand. Furthermore, the burgeoning tourism sector and business travel contribute to elevated rental volumes. The shift towards online booking platforms offers convenience and transparency, driving adoption among both individual and corporate clients. The market is segmented by vehicle type (passenger cars, trucks, utility trailers, recreational vehicles), rental mode (offline, online), lease type (open, closed), and end-user (individual, corporate). North America and Europe currently dominate the market, driven by established infrastructure and high vehicle ownership. However, rapidly developing economies in Asia-Pacific, particularly China and India, are exhibiting substantial growth potential, presenting significant opportunities for market expansion. The market also faces challenges, such as fluctuating fuel prices and economic downturns which impact consumer spending, along with increasing regulatory scrutiny concerning emission standards and environmental concerns impacting vehicle choices. The competitive landscape is marked by established players like Hertz, Avis Budget, Enterprise Holdings, and LeasePlan, alongside emerging players catering to niche segments like eco-friendly vehicles or specialized recreational vehicle rentals. The strategic diversification of rental fleets, incorporating electric and hybrid vehicles, is a key trend responding to environmental concerns and evolving consumer preferences. Technological advancements in fleet management systems, including telematics and data analytics, enhance operational efficiency and optimize pricing strategies. The integration of innovative technologies like mobile apps and personalized customer service further enhances user experience and loyalty. This dynamic interplay of growth drivers, emerging trends, and existing challenges underscores the exciting yet complex landscape of the automobile rental and leasing market, presenting opportunities for both established and new market entrants. The future will likely see further consolidation, increased technological adoption, and a greater focus on sustainable practices across the industry. This comprehensive report provides a detailed analysis of the global automobile rental and leasing market, encompassing the historical period (2019-2024), base year (2025), estimated year (2025), and forecast period (2025-2033). It delves into market size, segmentation, trends, and growth drivers, offering invaluable insights for industry stakeholders. The report covers key players like Mercedes Benz Group AG, Expedia Group Inc, LeasePlan, Aspark Holidays Pvt Ltd, Avis Budget, Green Motion International, The Hertz Corporation, Europcar Mobility Group SA, Enterprise Holdings, and BlueLine Rental. This is not an exhaustive list. Recent developments include: January 2022: Coca-Cola Philippines (CCBPI) established a partnership with ORIX Rental Corporation to supply fleet solutions and delivered 300 new vehicles for Coca-Cola's salesforce., January 2022: Arval partnered with Ridecell to deploy next-generation shared mobility solutions offering seamless global mobility coverage.. Key drivers for this market are: Increased Travel and Tourism to Fuel Market Demand. Potential restraints include: High Maintenance cost of RV Rental Fleets. Notable trends are: Growing Popularity Of Electric Vehicles.