The data set contains the number of motor vehicle rental companies registered in the specified period and the number of rental cars.

The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

Graph and download economic data for Producer Price Index by Industry: Passenger Car Rental: Replacement Passenger Car Rental (PCU5321115321113) from Dec 1991 to Sep 2025 about passenger, rent, vehicles, PPI, industry, inflation, price index, indexes, price, and USA.

The dataset contains the number of companies registered for the rental of motor vehicles and the number of rental cars during the specified period.

When it comes to share of people using Hertz as car rental company in the United States, ** percent of 18 - 29 year olds do so in the U.S. This is according to exclusive insights from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old consumers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

Introduction

Car Rental Statistics: Throughout the year 2024, the car rental sector has been changing. This indicates that it has become a vital component of the worldwide travel and transportation network.

The car rental industry is currently in a recognized phase of considerable transformation, as advancements in technology, the increasing significance of sustainable practices, and improvements in customer experience adaptation have begun to pave the way for its development. In recent years, the car rental market has witnessed substantial growth and change, influenced by a variety of factors.

With a global market size anticipated to reach USD 124.56 billion by 2026, based on recent projections, it is clear that the demand for rental vehicles is consistently increasing. By examining key statistics and trends within the car rental industry, we can acquire valuable insights into consumer preferences, market dynamics, and potential opportunities for growth and innovation.

Graph and download economic data for Producer Price Index by Industry: Passenger Car Rental: Passenger Car Rental for Leisure Travel (PCU532111532111221) from Dec 1998 to Sep 2025 about passenger, leisure, travel, rent, vehicles, PPI, industry, inflation, price index, indexes, price, and USA.

This statistic shows the share of U.S. respondents by whether the availability of peer to peer car service Uber has effected their use of rental car services in 2016. During the survey, ** percent of respondents stated that they now use rental car services such as Hertz and Avis less as a result of the accessibility of Uber.

Snapshot img

Europe Vehicle Rental Market Size 2025-2029

The Europe vehicle rental market size is forecast to increase by USD 21.46 billion, at a CAGR of 8.8% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. Firstly, there is a growing awareness and preference for car rental among European consumers, particularly among the younger demographic. Secondly, the increasing dependence on technology-driven rental vehicle services is helping to expand the customer base and improve the overall rental experience. Additionally, the rising number of car-sharing services is contributing to the market growth, providing a more flexible and affordable option for consumers. The market is also facing challenges, such as increasing competition and regulatory compliance, which companies must navigate to remain competitive and profitable.

What will be the Europe Vehicle Rental Market Size During the Forecast Period?

Request Free Sample

The Europe Vehicle Rental Market growth, caters to the needs of both business and leisure travelers. Automobiles are rented through both online channels and offline stores, with Rental Car services being the key players. Travelers prefer renting personal vehicles for flexibility and convenience during global travel or local usage. Car damage repair and insurance compensation policies are essential considerations for car rental operators. Entertainment systems and Internet booking applications have become essential features for car rentals, enhancing the user experience. Airport transport is a major segment, while economy cars and executive cars cater to different customer segments.
The upper middle-class demographic serves as a crucial consumer segment, with urbanization and rising internet penetration fueling demand in the vehicle rental market. Advancements in vehicle rental technology are optimizing operations, allowing companies to efficiently manage fleet management, customer bookings, and rental logistics. Airports continue to be prime locations for passenger car rentals and light truck rental, given their high traveler volume. The surge in leisure travel and bleisure (business and leisure combined), along with the trend of global commuting, is amplifying the demand for rental vehicles, including short-term car rental and long-term car rental services. Additionally, the adoption of electric vehicle rentals and eco-friendly car rental options is reshaping the industry, particularly in regions like Europe, where light trucks for rent are gaining traction. As consumers increasingly opt for rental solutions over ownership, the market is poised for sustained growth.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Short term
  Long term


Geography

  Europe

    Germany
    UK
    France
    Italy

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Offline distribution channels in the market include rental offices, travel agents, and hotel partnerships. These channels provide a tangible and convenient option for customers who may not feel comfortable using online platforms or who lack access to them. Additionally, offline rentals often attract spontaneous travelers or those in need of immediate assistance, as they can simply visit a rental office and secure a vehicle on the spot.

Travel agencies also play a significant role in the offline segment. Collaborating with these agencies allows vehicle rental companies to reach a wider audience, particularly tourists and business travelers, who often rely on travel agents for comprehensive travel services. Hotels also contribute to the offline distribution of rental vehicles. Many hotels partner with car rental companies to offer on-site services, enabling guests to book transportation directly through hotel concierges. These factors combined are expected to drive growth in the vehicle rental market in Europe during the forecast period.

Get a glance at the market report of share of various segments Request Free Sample

Market Dynamics

Our market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of the market?

Growing awareness about rental cars among European people is the key driver of the market.

The market is experiencing significant growth due to shifting consumer preferences towards mobility solutions. The tre

Enterprise Rent-A-Car is the most famous car rental service in the United States, based on brand awareness. Owned by Enterprise Holdings, it is recognized by 84 percent of respondents in the U.S. Second on this list is another giant in the American car rental industry, Hertz, with a brand awareness of 78 percent. It is then followed by two companies from the Avis-Budget group, Budget and Avis, whereas another Enterprise Holdings owned brand Alamo claims fifth spot on this list.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

With 83 percent brand awareness, Enterprise Rent-A-Car is the most well-known car rental company in United Kingdom. The Missouri-based brand is followed by a French car rental company, Europcar, that is recognized by 76 percent of respondents in the UK. Hertz comes on number three in this list followed by Avis and Budget.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

Statistics for the 2024 Tourist Car Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Tourist Car Rental analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

   Tourism Car Rental Also Known As: Tourist Rent-a-Car, Holiday Auto Hire, Sightseeing Car Rental

Number of Businesses statistics on the Car Rental industry in the US

The global car rental market, valued at $122.23 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 20.5% from 2025 to 2033. This expansion is fueled by several key drivers. The burgeoning tourism sector and increasing business travel contribute significantly to demand. Furthermore, the rise of online booking platforms simplifies the rental process, enhancing convenience and accessibility for consumers. A shift towards leisure travel, particularly among younger demographics, coupled with the increasing affordability of car rentals, further fuels market growth. The market is segmented by booking mode (online and offline), rental category (airport, local, outstation, and other transport), and vehicle type (economy, executive, luxury cars, SUVs, and MUVs). The competitive landscape is dynamic, with leading companies employing diverse strategies including technological advancements, loyalty programs, and strategic partnerships to gain market share. While the industry faces challenges such as fluctuating fuel prices and stringent regulations, the overall outlook remains positive, driven by sustained demand and technological innovation. Geographic distribution of the market shows significant regional variations. North America and Europe currently hold substantial market shares, driven by well-established tourism infrastructure and a high concentration of business travelers. However, the Asia-Pacific region is expected to exhibit the fastest growth during the forecast period, fueled by rapid economic development and rising disposable incomes in emerging economies like India and China. The Middle East and Africa, and South America also present promising opportunities for market expansion, though the growth trajectory may be influenced by factors specific to each region, such as infrastructure development and economic stability. This detailed analysis suggests that strategic investments in technology and targeted expansion into high-growth regions are key for success in the increasingly competitive car rental market.

Graph and download economic data for Unit Labor Costs for Real Estate and Rental and Leasing: Passenger Car Rental (NAICS 532111) in the United States (IPULN532111U101000000) from 1988 to 2022 about unit labor cost, leases, real estate, rent, NAICS, vehicles, and USA.

Automotive Rental Market Outlook

The global automotive rental market size was valued at approximately USD 82.6 billion in 2023 and is projected to reach around USD 135.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.6% during the forecast period. This growth can be attributed to multiple factors such as the increasing need for mobility solutions, growing tourism, and the rise in urban population leading to higher demand for car rental services. Additionally, advancements in technology facilitating easier booking processes and more efficient fleet management have further propelled the growth of this market.

One of the significant growth factors of the automotive rental market is the increasing urbanization and population growth in metropolitan areas. As cities become more crowded, the demand for public transportation and personal mobility solutions rises. Car rental services offer a flexible, convenient alternative to car ownership, especially in urban environments where parking space is limited and the costs associated with vehicle maintenance can be prohibitive. Additionally, the shift towards a sharing economy has made automotive rentals an appealing option for many urban dwellers who prefer on-demand access to vehicles over ownership.

Another key factor driving the market is the burgeoning tourism sector worldwide. With international travel becoming more accessible and affordable, there is a steep rise in demand for rental cars, both for leisure and business purposes. Tourists often prefer renting cars to explore destinations at their own pace and convenience, which boosts the need for rental services. Moreover, the rise in business travel also contributes significantly to the demand for rental cars, as corporate clients seek efficient and flexible transportation solutions for their professional commitments.

Car rental services have become an integral part of the travel and tourism industry, offering a convenient and flexible transportation solution for both leisure and business travelers. With the increasing number of tourists exploring new destinations, the demand for car rental services has surged, allowing travelers to experience the freedom of exploring at their own pace. Car rental companies are continually enhancing their offerings by providing a wide range of vehicles, from economy cars to luxury models, catering to diverse customer preferences. This flexibility not only enhances the travel experience but also supports the growth of the tourism sector by providing easy access to transportation.

Technological advancements have also played a crucial role in the expansion of the automotive rental market. The integration of digital platforms for booking and managing rental services has revolutionized the industry, providing customers with a seamless and user-friendly experience. Mobile apps and online portals have made it easier for consumers to compare prices, book vehicles, and access customer support. Furthermore, the adoption of telematics and vehicle tracking systems has enhanced fleet management capabilities, enabling rental companies to optimize their operations and offer better services.

Regionally, North America and Europe are the dominant markets for automotive rental services, primarily due to the high level of urbanization, advanced infrastructure, and a strong tourism industry. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by increasing disposable incomes, rapid urbanization, and expanding tourism. The Middle East & Africa region is also showing promising growth due to rising tourism and favorable economic conditions. In Latin America, the market is growing steadily, supported by developing infrastructure and increasing awareness of automotive rental services.

Vehicle Type Analysis

The automotive rental market is segmented by vehicle type into economy cars, luxury cars, SUVs, MUVs, and others. Economy cars have traditionally held the largest market share due to their affordability, fuel efficiency, and suitability for a wide range of customers. These vehicles are particularly popular among budget-conscious travelers and urban commuters who require reliable, cost-effective transportation. The demand for economy cars is expected to remain strong, driven by growing urbanization and the need for economical mo

Graph and download economic data for Producer Price Index by Industry: Travel Agencies: Car Rental Bookings (PCU5615105615102112) from Dec 2011 to Aug 2025 about agency, travel, rent, vehicles, PPI, industry, inflation, price index, indexes, price, and USA.

This data set shows the Principal statistics of taxi and rental of car services by states, 2010 & 2015 Source: Department of Statistics, Malaysia

Graph and download economic data for Producer Price Index by Industry: Passenger Car Rental: Primary Services (PCU532111532111P) from Dec 1991 to Aug 2025 about primary, rent, vehicles, services, PPI, industry, inflation, price index, indexes, price, and USA.

The global automobile rental and leasing market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 9% from 2025 to 2033. This expansion is fueled by several key factors. The rising popularity of ride-sharing services and the increasing preference for short-term vehicle rentals, particularly among younger demographics, significantly contribute to market growth. Furthermore, the burgeoning tourism sector and increased business travel fuel demand for rental cars. The shift towards online booking platforms offers convenience and price transparency, driving market penetration. Corporate clients increasingly opt for leasing agreements to manage their fleet costs efficiently, while the growth of the e-commerce industry necessitates reliable transportation solutions for logistics and delivery. Technological advancements, such as advanced vehicle tracking systems and mobile booking applications, enhance the customer experience and drive operational efficiency. However, fluctuating fuel prices and stringent emission regulations represent key market restraints. Market segmentation reveals a diversified landscape. The passenger car segment dominates, followed by trucks and utility trailers. Online bookings are gaining traction, surpassing offline modes in several regions. Open-ended leases are preferred by individual users, while corporate clients favor closed-end leases for better cost predictability. North America and Europe currently hold the largest market shares, driven by established rental companies and high vehicle ownership rates. However, emerging economies in Asia-Pacific and South America are exhibiting strong growth potential, fueled by rising disposable incomes and increasing urbanization. Companies such as Avis Budget, Enterprise Holdings, and Hertz Corporation are major players, leveraging their extensive networks and brand recognition. New entrants are also disrupting the market by focusing on niche segments like luxury car rentals and eco-friendly vehicles. The market's future trajectory is expected to be shaped by the continued adoption of shared mobility solutions, the rise of autonomous vehicles, and evolving consumer preferences towards sustainable transportation options. Recent developments include: January 2022: Coca-Cola Philippines (CCBPI) established a partnership with ORIX Rental Corporation to supply fleet solutions and delivered 300 new vehicles for Coca-Cola's salesforce., January 2022: Arval partnered with Ridecell to deploy next-generation shared mobility solutions offering seamless global mobility coverage.. Notable trends are: Growing Popularity Of Electric Vehicles.