Rental vacancy rates across the United States showed significant regional differences in 2024, with the South experiencing the highest rate at 8.7 percent. This disparity reflects broader demographic shifts and economic factors influencing the rental market. The regional variations in vacancy rates have persisted despite an overall decline since 2014, highlighting the complex dynamics of the U.S. housing landscape. Rental demand and affordability challenges The rental market continues to face pressure from high demand, particularly among younger demographics. People under 30 comprise the largest share of American renters, with approximately 42 million in this age group. Despite softening rents in some areas, affordability remains a significant issue. In 2023, 42.5 percent of renters paid gross rent exceeding 35 percent of their income, indicating widespread financial strain among tenants. Regional disparities and market trends The Northeast and West regions, which include many large urban areas, have consistently lower vacancy rates compared to the Midwest and South. This trend aligns with population shifts towards these regions, fueling higher home prices growth. The rental market has shown signs of stabilization in 2023, with the number of vacant homes for rent slightly picking up after two years of record-low vacancy.

The median rent for one- and two-bedroom apartments in Los Angeles, California, amounted to about 2,057 U.S. dollars in January 2025. Rents soared during the COVID-19 pandemic, with rental growth hitting 16.5 percent in March 2022. This trend has since reversed, with growth turning negative in May 2023. Among the different states in the U.S., California ranks as the second most expensive rental market after Hawaii.

The global Real Estate Rental market is poised for significant expansion, projected to reach a substantial market size of approximately $3,500 million by 2025, and is expected to grow at a Compound Annual Growth Rate (CAGR) of around 6.5% during the forecast period of 2025-2033. This robust growth is primarily fueled by a confluence of economic and demographic shifts. A key driver is the increasing urbanization across the globe, leading to a higher demand for rental properties as people migrate to cities for better employment and lifestyle opportunities. Furthermore, the rising cost of homeownership, coupled with a greater preference for flexibility among younger generations, particularly millennials and Gen Z, is steering more individuals towards renting. The market is witnessing a surge in demand from both residential and non-residential building sectors, reflecting its broad applicability. The online segment of the rental market is experiencing particularly rapid growth, driven by the convenience and accessibility offered by digital platforms for property search, listing, and transaction management. The market is strategically segmented by application into Residence and Non-residential Buildings, with the residential segment likely dominating due to sustained population growth and evolving living arrangements. Within types, the Online segment is rapidly outpacing its Offline counterpart, signaling a profound digital transformation in how rental properties are accessed and managed. Several restraining factors, such as stringent rental regulations in certain regions and economic uncertainties that can impact disposable income, may temper growth to some extent. However, these are largely offset by the dynamic market presence of key companies like CBRE Group, Colliers International, RE/MAX, and Marcus & Millichap, who are actively innovating and expanding their offerings. Geographic expansion and a focus on technology-driven solutions will be critical for these players to capitalize on the burgeoning opportunities across North America, Europe, Asia Pacific, and other emerging markets. The strong historical performance and projected CAGR indicate a resilient and expanding market. This report provides an in-depth analysis of the global Real Estate Rental market, offering valuable insights for stakeholders aiming to navigate this dynamic sector. The study spans from 2019 to 2033, with a base year of 2025. Key findings from the historical period (2019-2024) and projections for the forecast period (2025-2033) are meticulously detailed, allowing for strategic decision-making. The report's comprehensive coverage extends to various facets of the market, ensuring a holistic understanding for all users.

Vacation Rental Market is Segmented by by Property Type (Homes, Apartments, Resort / Condominium, and More), Booking Mode (Online Platforms, Direct-To-Owner Websites, and More), by Rental Duration (Short-Term (<7 Nights), and More), Traveller Type, Families, Couples, and More), Price Tier (Budget, Mid-Scale, and Luxury / Premium), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

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Vacation Rental Market Size 2025-2029

The vacation rental market size is valued to increase USD 22 billion, at a CAGR of 4.1% from 2024 to 2029. Growing tourism industry and increasing popularity of short-term vacation rental properties will drive the vacation rental market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% growth during the forecast period.
By Management - Managed by owners segment was valued at USD 48.50 billion in 2023
By Method - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 68.07 billion
Market Future Opportunities: USD 22.00 billion
CAGR : 4.1%
Europe: Largest market in 2023

Market Summary

The market encompasses the provision of short-term stays in residential properties, including houses, apartments, and homestays. This market is experiencing significant growth due to the expanding tourism industry and the increasing popularity of flexible accommodation options. According to recent data, the vacation rental sector is projected to account for over 20% of the global accommodations market share by 2025. Core technologies, such as instant booking features and digital payment systems, are revolutionizing the vacation rental industry, making it more accessible and convenient for travelers.
However, challenges persist, including the risks associated with fraudulent listings and the need for robust regulatory frameworks to ensure consumer protection. As the market continues to evolve, it presents numerous opportunities for innovation, particularly in the areas of personalized services and sustainable tourism practices.

What will be the Size of the Vacation Rental Market during the forecast period?

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How is the Vacation Rental Market Segmented and what are the key trends of market segmentation?

The vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Management Insights

The managed by owners segment is estimated to witness significant growth during the forecast period.

The markets witness significant trends shaping their operations and growth. Automated check-in and check-out systems streamline the guest experience, reducing manual labor and increasing efficiency. Social media marketing plays a crucial role in attracting and engaging potential renters, with 55% of travelers using social media to plan their trips. Legal compliance requirements are essential for vacation rental businesses, with occupancy rate optimization and access control systems ensuring adherence to regulations. Property valuation methods and smart home technology enhance the value proposition for renters, while energy management systems contribute to cost savings and sustainability. Keyless entry systems and guest review management tools facilitate seamless communication and improve the guest experience.

Customer service automation, cleaning service scheduling, revenue management strategies, and property management software enable owners to optimize their operations and maximize revenue. Rental agreement templates, digital marketing strategies, online booking systems, maintenance request systems, booking calendar software, dynamic pricing models, and channel management platforms are essential tools for vacation rental businesses. Guest experience platforms, yield management techniques, rental income projections, search engine optimization, payment gateway integration, tax calculation software, guest data analytics, customer relationship management, fraud prevention measures, accounting software integration, housekeeping management systems, guest communication tools, pricing optimization algorithms, insurance policy management, security system integration, and performance tracking metrics are all integral components of the evolving the market.

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The Managed by owners segment was valued at USD 48.50 billion in 2019 and showed a gradual increase during the forecast period.

Industry growth is expected to be robust, with 32% of travelers expressing interest in vacation rentals as an alternative to hotels. Additionally, the adoption of technology in vacation rental businesses is projected to increase by 37% in the next five years (Source: Market Research). These trends underscore the import

The online home rental market is set to experience significant growth from 2025 to 2035, driven by increasing urbanization, rising digital adoption, and the growing demand for flexible living solutions. The market is expected to expand from USD 20.4 billion in 2025 to USD 82.5 billion by 2035, reflecting a CAGR of 14.2% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 20.4 billion
Industry Value (2035F)	USD 82.5 billion
CAGR (2025 to 2035)	14.2%

Global Online Home Rental Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	145.20

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	132.50

Country	Germany
Population (millions)	83.2
Estimated Per Capita Spending (USD)	120.80

Country	France
Population (millions)	65.6
Estimated Per Capita Spending (USD)	110.30

Country	Canada
Population (millions)	39.2
Estimated Per Capita Spending (USD)	138.60

Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.8%

Country	CAGR (2025 to 2035)
United Kingdom	6.5%

Country	CAGR (2025 to 2035)
Germany	6.7%

Country	CAGR (2025 to 2035)
India	7.5%

Country	CAGR (2025 to 2035)
China	8.1%

Competition Outlook

Estimated Market Share (%), 2024
Airbnb	20-25%
Zillow Rentals	15 to 20%
Realtor.com	12-16%
Apartments.com ( CoStar Group)	10-14%
Other Companies (combined)	35-45%

The house price to rent ratio index in the U.S. declined in the second half of 2022 and remained stable until the end of 2024, indicating that house price growth slowed down compared to rental growth. At its peak, in the second quarter of 2022, the index stood at 140.5. House prices increased dramatically since the coronavirus pandemic. Meanwhile, rents have grown notably, but at a slower rate. What does the house price to rent ratio index measure? The house-price-to-rent-ratio measures the evolution of house prices compared to rents. It is calculated by dividing the median house price by the median annual rent. In this statistic, the values have been normalized with 100 equaling the 2015 ratio. Consequentially, a value under 100 means that rental rates have risen more than house prices. Compared to the OECD countries average, the gap between house prices and rents in the United States was wider. The house price to rent ratio in different countries The house price to rent ratio in the United Kingdom continued to increase in the second half of 2022, but growth softened, as the housing market cooled. On the other hand, the index in Germany fell drastically between the second quarter of 2022 and the second quarter of 2023. A similar trend was observed in France.

Graph and download economic data for Rental Vacancy Rate in the United States (RRVRUSQ156N) from Q1 1956 to Q2 2025 about vacancy, rent, rate, and USA.

The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

Housing Rental Platform Market Outlook

The housing rental platform market has seen a significant uptick in recent years, with the global market size estimated at USD 22.6 billion in 2023. The market is projected to grow at a robust CAGR of 12.4% from 2024 to 2032, reaching an estimated USD 72.4 billion by 2032. This growth is propelled by a multitude of factors, including increased urbanization, digital transformation, and changing consumer behaviors towards renting versus owning property.

One of the primary growth factors driving the housing rental platform market is the increasing rate of urbanization across the globe. As more people migrate to urban areas in search of better job opportunities and improved living standards, the demand for rental housing increases. This shift is particularly evident in developing countries, where urban populations are expanding rapidly. Additionally, the growing trend of flexible living, especially among millennials and Gen Z, has contributed significantly to the surge in demand for rental properties. People are increasingly prioritizing experiences and flexibility over long-term commitments such as homeownership, further bolstering the rental market.

Another crucial factor is the rapid digital transformation taking place within the real estate sector. Traditional methods of finding rental properties through brokers or classified ads are being swiftly replaced by digital platforms that offer greater convenience, transparency, and efficiency. Housing rental platforms provide comprehensive listings, virtual tours, and streamlined application processes, making it easier for tenants to find suitable properties. Moreover, these platforms often include features like online payments and maintenance request systems, enhancing the overall user experience for both tenants and landlords.

Economic factors also play a significant role in the growth of the housing rental platform market. In many parts of the world, housing affordability remains a major issue, making renting a more viable option for a large segment of the population. Economic instability and rising property prices have led to an increase in the number of people opting to rent rather than buy homes. Additionally, the COVID-19 pandemic has underscored the importance of flexibility in living arrangements, further accelerating the shift towards rental housing.

In recent years, the emergence of Homestay Booking Platform has revolutionized the way people approach rental accommodations. These platforms offer a unique blend of personalized experiences and local immersion, attracting a wide range of travelers and renters. Unlike traditional rental options, homestay platforms provide users with the opportunity to stay in local homes, offering a more authentic and culturally rich experience. This trend is particularly appealing to millennials and Gen Z, who prioritize experiences over material possessions. As a result, homestay booking platforms have become a significant player in the housing rental market, contributing to its overall growth and diversification.

From a regional perspective, North America is expected to maintain a dominant position in the housing rental platform market. The region's advanced digital infrastructure, high internet penetration rates, and a large population of young professionals contribute to this dominance. In contrast, the Asia Pacific region is anticipated to witness the highest growth rate, driven by rapid urbanization, increased smartphone penetration, and rising disposable incomes. Europe is also a significant market, with a strong preference for renting in urban centers and a growing number of digital-savvy consumers.

Property Type Analysis

The housing rental platform market can be segmented based on property type into apartments, houses, condominiums, and others. The apartments segment holds the lion's share of the market due to the high demand for multi-family housing units in urban areas. Apartments are particularly popular among young professionals and students who prefer rental properties close to their workplaces or educational institutions. The convenience of amenities such as gyms, swimming pools, and security services offered by apartment complexes further enhances their appeal.

Houses form another significant segmen

The US Car Rental Market Report is Segmented by Application (Leisure and Tourism and Business and Corporate), Vehicle Type (Economy and Budget Cars, and More), Booking Channel (Online and Offline), Rental Duration (Short-Term, and More), Propulsion (ICE Vehicles, and More), Service Model (Traditional Corporate Fleets and Peer-To-Peer Platforms), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Vacation Rental Market will grow from USD 93.87 Billion in 2024 to USD 125.94 Billion by 2030 at a 5.02% CAGR.

Pages	185
Market Size	2023: USD 83.87 Billion
Forecast Market Size	2029: USD 111.32 Billion
CAGR	2024-2029: 4.89%
Fastest Growing Segment	Resort/Condominium
Largest Market	Europe
Key Players	1. Hotelplan Group 2. MakeMyTrip (India) Private Limited 3. Awaze A/S (NOVASOL) 4. Airbnb, Inc. 5. Booking Holdings Inc. 6. Expedia, Inc. 7. Belvilla AG 8. Sonder Holdings Inc. 9. Plu&m Limited 10. Wyndham Destinations Inc.

Luxury Rental Market size was valued at USD 19.5 Billion in 2023 and is projected to reach USD 30.11 Billion by 2031, growing at a CAGR of 6.4% during the forecast period 2024-2031.Global Luxury Rental Market DriversThe Luxury Rental Market is influenced by a variety of market drivers. Understanding these factors can provide insights into the dynamics of this sector. Here are some of the key drivers:Economic Conditions: The overall health of the economy plays a significant role. When the economy is strong, high-net-worth individuals (HNWIs) are more inclined to invest in luxury rental properties.Urbanization and Demographic Trends: Increasing urbanization, along with the influx of affluent individuals into major cities, drives demand for luxury rentals. Younger generations, including millennials and Gen Z, may prioritize flexible living arrangements.Global Luxury Rental Market RestraintsThe Luxury Rental Market is influenced by various factors that can act as market restraints. Some key market restraints include:Economic Conditions: Economic downturns or uncertainty can reduce disposable income and consumer confidence, leading to decreased demand for luxury rentals.High Competition: The Luxury Rental Market can become saturated with numerous options, making it challenging for property owners to differentiate their offerings and attract tenants.

Revenue for apartment lessors has expanded through the end of 2025. Apartment lessors collect rental income from rental properties, where market forces largely determine their rates. The supply of apartment rentals has grown more slowly than demand, which has elevated rental rates for lessors' benefit. As the Federal Reserve hiked interest rates 11 times between March 2022 and January 2024, homeownership was pushed beyond the reach of many, resulting in a tighter supply and increased demand for rental properties. Despite three interest rate cuts in 2024, mortgage rates have remained stubbornly high in 2025, encouraging consumers to rent. Revenue has climbed at a CAGR of 2.6% over the past five years and is expected to reach $295.3 billion by the end of 2025. This includes an anticipated 1.4% gain in 2025 alone. The increasing unaffordability of housing is caused by the steady climb of mortgage rates and high prices maintained by a low supply. Supply has been held down as buyers who locked in low rates stay put, and investment groups hold a strategic number of their properties empty as investments. Industry profit has remained elevated because of solid demand for apartment rentals. Through the end of 2030, the apartment rental industry's future performance will be shaped by varying factors. The apartment supply in the US, which hit a record in 2024, is expected to taper off, which will push rental prices and occupancy rates up to the lessors' benefit. Other factors, such as interest rate cuts, decreasing financial barriers to homeownership and a high rate of urbanization, will also significantly impact the industry. With an estimated 80.7% of the US population living in urban areas, demand for apartment rentals will strengthen, although rising rental prices could force potential renters to cheaper suburbs. Demand will continue to outpace supply growth, prompting a climb in revenue. Revenue is expected to swell at a CAGR of 1.7% over the next five years, reaching an estimated $321.9 billion in 2030.

Median monthly rental prices for the private rental market in England by bedroom category, region and administrative area, calculated using data from the Valuation Office Agency and Office for National Statistics.

The size of the Online Clothing Rental Market market was valued at USD 1.77 Million in 2023 and is projected to reach USD 2.80 Million by 2032, with an expected CAGR of 6.79% during the forecast period. The online clothing rental market is a dynamic and rapidly expanding segment within the fashion industry. This market enables consumers to rent clothing items temporarily, offering access to high-end, designer, and seasonal fashion at a fraction of the retail price. Renting provides an appealing alternative to traditional purchasing, particularly for those looking for versatility without the long-term commitment. This model resonates especially well with consumers interested in sustainable fashion practices, as it supports reduced consumption and helps cut down on textile waste. It’s a popular choice for events and occasions where consumers prefer not to repeat outfits, making it an ideal solution for weddings, parties, or business events. Several online rental platforms, like Rent the Runway, Nuuly, and GlamCorner, provide a range of clothing options from everyday wear to luxury items. These platforms often offer subscription services, enabling customers to rent multiple items at once and swap them out regularly. Through streamlined logistics and the convenience of digital platforms, companies can offer fast delivery and seamless return processes, enhancing the user experience. Recent developments include: July 2022: Rent the Runway joined forces with Saks Off 5th, integrating a dedicated "pre-owned" section on its website, enabling customers to access pre-owned designer items., April 2022: David Jones extended its collaboration with the fashion rental platform GlamCorner through the introduction of Reloop. This innovative venture by GlamCorner empowers customers to engage in the circular economy while making conscious shopping choices., May 2022: Nuuly unveiled its newest ready-to-rent collection, building on its previous collaborations with designers such as Anna Sui. Additionally, following the launch of its resale platform the year before, Nuuly continues to expand its offerings.. Key drivers for this market are: Sustainable Fashion Trend, Strategic Expansion With Respect To E-commerce Subscription. Potential restraints include: High Cost of Rented Apparel Maintenance. Notable trends are: Adoption of Subscription-based Services.

The global housing rental service platform market is experiencing robust growth, driven by increasing urbanization, the rising popularity of short-term rentals, and the expanding adoption of technology in property management. The market size in 2025 is estimated at $50 billion, demonstrating significant expansion from its historical period. This growth is projected to continue at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market value of $150 billion by 2033. Key drivers include the convenience and efficiency offered by online platforms, enabling property owners to manage their listings and tenants to search and book properties easily. Furthermore, the integration of advanced features such as virtual tours, online payment processing, and sophisticated search filters enhances user experience and drives market expansion. Emerging trends, such as the integration of AI for property pricing and tenant screening, along with the rise of subscription-based rental models, are further fueling market growth. However, regulatory challenges related to data privacy and fair housing practices, as well as competition from traditional real estate agencies, pose some restraints on market growth. The competitive landscape is highly dynamic, with a mix of established players like Zillow, Trulia, and RealPage, and innovative startups such as Rentberry and Spotahome vying for market share. Geographic expansion into emerging markets, particularly in Asia and Latin America, presents significant opportunities for growth. Companies are increasingly focusing on enhancing their platforms’ functionalities by integrating advanced technologies like AI and machine learning to improve tenant screening, property valuation, and risk management. Differentiation strategies, such as offering specialized services catering to specific demographics or property types, are also becoming increasingly crucial for success in this competitive market. The overall outlook remains positive, with substantial growth potential driven by technological advancements and evolving consumer preferences.

The car rental service market size is projected to reach a value of USD 3,09,703.4 million in 2024, at a CAGR of 7.3% from 2024 to 2034. Car rental service sales are likely to be USD 6,25,867.4 million by 2034.

Attributes	Description
Estimated Global Car Rental Service Market Size (2024E)	USD 3,09,703.4 million
Projected Global Car Rental Service Market Value (2034F)	USD 6,25,867.4 million
Value-based CAGR (2024 to 2034)	7.3%

Semi-annual Market Update

Particular	Value CAGR
H1	23.5% (2023 to 2033)
H2	-6.9% (2023 to 2033)
H1	8.8% (2024 to 2034)
H2	5.8% (2024 to 2034)

Country-wise Insights

Countries	CAGR 2024 to 2034
India	10.1%
Germany	2.4%
Spain	5.9%
Australia	5.8%
United States	3.7%
Canada	4.0%
China	9.3%

Category-wise Insights

Segment	Economy Cars (Car Type)
Value Share (2024)	32.4%

Segment	On-Airport (End Use)
Value Share (2024)	43.2%

The United States car rental market is estimated to grow steadily, with a market size of USD 35.4 billion in 2025, increasing to USD 56.9 billion by 2035. The industry will grow at a CAGR of 4.85% between 2025 and 2035 due to the growth in demand for dynamic transportation alternatives and the integration of digital rental platforms.

Metrics	Data
Valuation (2025)	USD 35.4 billion
Valuation (2035)	USD 56.9 billion
CAGR (2025 to 2035)	4.85%

Car Rental Industry Analysis in the United States

Country	CAGR (2025 to 2035)
USA	5.0%

Competitive Outlook

Company Name	Estimated Market Share (%)
Enterprise Holdings	45-50%
Hertz Global Holdings	25-30%
Avis Budget Group	18-22%
Turo	2-5%
Getaround	1-3%
Other Traditional Rentals	5-7%

The Car Rental Market is poised to reach a value of 132.48 billion by 2027, exhibiting a remarkable growth rate of 11.2% CAGR. This expansion is fueled by the increasing demand for convenient and flexible transportation options, urbanization, and the growing popularity of online booking platforms. Governments worldwide are actively promoting car rental services to boost tourism, further contributing to market growth. The adoption of hybrid vehicles, rising environmental awareness, and technological advancements such as mobile apps and online reservations are also driving market growth. Major players in the industry include Avis Budget Group, Enterprise Holdings, The Hertz Corporation, and Sixt. Recent developments include: In May 2023, Car Karlo Mobility Technologies LLP unveiled their self-driven car rental services in Pune, India. The company aims to tap into the rapidly expanding Indian market by introducing a user-friendly car rental booking website and mobile app. , In April 2022, SIXT, a leading global mobility provider, continued with its expansion throughout the U.S. The company revealed plans to open new branches in Charlotte and Baltimore, to provide customers with a broader selection of rental options along the East Coast. , In April 2021, GoAir joined forces with Eco Europcar to introduce car rental services in 100 cities throughout India, encompassing 25 airports. The partnership allows GoAir to provide chauffeur-driven cars, ranging from mid to luxury car segments, through Eco Europcar's platform. , In May 2021, Uber Technologies Inc. introduced a car rental service named Uber Rent in Washington DC. Additionally, the company revealed its plans to expand the Uber Reserve option for several major airports in the U.S. .