The rent for office spaces in the United States is expected to continue to increase at a moderate pace until 2027, after rising by less than two percent in 2022. The strongest growth is forecast in 2027, when the average effective rent is projected to rise by 2.4 percent.

Prime rents in the major office markets in Europe are expected to grow year-on-year between 2024 and 2028, according to a May 2024 forecast. London City and London West End are expected to achieve the highest rental growth, at *** and *** percent per annum - more than double the average rental growth forecast for all markets. In Europe, central city offices had better investment and development prospects.

Retail real estate rents in Europe declined slightly in 2021 following the COVID-19 pandemic, while in the UK rents plummeted by nearly ** percent. This trend reversed in 2023 and was expected to continue until 2026. During that period, retail rents in Europe are forecast to grow between *** and *** percent annually. In the UK, the forecast rental growth is projected at *** to *** percent.

The global mobile home rental market is anticipated to experience significant growth over the forecast period, driven by increasing urbanization and the affordability of mobile homes compared to traditional housing. The rising cost of living and the growing demand for flexible housing options are also contributing to the market's expansion. Long-term rentals are expected to dominate the market due to the stability and security they offer to tenants. Key trends shaping the mobile home rental market include the integration of smart home technologies, energy-efficient designs, and eco-friendly construction practices. The adoption of these technologies is enhancing the comfort, convenience, and sustainability of mobile homes, making them more attractive to renters. Additionally, the expansion of the e-commerce platform and the use of mobile apps for booking and management are streamlining the rental process and increasing accessibility. The market is expected to witness further growth in the coming years, supported by government initiatives, favorable demographics, and technological advancements.

Prime rents in the major office markets in the Nordics are expected to grow year-on-year between 2024 and 2028, according to a May 2024 forecast. The Norwegian capital Oslo is expected to achieve the highest rental growth by 2028, at 2.9 percent per annum, 0.8 percentage points above the average rental growth forecast for the major European markets. In Europe, central city offices had better investment and development prospects.

The appliances rental market size was valued at USD 72.68 billion in 2024 and is likely to cross USD 299.22 billion by 2037, registering more than 11.5% CAGR during the forecast period i.e., between 2025-2037. Asia Pacific industry is poised to hold largest revenue share of 43% by 2037, impelled by frequent change in employment locations in the region.

The online home rental market is set to experience significant growth from 2025 to 2035, driven by increasing urbanization, rising digital adoption, and the growing demand for flexible living solutions. The market is expected to expand from USD 20.4 billion in 2025 to USD 82.5 billion by 2035, reflecting a CAGR of 14.2% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 20.4 billion
Industry Value (2035F)	USD 82.5 billion
CAGR (2025 to 2035)	14.2%

Global Online Home Rental Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	145.20

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	132.50

Country	Germany
Population (millions)	83.2
Estimated Per Capita Spending (USD)	120.80

Country	France
Population (millions)	65.6
Estimated Per Capita Spending (USD)	110.30

Country	Canada
Population (millions)	39.2
Estimated Per Capita Spending (USD)	138.60

Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.8%

Country	CAGR (2025 to 2035)
United Kingdom	6.5%

Country	CAGR (2025 to 2035)
Germany	6.7%

Country	CAGR (2025 to 2035)
India	7.5%

Country	CAGR (2025 to 2035)
China	8.1%

Competition Outlook

Estimated Market Share (%), 2024
Airbnb	20-25%
Zillow Rentals	15 to 20%
Realtor.com	12-16%
Apartments.com ( CoStar Group)	10-14%
Other Companies (combined)	35-45%

Online Home Rental Market size is estimated to be valued at USD 23.32 Bn in 2025 and is expected to expand at a CAGR of 13.3%, reaching USD 55.92 Bn by 2032.

Real Estate Rental Market Outlook

The global real estate rental market size is projected to grow from USD 1.5 trillion in 2023 to approximately USD 2.3 trillion by 2032, reflecting a CAGR of 4.8% over the forecast period. This growth is primarily driven by urbanization, increasing disposable incomes, and the evolving nature of work environments. The market is witnessing substantial growth due to an inclination towards urban living, coupled with a significant shift towards flexible working spaces. These factors are bolstered by technological advancements and changing consumer preferences, making the real estate rental market an area of active interest and dynamic evolution.

One of the significant growth drivers of the real estate rental market is the trend of urbanization. As more people migrate to cities in search of better employment opportunities and lifestyles, the demand for rental properties surges. This urban influx requires extensive accommodation and commercial spaces, thereby driving up the rental market. Additionally, the scarcity and high cost of owned properties in urban areas make renting a more viable and attractive option for many individuals and businesses. This trend is expected to continue as cities expand and develop, creating a continual demand for rental properties.

Increasing disposable incomes and the changing dynamics of consumer spending also play a critical role in the growth of the real estate rental market. As economic conditions improve globally, more individuals and corporates have higher spending capacities, allowing them to opt for premium rental properties. This increase in disposable income is particularly noticeable in emerging economies, where rapid economic growth is leading to higher standards of living and increased demand for quality rental spaces. Additionally, the rise of a more mobile and transient workforce prefers the flexibility of renting over purchasing, further fueling market growth.

Technological advancements and digital transformation are another crucial factor contributing to the growth of the real estate rental market. The proliferation of online platforms and digital tools has revolutionized the way rental properties are marketed, managed, and leased. These innovations provide greater transparency, convenience, and efficiency, making the rental process more accessible and appealing to a broader audience. Virtual tours, online payment systems, and digital lease agreements are just a few examples of how technology is enhancing the rental experience, attracting more tenants and simplifying property management for landlords.

Regionally, the Asia Pacific region is expected to dominate the market growth, driven by rapid urbanization and economic development in countries like China and India. North America and Europe are also significant markets, with mature real estate sectors and high demand for both residential and commercial rental properties. Each region presents unique opportunities and challenges, influenced by factors such as economic conditions, regulatory environments, and cultural preferences. Understanding these regional dynamics is essential for stakeholders looking to capitalize on the growth opportunities within the global real estate rental market.

Property Type Analysis

The real estate rental market is segmented by property type into residential, commercial, industrial, and others. The residential segment holds the largest share, driven by the increasing demand for housing in urban areas. As cities expand and populations grow, the need for rental housing continues to rise. This segment includes apartments, single-family homes, and multi-family units. The trend towards urban living and the high cost of homeownership in many cities make renting a more viable option for many individuals and families, thus driving the growth of the residential rental market.

Residential Real Estate remains a cornerstone of the real estate rental market, particularly as urban areas continue to expand. The demand for residential properties is driven by various factors, including population growth, urbanization, and the increasing preference for rental housing over homeownership. With cities becoming more densely populated, the need for accessible and affordable housing options is more critical than ever. Residential real estate offers a range of property

The United States rental rate for residential real estate market value reached approximately USD 1.32 per unit per month in 2024. The market is projected to grow at a CAGR of 5.00% between 2025 and 2034, reaching a value of around USD 2.15 per unit per month by 2034.

The industrial real estate sector is forecasted to see the highest annualized rental growth in the UK between 2024 and 2028, followed by West End offices. According to the forecast, industrial real estate rents are expected to grow by 3.2 percent per year in this period, while West End office space rents are expected to increase by 2.7 percent. When it comes to total commercial real estate returns in the UK, the industrial and retail warehousing sectors are forecast to outperform all other property types.

Power Rental Market valued USD 11.0 Billion in 2024 and is projected to surpass USD 17.5 Billion through 2032

Housing Rental Service Market Outlook

The global housing rental service market size was valued at $1.56 trillion in 2023 and is projected to reach $2.56 trillion by 2032, growing at a compound annual growth rate (CAGR) of 5.6% during the forecast period. This growth is primarily driven by increasing urbanization, rising population density in metropolitan areas, and the shift in consumer preference towards rental accommodations over homeownership. The demand for housing rental services is also fueled by the flexibility and cost-effectiveness they offer compared to buying properties, particularly in economically volatile environments.

One of the primary growth factors influencing the housing rental service market is the rapid urbanization happening globally. As more people move to urban centers in search of better employment opportunities, the demand for rental housing rises significantly. Urban areas often come with high property prices, making homeownership less feasible for many individuals. Consequently, the rental market becomes an attractive alternative, providing more affordable and flexible living arrangements. Additionally, the increasing number of single-person households and young professionals seeking mobility and convenience further propels the market.

Another significant driver is the growing popularity of the sharing economy, which has revolutionized the way people perceive and utilize property. Platforms like Airbnb have normalized short-term rentals, contributing to the market's growth. These platforms offer homeowners the opportunity to monetize vacant properties and provide renters with cost-effective and flexible options. This shift towards embracing short-term rentals is also supported by advancements in technology, which make it easier for users to find, book, and manage rental properties online, thus enhancing the overall user experience.

Economic factors also play a crucial role in the growth of the housing rental service market. In regions with high costs of living and economic uncertainty, renting becomes a more viable option compared to purchasing a home. Renting allows for better financial flexibility, avoiding the long-term commitment and financial burden that comes with a mortgage. Moreover, the trend towards remote work, accelerated by the COVID-19 pandemic, has led to changes in housing preferences, where people are no longer constrained to live near their workplaces, allowing them to choose rental properties that better suit their lifestyle and budget.

From a regional perspective, North America and Europe are major markets for housing rental services due to the high rate of urbanization and a substantial population of expatriates and young professionals. The Asia Pacific region is anticipated to witness significant growth, driven by rapid urbanization in countries like China and India. The Middle East & Africa and Latin America are also expected to see moderate growth, supported by improving economic conditions and increased foreign investments in real estate. These regional dynamics highlight the varied but robust demand for rental housing services worldwide.

The luxury rental market is an intriguing segment within the broader housing rental service market. This niche caters to high-net-worth individuals and expatriates who seek premium accommodations with top-tier amenities and services. Luxury rentals often include features such as concierge services, private gyms, and high-end finishes, appealing to those who prioritize comfort and exclusivity. In urban centers, luxury apartments and penthouses are particularly popular, offering breathtaking views and proximity to cultural and business hubs. The demand for luxury rentals is also driven by the increasing number of affluent individuals and the global mobility of professionals who prefer renting over purchasing properties in foreign locations.

Type Analysis

The housing rental service market can be segmented by type into short-term rentals and long-term rentals. Short-term rentals, including vacation rentals and corporate housing, have gained significant traction due to the popularity of platforms like Airbnb and VRBO. These rentals are appealing to travelers and business professionals seeking temporary accommodation without the commitment of a long-term lease. The flexibility and convenience provided by short-term rentals, coupled with the ability to experience different neighborhoods and properties, have made them an attractive option for many consumers.&

Snapshot img

Vacation Rental Market Size 2025-2029

The vacation rental market size is estimated to increase by USD 22 billion, growing at a CAGR of 4.1% between 2024 and 2029. The industry's expansion and the rising popularity of short-term vacation rentals are driving substantial market growth. The vacation rental market is experiencing significant growth, driven by the expanding tourism industry and the increasing preference for short-term stays in vacation rental properties. This trend is further fueled by the convenience of instant booking features, which allow travelers to secure their accommodations with ease. However, the market also faces challenges, including the risks associated with fraudulent vacation rental listings. These risks can lead to financial losses and safety concerns for travelers, making it crucial for market participants to prioritize security measures and transparency. Overall, the vacation rental market is poised for continued growth, with opportunities for innovation and improvement in areas such as customer experience, safety, and technology integration. The market's future looks promising, with opportunities for innovation in cultural tourism and enhancements in areas like customer experience, safety, and technology integration.

What will be the size of Market during the Forecast Period?

Request Free Vacation Rental Market Sample

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  Europe

    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Middle East and Africa

    South Africa


  South America

    Brazil

Which is the largest segment driving market growth?

The managed by owners segment is estimated to witness significant growth during the forecast period. Vacation rentals have emerged as a significant segment in the tourism industry, with B2C enterprises facilitating bookings through various sales channels. According to industry associations and third-party studies, vacation rentals account for a substantial portion of consumer spending on accommodation and features such as spas, with tourism spending projected to increase due to rising internet and device penetration. Forecasting techniques, such as time series forecasts and stationarity of data analysis, are used to estimate short-term trends in the vacation rental market.

Get a glance at the market share of various regions. Download the PDF Sample

The managed by owners segment accounted for USD 48.5 billion in 2019 and showed a gradual increase during the forecast period. These estimates consider factors like rental homes in the accommodation segment, resorts segment, and booking modes, including offline and online. Market players invest in acquisitions and mergers to expand their offerings, with trends favoring short-term rentals and eco-friendly vacation rentals. Statistical offices and trade associations provide price indices to help owners set rental rates based on local market conditions, ensuring flexibility and competitiveness. Consumer preferences for privacy, space, and flexibility continue to drive demand for vacation rentals in the travel industry.

The vacation rental market has grown significantly with the rise of short-term rentals and vacation homes, supported by online booking platforms and property management solutions. Luxury vacation rentals cater to high-end travelers seeking unique travel experiences. HomeAway and Airbnb alternatives have expanded options for tourists, while local tourism benefits from the convenience of digital travel solutions. These trends are shaping the future of the vacation rental market, driving growth and innovation.

Which region is leading the market?

For more insights on the market share of various regions, Request Free Sample

Europe is estimated to contribute 32% to the growth of the global market during the market forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The European vacation rental market is experiencing significant growth due to the rising travel trend and the preference for unique experiences over traditional accommodations. Travelers seek more personalized and cost-effective options, leading to the increasing popularity of vacation rentals such as hostels and camping sites. Ancient ruins and historical sites add to Europe's allure, making vacation rentals an attractive choice for tourists. However, the availability of properties and restrictions on ren

Rental Software Market Outlook

The global rental software market size was valued at approximately USD 3.5 billion in 2023 and is projected to reach USD 8.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 11.2% during the forecast period. The growth of the rental software market is driven by increasing digital transformation in rental services, the rising adoption of cloud-based solutions, and the expanding rental economy across various sectors.

One of the primary growth factors for the rental software market is the increasing digital transformation in rental services across various industries. Companies are increasingly adopting digital tools to streamline their operations, enhance customer experience, and improve efficiency. Rental software solutions offer functionalities such as inventory management, contract management, billing, and customer relationship management, which help rental businesses to operate more effectively and competitively. The integration of advanced technologies like artificial intelligence and machine learning into rental software is also enhancing predictive analytics, demand forecasting, and personalized customer experiences.

Another significant growth driver is the rising adoption of cloud-based solutions. Cloud deployment offers several advantages, including scalability, cost-effectiveness, and remote accessibility. Small and medium enterprises (SMEs) are particularly benefiting from cloud-based rental software as they can access advanced features without the need for substantial upfront investments in IT infrastructure. The subscription-based model of cloud services also makes it easier for businesses to manage their budgets and scale their operations according to demand. Moreover, cloud-based solutions provide enhanced data security and compliance with regulatory standards, which are critical for rental businesses handling sensitive customer information.

The expanding rental economy is also contributing to the growth of the rental software market. The trend of renting over owning is gaining traction among consumers and businesses alike, driven by economic uncertainties, changing consumer preferences, and the rising popularity of the sharing economy. This shift is evident in various sectors such as equipment rental, vehicle rental, and property rental, where digital platforms and rental software are playing a crucial role in connecting renters and rental service providers. The convenience, flexibility, and cost savings associated with renting are encouraging more consumers and businesses to opt for rental services.

From a regional perspective, North America holds a significant share of the rental software market, driven by the presence of major market players, advanced IT infrastructure, and high adoption of digital technologies. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, fueled by the rapid digitalization of economies, increasing smartphone penetration, and the growing popularity of rental services in countries like China, India, and Japan. Europe also represents a substantial market share, with strong demand for rental software solutions in sectors such as real estate, transportation, and retail.

Deployment Mode Analysis

The deployment mode segment of the rental software market is categorized into on-premises and cloud-based solutions. On-premises deployment involves installing software on the company's own servers and infrastructure. This model provides businesses with greater control over their data and IT environment, which can be crucial for companies with stringent security and compliance requirements. On-premises solutions are often preferred by large enterprises with substantial IT resources and a need for customized software configurations. However, the high initial costs and maintenance requirements can be a barrier for smaller businesses.

Cloud-based deployment, on the other hand, offers several advantages that are driving its increasing adoption across the rental software market. Cloud solutions are hosted on remote servers and accessed via the internet, which eliminates the need for businesses to invest in expensive hardware and IT infrastructure. This model provides scalability, allowing businesses to easily adjust their software usage based on demand. Moreover, cloud-based rental software solutions offer flexibility and remote accessibility, enabling companies to manage their rental operations from any location. This is particularly beneficial for businesses with multiple branches or those that require mobile access to software features.<

The Short Term Vacation Rental Market is Segments by Accommodation Type (Apartments / Condominiums, Homes / Villas, and More), by Booking Channel (Online Travel Agencies, Direct Owner Websites, and More), by Guest Type (Leisure Travelers, Business and Bleisure Travelers, and More) and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa). The Market Forecasts are Provided in Terms of Value (USD)

The global LED Rental Market size was valued at USD 10.43 billion in 2023 and is projected to reach USD 21.34 billion by 2033, exhibiting a CAGR of 7.7% during the forecast period. The market growth is attributed to the rising demand for LED displays in various applications such as stadiums, arenas, convention centers, and film bases. Additionally, the increasing popularity of live events, concerts, and sports events is driving the demand for high-quality and versatile LED rental solutions. The market is segmented into Stadium, Arena, Convention Centres, Film Base, and Others based on application. The Stadium segment held the largest market share in 2023, and it is expected to continue its dominance throughout the forecast period. This is due to the increasing number of sports events and the need for high-quality LED displays in stadiums to enhance the fan experience. The Film Base segment is also projected to witness significant growth during the forecast period, owing to the rising demand for LED displays in film production and post-production processes. Key players in the market include PixelFLEX LED, LEDVISION, YSLV, Matrix Visual, AV Rental, and Barco. The global LED rental market is expected to reach $XX million by 2027, growing at a CAGR of XX% from 2022 to 2027. The growth of the market is attributed to the increasing demand for LED screens for various applications, such as concerts, sporting events, and corporate events.

Explore the Power Rental Market forecasted to reach USD 12,898 Million in 2024, growing at a CAGR of 4.93% from 2024-2030. Discover key trends, market drivers, and competitive insights in our latest report.

The Construction Equipment Rental Report is Segmented by Equipment Type (Earthmoving Equipment (Backhoe Loaders and More), and More), Drive Type (IC Engine and More), Application (Residential Construction and More), Rental Channel (Offline and Online), Service Type (Short-Term Rental, and More), and Geography (North America and More). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Prime rents in the major office markets in Benelux cities are expected to grow year-on-year between 2024 and 2028, according to a May 2024 forecast. The Dutch capital Amsterdam is expected to achieve the highest annualized rental growth by 2028, at 2.5 percent-0.4 percentage points above the average rental growth forecast for the major European markets. In Europe, central city offices had better investment and development prospects than suburban offices.