As of January 2025, the rent for a two-bedroom apartment in Hawaii was about 120 U.S. dollars higher than in California. The states of Hawaii and California ranked as the most expensive within the United States for apartment renters. Conversely, an apartment in Arkansas was almost three times more affordable than one in Hawaii.In 2025, the average monthly rent in the U.S. declined slightly. Nevertheless, in rents increased in most states, with West Virginia registering the highest growth.

The market's journey from USD 2.6 billion in 2025 to USD 6.4 billion by 2035 represents substantial growth, demonstrating the accelerating adoption of advanced rental platforms and subscription technology across ethnic wear rental, fashion sharing, and specialty wardrobe applications.

Metric	Value
Market Value (2025)	USD 2.6 billion
Market Forecast (2035)	USD 6.4 billion
Growth Rate	9.5% CAGR

The online home rental market is set to experience significant growth from 2025 to 2035, driven by increasing urbanization, rising digital adoption, and the growing demand for flexible living solutions. The market is expected to expand from USD 20.4 billion in 2025 to USD 82.5 billion by 2035, reflecting a CAGR of 14.2% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 20.4 billion
Industry Value (2035F)	USD 82.5 billion
CAGR (2025 to 2035)	14.2%

Global Online Home Rental Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	145.20

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	132.50

Country	Germany
Population (millions)	83.2
Estimated Per Capita Spending (USD)	120.80

Country	France
Population (millions)	65.6
Estimated Per Capita Spending (USD)	110.30

Country	Canada
Population (millions)	39.2
Estimated Per Capita Spending (USD)	138.60

Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.8%

Country	CAGR (2025 to 2035)
United Kingdom	6.5%

Country	CAGR (2025 to 2035)
Germany	6.7%

Country	CAGR (2025 to 2035)
India	7.5%

Country	CAGR (2025 to 2035)
China	8.1%

Competition Outlook

Estimated Market Share (%), 2024
Airbnb	20-25%
Zillow Rentals	15 to 20%
Realtor.com	12-16%
Apartments.com ( CoStar Group)	10-14%
Other Companies (combined)	35-45%

The size of the Online Clothing Rental Market market was valued at USD 1.77 Million in 2023 and is projected to reach USD 2.80 Million by 2032, with an expected CAGR of 6.79% during the forecast period. Recent developments include: July 2022: Rent the Runway joined forces with Saks Off 5th, integrating a dedicated "pre-owned" section on its website, enabling customers to access pre-owned designer items., April 2022: David Jones extended its collaboration with the fashion rental platform GlamCorner through the introduction of Reloop. This innovative venture by GlamCorner empowers customers to engage in the circular economy while making conscious shopping choices., May 2022: Nuuly unveiled its newest ready-to-rent collection, building on its previous collaborations with designers such as Anna Sui. Additionally, following the launch of its resale platform the year before, Nuuly continues to expand its offerings.. Key drivers for this market are: Sustainable Fashion Trend, Strategic Expansion With Respect To E-commerce Subscription. Potential restraints include: High Cost of Rented Apparel Maintenance. Notable trends are: Adoption of Subscription-based Services.

The Vacation Rental Market will grow from USD 93.87 Billion in 2024 to USD 125.94 Billion by 2030 at a 5.02% CAGR.

Pages	185
Market Size	2024 USD 93.87 Billion
Forecast Market Size	USD 125.94 Billion
CAGR	5.02%
Fastest Growing Segment	Resort/Condominium
Largest Market	Europe
Key Players	['Hotelplan Group', 'MakeMyTrip (India) Private Limited', 'Awaze A/S (NOVASOL)', 'Airbnb, Inc.', 'Booking Holdings Inc.', 'Expedia, Inc.', 'Belvilla AG', 'Sonder Holdings Inc.', 'Plu&m Limited', 'Wyndham Destinations Inc.']

The size of the Vacation Rental Market was valued at USD 95.66 billion in 2023 and is projected to reach USD 123.36 billion by 2032, with an expected CAGR of 3.7 % during the forecast period. Recent developments include: In August 2022, Oravel Stays Private Limited bought Bornholmske Feriehuse, an operator of vacation rentals to expand its presence in Europe. The acquisition aimed to increase Oyo's presence in Croatia, where it had over 7,000 houses on its Traum Ferienwohnungen platform and close to 1,800 vacation homes on its Belvilla platform , In May 2023, in honor of Global Accessibility Awareness Day, Airbnb, Inc. stated that its agents had checked and verified the accuracy of approximately 300,000 accessible elements in residences globally. These accessibility features included step-free entrances, fixed grab bars, or bath or shower chairs .

Explore the dynamic Real Estate Rental market forecast (2025-2033) with key insights, drivers, and trends. Discover market size, CAGR, and regional growth opportunities for residential and non-residential rentals.

Luxury Rental Market size was valued at USD 19.5 Billion in 2023 and is projected to reach USD 30.11 Billion by 2031, growing at a CAGR of 6.4% during the forecast period 2024-2031.Global Luxury Rental Market DriversThe Luxury Rental Market is influenced by a variety of market drivers. Understanding these factors can provide insights into the dynamics of this sector. Here are some of the key drivers:Economic Conditions: The overall health of the economy plays a significant role. When the economy is strong, high-net-worth individuals (HNWIs) are more inclined to invest in luxury rental properties.Urbanization and Demographic Trends: Increasing urbanization, along with the influx of affluent individuals into major cities, drives demand for luxury rentals. Younger generations, including millennials and Gen Z, may prioritize flexible living arrangements.Global Luxury Rental Market RestraintsThe Luxury Rental Market is influenced by various factors that can act as market restraints. Some key market restraints include:Economic Conditions: Economic downturns or uncertainty can reduce disposable income and consumer confidence, leading to decreased demand for luxury rentals.High Competition: The Luxury Rental Market can become saturated with numerous options, making it challenging for property owners to differentiate their offerings and attract tenants.

Revenue for apartment lessors has expanded through the end of 2025. Apartment lessors collect rental income from rental properties, where market forces largely determine their rates. The supply of apartment rentals has grown more slowly than demand, which has elevated rental rates for lessors' benefit. As the Federal Reserve hiked interest rates 11 times between March 2022 and January 2024, homeownership was pushed beyond the reach of many, resulting in a tighter supply and increased demand for rental properties. Despite three interest rate cuts in 2024, mortgage rates have remained stubbornly high in 2025, encouraging consumers to rent. Revenue has climbed at a CAGR of 2.6% over the past five years and is expected to reach $295.3 billion by the end of 2025. This includes an anticipated 1.4% gain in 2025 alone. The increasing unaffordability of housing is caused by the steady climb of mortgage rates and high prices maintained by a low supply. Supply has been held down as buyers who locked in low rates stay put, and investment groups hold a strategic number of their properties empty as investments. Industry profit has remained elevated because of solid demand for apartment rentals. Through the end of 2030, the apartment rental industry's future performance will be shaped by varying factors. The apartment supply in the US, which hit a record in 2024, is expected to taper off, which will push rental prices and occupancy rates up to the lessors' benefit. Other factors, such as interest rate cuts, decreasing financial barriers to homeownership and a high rate of urbanization, will also significantly impact the industry. With an estimated 80.7% of the US population living in urban areas, demand for apartment rentals will strengthen, although rising rental prices could force potential renters to cheaper suburbs. Demand will continue to outpace supply growth, prompting a climb in revenue. Revenue is expected to swell at a CAGR of 1.7% over the next five years, reaching an estimated $321.9 billion in 2030.

The global mobile home rental market is poised to witness substantial growth over the next decade, with a CAGR of XX% during the forecast period of 2025-2033. In 2025, the market size was valued at USD XXX million and is projected to reach USD XXX million by 2033. The rising popularity of mobile homes as affordable housing options and the increasing demand for flexible living arrangements are driving market growth. Additionally, factors such as the growing number of senior citizens and millennial renters are contributing to the rising demand for mobile home rentals. North America and Europe are expected to be the dominant regions in the mobile home rental market, owing to the presence of a large number of mobile home park operators and a well-established infrastructure. Asia Pacific is expected to witness significant growth in the coming years, driven by the increasing demand for affordable housing in developing countries. Some of the key players operating in the mobile home rental market include RE/MAX, Able Housing, MHVillage, Morgan Enterprises, David McDonald Rentals, Long Island Mobile Home, Forbes Homes, FR Community, Reeves Rentals, and Zillow.

The Furniture Rental Market size was valued at USD 54.91 billion in 2023 and is projected to reach USD 88.17 billion by 2032, exhibiting a CAGR of 7.0 % during the forecast period. Furniture Rental marketis a commercial enterprise that provides temporary usage of furnishings in residential or commercial areas. Staging, which is used most of the time during relocation, short-term occupancy, or the ones who are not planning to stay for a long time is very useful. It provides the flexibility of moving around without making a long-term commitment. The service involves several kinds of furniture, for example, residential, office, and event, which are rented according to the specifications. Usually, the items are sofas, tables, chairs, and decorative items which are available in different styles so that they can be used according to the preferences of the customers. Lately, there have been a lot of eco-friendly trends, such as the use of sustainable materials and the promotion of green practices, which are slowly but surely gaining ground. Furthermore, the mixing of online platforms cuts down the renting process, thus, making it more convenient and accessible.

In the United Kingdom (UK), the proportion of landlords that observed a significant increase in tenant demand for their property increased substantially. In the second quarter of 2023, the share of landlords that reported a growing demand in the past three months was ** percent, compared to less than *** percent that saw demand fall slightly. When it comes to home purchases, the housing market experienced increased demand and sales volumes, while the stock and supply of new homes decreased.

In 2024, there were approximately **** million housing units occupied by renters in the United States. This number has been gradually increasing since 2010 as part of a long-term upward swing since 1975. Meanwhile, the number of unoccupied rental housing units has followed a downward trend, suggesting a growing demand and supply failing to catch up. Why are rental homes in such high demand? This high demand for rental homes is related to the shortage of affordable housing. Climbing the property ladder for renters is not always easy, as it requires prospective homebuyers to save up for a down payment and qualify for a mortgage. In many metros, the median household income is insufficient to qualify for the median-priced home. How many owner occupied homes are there in the U.S.? In 2023, there were over ** million owner occupied homes. Owner occupied housing is when the person who owns a property – either outright or through a mortgage – also resides in the property. Excluded are therefore rental properties, employer-provided housing and social housing.

The furniture rental market is likely to blow up considerably over the next few years, from an estimated USD 63.93 billion in 2025 to USD 126.60 billion in 2035, at a CAGR of 7.1%. Such a quantum leap will be brought about by changing evolving customer needs towards flexibility, cost, and sustainability in rental business models across residential, commercial, and hospitality sectors. The growth of urbanization, regular relocation, and changing lifestyles have made furniture rental a hassle-free option for conventional furniture buying.

Value Metrics

Metric	Value
Industry Size (2025E)	USD 63.93 billion
Industry Value (2035F)	USD 126.60 billion
CAGR (2025 to 2035)	7.1%

Country-wise Analysis(2025 to 2035)

Countries	Projected CAGR (%)
USA	9.3%
UK	10.2%
France	8.5%
Germany	8.7%
Italy	8.4%
South Korea	11.8%
Japan	9.9%
China	9.6%
Australia	8.8%
New Zealand	8.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Furlenco	22%
Rentomojo	20%
Feather	18%
Brook Furniture Rental	15%
Rent-A-Center	12%
Other Key Players	13%

Snapshot img

Europe Vacation Rental Market Size 2025-2029

The europe vacation rental market size is valued to increase USD 239.8 billion, at a CAGR of 27.3% from 2024 to 2029. Increase in number of tourists in Europe will drive the europe vacation rental market.

Major Market Trends & Insights

By Mode Of Booking - Offline segment was valued at USD billion in 
By Management - Managed by owners segment accounted for the largest market revenue share in 
CAGR from 2024 to 2029 : 27.3%

Market Summary

The market is a dynamic and continually evolving sector, characterized by the adoption of advanced technologies and applications. With the increasing number of tourists in Europe, reaching over 713 million in 2020, the demand for vacation rentals has surged. However, providing quality rental properties remains a challenge, with inconsistencies persisting in the market. To stay competitive, vacation rental providers are embracing effective promotional strategies, such as digital marketing and partnerships with online travel agencies. Core technologies like virtual tours and smart home automation are also gaining traction, enhancing the user experience. Despite these opportunities, regulatory compliance poses a significant challenge, with varying rules across European countries. As of 2021, Airbnb holds a 39.4% market share in Europe, underscoring the market's potential for growth.

What will be the Size of the Europe Vacation Rental Market during the forecast period?

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How is the Vacation Rental in Europe Market Segmented ?

The vacation rental in europe industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Mode Of BookingOfflineOnlineManagementManaged by ownersProfessionally managedEnd-userLeisureBusinessGroupGeographyEuropeFranceItalySpainUK

By Mode Of Booking Insights

The offline segment is estimated to witness significant growth during the forecast period.

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The Offline segment was valued at USD billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The European vacation rental market is a thriving sector, driven by the increasing preference for flexible and personalized accommodations among travelers. Property management software plays a pivotal role in optimizing revenue management, with dynamic pricing models and guest communication tools significantly impacting satisfaction scores and booking conversions. Seasonal demand pricing strategies are analyzed to maximize rental income projections, while digital marketing campaigns are measured for their return on investment. Feedback mechanisms are essential for improving guest experience and managing property maintenance costs efficiently. Vacation rental insurance policies are assessed to mitigate risks, and compliance regulations are strictly adhered to in the rental industry. Effective payment processing fees are a critical consideration, with data analytics used to optimize occupancy rates and enhance online booking system usability. Best practices for managing guest reviews and reputation include using integration cleaning services for efficiency and reducing cancellation rates through effective policies. Strategies for promoting local experiences for guests and optimizing property listing descriptions are also essential for increasing bookings. The integration of cleaning services efficiency shows a notable improvement in the industry, with over 60% of leading players adopting this approach compared to only 30% in the past. Effective customer relationship management is crucial for fostering loyalty and repeat business. Techniques for improving search engine optimization listings and enhancing online booking system usability are essential for attracting and retaining customers. By focusing on these strategies, European vacation rental providers can maximize their rental income projections and maintain a competitive edge in the market.

What are the key market drivers leading to the rise in the adoption of Vacation Rental in Europe Industry?

The significant rise in European tourism has emerged as the primary market driver, attracting a substantial influx of tourists and fueling economic growth. 

The European vacation rental market experiences continuous expansion due to the rising number of tourists in Europe. Europe is a significant contributor to the socio-economic activities within the European Union (EU), with touris

The market is projected to surpass USD 4,00,911.98 Million by 2035, growing at a CAGR of 10.4% during the forecast period.

Metric	Value
Market Size in 2025	USD 1,49,059.03 Million
Projected Market Size in 2035	USD 4,00,911.98 Million
CAGR (2025 to 2035)	10.4%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	10.5%

Country	CAGR (2025 to 2035)
United Kingdom	10.3%

Country	CAGR (2025 to 2035)
European Union	10.4%

Country	CAGR (2025 to 2035)
South Korea	10.6%

Segmentation Outlook

Accommodation Type	Market Share (2025)
Apartments	42.5%

Booking Mode	Market Share (2025)
Online/Platform-based	76.3%

Company Name	Estimated Market Share (%)
Airbnb Inc.	30-35%
Booking Holdings Inc.	20-25%
Expedia Group ( Vrbo )	15-20%
TripAdvisor ( FlipKey )	5-9%
Sonder Holdings Inc.	3-7%
Other Companies (combined)	15-25%

Competitive Outlook

The size of the Vacation Rental Market was valued at USD 644.5 Billion in 2023 and is projected to reach USD 937.54 Billion by 2032, with an expected CAGR of 5.50% during the forecast period. Recent developments include: July 2022 Avantio was purchased by Planet, a provider of integrated financial services and global technology. A provider of software and services for managing vacation rentals, Avantio. has increased its market share in the hotel industry., December 2020 To boost tourism and the economy of Tampa Bay, Airbnb partnered with Visit Tampa and launched a collaborative campaign. In order to encourage tourism in Tampa Bay, Airbnb also launched a specialised page for social media that offers a variety of accommodations as well as outdoor activities.. Notable trends are: Rising tourism sector to drive the market growth.

Market research data and analysis for 3Q 2025 Rental Report: Rental Market Momentum Underpinned By Growing Foreign Workforce and Increasing Interim Rental Demand from Homeowners

The Car Rental Market size was valued at USD 132.48 billion in 2023 and is projected to reach USD 278.54 billion by 2032, exhibiting a CAGR of 11.2 % during the forecast period. Recent developments include: In May 2023, Car Karlo Mobility Technologies LLP unveiled their self-driven car rental services in Pune, India. The company aims to tap into the rapidly expanding Indian market by introducing a user-friendly car rental booking website and mobile app. , In April 2022, SIXT, a leading global mobility provider, continued with its expansion throughout the U.S. The company revealed plans to open new branches in Charlotte and Baltimore, to provide customers with a broader selection of rental options along the East Coast. , In April 2021, GoAir joined forces with Eco Europcar to introduce car rental services in 100 cities throughout India, encompassing 25 airports. The partnership allows GoAir to provide chauffeur-driven cars, ranging from mid to luxury car segments, through Eco Europcar's platform. , In May 2021, Uber Technologies Inc. introduced a car rental service named Uber Rent in Washington DC. Additionally, the company revealed its plans to expand the Uber Reserve option for several major airports in the U.S. .

The Affordable Housing Market will grow from USD 226.47 Billion in 2025 to USD 322.89 Billion by 2031 at a 6.09% CAGR.

Pages	185
Market Size	2025 USD 226.47 Billion
Forecast Market Size	USD 322.89 Billion
CAGR	6.09%
Fastest Growing Segment	Metro
Largest Market	Asia Pacific
Key Players	['Dominium', 'Related Group', 'LDG Development', 'Tata Projects', 'Pennrose', 'The NRP Group', 'Prestige Group', 'Skanska AB', 'Jonathan Rose Companies LLC', 'Equity Residential']