Price Index of Private Rents (PIPR) data chain-linked to Index of Private Housing Rental Prices. This is a historical series from January 2005 to February 2025.

Between 2008 and 2024, the average weekly rent for private renters in England has shown a significant increase. In the 2009, the average rent was 153 British pounds, and by 2024, it had risen to 237 British pounds. Excluding London, the average rent started at 130 British pounds in 2009 and reached 191 British pounds in 2024, demonstrating a similar upward trend but at a lower rate compared to the overall average in England. Rental households in England Renting is common in England. Nearly one in five households occupied a dwelling that was privately rented in 2024. While the majority of households in the country live in an owner-occupied home, this percentage has declined since the early 2000s. Meanwhile, the share of households occupying a private rental has doubled over the past decade. This shows a growing rental sector and a shift in tenure trends in the country. Buying vs renting costs For a long time, the average monthly costs of buying a home were lower than renting. In 2021, housing costs started to increase steeply, closely followed by rental costs. This resulted in the gap nearly closing in 2023. This trend can also be observed through the house price to rent ratio - an index that follows the development of house prices relative to rents, with 2015 as a baseline year. Between 2015 and 2022, the ratio grew steadily, indicating that property prices rise faster than rents. However, with rental growth accelerating and catching up with property prices in 2022, the index declined notably.

Rental price statistics historical data time series (indices and annual percentage change). These are official statistics in development.

The Price Index of Private Rents (PIPR) has shown significant growth, reaching a value of 117.9 in January 2025. This marks an increase of approximately 17.9 percent since January 2023, reflecting a robust upward trend in rental prices. Notably, the index saw a steady rise throughout 2024, with an annual percentage change peaking at 9.2 percent in March 2024. Mainstream properties are forecast to see rents further increase until 2028.

Private Rental Prices in the United Kingdom decreased to 6 percent in September from 6.30 percent in August of 2025. This dataset includes a chart with historical data for the United Kingdom Private Rental Prices.

The average monthly home rental payment in the United Kingdom (UK) increased steadily since 2008, reaching 1, 258 British pounds in December 2023. In comparison, the average home buying costs amounted to 1,231 British Pounds that year, meaning that homeowners saved 27 British pounds monthly from the difference.

Rent Inflation in the United Kingdom decreased to 4.10 percent in October from 4.30 percent in September of 2025. This dataset includes a chart with historical data for the United Kingdom Rent Inflation.

An experimental price index tracking the prices paid for renting property from private landlords in the United Kingdom

The average agreed rent for new tenancies in the UK ranged from *** British pounds to ***** British pounds, depending on the region. On average, renters outside of London paid ***** British pounds, whereas in London, this figure amounted to ***** British pounds. Rents have been on the rise for many years, but the period after the COVID-19 pandemic accelerated this trend. Since 2015, the average rent in the UK increased by about ** percent, with about half of that gain achieved in the period after the pandemic. Why have UK rents increased so much? One of the main reasons driving up rental prices is the declining affordability of homeownership. Historically, house prices grew faster than rents, making renting more financially feasible than buying. In 2022, when the house price to rent ratio index peaked, house prices had outgrown rents by nearly ** percent since 2015. As house prices peaked in 2022, home buying slowed, exacerbating demand for rental properties and leading to soaring rental prices. How expensive is too expensive? Although there is no official requirement about the proportion of income spent on rent for it to be considered affordable, a popular rule is that rent should not exceed more than ** percent of income. In 2024, most renters in the UK exceeded that threshold, with the southern regions significantly more likely to spend upward of ** percent of their income on rent. Rental affordability has sparked a move away from the capital to other regions in the UK, such as the South East (Brighton and Southampton), the West Midlands (Birmingham) and the North West (Liverpool, Manchester, Blackpool and Preston).

Median monthly rental prices for the private rental market in England by bedroom category, region and administrative area, calculated using data from the Valuation Office Agency and Office for National Statistics.

The Price Index of Private Rents (PIPR) increased gradually since 2015 and reached a value of ***** in ************. That indicates a rental increase of ** percent since ************, the baseline year when the index was set to 100. The rental rates for mainstream properties are forecast to continue to grow over the next five years.

Price to Rent Ratio in the United Kingdom decreased to 111.37 in the second quarter of 2025 from 113.72 in the first quarter of 2025. This dataset includes a chart with historical data for the United Kingdom Price to Rent Ratio.

New Price Index of Private Rents statistics historical data time series (indices, annual percentage change and price levels). These are official statistics in development.

The UK residential rental market is poised for significant growth, with forecasts indicating a cumulative increase of nearly **** percent by 2029. This surge is expected to be front-loaded, with a robust *****percent rise anticipated in 2025. Rental growth has accelerated notably since 2021, with August 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes, as the UK housing market navigates a period of transition.

Snapshot img

UK Online Home Rental Services Market Size 2025-2029

The UK online home rental services market size is forecast to increase by USD 1.05 billion at a CAGR of 10.4% between 2024 and 2029.

The Online Home Rental Services Market is witnessing significant growth, driven by the ascendancy of hybrid and flexible rental models. These models offer increased convenience and flexibility to renters, allowing them to choose from a wide range of properties and lease durations. However, ensuring trust and security in online transactions remains a critical challenge. With the increasing prevalence of cyber threats and data breaches, renters demand robust security measures to protect their personal and financial information. Regulatory hurdles also impact adoption, as governments worldwide introduce new regulations to govern the online rental market. These regulations aim to protect consumers and ensure fair business practices, but they can add complexity and increase operational costs for rental service providers. Growth in demand for tiny home structures is the primary trend in the online home rental services market. 
To capitalize on market opportunities and navigate challenges effectively, companies must prioritize security and regulatory compliance while continuing to innovate and offer competitive pricing and flexible rental options. By addressing these challenges head-on, online home rental services can continue to disrupt traditional rental markets and meet the evolving needs of modern renters. The integration of Internet of Things (IoT) technology with building automation software is a key trend driving market expansion.

What will be the size of the UK Online Home Rental Services Market during the forecast period?

Request Free Sample

In the dynamic online home rental services market, outdoor activities and travel itineraries continue to be popular trends among travelers. To cater to this demand, transportation services integration and travel safety features are increasingly prioritized by property management software. Travel trends indicate a shift towards environmental sustainability and community engagement, making property portfolio management an essential investment opportunity. Destination marketing, travel recommendations, and customer loyalty programs are key strategies for attracting renters. Smart home technology, including keyless entry, voice assistants, and home automation, enhances the rental experience.
Rental yield analysis, pricing algorithms, and dynamic pricing help property owners maximize income. Travelers seek local attractions, shopping and entertainment, food and beverage options, and cultural experiences when choosing a rental property. Travel insurance, ethical travel practices, and guest feedback analysis are crucial components of responsible travel. Property value assessment and rental income tracking are essential for effective property management.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Flats
  Semi-detached houses
  Detached houses


Service

  Economy
  Mid-range
  Premium


Rental Category

  Monthly
  Weekly
  Daily
  Yearly


End-user

  Resident
  Tourist


Geography

  Europe

    UK

By Type Insights

The flats segment is estimated to witness significant growth during the forecast period. The online home rental services market in the US is characterized by its technological advancements and diverse offerings. Payment processing systems ensure secure transactions, while guest safety and insurance provide peace of mind for property owners. Business travelers and families seek user-friendly platforms for booking short-term and holiday rentals, with automated processes simplifying the rental agreement and calendar synchronization. Digital marketing strategies, including search engine optimization and social media marketing, expand market reach. Seasonal rentals cater to varying demand, and property amenities enhance the user experience. Property management systems offer data analytics and pricing optimization for rental income and property taxes. Renewable energy solutions and building information modeling are essential trends in the market, as businesses and organizations strive for sustainability and cost savings.

Get a glance at the market share of various segments Request Free Sample

The Flats segment was valued at USD 648.10 million in 2019 and showed a gradual increase during the forecast period. Artificial Intelligence (AI) and energy management systems work in tandem to optimize energy usage in smart buildings, reducing operational costs and enhancing overall sustainability. Artificial intelligence and machine learning facilitate predictive analytics

--- DATASET OVERVIEW --- This dataset delivers critical market intelligence including occupancy rates, average daily rates, revenue per available rental, booking pace, and seasonal demand patterns across different geographic areas. With daily updates, AI-driven forward projections, and four years of historical data, it offers property managers, investors, and market analysts the essential benchmarks needed to understand market performance, identify emerging trends, and develop data-driven strategies in the rapidly evolving vacation rental sector.

The data is sourced from major OTA platforms and processed through advanced aggregation methodologies that ensure statistical validity while preserving crucial market signals. Our proprietary algorithms enhance the raw data with sophisticated trend analysis and forward-looking projections, enabling users to anticipate future market conditions with increased confidence.

--- KEY DATA ELEMENTS --- Our dataset includes the following core performance metrics for each property: - Property Groups: Group by property type, bedroom counts, key amenities groups - Geographic Identifiers: Multiple geographic levels (vacation area, vacation region, county, etc) - Temporal Dimensions: Daily, weekly, monthly, and quarterly performance metrics - Occupancy Metrics: Market-wide occupancy rates and booking pace indicators - Pricing Metrics: Average daily rates (ADR), revenue per available rental night (RevPAR), and price trends - Booking Pattern Indicators: Average lead time, length of stay, and booking frequency - Seasonality Metrics: Seasonal demand patterns and year-over-year comparisons - Demand Forecasts: Forward-looking projections for occupancy and pricing trends - Historical Pacing: Snapshots into how stay date ranges developed for tracking pacing trends - Forward Looking Trends: Area KPIs 180-365 days into the future

--- USE CASES --- Market Performance Benchmarking: Property managers and owners can benchmark their individual property or portfolio performance against market-wide metrics. By comparing property-specific occupancy rates, ADR, and RevPAR against market averages for similar property types, managers can assess relative performance and identify areas for improvement. These benchmarks provide crucial context for performance evaluation and goal setting.

Investment Decision Support: Real estate investors and portfolio managers can use market-level performance data to identify attractive investment opportunities across different geographic areas. The comprehensive market metrics reveal high-performing areas, emerging markets, and potential investment risks based on actual performance data rather than anecdotal evidence. This information supports data-driven acquisition strategies and portfolio diversification decisions.

Demand Forecasting and Planning: Revenue managers and property operators can leverage the historical performance patterns and forward-looking projections to anticipate demand fluctuations and plan accordingly. The seasonal patterns, booking pace indicators, and AI-enhanced forecasts enable proactive rate adjustments, marketing timing, and operational planning to maximize revenue opportunities during high-demand periods.

Market Entry Analysis: Companies considering entering new vacation rental markets can utilize this dataset to understand market dynamics, competitive intensity, and performance expectations before committing resources. The comprehensive market metrics reduce market entry risk by providing clear visibility into potential revenue opportunities, seasonal patterns, and overall market health.

Performance Attribution Analysis: Market analysts can use this dataset to understand the drivers behind performance variations across different markets and time periods. By analyzing how market composition, seasonality, and external factors influence overall performance, analysts can identify the underlying causes of performance trends and develop more accurate forecasting models.

Economic Impact Assessment: Economic development organizations and tourism authorities can leverage this dataset to quantify the economic contribution of the vacation rental sector. The market-wide revenue metrics, occupancy patterns, and supply growth indicators provide valuable inputs for economic impact studies and policy development related to the short-term rental industry.

--- ADDITIONAL DATASET INFORMATION --- Delivery Details: • Delivery Frequency: daily | weekly | monthly | quarterly | annually • Delivery Method: scheduled file loads • File Formats: csv | parquet • Large File Format: partitioned parquet • Delivery Channels: Google Cloud | Amazon S3 | Azure Blob • Data Refreshes: daily

Dataset Options: • Coverage: Global (most countries) • Historic Data: Available (2021 for most areas) • Future Looking Data: Available (Current date + 180-365 days) • Point-in-Time: Available (with weekly as of dates) • Aggregation and Filtering Options: • Area/Market ...

Stock Price Time Series for PRS Reit PLC. The PRS REIT plc is a closed-ended real estate investment trust established to invest in the Private Rented Sector (PRS) and to provide shareholders with an attractive level of income together with the potential for capital and income growth. The Company has invested over £1bn in a portfolio of high-quality homes for private rental across the regions, having raised a total of £0.56bn (gross) through its Initial Public Offering, on 31 May 2017 and subsequent fundraisings in February 2018 and September 2021. The UK Government's Homes England has supported the Company with direct investments. The Company is listed on the Closed-ended investment funds category of the FCA's Official List and its Ordinary Shares are traded on the London Stock Exchange's Main Market. It is a constituent of the FTSE 250 Index. With 5,478 new rental homes as at 30 June 2025, the Company believes its portfolio is the largest build-to-rent single-family rental portfolio in the UK.

In 2022, house price growth in the UK slowed, after a period of decade-long increase. Nevertheless, in June 2025, prices reached a new peak, with the average home costing ******* British pounds. This figure refers to all property types, including detached, semi-detached, terraced houses, and flats and maisonettes. Compared to other European countries, the UK had some of the highest house prices. How have UK house prices increased over the last 10 years? Property prices have risen dramatically over the past decade. According to the UK house price index, the average house price has grown by over ** percent since 2015. This price development has led to the gap between the cost of buying and renting a property to close. In 2023, buying a three-bedroom house in the UK was no longer more affordable than renting one. Consequently, Brits have become more likely to rent longer and push off making a house purchase until they have saved up enough for a down payment and achieved the financial stability required to make the step. What caused the recent fluctuations in house prices? House prices are affected by multiple factors, such as mortgage rates, supply, and demand on the market. For nearly a decade, the UK experienced uninterrupted house price growth as a result of strong demand and a chronic undersupply. Homebuyers who purchased a property at the peak of the housing boom in July 2022 paid ** percent more compared to what they would have paid a year before. Additionally, 2022 saw the most dramatic increase in mortgage rates in recent history. Between December 2021 and December 2022, the **-year fixed mortgage rate doubled, adding further strain to prospective homebuyers. As a result, the market cooled, leading to a correction in pricing.

Snapshot img

Europe Online Home Rental Services Market Size 2025-2029

The Europe online home rental services market size is forecast to increase by USD 6.35 billion at a CAGR of 11.8% between 2024 and 2029.

The Online Home Rental Services Market is experiencing significant growth, driven by the increasing internet penetration and digitalization of services. With more consumers turning to online platforms for convenience and ease, the market is poised for continued expansion. However, navigating diverse and fragmented regulatory landscapes poses a challenge. Regulatory hurdles impact adoption in certain regions, requiring companies to adapt and comply with local regulations. Additionally, the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies in online home rental services offers opportunities for enhanced customer experiences and improved operational efficiency. The integration of Internet of Things (IoT) technology with building automation software is a key trend driving market expansion.
Companies seeking to capitalize on market opportunities must stay abreast of regulatory changes and invest in advanced technologies to differentiate themselves and meet evolving consumer demands. Effective strategic planning and agile business models are essential for success in this dynamic market.

What will be the size of the Europe Online Home Rental Services Market during the forecast period?

Request Free Sample

In the online home rental services market, personalized recommendations based on customer personas and user behavior play a significant role in user engagement and conversion rates. Rental agreements are streamlined through pricing algorithms, ensuring fairness and transparency. Mobile optimization and voice search cater to on-the-go customers, driving growth. Support services have been fostered through connected devices, machine learning, and artificial intelligence, reducing customer acquisition costs. Cleaning fees and security deposits are managed efficiently, while fraud prevention measures protect both hosts and guests. Seasonal trends and green initiatives influence demand patterns, requiring adaptability from service providers. Smart home technology and property automation enhance the user experience, increasing lifetime value. Renewable energy solutions and building information modeling are essential trends in the market, as businesses and organizations strive for sustainability and cost savings.
Host ratings, guest reviews, and payment security ensure trust and transparency, while remote access and data privacy maintain user confidence. Brand awareness is boosted through content marketing, influencer marketing, and insurance coverage. Property verification, identity verification, and automated processes streamline operations and improve security protocols. The Internet of Things and energy efficiency are key trends, with voice search and virtual assistants simplifying user interactions. Machine learning and artificial intelligence enable personalized services and fraud prevention, while user engagement remains a top priority. Growth in demand for tiny home structures is the primary trend in the online home rental services market. The market continues to evolve, with new technologies and trends shaping the future of online home rental services.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Flats
  Semi-detached houses
  Detached houses


Rental Category

  Monthly
  Weekly
  Daily
  Yearly


Service

  Economy
  Mid-range
  Premium


End-user

  Resident
  Tourist


Geography

  Europe

    France
    Germany
    Italy
    UK

By Type Insights

The flats segment is estimated to witness significant growth during the forecast period. In the dynamic world of online home rentals, flats, or multi-unit dwellings, hold a significant position, catering to the diverse housing needs of individuals and families in Europe. Urbanization trends have fueled the demand for residential options in densely populated areas, making flats the preferred choice in many cities. Online platforms have revolutionized the rental market, offering a seamless experience for both landlords and tenants. Property photos showcase available units, while email marketing campaigns attract potential renters. Property data ensures accurate and up-to-date listings, enabling users to make informed decisions. The market caters to various segments, including luxury rentals and unique properties, which appeal to discerning tenants.

Mobile apps, search engine optimization, and social media marketing expand visibility, while property amenities and virtual tours provide detailed information. Competitor analy