The UK residential rental market is poised for significant growth, with forecasts indicating a cumulative increase of nearly **** percent by 2029. This surge is expected to be front-loaded, with a robust *****percent rise anticipated in 2025. Rental growth has accelerated notably since 2021, with August 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes, as the UK housing market navigates a period of transition.

Rental prices in both Greater London and Central London were expected to continue to rise in the period until 2029. Nevertheless, growth will be slower compared to the five-year period up to December 2024. Prime rents in Outer London grew by **** percent in that period and were expected to rise by **** percent until 2029. In Central London, prime residential rents rose by **** percent and were expected to further grow by **** percent. Meanwhile, mainstream residential property prices in the UK are forecast to rise even faster, indicating a strong demand for residential housing.

Revenue for apartment lessors has expanded through the end of 2025. Apartment lessors collect rental income from rental properties, where market forces largely determine their rates. The supply of apartment rentals has grown more slowly than demand, which has elevated rental rates for lessors' benefit. As the Federal Reserve hiked interest rates 11 times between March 2022 and January 2024, homeownership was pushed beyond the reach of many, resulting in a tighter supply and increased demand for rental properties. Despite three interest rate cuts in 2024, mortgage rates have remained stubbornly high in 2025, encouraging consumers to rent. Revenue has climbed at a CAGR of 2.6% over the past five years and is expected to reach $295.3 billion by the end of 2025. This includes an anticipated 1.4% gain in 2025 alone. The increasing unaffordability of housing is caused by the steady climb of mortgage rates and high prices maintained by a low supply. Supply has been held down as buyers who locked in low rates stay put, and investment groups hold a strategic number of their properties empty as investments. Industry profit has remained elevated because of solid demand for apartment rentals. Through the end of 2030, the apartment rental industry's future performance will be shaped by varying factors. The apartment supply in the US, which hit a record in 2024, is expected to taper off, which will push rental prices and occupancy rates up to the lessors' benefit. Other factors, such as interest rate cuts, decreasing financial barriers to homeownership and a high rate of urbanization, will also significantly impact the industry. With an estimated 80.7% of the US population living in urban areas, demand for apartment rentals will strengthen, although rising rental prices could force potential renters to cheaper suburbs. Demand will continue to outpace supply growth, prompting a climb in revenue. Revenue is expected to swell at a CAGR of 1.7% over the next five years, reaching an estimated $321.9 billion in 2030.

The rent for office spaces in the United States is expected to continue to increase at a moderate pace until 2027, after rising by less than two percent in 2022. The strongest growth is forecast in 2027, when the average effective rent is projected to rise by *** percent.

Snapshot img

Vacation Rental Market Size 2025-2029

The vacation rental market size is forecast to increase by USD 22 billion, at a CAGR of 4.1% between 2024 and 2029. The market is experiencing significant growth, fueled by the expanding tourism industry and the increasing preference for short-term stays.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% share in 2023.
The market is expected to grow significantly in North America region as well over the forecast period.
Based on the Management, the managed by owners segment led the market and was valued at USD 61.00 billion of the global revenue in 2023.
Based on the Method, the offline segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 98.00 Billion
Future Opportunities: USD 22 Billion
CAGR (2024-2029): 4.1%
Europe: Largest market in 2023

Marketing automation tools, rental income tracking, guest experience metrics, calendar synchronization, and host communication platforms facilitate effective marketing and guest engagement. Legal compliance standards, cleaning service scheduling, digital marketing strategies, online reputation management, booking platform integration, customer relationship management, multi-property management, and revenue management software are indispensable for managing a large and diverse rental portfolio. Prices for vacation rentals are expected to grow by 5% annually, driven by the increasing popularity of short-term rentals and the adoption of advanced technologies. The market is witnessing a shift towards automation and integration, with automated check-in/out, keyless entry systems, and data analytics dashboards becoming standard offerings.

What will be the Size of the Vacation Rental Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with innovative technologies and strategies shaping the industry landscape. Dynamic pricing algorithms are increasingly being adopted to optimize revenue based on real-time market demand and supply dynamics. For instance, a leading player in the market reported a 15% increase in average daily rate through dynamic pricing. Maintenance request systems, tax compliance software, and smart home integration are essential tools for property managers, ensuring efficient operations and regulatory compliance. Moreover, rental agreement templates, payment gateway security, and security camera monitoring enhance the guest experience and property protection. Insurance policy coverage, occupancy rate optimization, and channel management strategies are crucial components of a successful rental business. The professionally managed segment is the second largest segment of the management and was valued at USD 33.50 billion in 2023.

In conclusion, the market is characterized by continuous innovation and adaptation to meet the evolving needs of property managers and guests. By leveraging technologies such as dynamic pricing algorithms, maintenance request systems, tax compliance software, smart home integration, and more, rental businesses can optimize operations, enhance guest experiences, and grow their revenue.

The convenience of instant booking features has made vacation rentals an attractive alternative to traditional hotels, particularly for travelers seeking more personalized and affordable accommodations. However, this market is not without challenges. The rise of fraudulent vacation rental properties poses a significant risk to both renters and property owners. Malicious actors create fake listings or misrepresent existing properties, leading to dissatisfied customers and potential financial losses.

Companies operating in this market must prioritize security measures to mitigate these risks and maintain customer trust. By addressing these challenges and capitalizing on the growing demand for vacation rentals, businesses can effectively position themselves to thrive in this dynamic and evolving market.

How is this Vacation Rental Industry segmented?

The vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Management Insights

The managed by owners segment is estimated to witness significant growth during the forecast

Vacation Rental Market Outlook

The global vacation rental market size was valued at USD 87.09 billion in 2023, and it is projected to reach USD 144.02 billion by 2032, growing at a CAGR of 5.8% during the forecast period. The market is experiencing significant growth due to increasing awareness and preference for personalized, flexible, and affordable accommodation options among travelers. This surge in preference for alternative lodging options over traditional hotels is being driven by the rise of online platforms facilitating easy and transparent booking processes.

One of the primary growth factors for the vacation rental market is the increasing penetration of the internet and the widespread adoption of smartphones. The digital revolution has greatly influenced the way travelers plan their trips, offering them the convenience of comparing various accommodation options and prices at their fingertips. Additionally, the growth of social media and online reviews has enhanced trust and reliability, making it easier for travelers to book vacation rentals with confidence.

Another significant growth driver is the rising trend of experiential travel, wherein travelers seek unique and personalized experiences that reflect local culture and lifestyle. Vacation rentals often provide a home-like environment and the opportunity to live like a local, which is highly appealing to modern travelers, especially millennials and Gen Z. This shift in consumer preferences is encouraging property owners and managers to invest in the vacation rental market, thereby expanding the supply of diverse accommodation options.

Economic factors such as competitive pricing and cost-effectiveness compared to traditional hotel stays are also contributing to the market's growth. Vacation rentals often offer more space, privacy, and amenities at a lower cost per person, making them an attractive option for group travel and families. Moreover, the additional income potential for property owners and the relatively low barriers to entry are motivating more individuals to list their properties on vacation rental platforms, further driving market expansion.

The regional outlook highlights that North America and Europe dominate the vacation rental market due to the high adoption of digital booking platforms and a well-established tourism infrastructure. However, emerging markets in the Asia Pacific and Latin America are witnessing rapid growth driven by increasing disposable incomes, a growing middle class, and expanding tourism sectors. The Middle East & Africa region is also expected to see steady growth, particularly with the rising number of international events and investments in tourism infrastructure.

Accommodation Type Analysis

Apartments hold a significant share in the vacation rental market, primarily due to their widespread availability and cost-effectiveness. Apartments cater to a broad audience, including solo travelers, couples, and small families, offering a comfortable and flexible living space. Urban centers, which attract a large number of tourists, particularly benefit from the availability of apartment rentals, providing visitors with the option to stay in the heart of the city at competitive prices. The rise of business travel is also contributing to the demand for apartments, as they often provide the necessary amenities for a comfortable and productive stay.

Houses are another critical segment within the vacation rental market. They are especially popular among larger groups and families who require more space and privacy than what apartments typically offer. Houses often come with additional features such as gardens, pools, and multiple bedrooms, making them ideal for extended stays and family vacations. This segment is seeing increased demand in suburban and rural areas, where travelers seek a peaceful retreat away from the hustle and bustle of city life.

Villas represent the luxury segment of the vacation rental market, providing high-end accommodations with premium amenities and services. Villas are particularly popular in tourist destinations known for their scenic beauty and luxury tourism, such as coastal areas and exotic islands. The demand for villas is driven by affluent travelers seeking exclusive and indulgent experiences. This segment continues to grow as more property owners and developers invest in building and maintaining high-quality vill

Graph and download economic data for Consumer Price Index for All Urban Consumers: Rent of Primary Residence in U.S. City Average (CUUR0000SEHA) from Dec 1914 to Jun 2025 about primary, rent, urban, consumer, CPI, inflation, price index, indexes, price, and USA.

VITAL SIGNS INDICATOR List Rents (EC9)

FULL MEASURE NAME List Rents

LAST UPDATED October 2016

DESCRIPTION List rent refers to the advertised rents for available rental housing and serves as a measure of housing costs for new households moving into a neighborhood, city, county or region.

DATA SOURCE real Answers (1994 – 2015) no link

Zillow Metro Median Listing Price All Homes (2010-2016) http://www.zillow.com/research/data/

CONTACT INFORMATION vitalsigns.info@mtc.ca.gov

METHODOLOGY NOTES (across all datasets for this indicator) List rents data reflects median rent prices advertised for available apartments rather than median rent payments; more information is available in the indicator definition above. Regional and local geographies rely on data collected by real Answers, a research organization and database publisher specializing in the multifamily housing market. real Answers focuses on collecting longitudinal data for individual rental properties through quarterly surveys. For the Bay Area, their database is comprised of properties with 40 to 3,000+ housing units. Median list prices most likely have an upward bias due to the exclusion of smaller properties. The bias may be most extreme in geographies where large rental properties represent a small portion of the overall rental market. A map of the individual properties surveyed is included in the Local Focus section.

Individual properties surveyed provided lower- and upper-bound ranges for the various types of housing available (studio, 1 bedroom, 2 bedroom, etc.). Median lower- and upper-bound prices are determined across all housing types for the regional and county geographies. The median list price represented in Vital Signs is the average of the median lower- and upper-bound prices for the region and counties. Median upper-bound prices are determined across all housing types for the city geographies. The median list price represented in Vital Signs is the median upper-bound price for cities. For simplicity, only the mean list rent is displayed for the individual properties. The metro areas geography rely upon Zillow data, which is the median price for rentals listed through www.zillow.com during the month. Like the real Answers data, Zillow's median list prices most likely have an upward bias since small properties are underrepresented in Zillow's listings. The metro area data for the Bay Area cannot be compared to the regional Bay Area data. Due to afore mentioned data limitations, this data is suitable for analyzing the change in list rents over time but not necessarily comparisons of absolute list rents. Metro area boundaries reflects today’s metro area definitions by county for consistency, rather than historical metro area boundaries.

Due to the limited number of rental properties surveyed, city-level data is unavailable for Atherton, Belvedere, Brisbane, Calistoga, Clayton, Cloverdale, Cotati, Fairfax, Half Moon Bay, Healdsburg, Hillsborough, Los Altos Hills, Monte Sereno, Moranga, Oakley, Orinda, Portola Valley, Rio Vista, Ross, San Anselmo, San Carlos, Saratoga, Sebastopol, Windsor, Woodside, and Yountville.

Inflation-adjusted data are presented to illustrate how rents have grown relative to overall price increases; that said, the use of the Consumer Price Index does create some challenges given the fact that housing represents a major chunk of consumer goods bundle used to calculate CPI. This reflects a methodological tradeoff between precision and accuracy and is a common concern when working with any commodity that is a major component of CPI itself. Percent change in inflation-adjusted median is calculated with respect to the median price from the fourth quarter or December of the base year.

Mobile Home Rental Market Outlook

The global mobile home rental market size was valued at USD 9.3 billion in 2023, and it is projected to reach USD 17.8 billion by 2032, growing at a CAGR of 7.5% during the forecast period. The growth of this market is driven by the increasing demand for affordable housing solutions and the rising trend of mobile living among different demographics. As urbanization continues to increase and housing prices soar, mobile homes present a viable and cost-effective alternative to traditional housing. The flexibility, affordability, and customization options associated with mobile homes have made them an attractive choice for many, thereby fueling the growth of the rental segment.

One of the primary growth factors for the mobile home rental market is the rising affordability crisis in urban housing. As property prices continue to skyrocket in major cities around the world, more individuals and families are turning to mobile homes as a practical solution. Mobile homes offer a lower cost of living, reduced maintenance expenses, and the ability to relocate easily, making them an appealing option for those who face financial constraints. Additionally, mobile homes are increasingly being designed with modern amenities and high-quality materials, improving their appeal and livability.

Another significant growth driver is the increasing acceptance and popularity of mobile home parks. These parks provide a community-based living environment with amenities such as recreational facilities, security, and maintenance services. This community aspect, combined with the affordability of mobile homes, attracts a diverse range of renters, from young professionals to retirees. Moreover, governments in various regions are also supporting the development of mobile home parks to address the housing shortage, further boosting the market.

The growing trend of minimalistic and sustainable living is also contributing to the market's expansion. Many individuals are prioritizing smaller, eco-friendly living spaces that reduce their carbon footprint. Mobile homes, which often employ sustainable building practices and materials, cater to this demographic. The ability to downsize and live a more sustainable lifestyle without sacrificing comfort is a strong selling point for mobile homes, increasing their popularity among environmentally conscious renters.

Regionally, North America holds the largest share of the mobile home rental market due to the high demand for affordable housing solutions and the presence of well-established mobile home communities. Europe is also witnessing significant growth, driven by similar affordability concerns and an increasing preference for flexible living options. Asia Pacific is expected to exhibit the highest CAGR during the forecast period, fueled by rapid urbanization, population growth, and government initiatives supporting affordable housing. Latin America and the Middle East & Africa regions are also showing promising growth potential, albeit at a slower pace.

Type Analysis

The mobile home rental market can be segmented by type into Single-Wide, Double-Wide, and Triple-Wide homes. Single-Wide mobile homes are the most traditional and common type, featuring a narrow and elongated structure that is easy to transport and set up. These homes are highly popular among individual renters and small families due to their affordability and simplicity. Despite their smaller size, many single-wide homes are equipped with modern amenities, making them a comfortable living option. The demand for single-wide homes remains strong, particularly in regions where affordable housing is scarce.

Double-Wide mobile homes consist of two sections that are joined together to create a larger living space. These homes offer more interior space and design flexibility compared to single-wide models, catering to families and individuals who require more room. The growing preference for spacious living environments without the high costs associated with traditional homes is driving the demand for double-wide mobile homes. Additionally, double-wide homes often feature more advanced amenities and higher quality finishes, further enhancing their appeal.

Triple-Wide mobile homes represent the largest and most luxurious segment within the mobile home rental market. These homes consist of three joined sections, providing a spacious and comfortable living environment that can rival traditional houses. Triple-wide homes are designed to offer maximum comfort and luxury, often featuring multiple bedrooms, large kitchens,

House Rental Platforms Market Outlook

The global house rental platforms market size is expected to reach significant growth levels, with a CAGR of approximately 12.8% from 2024 to 2032. In 2023, the market size was valued at around USD 18.5 billion, and it is forecasted to reach roughly USD 52.6 billion by 2032. The key growth factors driving this market include the increasing urbanization, the growing number of expatriates, and the rising trend of remote working environments.

The growth of the house rental platforms market is primarily driven by the increasing urbanization across various regions. As more people migrate to urban areas for better job opportunities and improved living standards, the demand for housing, and consequently, house rental platforms, is on the rise. Urban areas are witnessing a surge in population, which is creating a higher demand for rental properties. Additionally, the fast-paced life in urban settings often requires convenient and quick solutions for housing, which house rental platforms effectively provide.

Another significant growth factor is the increasing number of expatriates and international students. Individuals who move to a different country for work or education often prefer renting houses over purchasing them due to the temporary nature of their stay. House rental platforms offer them an easy and efficient way to find suitable accommodations, compare prices, and make informed decisions. The ease of use, transparency, and reliability offered by these platforms make them an attractive option for expatriates and international students.

Furthermore, the rise of remote working environments has also contributed to the growth of the house rental platforms market. With more companies adopting remote work policies, employees have the flexibility to work from any location, leading to an increase in demand for rental properties in different regions. House rental platforms cater to this demand by providing a wide range of rental options, enabling remote workers to find accommodations that suit their preferences and needs.

In terms of regional outlook, North America and Europe are expected to hold significant market shares due to the high level of technological adoption and advanced infrastructure. The Asia Pacific region is projected to witness substantial growth during the forecast period, driven by rapid urbanization and economic development. Latin America and the Middle East & Africa are also anticipated to experience steady growth, supported by the increasing number of expatriates and the growing popularity of online rental platforms.

The concept of a Detached House is becoming increasingly significant in the house rental platforms market. Detached houses, which are standalone residential buildings, offer a unique appeal to renters seeking privacy and space. Unlike apartments or condos, detached houses provide an exclusive living environment without shared walls, making them highly desirable for families and individuals valuing solitude. This type of property is particularly popular in suburban and rural areas, where space is more abundant, allowing for larger plots and private gardens. The demand for detached houses is often driven by the desire for a more personalized and spacious living experience, which is not typically available in urban apartments. As urbanization continues, the allure of detached houses remains strong, offering a retreat from the bustling city life.

Platform Type Analysis

The house rental platforms market can be segmented based on platform type into online and mobile platforms. Online platforms dominate the market as they provide a user-friendly interface, allowing users to search for properties, compare prices, and read reviews from the comfort of their homes. Additionally, online platforms often offer additional features such as virtual tours, which enhance the user experience by providing a more comprehensive view of the property.

Mobile platforms are rapidly gaining traction, especially among younger demographics who prefer using smartphones for various activities, including house hunting. Mobile house rental platforms offer convenience and accessibility, allowing users to search for rental properties on-the-go. The increasing penetration of smartphones and the growing popularity of mobile applications are expected to drive the growth of mobile house rental platforms in the coming years.

Furthermore

Rent Inflation in the United States decreased to 3.70 percent in July from 3.80 percent in June of 2025. This dataset includes a chart with historical data for the United States Rent Inflation.

Housing Rental Service Market Outlook

The global housing rental service market size was valued at $1.56 trillion in 2023 and is projected to reach $2.56 trillion by 2032, growing at a compound annual growth rate (CAGR) of 5.6% during the forecast period. This growth is primarily driven by increasing urbanization, rising population density in metropolitan areas, and the shift in consumer preference towards rental accommodations over homeownership. The demand for housing rental services is also fueled by the flexibility and cost-effectiveness they offer compared to buying properties, particularly in economically volatile environments.

One of the primary growth factors influencing the housing rental service market is the rapid urbanization happening globally. As more people move to urban centers in search of better employment opportunities, the demand for rental housing rises significantly. Urban areas often come with high property prices, making homeownership less feasible for many individuals. Consequently, the rental market becomes an attractive alternative, providing more affordable and flexible living arrangements. Additionally, the increasing number of single-person households and young professionals seeking mobility and convenience further propels the market.

Another significant driver is the growing popularity of the sharing economy, which has revolutionized the way people perceive and utilize property. Platforms like Airbnb have normalized short-term rentals, contributing to the market's growth. These platforms offer homeowners the opportunity to monetize vacant properties and provide renters with cost-effective and flexible options. This shift towards embracing short-term rentals is also supported by advancements in technology, which make it easier for users to find, book, and manage rental properties online, thus enhancing the overall user experience.

Economic factors also play a crucial role in the growth of the housing rental service market. In regions with high costs of living and economic uncertainty, renting becomes a more viable option compared to purchasing a home. Renting allows for better financial flexibility, avoiding the long-term commitment and financial burden that comes with a mortgage. Moreover, the trend towards remote work, accelerated by the COVID-19 pandemic, has led to changes in housing preferences, where people are no longer constrained to live near their workplaces, allowing them to choose rental properties that better suit their lifestyle and budget.

From a regional perspective, North America and Europe are major markets for housing rental services due to the high rate of urbanization and a substantial population of expatriates and young professionals. The Asia Pacific region is anticipated to witness significant growth, driven by rapid urbanization in countries like China and India. The Middle East & Africa and Latin America are also expected to see moderate growth, supported by improving economic conditions and increased foreign investments in real estate. These regional dynamics highlight the varied but robust demand for rental housing services worldwide.

The luxury rental market is an intriguing segment within the broader housing rental service market. This niche caters to high-net-worth individuals and expatriates who seek premium accommodations with top-tier amenities and services. Luxury rentals often include features such as concierge services, private gyms, and high-end finishes, appealing to those who prioritize comfort and exclusivity. In urban centers, luxury apartments and penthouses are particularly popular, offering breathtaking views and proximity to cultural and business hubs. The demand for luxury rentals is also driven by the increasing number of affluent individuals and the global mobility of professionals who prefer renting over purchasing properties in foreign locations.

Type Analysis

The housing rental service market can be segmented by type into short-term rentals and long-term rentals. Short-term rentals, including vacation rentals and corporate housing, have gained significant traction due to the popularity of platforms like Airbnb and VRBO. These rentals are appealing to travelers and business professionals seeking temporary accommodation without the commitment of a long-term lease. The flexibility and convenience provided by short-term rentals, coupled with the ability to experience different neighborhoods and properties, have made them an attractive option for many consumers.&

This table includes the average increase of rent paid for dwellings in the Netherlands. The rent increase is set per 1 July.

Data available from: 1959

Status of the figures: The provisional figures are published in August and relate to the rent increase as implemented in July. The figures become definitive upon publication in September. Disparities between provisional and definitive figures are caused by new source material.

Changes as of 12 August 2025: Provisional figures of 2025 have been published.

When will new figures be published? Definitive figures of 2025 will be published in September 2025.

This table includes the average increase of rent paid for dwellings in the Netherlands. The rent increase is set per 1 July. Data available from: 1959 Status of the figures: The provisional figures are published in August and relate to the rent increase as implemented in July. The figures become definitive upon publication in September. Disparities between provisional and definitive figures are caused by new source material. Changes as of 8 September 2023: Definitive figures of 2023 have been published. When will new figures be published? Provisional figures of 2024 will be published in August 2024.

Online Detached House Rental Market Outlook

The global online detached house rental market size is expected to grow from USD 50 billion in 2023 to USD 85 billion by 2032, reflecting a Compound Annual Growth Rate (CAGR) of 6%. This growth is largely driven by increasing urbanization, the proliferation of digital platforms, and the evolving preferences for rental accommodations over homeownership. Additionally, the convenience and transparency provided by online rental platforms have significantly contributed to the market's expansion.

One of the primary growth factors for the online detached house rental market is the increasing acceptance and reliance on digital technology. As more people become comfortable with online transactions and digital platforms, the ease of finding, comparing, and renting houses online has led to a surge in demand. Furthermore, advancements in virtual reality and augmented reality technologies have enhanced the house viewing experience, allowing potential tenants to tour properties remotely, which has widened the geographical scope of rental markets.

Another significant growth driver is the shifting attitude towards renting versus owning property, especially among younger generations. Millennials and Gen Z are more inclined towards flexible living arrangements that accommodate travel, career mobility, and lifestyle changes. The economic uncertainty post-COVID-19 has also made many wary of long-term financial commitments associated with homeownership, thus driving the rental market. The rising cost of homeownership in urban areas also contributes to this trend, making renting a more feasible option.

Additionally, the global urbanization trend plays a crucial role in fueling the market. As more people move to cities for better employment opportunities, the demand for rental housing, including detached houses, increases. Urban areas are witnessing a higher influx of professionals and families looking for spacious accommodations, driving the need for detached rental homes. Moreover, property owners are increasingly listing their properties on online platforms to reach a broader audience and ensure higher occupancy rates.

From a regional perspective, North America is expected to dominate the online detached house rental market due to its advanced digital infrastructure and high internet penetration rates. However, the Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period. This is attributed to rapid urbanization, growing middle-class population, and the increasing popularity of digital services in countries like China, India, and Southeast Asian nations. The integration of advanced technologies and the rising number of internet users in these regions further bolster market growth.

The concept of Vacation Rental has become increasingly popular in recent years, especially with the rise of platforms like Airbnb and Vrbo. Vacation rentals offer a unique opportunity for travelers to experience a home-like environment while exploring new destinations. These rentals often provide more space, privacy, and personalized amenities compared to traditional hotel accommodations. For property owners, vacation rentals present a lucrative opportunity to generate income, particularly during peak travel seasons. This trend has been further fueled by the growing preference for unique and immersive travel experiences, as well as the flexibility that vacation rentals offer in terms of location and duration of stay. As the vacation rental market continues to expand, it is expected to play a significant role in shaping the broader rental market landscape.

Property Type Analysis

In the online detached house rental market, property types are segmented into luxury detached houses and standard detached houses. The luxury detached houses segment caters to high-net-worth individuals and expatriates seeking premium accommodations with superior amenities. This segment often features properties with exclusive locations, extensive grounds, and high-end finishes, attracting a niche market willing to pay a premium for luxury and comfort. Although this segment represents a smaller portion of the overall market, it commands higher rental prices and contributes significantly to the market's revenue.

Standard detached houses comprise the larger segment, catering to the broader population including middle-income families and professionals. These houses offer essential am

Snapshot img

Europe Vacation Rental Market Size 2025-2029

The Europe vacation rental market size is forecast to increase by USD 239.8 billion at a CAGR of 27.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of tourists seeking unique and affordable accommodations. This trend is further fueled by effective promotional strategies employed by rental providers, enabling them to reach a wider audience. This trend is further fueled by effective promotional strategies adopted by vacation rental platforms and property managers, making it easier for travelers to discover and book unique and affordable properties through the use of travel technologies. 
Additionally, the integration of technology, such as smart homes and contactless check-ins, is becoming increasingly important to cater to the evolving needs of the modern traveler. However, inconsistency in providing quality vacation rental properties poses a challenge to market growth. To maintain competitiveness, rental providers must prioritize offering superior guest experiences and ensuring property standards are met. This market analysis report delves into these factors and more, providing insights to help stakeholders make informed decisions in the European vacation rental market.

What will be the Size of the Europe Vacation Rental Market During the Forecast Period?

Request Free Sample

The market, a significant segment of the B2C enterprises within the tourism industry, has experienced strong growth in recent years. With increasing global tourism spending and consumer preferences shifting towards authentic experiences, vacation rentals have gained popularity over traditional lodging options like hotels. The market's expansion is driven by factors such as high internet penetration and device penetration, enabling seamless online booking and management. The millennial generation, known for their penchant for experiences over material possessions, contributes significantly to the market's growth. Families, including those with children and pets, also favor vacation rentals for their added space and convenience.
However, travel restrictions and economic factors can influence market dynamics. Luxury holidays represent a lucrative niche within the vacation rental market, catering to travelers seeking exclusivity and personalized experiences. The average price point for vacation rentals varies widely, depending on factors such as location, size, and amenities. Brand identity and apartment rental platforms have emerged as key differentiators, with some offering unique features and services to attract customers. Despite these trends, the vacation rental market remains subject to economic fluctuations and external factors, necessitating continuous market analysis using tools like linear regression to inform strategic decision-making.

How is this Europe Vacation Rental market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Mode Of Booking

  Offline
  Online


Management

  Managed by owners
  Professionally managed


End-user

  Leisure
  Business
  Group


Geography

  Europe

    UK
    France
    Italy
    Spain

By Mode Of Booking Insights

The offline segment is estimated to witness significant growth during the forecast period.

Offline booking is a traditional way of booking vacation rentals. Offline booking was very popular when internet penetration was not high. Word of mouth and repeat business were the most powerful triggers for offline bookings. In today's era, some people are still hesitant to book their accommodations online. The main cause for this is believed to be people's lack of faith in online reservations. Another reason people choose to book hotels offline is to ensure that they get the best rate. People usually think that by booking hotels offline, they will be able to negotiate with the staff or get extra discounts. However, this is not always the case, as most hotels do not offer discounts for booking offline. Numerous people also believe that booking hotels offline is easier than doing so online.

Further, offline booking held the largest market share in 2022, and the growth rate of the offline segment is decreasing continuously as offline booking is now fading away after the trend of online booking post-pandemic. The market share of the offline booking segment will continue to decline during the forecast period. Therefore, the offline segment in the vacation rental market in Europe is anticipated to grow moderately during the forecast period. The European vacation rental market is thriving, with tourism spending and apartment rental on the rise. Apartment rentals are increasingly

In the five-year period between 2025 and 2029, the prime residential rent for existing properties in Greater London is expected to increase by 17.1 percent. The highest percentage change is expected to occur in 2025 and 2029, when rents are to rise by 3.5 percent. In the UK, rental growth has accelerated notably since 2021, with March 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes as the UK housing market navigates a period of transition.

AI-Powered Rental Price Index Market Outlook

According to our latest research, the global AI-Powered Rental Price Index market size reached USD 1.84 billion in 2024, with a robust compound annual growth rate (CAGR) of 17.2% projected through the forecast period. By 2033, the market is anticipated to achieve a value of USD 8.19 billion, driven by increasing demand for data-driven pricing strategies, rapid digital transformation in real estate, and the growing adoption of artificial intelligence across property valuation and management. As per our comprehensive analysis, the market is witnessing exponential growth due to the need for accurate, real-time rental price insights, supporting both property owners and tenants in making informed decisions.

One of the primary growth factors fueling the AI-Powered Rental Price Index market is the escalating need for transparency and precision in rental pricing, especially in highly dynamic urban real estate environments. Traditional pricing methodologies often fall short in accounting for rapidly shifting market variables, such as sudden changes in demand, local economic trends, or emerging neighborhood developments. AI-powered solutions leverage advanced algorithms and machine learning models to process vast datasets, including historical rental prices, property attributes, neighborhood analytics, and even social sentiment. This enables real estate stakeholders to arrive at more accurate and competitive rental prices, minimizing vacancies and maximizing returns. Further, the integration of AI with Internet of Things (IoT) and smart city initiatives is enhancing the granularity and timeliness of rental data, solidifying the value proposition of AI-powered rental indices.

Another significant growth driver is the increasing adoption of digital platforms by real estate agencies, property managers, and institutional investors. The transformation from manual, spreadsheet-based assessments to automated, AI-driven platforms is streamlining operations, reducing human error, and enabling scalable portfolio management. Financial institutions are also leveraging AI-powered rental indices for risk assessment, loan underwriting, and investment analysis, further expanding the addressable market. Additionally, the proliferation of proptech startups and increased venture capital investments in real estate technology are accelerating the innovation cycle, resulting in more sophisticated and customizable AI-powered pricing solutions. The rising consumer expectation for transparency and fairness in rental pricing, particularly among younger, tech-savvy renters, is further catalyzing market growth.

Furthermore, regulatory developments and government initiatives aimed at improving housing affordability and market efficiency are positively impacting the AI-Powered Rental Price Index market. In many regions, public sector agencies are collaborating with technology providers to develop standardized rental indices, which support policy-making, rent control measures, and urban planning. These collaborations are fostering an environment where AI-powered analytics are not only a competitive advantage for private enterprises but also a tool for public good. However, market expansion is somewhat tempered by challenges related to data privacy, algorithmic transparency, and the need for standardized data formats across jurisdictions. Addressing these issues will be crucial for sustained growth and broader adoption in the coming years.

Regionally, North America continues to dominate the AI-Powered Rental Price Index market, accounting for the largest share in 2024, owing to its mature real estate sector, high digital adoption, and strong presence of leading proptech firms. Europe is experiencing rapid growth, particularly in countries with high urbanization rates and regulatory support for digital transformation in real estate. Asia Pacific is emerging as a high-growth region, driven by urban expansion, smart city projects, and a burgeoning middle class seeking reliable rental information. While Latin America and Middle East & Africa are currently smaller markets, they present significant long-term potential as digital infrastructure and real estate investment accelerate. Overall, regional dynamics are shaped by varying levels of technological maturity, regulatory frameworks, and the pace of urbanization.

Revenue for Canadian apartment lessors has gained through the end of 2025. Apartment lessors collect rental income from rental properties, so market forces largely determine their rates. The supply of apartment rentals has grown slower than demand, which has elevated rental rates for lessors' benefit. Favourable economic conditions and demographic trends during most of the period have driven growth in demand. In 2020, the spread of COVID-19 lessened demand for apartment rentals, but the nature of apartment leases prevented a dip in revenue until 2021. Revenue has climbed since 2022 as higher prices and strong demand have fuelled a robust rental market. Revenue has climbed at a CAGR of 1.9% over the past five years and will reach $68.1 billion through the end of 2025. This includes a 2.4% swell in 2025 alone. Climbing vacancies fueled by a historic gain in rental supply will limit rent growth in 2025. The urban population in Canada has continued to expand, fuelling demand for housing in recent years. The supply of apartment rental units has lagged behind demand growth, reflected in low vacancy rates across Canada. Major urban centres have had especially low vacancy rates in recent years. Disposable income has also grown despite significant economic volatility. This has given individuals more funds to cover living expenses, which has enabled lessors to raise rental rates. Favourable macroeconomic conditions are expected to fuel demand for apartment rentals moving forward. Per capita disposable income will climb while vacancy rates remain low. Immigration and urbanization growth will fuel rent growth in major cities, benefiting apartment rental providers. Demand will continue to outpace supply growth, prompting a revenue gain. Revenue will expand at a CAGR of 1.6% through the end of 2030, reaching $73.7 billion in 2030.

Long Term Rental Apartments Market Outlook

The global long-term rental apartments market size was valued at approximately $XX billion in 2023 and is projected to reach $XX billion by 2032, growing at a compound annual growth rate (CAGR) of X.X% during the forecast period. The primary growth factor driving this market includes the increasing preference for renting over buying among millennials and younger demographics, coupled with the rising urbanization and influx of a global workforce in major cities.

One of the significant growth drivers for the long-term rental apartments market is the shifting cultural norm towards rental living. Many young professionals and millennials are prioritizing flexibility and financial liquidity over homeownership, which often comes with long-term financial commitments and maintenance responsibilities. This shift is further fueled by escalating real estate prices in urban centers, making homeownership less attainable for a significant portion of the population. Consequently, long-term rental apartments have become a preferred option for those seeking a stable, yet flexible living arrangement.

Another contributing factor to the market growth is the increasing demand for rental properties that cater specifically to certain demographics, such as students and working professionals. Purpose-built rental communities that offer amenities tailored to these groups are becoming more prevalent. These communities often feature co-working spaces, fitness centers, and entertainment areas, appealing to the lifestyle preferences of younger tenants. Moreover, the rise of remote and hybrid work models has expanded the geographical options for working professionals, further boosting demand for varied rental properties.

Technological advancements and digital transformation within the real estate sector also play a critical role in the market's expansion. Online platforms and mobile applications have simplified the process of finding, leasing, and managing rental apartments. Virtual tours, digital lease signing, and online payment systems enhance the convenience for both tenants and property managers. These innovations are particularly appealing to the tech-savvy younger generation, who prefer efficient and seamless digital experiences.

Regionally, North America and Europe are currently leading the market due to high urbanization rates and a significant population of renters. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period. Rapid urbanization, economic development, and an increasing influx of expatriates and students in countries like China, India, and Southeast Asian nations are contributing to the rising demand for long-term rental apartments in this region.

Type Analysis

The long-term rental apartments market can be broadly segmented into furnished and unfurnished apartments. Furnished apartments are those that come with essential furniture and appliances, catering to tenants who prefer a ready-to-move-in option. These types of apartments are particularly popular among expatriates, corporate employees, and students who may not want the hassle of buying or transporting furniture. The demand for furnished apartments is witnessing a steady incline, especially in metropolitan cities where convenience often trumps cost considerations.

Unfurnished apartments, on the other hand, are bare units without any major furnishings. These are typically favored by families and long-term residents who prefer to customize their living spaces according to personal preferences. While the initial setup cost may be higher for tenants, unfurnished apartments offer a higher degree of flexibility in terms of interior design and personalization. This segment continues to hold a substantial share of the market as it appeals to a different, yet significant, tenant base.

The key factors influencing the choice between furnished and unfurnished apartments include rental cost, lease duration, and tenant lifestyle. Furnished apartments generally command higher rental prices but attract tenants looking for short to medium-term stays. Conversely, unfurnished apartments tend to have lower rent but may require a longer lease commitment. Understanding these dynamics is crucial for property managers and investors aiming to target specific tenant segments effectively.

Moreover, the availability of furnished versus unfurnished apartments varies significantly across regions. In North America and Europe, there is a balanced mix of both types, while in A