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Global Real Estate Rental market size is expected to reach $3877.45 billion by 2029 at 7.4%, segmented as by type, residential buildings and dwellings rental services, non-residential buildings rental services
The apartment rental market in the United States has been stagnating since 2019, after increasing year-on-year for several years. In 2022, the estimated market size of apartment rental was ***** billion U.S. dollars, down from ***** billion U.S. dollars in 2021. In 2023, the market is forecast to further contract by one percent, reaching ***** billion U.S. dollars.
The UK residential rental market is poised for significant growth, with forecasts indicating a cumulative increase of nearly ** percent by 2029. This surge is expected to be front-loaded, with a robust ***** percent rise anticipated in 2024. Rental growth has accelerated notably since 2021, with August 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes, as the UK housing market navigates a period of transition.
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The global rental housing market is experiencing robust growth, driven by several key factors. Urbanization and population growth are fueling increased demand for rental properties, particularly in densely populated areas. Changing lifestyles, with more people opting for flexible living arrangements and avoiding the commitment of homeownership, are further bolstering the market. Technological advancements, including online platforms like Zillow, Airbnb, and Ziru, are streamlining the rental process, improving efficiency, and enhancing transparency for both landlords and tenants. Furthermore, the rise of co-living spaces and flexible lease options caters to evolving renter preferences. While economic fluctuations and interest rate hikes can present challenges, the underlying demand remains strong, indicating sustained growth for the foreseeable future. We estimate the market size in 2025 to be $2 trillion based on publicly available data for comparable real estate sectors and considering the global spread of rental housing. This robust growth trajectory is projected to continue, with a Compound Annual Growth Rate (CAGR) of approximately 5% through 2033. However, challenges exist within the rental housing market. Regulatory changes related to rent control and tenant protection can impact profitability for landlords. Maintaining property quality and addressing concerns regarding affordability, especially in rapidly growing urban centers, pose ongoing difficulties. Competition among rental platforms and property management companies is fierce, necessitating ongoing innovation and adaptation to retain market share. Despite these headwinds, the long-term outlook remains positive. The increasing preference for rental accommodation, combined with ongoing technological advancements, suggests a sustained and expansive market with significant opportunities for both established players and new entrants. The market segmentation reflects varying needs, from luxury apartments to budget-friendly options, providing ample opportunities across different income levels and lifestyle preferences.
Displacement risk indicator classifying census tracts according to apartment rent prices in census tracts. We classify apartment rent along two dimensions:The median rents within the census tract for the specified year, balancing between nominal rental price and rental price per square foot.The change in median rent price (again balanced between nominal rent price and price per square foot) from the previous year.Note: Median rent calculations include market-rate and mixed-income multifamily apartment properties with 5 or more rental units in Seattle, excluding special types like student, senior, corporate or military housing.Source: Data from CoStar Group, www.costar.com, prepared by City of Seattle, Office of Planning and Community Development
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The online home rental market is set to experience significant growth from 2025 to 2035, driven by increasing urbanization, rising digital adoption, and the growing demand for flexible living solutions. The market is expected to expand from USD 20.4 billion in 2025 to USD 82.5 billion by 2035, reflecting a CAGR of 14.2% during the forecast period.
Metric | Value |
---|---|
Industry Size (2025E) | USD 20.4 billion |
Industry Value (2035F) | USD 82.5 billion |
CAGR (2025 to 2035) | 14.2% |
Global Online Home Rental Market - Country-Wise Per Capita Spending
Country | United States |
---|---|
Population (millions) | 345.4 |
Estimated Per Capita Spending (USD) | 145.20 |
Country | United Kingdom |
---|---|
Population (millions) | 68.3 |
Estimated Per Capita Spending (USD) | 132.50 |
Country | Germany |
---|---|
Population (millions) | 83.2 |
Estimated Per Capita Spending (USD) | 120.80 |
Country | France |
---|---|
Population (millions) | 65.6 |
Estimated Per Capita Spending (USD) | 110.30 |
Country | Canada |
---|---|
Population (millions) | 39.2 |
Estimated Per Capita Spending (USD) | 138.60 |
Country-Wise Outlook
Country | CAGR (2025 to 2035) |
---|---|
United States | 6.8% |
Country | CAGR (2025 to 2035) |
---|---|
United Kingdom | 6.5% |
Country | CAGR (2025 to 2035) |
---|---|
Germany | 6.7% |
Country | CAGR (2025 to 2035) |
---|---|
India | 7.5% |
Country | CAGR (2025 to 2035) |
---|---|
China | 8.1% |
Competition Outlook
Estimated Market Share (%), 2024 | |
---|---|
Airbnb | 20-25% |
Zillow Rentals | 15 to 20% |
Realtor.com | 12-16% |
Apartments.com ( CoStar Group) | 10-14% |
Other Companies (combined) | 35-45% |
VITAL SIGNS INDICATOR List Rents (EC9)
FULL MEASURE NAME List Rents
LAST UPDATED October 2016
DESCRIPTION List rent refers to the advertised rents for available rental housing and serves as a measure of housing costs for new households moving into a neighborhood, city, county or region.
DATA SOURCE real Answers (1994 – 2015) no link
Zillow Metro Median Listing Price All Homes (2010-2016) http://www.zillow.com/research/data/
CONTACT INFORMATION vitalsigns.info@mtc.ca.gov
METHODOLOGY NOTES (across all datasets for this indicator) List rents data reflects median rent prices advertised for available apartments rather than median rent payments; more information is available in the indicator definition above. Regional and local geographies rely on data collected by real Answers, a research organization and database publisher specializing in the multifamily housing market. real Answers focuses on collecting longitudinal data for individual rental properties through quarterly surveys. For the Bay Area, their database is comprised of properties with 40 to 3,000+ housing units. Median list prices most likely have an upward bias due to the exclusion of smaller properties. The bias may be most extreme in geographies where large rental properties represent a small portion of the overall rental market. A map of the individual properties surveyed is included in the Local Focus section.
Individual properties surveyed provided lower- and upper-bound ranges for the various types of housing available (studio, 1 bedroom, 2 bedroom, etc.). Median lower- and upper-bound prices are determined across all housing types for the regional and county geographies. The median list price represented in Vital Signs is the average of the median lower- and upper-bound prices for the region and counties. Median upper-bound prices are determined across all housing types for the city geographies. The median list price represented in Vital Signs is the median upper-bound price for cities. For simplicity, only the mean list rent is displayed for the individual properties. The metro areas geography rely upon Zillow data, which is the median price for rentals listed through www.zillow.com during the month. Like the real Answers data, Zillow's median list prices most likely have an upward bias since small properties are underrepresented in Zillow's listings. The metro area data for the Bay Area cannot be compared to the regional Bay Area data. Due to afore mentioned data limitations, this data is suitable for analyzing the change in list rents over time but not necessarily comparisons of absolute list rents. Metro area boundaries reflects today’s metro area definitions by county for consistency, rather than historical metro area boundaries.
Due to the limited number of rental properties surveyed, city-level data is unavailable for Atherton, Belvedere, Brisbane, Calistoga, Clayton, Cloverdale, Cotati, Fairfax, Half Moon Bay, Healdsburg, Hillsborough, Los Altos Hills, Monte Sereno, Moranga, Oakley, Orinda, Portola Valley, Rio Vista, Ross, San Anselmo, San Carlos, Saratoga, Sebastopol, Windsor, Woodside, and Yountville.
Inflation-adjusted data are presented to illustrate how rents have grown relative to overall price increases; that said, the use of the Consumer Price Index does create some challenges given the fact that housing represents a major chunk of consumer goods bundle used to calculate CPI. This reflects a methodological tradeoff between precision and accuracy and is a common concern when working with any commodity that is a major component of CPI itself. Percent change in inflation-adjusted median is calculated with respect to the median price from the fourth quarter or December of the base year.
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The US residential real estate market, a significant component of the global market, is characterized by a moderate but steady growth trajectory. With a projected Compound Annual Growth Rate (CAGR) of 2.04% from 2025 to 2033, the market demonstrates resilience despite fluctuating economic conditions. The 2025 market size, while not explicitly provided, can be reasonably estimated based on available data and considering recent market trends. Assuming a continuation of the observed growth pattern in preceding years, a substantial market value in the trillions is plausible. Key drivers include sustained population growth, particularly in urban areas, increasing household formations among millennials and Gen Z, and ongoing demand for both rental properties (apartments and condominiums) and owner-occupied homes (landed houses and villas). However, challenges persist, including rising interest rates which impact affordability, supply chain constraints affecting new construction, and the potential for macroeconomic shifts to influence buyer confidence. Segmentation analysis highlights the varying performance across property types, with apartments and condominiums potentially experiencing higher demand in urban centers while landed houses and villas appeal to a different demographic profile and geographic distribution. The competitive landscape includes a mix of large publicly traded real estate investment trusts (REITs) like AvalonBay Communities and Equity Residential, regional developers like Mill Creek Residential, and established brokerage firms such as RE/MAX and Keller Williams Realty Inc., all vying for market share within distinct segments. The geographical distribution of the market shows significant concentration within North America, particularly in the US, reflecting established infrastructure, economic stability, and favorable regulatory environments. While other regions like Europe and Asia-Pacific contribute to the global market, the US continues to be a dominant force. The forecast period (2025-2033) suggests continued expansion, albeit at a moderate pace, indicating a relatively stable and mature market that remains attractive for investment and development. Future growth hinges upon addressing affordability concerns, navigating fluctuating interest rates, and managing supply-demand dynamics to ensure sustainable market expansion. Government policies influencing housing affordability and construction regulations will play a crucial role in shaping the future trajectory of the US residential real estate sector. Recent developments include: May 2022: Resource REIT Inc. completed the sale of all of its outstanding shares of common stock to Blackstone Real Estate Income Trust Inc. for USD 14.75 per share in an all-cash deal valued at USD 3.7 billion, including the assumption of the REIT's debt., February 2022: The largest owner of commercial real estate in the world and private equity company Blackstone is growing its portfolio of residential rentals and commercial properties in the United States. The company revealed that it would shell out about USD 6 billion to buy Preferred Apartment Communities, an Atlanta-based real estate investment trust that owns 44 multifamily communities and roughly 12,000 homes in the Southeast, mostly in Atlanta, Nashville, Charlotte, North Carolina, and the Florida cities of Jacksonville, Orlando, and Tampa.. Notable trends are: Existing Home Sales Witnessing Strong Growth.
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The global housing rental service platform market is experiencing robust growth, driven by increasing urbanization, the rising popularity of short-term rentals, and the expanding adoption of technology in property management. The market size in 2025 is estimated at $50 billion, demonstrating significant expansion from its historical period. This growth is projected to continue at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market value of $150 billion by 2033. Key drivers include the convenience and efficiency offered by online platforms, enabling property owners to manage their listings and tenants to search and book properties easily. Furthermore, the integration of advanced features such as virtual tours, online payment processing, and sophisticated search filters enhances user experience and drives market expansion. Emerging trends, such as the integration of AI for property pricing and tenant screening, along with the rise of subscription-based rental models, are further fueling market growth. However, regulatory challenges related to data privacy and fair housing practices, as well as competition from traditional real estate agencies, pose some restraints on market growth. The competitive landscape is highly dynamic, with a mix of established players like Zillow, Trulia, and RealPage, and innovative startups such as Rentberry and Spotahome vying for market share. Geographic expansion into emerging markets, particularly in Asia and Latin America, presents significant opportunities for growth. Companies are increasingly focusing on enhancing their platforms’ functionalities by integrating advanced technologies like AI and machine learning to improve tenant screening, property valuation, and risk management. Differentiation strategies, such as offering specialized services catering to specific demographics or property types, are also becoming increasingly crucial for success in this competitive market. The overall outlook remains positive, with substantial growth potential driven by technological advancements and evolving consumer preferences.
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The global rental apps for real estate market are witnessing rapid digital transformation, with the market size projected to grow from USD 12.03 billion in 2024 to USD 38.4 billion by 2034, expanding at a CAGR of 12.30% during the forecast period.
This growth is driven by increased smartphone penetration, evolving consumer preferences, and the rising adoption of digital platforms for property search and lease management. In 2024, North America dominated the market with a 36.1% share, generating approximately USD 4.3 billion in revenue. The U.S. market alone was valued at USD 3.91 billion and is expected to grow at a CAGR of 11.4%.
Among the application types, mobile apps led the way, capturing 62.1% of the market, offering users on-the-go access to property listings, virtual tours, and real-time communications. The residential segment accounted for 65.3% of the overall market due to growing urban migration and demand for short-term housing.
Short-term rentals dominated usage, commanding a 76.4% share, driven by the popularity of vacation rentals and flexible leasing. Individual consumers made up 75.8% of the user base, highlighting a shift towards self-service property management tools. These trends indicate a strong consumer appetite for seamless, digital-first real estate solutions.
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The global housing rental service market is experiencing robust growth, driven by factors such as increasing urbanization, changing lifestyle preferences, and the rise of the gig economy. The market, valued at approximately $2 trillion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This significant expansion is fueled by several key trends, including the growing popularity of short-term rentals facilitated by platforms like Airbnb and VRBO, the increasing demand for flexible lease options catering to transient populations, and the emergence of innovative property management technologies enhancing efficiency and tenant experience. The market segmentation reveals a significant share held by the long-term lease segment, driven by stable rental income and predictable cash flows, while the short-term rental segment is witnessing rapid growth, propelled by the tourism and business travel sectors. Furthermore, the commercial segment is expanding, reflecting the growing need for flexible workspace solutions. Geographic distribution shows strong performance in North America and Europe, with emerging markets in Asia-Pacific presenting significant growth opportunities. However, the market faces certain restraints, including fluctuating interest rates impacting mortgage costs, potential regulatory changes affecting short-term rentals, and the challenges of maintaining consistent property standards across diverse portfolios. Despite these challenges, the long-term outlook for the housing rental service market remains positive, driven by continuous technological advancements, evolving consumer preferences, and the persistent demand for housing in rapidly urbanizing regions. Key players in the market, including Invitation Homes, Blueground, and Vacasa, are actively innovating to meet these changing demands and capitalize on growth opportunities within different segments and geographic regions. Strategic acquisitions, technological integrations, and expansion into new markets are crucial strategies for sustained success within this dynamic sector.
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The global housing rental service market is experiencing robust growth, driven by factors such as increasing urbanization, a rise in the millennial and Gen Z populations preferring flexible living arrangements, and the expanding popularity of short-term rentals facilitated by platforms like Airbnb and VRBO. The market is segmented by rental type (short-term and long-term) and application (personal and commercial), reflecting diverse consumer needs and business models. While long-term leases remain a significant segment, the short-term rental market is exhibiting particularly rapid growth, fueled by the travel and tourism industry and the increasing demand for flexible accommodations. The market's expansion is further propelled by technological advancements, including property management software and online booking platforms that streamline the rental process for both landlords and tenants. Competition is intense, with established players like Invitation Homes and Tricon Residential alongside emerging tech-driven companies like Blueground and HousingAnywhere vying for market share. Regional variations exist, with North America and Europe currently dominating the market, but significant growth potential is observed in Asia-Pacific and other developing regions as incomes rise and urbanization accelerates. Challenges include regulatory hurdles in various jurisdictions concerning short-term rentals, fluctuating interest rates impacting investment in rental properties, and the ongoing need to address concerns about affordability and housing shortages in many urban areas. Continued expansion in the housing rental service market is projected through 2033, although the rate of growth may moderate slightly compared to recent years. Factors such as economic downturns, changes in government regulations, and shifts in demographic trends could influence market trajectory. Companies are likely to focus on innovation to maintain a competitive edge, including improving their technology platforms, expanding service offerings, and diversifying their property portfolios. The industry will likely see increased consolidation as larger companies acquire smaller players, furthering the drive towards efficiency and economies of scale. Sustainable practices are also expected to gain prominence as consumers become increasingly aware of environmental and social responsibilities, influencing the demand for eco-friendly rental properties and responsible property management practices.
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Revenue for apartment lessors has expanded through the end of 2025. Apartment lessors collect rental income from rental properties, where market forces largely determine their rates. The supply of apartment rentals has grown slower than demand, which has elevated rental rates for lessors' benefit. As the Federal Reserve hiked interest rates 11 times between March 2022 and January 2024, homeownership was pushed beyond the reach of many, resulting in a tighter supply and increased demand for rental properties. Despite three interest rate cuts in 2024, mortgage rates have remained high, further encouraging consumers to rent. Revenue has climbed at a CAGR of 2.9% over the past five years and is expected to reach $299.7 billion by the end of 2025. This includes an anticipated 3.0% gain in 2025 alone. The increasing unaffordability of housing is caused by the steady climb of mortgage rates and high prices maintained by a low supply. Supply has been held down as buyers who locked in low rates stay put, and investment groups hold a strategic number of their properties empty as investments. Industry profit has remained elevated because of solid demand for apartment rentals. Through the end of 2030, the apartment rental industry's future performance is likely to be shaped by varying factors. The apartment supply in the US, which hit a record in 2024, is expected to taper off, which will, in turn, push rental prices and occupancy rates up to the lessors' benefit. Other factors, such as further interest rate cuts, decreasing financial barriers to homeownership, and a high rate of urbanization, will also significantly impact the industry. Wth approximately 80.7% of the US population living in urban areas, demand for apartment rentals will strengthen, although rising rental prices could force potential renters to cheaper suburbs. Demand will continue to outpace supply growth, prompting a climb in revenue. Revenue is expected to swell at a CAGR of 2.8% over the next five years, reaching an estimated $344.3 billion in 2030.
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Rental Apps for Real Estate Market is estimated to reach USD 38.4 Bn By 2034, Riding on a Strong 12.3% CAGR throughout the forecast period.
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Online Home Rental Market size is estimated to be valued at USD 23.32 Bn in 2025 and is expected to expand at a CAGR of 13.3%, reaching USD 55.92 Bn by 2032.
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The global housing rental service platform market is experiencing robust growth, driven by several key factors. The increasing urbanization and migration patterns worldwide are leading to a surge in demand for rental properties. Technological advancements, such as user-friendly mobile applications and improved online property listings, have significantly streamlined the rental process, making it more convenient and efficient for both landlords and tenants. Furthermore, the rise of the sharing economy and the increasing preference for flexible living arrangements are contributing to the market's expansion. This trend is further amplified by the growing adoption of smart home technologies, which enhance property management and tenant experience. We estimate the market size in 2025 to be approximately $15 billion, based on reasonable projections considering the rapid growth in similar online services and the expanding rental market globally. A Compound Annual Growth Rate (CAGR) of 15% is projected through 2033, indicating a substantial increase in market value over the forecast period. However, the market faces certain restraints. Competition among established players and new entrants is fierce, necessitating continuous innovation and strategic adaptation. Data security and privacy concerns regarding tenant and landlord information represent a significant challenge, requiring robust security measures. Regulatory changes and varying local laws across different regions add complexity to operations, potentially impacting profitability and expansion plans. Nevertheless, the market's overall growth trajectory remains positive, fueled by technological progress, changing lifestyle preferences, and the enduring need for efficient and transparent rental solutions. Key segments within the market, such as those focused on luxury rentals, short-term stays, or specialized niche markets (e.g., student housing) present lucrative opportunities for focused growth. Companies like Zillow, Trulia, and Apartment List, among many others, are actively shaping the market landscape with their diverse offerings and innovative features.
What is Rental Data?
Rental data encompasses detailed information about residential rental properties, including single-family homes, multifamily units, and large apartment complexes. This data often includes key metrics such as rental prices, occupancy rates, property amenities, and detailed property descriptions. Advanced rental datasets integrate listings directly sourced from property management software systems, ensuring real-time accuracy and eliminating reliance on outdated or scraped information.
Additional Rental Data Details
The rental data is sourced from over 20,000 property managers via direct feeds and property management platforms, covering over 30 percent of the national rental housing market for diverse and broad representation. Real-time updates ensure data remains current, while verified listings enhance accuracy, avoiding errors typical of survey-based or scraped datasets. The dataset includes 14+ million rental units with detailed descriptions, rich photography, and amenities, offering address-level granularity for precise market analysis. Its extensive coverage of small multifamily and single-family rentals sets it apart from competitors focused on premium multifamily properties.
Rental Data Includes:
Zillow Properties Listing dataset to access detailed real estate listings, including property prices, locations, and features. Popular use cases include market analysis, property valuation, and investment decision-making in the real estate sector.
Use our Zillow Properties Listing Information dataset to access detailed real estate listings, including property features, pricing trends, and location insights. This dataset is perfect for real estate agents, investors, market analysts, and property developers looking to analyze housing markets, identify investment opportunities, and assess property values.
Leverage this dataset to track pricing patterns, compare property features, and forecast market trends across different regions. Whether you're evaluating investment prospects or optimizing property listings, the Zillow Properties dataset offers essential information for making data-driven real estate decisions.
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Market Size statistics on the Apartment Rental industry in the US
In 2024, there were approximately **** million housing units occupied by renters in the United States. This number has been gradually increasing since 2010 as part of a long-term upward swing since 1975. Meanwhile, the number of unoccupied rental housing units has followed a downward trend, suggesting a growing demand and supply failing to catch up. Why are rental homes in such high demand? This high demand for rental homes is related to the shortage of affordable housing. Climbing the property ladder for renters is not always easy, as it requires prospective homebuyers to save up for a down payment and qualify for a mortgage. In many metros, the median household income is insufficient to qualify for the median-priced home. How many owner occupied homes are there in the U.S.? In 2023, there were over ** million owner occupied homes. Owner occupied housing is when the person who owns a property – either outright or through a mortgage – also resides in the property. Excluded are therefore rental properties, employer-provided housing and social housing.
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Global Real Estate Rental market size is expected to reach $3877.45 billion by 2029 at 7.4%, segmented as by type, residential buildings and dwellings rental services, non-residential buildings rental services