Since 2020, the outbreak of the COVID-19 crisis has caused a great deal of social and economic damages to micro and small-scale enterprises (MSEs). This research examined the most common damages of this crisis in active and inactive rural MSEs and also assessed different kind of responses the managers and owners of theses MSEs have received dealing with these damages. The sample population of this study consisted of all managers of 72 active and 38 closed rural MSEs in the Dastjerd village, Hamedan, Iran. These MSEs were mainly garment small factories. This research utilized a mixed approach (quantitative-qualitative) to study the research objectives in depth. First, in qualitative part, semi-constructed interviews and field visits were done. Then, using quantitative, results of the qualitative section, previous studies and the existing literature, a researcher-made questionnaire was created. Based on qualitative part information through interviews, damages of rural MSEs during COVID-19 pandemic were categorized into three classes, including damages related to production, and financial and marketing issues. Also, two categories of managers' responses that could be labeled as passive and adaptive behavior were identified. Findings showed that active rural MSEs have taken more adaptive measures and tried to find appropriate ways to reduce or overcome damages. Active MSEs were mainly owned and managed collaboratively by more literate and experienced managers. Also results revealed that rural MSEs' managers reacted to different kinds of damages based on their ability, knowledge, and experience. Based on research results, managers' knowledge and skills can help them find more adaptive solutions to keep the firms stable and overcome damages. It can be concluded that COVID-19 pandemic has a great impact on rural MSEs and they need more financial support and managerial advice to overcome this kind of crisis situation.

Craft Vinyl Rolls Market Outlook

According to our latest research, the Global Craft Vinyl Rolls market size was valued at $2.1 billion in 2024 and is projected to reach $4.8 billion by 2033, expanding at a robust CAGR of 9.3% during the forecast period of 2025–2033. The surge in DIY culture, coupled with the increasing popularity of personalized home décor and apparel, is a major factor propelling the growth of the craft vinyl rolls market globally. The accessibility of user-friendly cutting machines and design software has democratized crafting, encouraging both hobbyists and small businesses to experiment with vinyl-based projects. This shift in consumer behavior is further amplified by social media platforms, where trends in arts and crafts rapidly gain traction, thereby fueling demand for versatile and innovative craft vinyl rolls across diverse applications.

Regional Outlook

North America commands the largest share of the global craft vinyl rolls market, accounting for approximately 38% of the total market value in 2024. The region’s dominance is underpinned by a mature and affluent consumer base, a thriving DIY community, and the widespread adoption of advanced crafting technologies. The United States, in particular, is a hotbed for innovation, with established brands, extensive retail networks, and a strong online presence driving consistent demand. Favorable government policies supporting small businesses and creative industries, along with a well-established e-commerce infrastructure, further consolidate North America’s leadership in the craft vinyl rolls market. The region also benefits from early adoption of specialty and eco-friendly vinyl products, reflecting a sophisticated consumer preference for quality and sustainability.

The Asia Pacific region is projected to be the fastest-growing market, with a remarkable CAGR of 12.1% from 2025 to 2033. This growth is fueled by rising disposable incomes, rapid urbanization, and a growing middle-class population with an increasing interest in home improvement and personalized fashion. Countries like China, India, and Japan are witnessing a surge in small-scale crafting businesses and educational initiatives that incorporate vinyl crafting into curricula. Local manufacturers are investing in cost-effective production techniques and innovative product offerings to cater to regional tastes and preferences. The proliferation of online marketplaces and social media platforms is also accelerating the adoption of craft vinyl rolls, making them accessible to a broader demographic and driving exponential market expansion across Asia Pacific.

In emerging economies across Latin America and the Middle East & Africa, the craft vinyl rolls market is experiencing steady but more moderate growth. Adoption challenges such as limited awareness, higher import duties, and inconsistent supply chains hinder market penetration. However, localized demand is rising as urban consumers seek affordable options for home décor and small business ventures. Governments in these regions are beginning to recognize the potential of creative industries, leading to policy reforms and incentives that support entrepreneurship and innovation. As awareness grows and distribution networks improve, these emerging markets are poised to contribute significantly to the global craft vinyl rolls market in the coming years.

Report Scope

Social Commerce Market Outlook

As per our latest research, the global social commerce market size in 2024 stands at USD 805.5 billion, demonstrating its rapid expansion across digital ecosystems. The market is expected to witness a robust compound annual growth rate (CAGR) of 30.6% from 2025 to 2033, propelling the market to a projected value of USD 8,305.7 billion by 2033. This remarkable growth is primarily driven by the increasing integration of e-commerce functionalities into social media platforms, the proliferation of mobile devices, and the evolving preferences of digital-savvy consumers who seek seamless, interactive, and personalized shopping experiences.

One of the most significant growth factors for the social commerce market is the rising penetration of smartphones and internet connectivity globally. As more consumers gain access to high-speed internet and affordable smart devices, the lines between social networking and online shopping continue to blur. Platforms like Instagram, Facebook, TikTok, and Pinterest have successfully embedded shopping features, allowing users to discover, review, and purchase products without leaving the app. This frictionless journey not only enhances user engagement but also increases conversion rates, making social commerce a preferred channel for both brands and consumers. Furthermore, the adoption of advanced technologies such as artificial intelligence (AI) and augmented reality (AR) for product recommendations, virtual try-ons, and personalized content is further propelling the market forward.

Another crucial driver is the shift in consumer behavior, particularly among younger demographics such as Gen Z and Millennials, who value authenticity, peer recommendations, and influencer-driven content. Social commerce leverages the power of user-generated content, reviews, and influencer collaborations to build trust and drive purchasing decisions. The interactive nature of social platforms, where users can share experiences, seek opinions, and participate in live shopping events, creates a sense of community and urgency that traditional e-commerce channels often lack. Brands are increasingly investing in social commerce strategies to tap into these engaged audiences, launching exclusive products, and running targeted campaigns that foster brand loyalty and repeat purchases.

Additionally, the evolution of payment solutions and logistics infrastructure has significantly contributed to the growth of the social commerce market. Secure, integrated payment gateways and streamlined checkout processes have reduced cart abandonment rates, while advancements in last-mile delivery and fulfillment services ensure timely and reliable product delivery. These improvements have addressed some of the key barriers associated with online shopping, such as payment security and delivery delays. As a result, businesses of all sizes, from large enterprises to small and medium enterprises (SMEs), are leveraging social commerce to expand their reach, reduce marketing costs, and optimize customer acquisition and retention strategies.

The integration of Social Commerce Optimization AI is becoming increasingly pivotal in enhancing the effectiveness of social commerce strategies. By leveraging AI-driven insights, businesses can optimize their social commerce efforts through personalized recommendations and targeted advertising. These AI tools analyze consumer behavior patterns and preferences, enabling brands to deliver more relevant content and offers to their audience. This not only improves user engagement but also drives higher conversion rates, as consumers are more likely to interact with content that resonates with their interests and needs. As AI technology continues to advance, its role in social commerce optimization is expected to grow, providing businesses with powerful tools to refine their marketing strategies and maximize their return on investment.

From a regional perspective, Asia Pacific continues to lead the global social commerce market, driven by the dominance of platforms like WeChat, TikTok, and AlibabaÂ’s ecosystem in China. The regionÂ’s tech-savvy population, high social media engagement, and innovative business models have set benchmarks for social commerce adoption worldwide. North America and Europe are also witnessing substant

Customer Segmentation for Loyalty AI Market Outlook

According to our latest research, the global Customer Segmentation for Loyalty AI market size reached USD 2.8 billion in 2024, reflecting a robust upward trajectory. The market is expected to grow at a CAGR of 20.7% from 2025 to 2033, reaching a projected value of USD 18.2 billion by the end of the forecast period. This expansion is primarily driven by the increasing demand for advanced customer analytics, the proliferation of digital touchpoints, and the rising need for personalized loyalty programs across diverse industries. The adoption of artificial intelligence for customer segmentation is transforming loyalty strategies, enabling businesses to deliver tailored experiences and maximize customer retention.

One of the key growth factors propelling the Customer Segmentation for Loyalty AI market is the exponential increase in customer data generated through various digital channels. As consumers engage with brands across multiple platforms such as social media, e-commerce, and mobile apps, organizations are leveraging AI-driven segmentation tools to harness this data effectively. These tools enable businesses to analyze behavioral, transactional, and demographic data at scale, uncovering actionable insights that drive hyper-personalized loyalty campaigns. The ability to segment customers with precision not only enhances engagement but also boosts conversion rates, ultimately leading to higher return on investment for loyalty initiatives. This trend is especially pronounced in industries like retail and BFSI, where customer expectations for personalized experiences are at an all-time high.

Another significant driver for the market is the growing emphasis on customer-centric business strategies. Companies are increasingly recognizing the value of fostering long-term customer relationships as a means to achieve sustainable growth. AI-powered customer segmentation enables organizations to identify high-value customers, predict churn, and tailor rewards programs that resonate with individual preferences. This shift towards data-driven decision-making is fueling investments in loyalty AI platforms, as businesses seek to differentiate themselves in highly competitive markets. Furthermore, advancements in machine learning algorithms and cloud computing are making these solutions more accessible and cost-effective, encouraging adoption among both large enterprises and small and medium-sized businesses.

The proliferation of omnichannel customer engagement is also contributing to the rapid expansion of the Customer Segmentation for Loyalty AI market. As consumers interact with brands through a multitude of touchpoints, maintaining a unified view of the customer journey has become increasingly complex. AI-based segmentation tools address this challenge by integrating data from disparate sources and providing a holistic understanding of customer behavior. This enables organizations to deliver consistent and relevant loyalty experiences across all channels, driving brand loyalty and advocacy. The integration of AI with loyalty management platforms is thus becoming a strategic imperative for businesses aiming to stay ahead in the digital age.

From a regional perspective, North America continues to dominate the Customer Segmentation for Loyalty AI market, accounting for the largest share in 2024. The region’s leadership is attributed to the early adoption of advanced technologies, a mature digital infrastructure, and the presence of major industry players. However, Asia Pacific is emerging as the fastest-growing region, fueled by rapid digitalization, increasing internet penetration, and the rising adoption of AI-driven solutions across sectors such as retail, BFSI, and e-commerce. Europe also maintains a significant presence, supported by stringent data privacy regulations and a strong focus on customer experience. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth, driven by the expanding digital economy and increasing investments in loyalty programs.

Component Analysis

The Customer Segmentation for Loyalty AI market by component is broadly categorized into software and services. The software segment encompasses AI-powered analytics platforms, customer data platforms, and loyalty management solutions designed to automate and optimize customer segmentation processes. These software solutions leverage advanced algorithms, machine learning, and predic

Lead Scoring Software Market Outlook

According to our latest research, the global lead scoring software market size reached USD 1.62 billion in 2024, driven by the rapid adoption of AI-powered sales and marketing solutions. The market is poised to expand at a robust CAGR of 14.8% from 2025 to 2033, with projections indicating the market will attain USD 5.22 billion by 2033. This remarkable growth is propelled by the increasing demand for sales process automation, data-driven decision-making, and the integration of predictive analytics in customer acquisition strategies across diverse industry verticals.

One of the primary growth factors fueling the lead scoring software market is the accelerating digital transformation of sales and marketing operations across enterprises globally. Organizations are increasingly recognizing the need to leverage advanced technologies to streamline their lead management processes, enhance conversion rates, and optimize resource allocation. Lead scoring software, powered by machine learning and artificial intelligence, enables businesses to prioritize leads based on predefined criteria, behavioral data, and predictive insights. This not only improves the efficiency of sales teams but also ensures a higher return on investment for marketing campaigns. The integration of lead scoring solutions with CRM and marketing automation platforms further enhances their value proposition, leading to widespread adoption among both large enterprises and small and medium-sized businesses.

Lead Management for Financial Services is becoming increasingly crucial as financial institutions strive to optimize their customer acquisition strategies and enhance client relationships. By leveraging advanced lead management tools, these institutions can efficiently track, prioritize, and nurture leads throughout the sales funnel. This approach not only improves conversion rates but also ensures compliance with stringent regulatory requirements. Financial services firms are integrating lead management solutions with their existing CRM and analytics platforms to gain a comprehensive view of customer interactions and preferences. This integration helps in delivering personalized financial products and services, thereby fostering customer loyalty and trust.

Another significant driver is the growing focus on personalized customer engagement and data-driven marketing strategies. As customer journeys become increasingly complex and multi-channel, organizations are seeking ways to identify high-potential prospects and deliver tailored experiences at every touchpoint. Lead scoring software enables marketers to segment and nurture leads more effectively by analyzing a wide range of data points, including demographic information, online behavior, engagement history, and purchase intent. The ability to automate lead qualification and scoring processes reduces manual intervention, minimizes lead leakage, and accelerates the sales cycle. Moreover, the proliferation of big data analytics and the availability of real-time insights empower sales and marketing teams to make informed decisions, further boosting the adoption of lead scoring solutions.

The competitive landscape and evolving regulatory environment also play a crucial role in shaping the growth trajectory of the lead scoring software market. With increasing competition among vendors, there is a continuous emphasis on innovation, product differentiation, and the integration of advanced features such as predictive analytics, AI-based recommendations, and seamless integrations with third-party applications. Furthermore, the growing emphasis on data privacy and compliance with regulations such as GDPR and CCPA has prompted vendors to enhance their security features and ensure transparent data handling practices. These factors collectively contribute to the sustained growth and evolution of the lead scoring software market, making it an essential component of modern sales and marketing technology stacks.

From a regional perspective, North America continues to dominate the lead scoring software market, accounting for the largest share in 2024 due to the high concentration of technology-driven enterprises, early adoption of advanced sales and marketing solutions, and the presence of major industry players. Europe follows closely, driven by increasing investments in

A league table of the 120 cryptocurrencies with the highest market cap reveals how diverse each crypto is and potentially how much risk is involved when investing in one. Bitcoin (BTC), for instance, had a so-called "high cap" - a market cap worth more than 10 billion U.S. dollars - indicating this crypto project has a certain track record or, at the very least, is considered a major player in the cryptocurrency space. This is different in Decentralize Finance (DeFi), where Bitcoin is only a relatively new player. A concentrated market The number of existing cryptocurrencies is several thousands, even if most have a limited significance. Indeed, Bitcoin and Ethereum account for nearly 75 percent of the entire crypto market capitalization. As crypto is relatively easy to create, the range of projects varies significantly - from improving payments to solving real-world issues, but also meme coins and more speculative investments. Crypto is not considered a payment method While often talked about as an investment vehicle, cryptocurrencies have not yet established a clear use case in day-to-day life. Central bankers found that usefulness of crypto in domestic payments or remittances to be negligible. A forecast for the world's main online payment methods took a similar stance: It predicts that cryptocurrency would only take up 0.2 percent of total transaction value by 2027.

Lead Generation Software Market size was valued at USD 7.8 Billion in 2024 and is projected to reach USD 11.7 Billion by 2031, growing at a CAGR of 5.3% from 2024 to 2031.

Global Lead Generation Software Market Drivers

The market drivers for the Lead Generation Software Market can be influenced by various factors. These may include:

Growing Need for Customer Acquisition: As companies work to attract more clients, there is a growing need for lead generation software. Businesses in a range of sectors look for effective solutions to locate and acquire new customers in order to support their expansion plans. Stress on Marketing Automation: As marketing procedures get more sophisticated, there is a greater need for marketing automation solutions. Adoption is accelerated by lead generation software's automation features, which simplify processes like lead scoring, nurturing, and tracking. The advent of digital marketing platforms, such as email marketing, social media, and search engine optimization (SEO), has resulted in a need for efficient lead generating strategies. Businesses may use digital platforms for focused outreach and interaction by using lead generating tools. Emphasize Making Decisions Based on Data: Businesses give data-driven decision-making processes top priority in today's data-centric corporate climate. With the help of lead generating software, businesses can make wise marketing decisions by learning important details about the preferences, behavior, and demographics of their leads. Increasing Competition: As competition heats up, companies must improve the efficacy and efficiency of their marketing. By optimizing lead generation efforts, increasing conversion rates, and optimizing return on investment, lead generation software gives businesses the tools they need to stay ahead of the competition. Technological Advancements in Artificial Intelligence (AI) and Machine Learning (ML): By incorporating these two fields into lead generation software, lead scoring, predictive analytics, and personalized targeting are improved. Companies use these cutting-edge features to make their lead generating efforts more successful. Expanding Adoption of Account-Based Marketing (ABM): B2B companies are increasingly adopting ABM tactics, which concentrate on focusing on certain high-value accounts. Through the provision of accurate targeting, customized messaging, and customized engagement tactics, lead generation software facilitates ABM initiatives. Need for Sales and Marketing Alignment: Successful lead generation depends on the sales and marketing teams working together effectively. Better alignment, communication, and coordination between the sales and marketing teams are made possible by lead generating software, which enables smooth workflow integration between these divisions. Trend toward Subscription-Based Business Models: A lot of lead generating software suppliers provide subscription-based payment plans, which increase the accessibility of these solutions for companies of all sizes. Because subscription-based models offer flexible payment options and lower upfront expenses, they are driving industry expansion. A Growing Emphasis on Customer Relationship Management (CRM): To support lead nurturing, conversion, and continuous relationship management, lead generation software frequently connects with CRM platforms. Adoption of integrated lead generation and CRM solutions is driven by the growing significance of preserving solid customer relationships.

During a survey carried out in 2024, 62 percent of responding marketers who were looking to decrease spend on cookie-based activations said they were planning to shirt spending towards social media. Nearly half were planning to invest in first-party data.