The UK residential rental market is poised for significant growth, with forecasts indicating a cumulative increase of nearly ** percent by 2029. This surge is expected to be front-loaded, with a robust ***** percent rise anticipated in 2024. Rental growth has accelerated notably since 2021, with August 2024 experiencing a decade-high annual percentage growth. The trend reflects the complex interplay between housing affordability, mortgage rates, and supply of rental homes, as the UK housing market navigates a period of transition.

Global Real Estate Rental market size is expected to reach $3877.45 billion by 2029 at 7.4%, segmented as by type, residential buildings and dwellings rental services, non-residential buildings rental services

The apartment rental market in the United States has been stagnating since 2019, after increasing year-on-year for several years. In 2022, the estimated market size of apartment rental was ***** billion U.S. dollars, down from ***** billion U.S. dollars in 2021. In 2023, the market is forecast to further contract by one percent, reaching ***** billion U.S. dollars.

Displacement risk indicator classifying census tracts according to apartment rent prices in census tracts. We classify apartment rent along two dimensions:The median rents within the census tract for the specified year, balancing between nominal rental price and rental price per square foot.The change in median rent price (again balanced between nominal rent price and price per square foot) from the previous year.Note: Median rent calculations include market-rate and mixed-income multifamily apartment properties with 5 or more rental units in Seattle, excluding special types like student, senior, corporate or military housing.Source: Data from CoStar Group, www.costar.com, prepared by City of Seattle, Office of Planning and Community Development

In January 2025, the average monthly rent in Greater London reached 2,227 British pounds, confirming its position as the most expensive area for private tenants. Rental prices across England stood at 1,375 British pounds, while the average for Great Britain was recorded at 1,332 British pounds. The North East remains the most affordable region, with rents at 710 British pounds. According to the UK Price Index of Private Rents (PIPR), rental growth has accelerated since 2021, with the cost of rental properties rising by nearly nine percent annually in January 2025.

Description: This data provides a range of statistics on residential rental prices. Data is available on average rental prices (€ per month) for property types by bedroom size – all bedrooms and then 1 to 4 bedrooms.The RTB Rent Index is the most accurate and authoritative report of its kind on the private rental sector in Ireland. The index is based on the RTB’s national register of tenancies and captures actual rents being paid for rented properties, rather than asking prices. The RTB Average Rent Dataset reports on the average rent in a number of locations around the country. The dashboards provide an annual view of transactions from 2008 to 2022.Geography available in RDM: State, Regional Assembly and Strategic Planning Area (SPA), County (26), Key Settlements.Source: Residential Tenancies Board (RTB)Weblink: https://data.cso.ie/table/RIQ02Date of last source data update: August 2023Update Schedule: Annual

The United States rental rate for residential real estate market value reached approximately USD 1.32 per unit per month in 2024. The market is projected to grow at a CAGR of 5.00% between 2025 and 2034, reaching a value of around USD 2.15 per unit per month by 2034.

Revenue for apartment lessors has expanded through the end of 2025. Apartment lessors collect rental income from rental properties, where market forces largely determine their rates. The supply of apartment rentals has grown slower than demand, which has elevated rental rates for lessors' benefit. As the Federal Reserve hiked interest rates 11 times between March 2022 and January 2024, homeownership was pushed beyond the reach of many, resulting in a tighter supply and increased demand for rental properties. Despite three interest rate cuts in 2024, mortgage rates have remained high, further encouraging consumers to rent. Revenue has climbed at a CAGR of 2.9% over the past five years and is expected to reach $299.7 billion by the end of 2025. This includes an anticipated 3.0% gain in 2025 alone. The increasing unaffordability of housing is caused by the steady climb of mortgage rates and high prices maintained by a low supply. Supply has been held down as buyers who locked in low rates stay put, and investment groups hold a strategic number of their properties empty as investments. Industry profit has remained elevated because of solid demand for apartment rentals. Through the end of 2030, the apartment rental industry's future performance is likely to be shaped by varying factors. The apartment supply in the US, which hit a record in 2024, is expected to taper off, which will, in turn, push rental prices and occupancy rates up to the lessors' benefit. Other factors, such as further interest rate cuts, decreasing financial barriers to homeownership, and a high rate of urbanization, will also significantly impact the industry. Wth approximately 80.7% of the US population living in urban areas, demand for apartment rentals will strengthen, although rising rental prices could force potential renters to cheaper suburbs. Demand will continue to outpace supply growth, prompting a climb in revenue. Revenue is expected to swell at a CAGR of 2.8% over the next five years, reaching an estimated $344.3 billion in 2030.

The online home rental market is set to experience significant growth from 2025 to 2035, driven by increasing urbanization, rising digital adoption, and the growing demand for flexible living solutions. The market is expected to expand from USD 20.4 billion in 2025 to USD 82.5 billion by 2035, reflecting a CAGR of 14.2% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 20.4 billion
Industry Value (2035F)	USD 82.5 billion
CAGR (2025 to 2035)	14.2%

Global Online Home Rental Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	145.20

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	132.50

Country	Germany
Population (millions)	83.2
Estimated Per Capita Spending (USD)	120.80

Country	France
Population (millions)	65.6
Estimated Per Capita Spending (USD)	110.30

Country	Canada
Population (millions)	39.2
Estimated Per Capita Spending (USD)	138.60

Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.8%

Country	CAGR (2025 to 2035)
United Kingdom	6.5%

Country	CAGR (2025 to 2035)
Germany	6.7%

Country	CAGR (2025 to 2035)
India	7.5%

Country	CAGR (2025 to 2035)
China	8.1%

Competition Outlook

Estimated Market Share (%), 2024
Airbnb	20-25%
Zillow Rentals	15 to 20%
Realtor.com	12-16%
Apartments.com ( CoStar Group)	10-14%
Other Companies (combined)	35-45%

Graph and download economic data for Consumer Price Index for All Urban Consumers: Rent of Primary Residence in U.S. City Average (CUUR0000SEHA) from Dec 1914 to May 2025 about primary, rent, urban, consumer, CPI, inflation, price index, indexes, price, and USA.

Housing Rental Service Market Outlook

The global housing rental service market size was valued at $1.56 trillion in 2023 and is projected to reach $2.56 trillion by 2032, growing at a compound annual growth rate (CAGR) of 5.6% during the forecast period. This growth is primarily driven by increasing urbanization, rising population density in metropolitan areas, and the shift in consumer preference towards rental accommodations over homeownership. The demand for housing rental services is also fueled by the flexibility and cost-effectiveness they offer compared to buying properties, particularly in economically volatile environments.

One of the primary growth factors influencing the housing rental service market is the rapid urbanization happening globally. As more people move to urban centers in search of better employment opportunities, the demand for rental housing rises significantly. Urban areas often come with high property prices, making homeownership less feasible for many individuals. Consequently, the rental market becomes an attractive alternative, providing more affordable and flexible living arrangements. Additionally, the increasing number of single-person households and young professionals seeking mobility and convenience further propels the market.

Another significant driver is the growing popularity of the sharing economy, which has revolutionized the way people perceive and utilize property. Platforms like Airbnb have normalized short-term rentals, contributing to the market's growth. These platforms offer homeowners the opportunity to monetize vacant properties and provide renters with cost-effective and flexible options. This shift towards embracing short-term rentals is also supported by advancements in technology, which make it easier for users to find, book, and manage rental properties online, thus enhancing the overall user experience.

Economic factors also play a crucial role in the growth of the housing rental service market. In regions with high costs of living and economic uncertainty, renting becomes a more viable option compared to purchasing a home. Renting allows for better financial flexibility, avoiding the long-term commitment and financial burden that comes with a mortgage. Moreover, the trend towards remote work, accelerated by the COVID-19 pandemic, has led to changes in housing preferences, where people are no longer constrained to live near their workplaces, allowing them to choose rental properties that better suit their lifestyle and budget.

From a regional perspective, North America and Europe are major markets for housing rental services due to the high rate of urbanization and a substantial population of expatriates and young professionals. The Asia Pacific region is anticipated to witness significant growth, driven by rapid urbanization in countries like China and India. The Middle East & Africa and Latin America are also expected to see moderate growth, supported by improving economic conditions and increased foreign investments in real estate. These regional dynamics highlight the varied but robust demand for rental housing services worldwide.

The luxury rental market is an intriguing segment within the broader housing rental service market. This niche caters to high-net-worth individuals and expatriates who seek premium accommodations with top-tier amenities and services. Luxury rentals often include features such as concierge services, private gyms, and high-end finishes, appealing to those who prioritize comfort and exclusivity. In urban centers, luxury apartments and penthouses are particularly popular, offering breathtaking views and proximity to cultural and business hubs. The demand for luxury rentals is also driven by the increasing number of affluent individuals and the global mobility of professionals who prefer renting over purchasing properties in foreign locations.

Type Analysis

The housing rental service market can be segmented by type into short-term rentals and long-term rentals. Short-term rentals, including vacation rentals and corporate housing, have gained significant traction due to the popularity of platforms like Airbnb and VRBO. These rentals are appealing to travelers and business professionals seeking temporary accommodation without the commitment of a long-term lease. The flexibility and convenience provided by short-term rentals, coupled with the ability to experience different neighborhoods and properties, have made them an attractive option for many consumers.&

Market Size statistics on the Apartment Rental industry in the US

The global housing rental service market is experiencing robust growth, driven by factors such as increasing urbanization, a rise in the millennial and Gen Z populations preferring flexible living arrangements, and the expanding popularity of short-term rentals facilitated by platforms like Airbnb and VRBO. The market is segmented by rental type (short-term and long-term) and application (personal and commercial), reflecting diverse consumer needs and business models. While long-term leases remain a significant segment, the short-term rental market is exhibiting particularly rapid growth, fueled by the travel and tourism industry and the increasing demand for flexible accommodations. The market's expansion is further propelled by technological advancements, including property management software and online booking platforms that streamline the rental process for both landlords and tenants. Competition is intense, with established players like Invitation Homes and Tricon Residential alongside emerging tech-driven companies like Blueground and HousingAnywhere vying for market share. Regional variations exist, with North America and Europe currently dominating the market, but significant growth potential is observed in Asia-Pacific and other developing regions as incomes rise and urbanization accelerates. Challenges include regulatory hurdles in various jurisdictions concerning short-term rentals, fluctuating interest rates impacting investment in rental properties, and the ongoing need to address concerns about affordability and housing shortages in many urban areas. Continued expansion in the housing rental service market is projected through 2033, although the rate of growth may moderate slightly compared to recent years. Factors such as economic downturns, changes in government regulations, and shifts in demographic trends could influence market trajectory. Companies are likely to focus on innovation to maintain a competitive edge, including improving their technology platforms, expanding service offerings, and diversifying their property portfolios. The industry will likely see increased consolidation as larger companies acquire smaller players, furthering the drive towards efficiency and economies of scale. Sustainable practices are also expected to gain prominence as consumers become increasingly aware of environmental and social responsibilities, influencing the demand for eco-friendly rental properties and responsible property management practices.

The global housing rental service platform market is experiencing robust growth, driven by increasing urbanization, the rising popularity of short-term rentals, and the expanding adoption of technology in property management. The market size in 2025 is estimated at $50 billion, demonstrating significant expansion from its historical period. This growth is projected to continue at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market value of $150 billion by 2033. Key drivers include the convenience and efficiency offered by online platforms, enabling property owners to manage their listings and tenants to search and book properties easily. Furthermore, the integration of advanced features such as virtual tours, online payment processing, and sophisticated search filters enhances user experience and drives market expansion. Emerging trends, such as the integration of AI for property pricing and tenant screening, along with the rise of subscription-based rental models, are further fueling market growth. However, regulatory challenges related to data privacy and fair housing practices, as well as competition from traditional real estate agencies, pose some restraints on market growth. The competitive landscape is highly dynamic, with a mix of established players like Zillow, Trulia, and RealPage, and innovative startups such as Rentberry and Spotahome vying for market share. Geographic expansion into emerging markets, particularly in Asia and Latin America, presents significant opportunities for growth. Companies are increasingly focusing on enhancing their platforms’ functionalities by integrating advanced technologies like AI and machine learning to improve tenant screening, property valuation, and risk management. Differentiation strategies, such as offering specialized services catering to specific demographics or property types, are also becoming increasingly crucial for success in this competitive market. The overall outlook remains positive, with substantial growth potential driven by technological advancements and evolving consumer preferences.

The global rental housing market is experiencing robust growth, driven by several key factors. Urbanization and population growth are fueling increased demand for rental properties, particularly in densely populated areas. Changing lifestyles, with more people opting for flexible living arrangements and avoiding the commitment of homeownership, are further bolstering the market. Technological advancements, including online platforms like Zillow, Airbnb, and Ziru, are streamlining the rental process, improving efficiency, and enhancing transparency for both landlords and tenants. Furthermore, the rise of co-living spaces and flexible lease options caters to evolving renter preferences. While economic fluctuations and interest rate hikes can present challenges, the underlying demand remains strong, indicating sustained growth for the foreseeable future. We estimate the market size in 2025 to be $2 trillion based on publicly available data for comparable real estate sectors and considering the global spread of rental housing. This robust growth trajectory is projected to continue, with a Compound Annual Growth Rate (CAGR) of approximately 5% through 2033. However, challenges exist within the rental housing market. Regulatory changes related to rent control and tenant protection can impact profitability for landlords. Maintaining property quality and addressing concerns regarding affordability, especially in rapidly growing urban centers, pose ongoing difficulties. Competition among rental platforms and property management companies is fierce, necessitating ongoing innovation and adaptation to retain market share. Despite these headwinds, the long-term outlook remains positive. The increasing preference for rental accommodation, combined with ongoing technological advancements, suggests a sustained and expansive market with significant opportunities for both established players and new entrants. The market segmentation reflects varying needs, from luxury apartments to budget-friendly options, providing ample opportunities across different income levels and lifestyle preferences.

Median monthly rental prices for the private rental market in England by bedroom category, region and administrative area, calculated using data from the Valuation Office Agency and Office for National Statistics.

Rents in the United States declined year-on-year for the first time in June 2023, after surging for two years in a row. In November 2021, rents soared by over ** percent annually — the highest increase on record, and in August 2022, the average rental price reached an all-time high of over ***** U.S. dollars. Rental growth has since mellowed, with January 2025 recording a decline of about *** percent from the same period one year ago. Despite the softening of the market, many states still experienced rising rents.

The online apartment rental services industry is experiencing significant growth because of the booming apartment supply, with over half a million new rental units completed in 2024. Major cities like New York, Dallas and Austin are leading the way in this surge, causing an influx of new, predominantly high-end rental units. As a result, there is increased competition among property managers and a need for more effective digital marketing strategies to reach potential renters. This accelerated growth is predominantly benefiting online rental services, which have seen a climb in listings that, in turn, drive more traffic as renters seek opportunities and deals in markets with slowing rent growth. Overall, industry-wide revenue has climbed at a CAGR of 7.7% to $928.1 million through the end of 2025, including an 8.6% gain in 2025 alone, when profit is expected to reach 23.8%. Leading organizations, such as Zillow and Redfin, are taking advantage of this trend by forming partnerships to expand their listing networks and reach. The consolidation of these digital platforms means renters can access a broader range of apartment listings, streamlining their search process and increasing market transparency. Meanwhile, property marketers are presented with simplified operations and increased marketing leads because of enhanced exposure across major rental platforms. However, smaller markets and affordable housing are not receiving the same benefits, signaling a need for more targeted digital marketing and search tools. The online apartment rental services industry is set to face a shift from oversupply to scarcity by the end of 2030. As apartment construction slows because of high borrowing costs, tighter lending standards and rising project costs, there will be a greater demand for platforms that can help landlords maximize occupancy and optimize rents in a tightening market. To meet this demand, innovations in technology, such as predictive analytics, dynamic pricing and personalized renter experiences, will become a necessity. Amid these changes, the industry is also likely to see a gain in demand for single-family rentals, creating new opportunities for digital platforms to expand their offerings and capture a larger market share. Industry revenue will strengthen at a CAGR of 9.0% to $1.4 billion in 2030.

Online Home Rental Market size is estimated to be valued at USD 23.32 Bn in 2025 and is expected to expand at a CAGR of 13.3%, reaching USD 55.92 Bn by 2032.

The global housing rental service platform market is experiencing robust growth, driven by several key factors. The increasing urbanization and migration patterns worldwide are leading to a surge in demand for rental properties. Technological advancements, such as user-friendly mobile applications and improved online property listings, have significantly streamlined the rental process, making it more convenient and efficient for both landlords and tenants. Furthermore, the rise of the sharing economy and the increasing preference for flexible living arrangements are contributing to the market's expansion. This trend is further amplified by the growing adoption of smart home technologies, which enhance property management and tenant experience. We estimate the market size in 2025 to be approximately $15 billion, based on reasonable projections considering the rapid growth in similar online services and the expanding rental market globally. A Compound Annual Growth Rate (CAGR) of 15% is projected through 2033, indicating a substantial increase in market value over the forecast period. However, the market faces certain restraints. Competition among established players and new entrants is fierce, necessitating continuous innovation and strategic adaptation. Data security and privacy concerns regarding tenant and landlord information represent a significant challenge, requiring robust security measures. Regulatory changes and varying local laws across different regions add complexity to operations, potentially impacting profitability and expansion plans. Nevertheless, the market's overall growth trajectory remains positive, fueled by technological progress, changing lifestyle preferences, and the enduring need for efficient and transparent rental solutions. Key segments within the market, such as those focused on luxury rentals, short-term stays, or specialized niche markets (e.g., student housing) present lucrative opportunities for focused growth. Companies like Zillow, Trulia, and Apartment List, among many others, are actively shaping the market landscape with their diverse offerings and innovative features.