Australia's online retail spending rose across all segments for both domestic and international merchants in February 2025 compared to the year prior. In the grocery and liquor category, online retail expenditure to domestic merchants increased by around *** percent compared to the previous year. In comparison, international merchants in this category experienced a rise of **** percent. Leading online retailers and marketplaces As of 2024, Amazon and eBay were the top online retailers and marketplaces across Australia, with more than ** percent of online shoppers purchasing from Amazon and over ** percent from eBay that year. Both websites attract millions of monthly site visits, with eBay at around **** million visits per month as of February 2025. Australia’s supermarket giants, Woolworths and Coles, were also among the top online stores purchased from across the country, with Woolworths Group holding the largest share of Australia’s grocery retail market. Discount department stores Kmart and BIG W were also among the leading online retailers; nonetheless, department store chains have started to lose ground to online marketplaces such as Amazon, eBay, and Temu. Unsurprisingly, books and e-books were Amazon Australia’s most popular purchase categories, largely due to the popularity of Kindle and Audible, as well as the site often offering paperback books at lower prices compared to chain or independent bookstores. Online retail trends In 2020 and 2021, widespread restrictions to in-store shopping across Australia resulting from the COVID-19 pandemic drove many consumers to online shopping channels. Consequently, the country’s e-commerce market boomed during that period, with e-commerce growing by over **** percent in 2020 and 2021. Market growth slowed somewhat in 2022; nevertheless, long-lasting changes to consumer behavior are noticeable, with many shoppers engaging in omnichannel shopping activities. Shopping smart is becoming essential in current times, as inflation affects household disposable income, with consumers increasingly conducting in-depth research before purchasing, shopping during sales periods, bulk buying, and purchasing items, such as birthday or Christmas gifts, in advance. Furthermore, in recent years, product sustainability has come into greater focus across Australia, with many online shoppers preferring to purchase from ethical and sustainable brands.
The department stores category accounted for almost ********* of the total online expenditure in Australia as of February 2025. Following closely, the homeware and appliances category accounted for **** percent of online spending.
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Australia Retail Market is Segmented by Product Category (Food and Beverage, Personal and Household Care, and More), by Retail Format (Supermarkets and Hypermarkets, Convenience Stores, and More), by Distribution Channel (Offline Retailing, Online Retailing, and More), by Payment Mode (Cards and EFTPOS, and More), and by State (New South Wales, Victoria, and More). The Market Forecasts are Provided in Terms of Value (USD).
Black Friday sales continue to be a major shopping event in Australia, with clothing emerging as the top intended spending category for 2024. A survey conducted in ************ revealed that over ** percent of Australian consumers planned to purchase clothes during the sales period, with Christmas gifts and electronics and tech products revealed as the next most prominent categories consumers intended to shop from. Nonetheless, due to cost-of-living pressures, shopping for household essentials, such as toilet paper and cleaning products, has also become more popular during the four-day sales period. Several respondents also planned to use the sales to book travel experiences and accommodation.
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Retail Sales in Australia increased 0.20 percent in May of 2025 over the previous month. This dataset provides - Australia Retail Sales MoM - actual values, historical data, forecast, chart, statistics, economic calendar and news.
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This chart offers an insightful look at the store count by category in Australia. Leading the way is Apparel, with 45.16K stores, which is 14.54% of the total stores in the region. Next is Home & Garden, contributing 44.81K stores, or 14.43% of the region's total. Beauty & Fitness also has a notable presence, with 28.72K stores, making up 9.25% of the store count in Australia. This breakdown provides a clear picture of the diverse retail landscape in Australia, showcasing the variety and scale of stores across different categories.
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Retail Sales in Australia increased 3.30 percent in May of 2025 over the same month in the previous year. This dataset provides - Australia Retail Sales YoY - actual values, historical data, forecast, chart, statistics, economic calendar and news.
Australia's online shopping landscape witnessed significant growth in the online marketplaces segment in 2024, with a notable increase of over ** percent compared to the previous year. Additionally, the books, stationery, and multimedia segment showed an increase of almost **** percent. Across all other categories, online sales increased. Maintaining momentum in Australia’s e-commerce market Since 2021, Australia’s online retail market has been gradually expanding, accelerated by restrictions to in-store shopping throughout the pandemic. Now, the industry is tasked with maintaining online spending momentum through harnessing technologies, including artificial intelligence (AI), to foster consumer engagement through marketing techniques such as social media advertising. In 2024, total online spending on goods in Australia reached almost ** billion Australian dollars. The online marketplaces category emerged as the leading segment for online spending in Australia, accounting for around ** percent of online expenditure that year. Is Australia’s online marketplace landscape becoming more competitive? From global marketplaces such as Amazon to local Australian retailers including Kmart and supermarket giants Coles and Woolworths, Australia’s online retail market offers diverse shopping options. In particular, online marketplaces have been a key contributor to the country’s e-commerce market expansion owing to their extensive product ranges, largely lower prices, and convenient shopping experiences. With a climbing number of site visits, Amazon emerged as the most popular online retailer or marketplace in Australia in 2024, followed closely by eBay, Kmart, and Woolworths. Nonetheless, new market entrant Temu, which entered the Australian market in early 2023, has been causing a stir due to its heavily discounted goods. The Chinese e-commerce platform has been attracting an average of **** million Australian shoppers per month, according to a survey conducted in June 2024.
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Supermarkets and grocery store outcomes have been a tale of dealing with volatile prices at their purchase and sales points. The continued expansion of Aldi and Amazon has forced the two established industry giants, Woolworths and Coles, to remain price-competitive on both the physical store and online service fronts. To differentiate themselves from low-cost supermarkets, Coles and Woolworths have leant into attracting customers with convenient locations and expanded online shopping capabilities. These supermarket giants also rely on loyalty programs and promotions. Coles and Woolworths have displayed interest in data analytics, strengthening their relationships with analytics firms like Palantir to optimise their marketing and operational processes. The ACCC and Treasury have taken the lead on addressing supplier and customer concerns relating to deceptive discounting practices and supplier contract bargaining exploitation. Supermarket and grocer revenue rose significantly following the COVID-19 outbreak. Household expenditure shifted towards retail industries amid restrictions on many services industries, with this imbalance remaining as high costs limit eating out. A combination of panic buying, along with the suspension of many specials and promotions in supermarkets, boosted grocery turnover at the beginning of the period, spiking revenue for 2019-20. This high benchmark at the start of the period has resulted in an industry correction and an annualised revenue decline of 0.6% to $148.7 billion over the five years to 2024-25. However, stores have largely managed to pass on upstream costs to customers, steadying their profit margins while suppliers and consumers bear the brunt of inflation-driven costs. Revenue is estimated to climb by 0.2% in 2024-25, reflecting the price-driven industry growth more indicative of the overall revenue trend that was drowned out by the pandemic revenue spike and correction. Supermarkets and grocery stores are set to continue performing well with industry revenue slated to climb at an annualised 0.4% over the five years through 2029-30 to $142.8 billion. Population growth and stubborn inflationary pressures, despite rate hikes, are set to keep store prices inching upwards. The results of the Treasury and the ACCC's investigations will shine a light on new regulations and potential penalties in store for large supermarkets. Eventually, when inflationary pressures subside and consumer sentiment returns to a positive level, supermarkets and grocers will be well-positioned to take advantage of consumer appetite for value-added and premium goods. Strong growth in online sales is set to continue.
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Online shopping has become a way of life. Once considered a novelty, much like the internet itself, the online shopping phenomenon has surpassed business and consumer expectations. It has evolved and expanded rapidly, with escalating internet and broadband uptake and changing consumer attitudes helping online shopping become a mainstream retail avenue. Greater investment in online platforms to advance website navigation, enhance security and improve delivery is fuelling a shift in consumer buying habits towards online shopping. The pandemic brought retail trading in Australia to a standstill, with lockdown periods and restrictions leading to a surge in online shopping sales. As consumers jumped online at breakneck speed, the online market was flooded with new entrants and businesses ramped up their digital sales capabilities to keep up with demand. Despite the hype and surge in sales, challenging trading conditions in the post-pandemic environment have eroded some of the earlier gains. Strong inflation and rising interest rates have combined to create a cost-of-living crisis, with consumers reassessing their online spending habits in the face of tightening purse strings. Nonetheless, revenue is anticipated to have grown at an annualised 7.4% over the five years through 2024-25 and is expected to total $58.0 billion in the current year, when revenue is set to climb by an estimated 5.2%. Going forwards, online shopping revenue is forecast to climb at an annualised 6.5% through the end of 2029-30 to total a projected $79.4 billion, aided by continued consumer demand. Greater digital connectivity will allow consumers to shop anywhere and anytime, with advances in augmented reality opening new doors for online retailers. Strong revenue prospects will entice more bricks-and-mortar retailers to launch online stores to complement their physical store network, while many online retailers will open shopfronts and flagship stores, blurring the lines between the two. Escalating competition, particularly from international low-cost retailers like Temu and Shein, will limit growth in profitability.
In 2024, food retailing generated the highest revenue across all retail trade segments in Australia, amassing over 173 billion Australian dollars. This figure does not include cafés, restaurants, and takeaway food services, which alone contributed around 65 billion Australian dollars.
Retail turnover in Australia has seen a continued year-on-year increase since 2005. In 2024, total retail revenue in the country was approximately 436.76 billion Australian dollars, an increase of over 10 billion Australian dollars from the previous year. Australia's key retail segments The Australian food retail industry saw steady year-on-year growth over the same period, with annual food retail turnover reaching over 173 billion Australian dollars in 2024. The country's second-largest retail segment, household goods, also showed overall strong performance, recognizing annual revenue of approximately 70.4 billion Australian dollars that same year. Department stores remain the smallest segment of the country's retail industry, with the annual revenue of department stores showing slow growth compared to other segments. The online retail boom Accelerated by the COVID-19 pandemic, online shopping plays a major part in the everyday lives of consumers across Australia. Predominantly, Australians spend the most online on homewares. In 2024, products in the homeware and appliances category accounted for 19.3 percent of all online spending, and groceries and liquor for over 15 percent. Amazon was the leading online retailer purchased from among online shoppers in Australia in the 12 months to July 2024, followed by eBay, Kmart, and Woolworths.
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Discover the latest eCommerce statistics in Australia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Australia, uncovering the distribution of stores across categories and platforms.
GapMaps Point of Interest (POI) Data for Australia includes the most up-to-date view of store openings and closures for over 1500 leading retail brands across 81 categories including fast food, cafe, fitness, supermarket/grocery plus many more. Detailed attributes provided for Point of Interest (POI) Data include:
Point of Interest (POI) data for brands across Fast Food, Cafe, Fitness, Supermarket/Grocery sectors are updated monthly.
Point of Interest (POI) Dataset can be supplied as CSV file or API
This statistic depicts the share of annual annual domestic and international e-commerce spend in Australia in 2017, by retail category. That year, in total, ** percent of online expenditure was generated through domestic retailers and ** percent through international e-commerce retailers. In the groceries segment, only **** percent of the total online retail spend was generated by international retailers.
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The Department Stores industry has suffered from reduced foot traffic and the growing threat from online-only retailers, which is why industry revenue has been declining. Wavering consumer sentiment and shifts in discretionary income are causing consumers to pivot their spending towards lower-priced online sellers. Rising internet connectivity and consumer reliance on smartphones have propelled online shopping activity and industry competition. Yet, these headwinds have yielded some positive results, like a push to revise legacy systems and strategies and become more digitally driven retailers. Industry revenue has modestly contracted by an annualised 0.8% over the five years through 2024-25, to $22.1 billion. This trend also includes a 3.6% downturn in revenue in 2024-25. Despite a bounce-back in tourism, cost-of-living pressures are poised to intensify, encouraging consumers to cut back on discretionary spending. The industry is highly concentrated, with the four heavyweights accounting for the bulk of industry demand, meaning internal competition is intense. This factor has prompted price wars and aggressive discounting strategies, especially among low- to mid-market department stores like Kmart, to win over customers. Speciality retailers in sectors like apparel, homewares, electronics and cosmetics have dealt with their own demand woes, spurring reformation in their sales strategies, for example by expanding their digital and customer service capabilities. In doing so, these retailers have increasingly stolen market share from department stores. Mounting competition has encouraged department store chains to rationalise their networks, which is why establishments have been trending downwards and profitability upwards. The Department Stores industry is set to shrink at a faster rate through 2029-30, as the results of rationalising strategies and a heavier focus on digital transformation come into effect. Online-only sellers, like Amazon, will continue expanding their offerings and after-sale services, raising competitive pressures. Improving consumer sentiment and rising discretionary income are set to offer some reprieve in demand for up-market department stores, but gains will be cut short by commonplace bargain-hunting habits. In turn, more department stores will focus on shrinking floor space, rationalising merchandise and enhancing online operations to maintain low prices favoured by consumers. The industry is projected to decline at an annualised 2.3% through 2029-30, to $19.6 billion.
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In Australia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $187.57B, which is 34.70% of the region's total sales in this sector. Health follows with robust sales figures, achieving $106.86B in sales and comprising 19.77% of the region's total. Home & Garden contributes a considerable amount to the regional market, with sales of $87.10B, accounting for 16.11% of the total sales in Australia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.
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Verdict Retail’s, "Retail Sales of Hypermarkets, Supermarkets and Hard-Discounters in Australia: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retail sales from 2010 to 2020 taking place at "Hypermarkets, Supermarkets and Hard-Discounters" for each category at segment level. However, delivered wholesale sales are not included. The segment level analytics are provided for the following product categories: Apparel, accessories, luggage and leather goods Books, news and stationery Electrical and electronics Food and grocery Furniture and floor coverings Health and beauty Home and garden products Music, video and entertainment software Sports and leisure equipment Verdict Retail categorizes "Hypermarkets, Supermarkets and Hard-Discounters" as retailers with floor areas over 2,500 square meters that carry full lines of both grocery and general merchandise. “Supermarkets” include all retailers with floor areas of 300–2,500 square meters that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines. “Hard Discounters” include all retailers that are engaged in the sale of grocery items and which have a stocking policy that focuses on a high private label share, low prices and often a relatively limited number of stock keeping units (SKUs) offered within a Channel. Such retailers are also known as food discounters. "Retail Sales of Hypermarkets, Supermarkets and Hard-Discounters in Australia: Market Size, Growth and Forecast to 2020" report is the result of Verdict Retail’s extensive market research covering the retail industry in Australia. The report acts as an essential tool for companies active across the Australia’s retail industry and for new players considering entering the market. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More
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Australia E-Commerce Transactions: AOV: E-Commerce & Shopping: E-Commerce & Shopping data was reported at 195.124 USD in 10 May 2025. This records an increase from the previous number of 195.113 USD for 09 May 2025. Australia E-Commerce Transactions: AOV: E-Commerce & Shopping: E-Commerce & Shopping data is updated daily, averaging 181.527 USD from Dec 2018 (Median) to 10 May 2025, with 2287 observations. The data reached an all-time high of 466.903 USD in 25 Nov 2020 and a record low of 63.092 USD in 31 Oct 2019. Australia E-Commerce Transactions: AOV: E-Commerce & Shopping: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Australia – Table AU.GI.EC: E-Commerce Transactions: by Category.
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Australia E-Commerce Transactions: Volume: E-Commerce & Shopping: Others data was reported at 256.000 Unit in 17 Aug 2024. This records a decrease from the previous number of 301.000 Unit for 16 Aug 2024. Australia E-Commerce Transactions: Volume: E-Commerce & Shopping: Others data is updated daily, averaging 270.000 Unit from Dec 2018 (Median) to 17 Aug 2024, with 2058 observations. The data reached an all-time high of 2,770.000 Unit in 24 Dec 2020 and a record low of 15.000 Unit in 18 Apr 2020. Australia E-Commerce Transactions: Volume: E-Commerce & Shopping: Others data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Australia – Table AU.GI.EC: E-Commerce Transactions: by Category.
Australia's online retail spending rose across all segments for both domestic and international merchants in February 2025 compared to the year prior. In the grocery and liquor category, online retail expenditure to domestic merchants increased by around *** percent compared to the previous year. In comparison, international merchants in this category experienced a rise of **** percent. Leading online retailers and marketplaces As of 2024, Amazon and eBay were the top online retailers and marketplaces across Australia, with more than ** percent of online shoppers purchasing from Amazon and over ** percent from eBay that year. Both websites attract millions of monthly site visits, with eBay at around **** million visits per month as of February 2025. Australia’s supermarket giants, Woolworths and Coles, were also among the top online stores purchased from across the country, with Woolworths Group holding the largest share of Australia’s grocery retail market. Discount department stores Kmart and BIG W were also among the leading online retailers; nonetheless, department store chains have started to lose ground to online marketplaces such as Amazon, eBay, and Temu. Unsurprisingly, books and e-books were Amazon Australia’s most popular purchase categories, largely due to the popularity of Kindle and Audible, as well as the site often offering paperback books at lower prices compared to chain or independent bookstores. Online retail trends In 2020 and 2021, widespread restrictions to in-store shopping across Australia resulting from the COVID-19 pandemic drove many consumers to online shopping channels. Consequently, the country’s e-commerce market boomed during that period, with e-commerce growing by over **** percent in 2020 and 2021. Market growth slowed somewhat in 2022; nevertheless, long-lasting changes to consumer behavior are noticeable, with many shoppers engaging in omnichannel shopping activities. Shopping smart is becoming essential in current times, as inflation affects household disposable income, with consumers increasingly conducting in-depth research before purchasing, shopping during sales periods, bulk buying, and purchasing items, such as birthday or Christmas gifts, in advance. Furthermore, in recent years, product sustainability has come into greater focus across Australia, with many online shoppers preferring to purchase from ethical and sustainable brands.